Kristin SinkoJune 9, 2016

The dreaded “What do you want to do?” conversation

IDK

What you have going on this Saturday?

Do you know any coolbars in the area?

Ugh, it’s supposed to rain today, what should we do?

I need a cool idea for a second date, any ideas?

What do you want to do this weekend?

It’s supposed to be beautiful tomorrow, want to try something outdoors?

My parents are coming into town this weekend, what do you think they’d enjoy seeing?

Problem Statement

Courtney needs a better way to plan activities with friends because she feels like they often do the same things over and over, or nothing at all when no

one can come up with an idea.

User Research and Persona

“Last weekend, me and a bunch of friends were trying to decide what to do. We debated about it and went back and forth for so long, we didn’t wind up going out at all.” ~Makenna

“I’ve definitely defaulted on a place I know and have been to before because I don’t know of anything else.” ~Patrick

“A friend has been trying to plan something for quite a while, but it’s hard to get everyone organized. Scheduling can be difficult with lots of people.” ~Riley

Competitive Analysis

Website/App Like a Local Vamos Time to Enjoy Nudge

Links to iPhone calendar

X √ √ X

Uses weather to help choose activities

X X X X

Categories of activities √ √ √ √

Social Media Aspect √ √ √ √

Discounts on activities X X X X

Learning Your Preferences

X √ √ √

Login Required X √ √ √

Free to Download √ √ √ √

Searchable activities √ √ √ √

Map of nearby activities

√ √ X √

Feature Prioritization

Description of activities

Search bar

Low feasibility

Low desirability

High desirability

Save activities

Reviews

Map

Browse by category

Push notifications

Photos

Group messaging

Rate your activity

App learns preferences

Link to calendar

Discounts

High feasibility

Happy Path User Flow

Wireframes

Clickable Prototype

1. Email and password boxes will fade in once the user has clicked the “Sign in” button

2. Keyboard will slide up from bottom of screen once user clicks “Email” box

1. User can search or scroll through their friends. The list will be pulled from contacts on phone.

2. Users can click above and outside of the send invite box to make the box disappear if they change their mind.

Visual Design & Onboarding

Usability Testing & Next Steps

Imagine you’re trying to make dinner plans with your friends this Friday in Washington, DC. You’re craving Mexican and you want to get it on everyone’s calendars because your friends all have busy schedules.

● “That’s a super cool idea. The prototype looks easy to understand. You should include a profile maybe?”

● “Where is the friends list pulling from?”● “I would consider mimicking another app's "add friends" UX to make

the experience more intuitive and seem more streamlined, like snapchat. When you snap multiple people and you have your favs front and center.”

● “I don’t like rate my experience pop ups.”● “What is your revenue model?”

● App learns preferences from ratings

● Search activities by different “vibes”

● Search activities based on the weather

● Discounts with local businesses

IDK is organized and knowledgeable, but never a know-it-all

We make the dreaded “What do you want to

do?” conversation disappear

Q&A