june 7, 2011
DESCRIPTION
June 7, 2011. What’ s at stake. Protecting our Progress. Working for more Progress. Affordable Care Act American Recovery & Reinvestment Act State Children's Health Insurance Lilly Ledbetter Fair Pay Act Wall Street Reform Middle Class Tax Cuts Credit Card Reform - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/1.jpg)
Proprietary and Confidential
June 7, 2011
![Page 2: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/2.jpg)
Proprietary and Confidential
What’s at stake
Protecting our Progress
• Affordable Care Act• American Recovery & Reinvestment Act• State Children's Health Insurance• Lilly Ledbetter Fair Pay Act•Wall Street Reform•Middle Class Tax Cuts• Credit Card Reform• Extending Unemployment Benefits• Student Aid & Fiscal Responsibility Act• Repeal of Don’t Ask Don’t Tell• Historic Nominations to Supreme Court
Working for more Progress
2
Built staff, offices, and neighborhood teams in all 50 states:•# COs and NTLs in PA•# Teams in PA
Other PA Accomplishments•#SOs across PA•# 1:1s held since April 4th•Over # calls made since April 4th
![Page 3: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/3.jpg)
Proprietary and Confidential
Volunteers are the leaders of this movement
Organizational Structure
3
![Page 4: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/4.jpg)
Proprietary and Confidential
How can we reach our shared goals?
Example Voter Contact Ramp
Time
Vote
r Con
tact
s pe
r O
rgan
izer
per
Day
By yourself, there’s a limit to how many voters you can contact each day
But with more help, your organization’s output can
grow exponentially
4
![Page 5: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/5.jpg)
Proprietary and Confidential
To grow, you have to expand your organization
Organizer
Vol
VolVol
Vol
Vol
Vol
Vol
Vol
Vol
Vol
Vol
Vol
Vol
Vol VolVol
Vol
Vol
Vol Vol
We’re building Neighborhood
Teams – and we need your help
NTL + Team
NTL + Team
NTL + Team
NTL + Team
5
![Page 6: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/6.jpg)
Proprietary and Confidential
Neighborhood Teams are the foundation of our organizing
• Volunteers organized in teams are more productive, happy, connected, and powerful than volunteers working alone:
o Volunteers in teams put in twice as many hours
o Empowers volunteers to take on more responsibility
o Snowflake model creates manageable volunteer ratios
o Spreads volunteer strength across precincts
o Helps volunteers feel part of something bigger than themselves
Why organize in teams?
6
![Page 7: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/7.jpg)
Proprietary and Confidential
Neighborhood Team spotlight: Location/Name
• Team Leader• History of the team• What do they like to do
together• Quotes, etc
7
![Page 8: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/8.jpg)
Proprietary and Confidential
1. Expand the electorate2. Build something new3. Grow the grassroots in the states4. Measure our progress5. Work for every vote
How We’ll Do ItHow We’ll Do It
Campaign mission
• Mission: Re-elect President Obama on Nov. 6, 2012• Mantra: Respect. Empower. Include. Win.
How we win
We can’t do it without your
grassroots organizing
We can’t do it without your
grassroots organizing
8
![Page 9: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/9.jpg)
Proprietary and Confidential
Grassroots will power our victory
• In the face of historic challenges, the President must stay focused on the American people. That’s why he needs us to lay the foundation now
• Facing new challenges, we have to build a grassroots organization that’s farther reaching and more innovative than anything we’ve built before
• We must re-connect with long-time supporters and inspire new ones to join the cause. We know that we will only be as strong as our grassroots organization in communities across the country
• We believe in organizing block-by-block, with neighbors talking to neighbors, co-workers talking to co-workers, and friends talking to friends
9
![Page 10: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/10.jpg)
Proprietary and Confidential
How we organize
1. Excellence1. Excellence•Our organizing will reflect a level and excellence that
matches the magnitude of what’s at stake
2. People-Focused2. People-Focused• The grassroots is our key to victory and neighborhood
teams will be the foundation of our organizing
3. Metrics-Driven3. Metrics-Driven•We will set clearly defined goals and hold ourselves and
each other accountable
4. Data Integrity4. Data Integrity•We will complete soft reports daily and commit to
accurate, quick turn-around of hard data entry
5. Training5. Training•We will know the program and be able to explain and
teach it to others. We will build skills to execute the plan
Obama 2012 Campaign organizing principles
10
![Page 11: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/11.jpg)
Proprietary and Confidential
Campaign roadmap: growing the grassroots
1. Launch Campaign
•Declare “I’M IN”
(continues all year)
•1-on-1 Meetings
Election2. Listen and Plan
3. Build Teams
4. Contact Voters
•Hold local planning sessions
•Engage key constituencies
•Organize local house meetings
•Recruit + train Neighborhood Teams
•Register, persuade, and turn out voters
Organization will grow throughout campaign
11
![Page 12: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/12.jpg)
Proprietary and Confidential
We know organization building is our next step, but we need your help filling in the details
Next Step: Build TeamsGoal: Recruit and train volunteer neighborhood teams
•House meetings•One-on-one meetings•Tabling or clip boarding at community events•Voter Registration•Phone banks / Canvassing•Potlucks•What other tactics can we use to engage past and new volunteers?
Tactics for building teams
12
![Page 13: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/13.jpg)
Proprietary and Confidential
Hosting house meetings are our immediate next step
• We are planning to kick off our team-building efforts this summer with house meetings
• They will help us build teams and recruit new volunteers
• They will help identify new potential team members in your community
13
![Page 14: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/14.jpg)
Proprietary and Confidential
House Meetings in your community
Key Planning Question: How can house meetings In your community be most effective?
Key Planning Question: How can house meetings In your community be most effective?
14
Who would you invite to a house meeting you are hosting?
Where would you host your event?
What communities do we need to reach in your area?
How can we find hosts for house meetings in other areas of your community?
Planning Questions
1
2
3
4
![Page 15: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/15.jpg)
Proprietary and Confidential
Next steps
VOLUNTEERS:• Sign up to host or attend a house meeting• Sign up to meet with a local organizer
HEADQUARTERS STAFF: Pass Feedback to Campaign Leaders
11
2
15
![Page 16: June 7, 2011](https://reader035.vdocuments.us/reader035/viewer/2022062518/568148b8550346895db5d03c/html5/thumbnails/16.jpg)
Proprietary and Confidential
This is our moment
“We are at one of those rare moments in history where we’ve been given the opportunity to change our country for the better. But it’s never easy, and it never starts in Washington. It starts with you.”
- President Barack Obama -
16
PAID FOR BY OBAMA FOR AMERICA