june 2014 viewing trends overview
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June 2014 Viewing Trends Overview. Total Viewing June 2014. Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014 92% (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted. - PowerPoint PPT PresentationTRANSCRIPT
June 2014Viewing Trends Overview
Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014
92% (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted.
Total Viewing June 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Housekeepers with children watched 3 hours 7mins of TV daily in June 2014
Average Minutes Viewed DailyJune 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown
slightly year on year for individuals and has remained static for younger audiences.
TV Viewing Live v Time shift Year on YearJune 2014 v June 2013
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
PVR OwnershipApril 2013 54%May 2014 56%
TAM Ireland subscribing channels reached 88% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 82% of
25 - 44 yr olds each week in June
Weekly reach of TAM Ireland subscribing channelsJune 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Total Commercial ImpactsJune 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day June 2014
Audience Average Number of Spots seen per Day
Individuals 4+ 31
Adults 15+ 35
Adults 15-24 22
Adults 15-34 25
Adults 25-44 27
Adults 45+ 43
Adults ABC1 26
Housekeepers 40
HK with Kids 32
Children 15
Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers June 2014Based on 30” sec 000s, Individuals 4+
Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
1 DIAGEO
2 UNILEVER
3 BSKYB LTD
4 NATIONAL LOTTERY
5 PROCTER & GAMBLE IRELAND
6 LOREAL
7 KELLOGGS
8 UPC
9 LIDL IRELAND GMBH
10 RECKITT BENCKISER
Top Shows on TAM Ireland Subscribing Channels, Individuals 4+June 2014
Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National
Sky Living +1 BonesSky Atlantic Game of ThronesSky 2 Moone BoyMTV Ex on the BeachNickelodeon ICarlyNick Jr Ben and Holly’s little KingdomNick Toons Spongebob SquarepantsComedy Central FriendsComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Gold RushE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Alan Davies: As Yet UntitledGold Last of the Summer WineAlibi Death in ParadiseSetanta F1 Grand Prix qualifyingWatch Grimm
Pick RSPCA Animal RescueChallenge Classic Who Wants to be a MillionaireNick Jr 2 Dora The Explorer
RTÉ One RTE News: Nine O’ClockRTÉ One +1 EastendersRTÉ Two 2014 FIFA World CupTV3 Coronation Street3e The Graham Norton ShowTG4 Gran TorinoUTV Coronation StChannel 4 Come Dine With MeChannel 4+1 8 out of 10 Cats Does CountdownE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Modern FamilySky News Sky News at TenSky Sports 1 Live Rugby Union: Arg V IreSky sports 2 Live Rugby Union: Arg V IreSky Sports News Afternoon UpdateSky Living Criminal MindsTLC 90 Days to WedMTV Music A-List PlaylistSky Sports 3 Live GAA HurlingSky Sports 4 Live US Open Golf