annual viewing trends total canada, english, and french*
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Annual Viewing Trends Total Canada, English, and French*. Men 55+, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed. Annual Viewing Trends Men 55+ AMA (000), Total TV All Day Mo-Su 2a-2a. - PowerPoint PPT PresentationTRANSCRIPT
Annual Viewing TrendsTotal Canada, English, and French*
Men 55+, By Daypart Average Minute Audience (000)
Average Weekly Reach (%)Average Weekly Hours Viewed
Annual Viewing Trends Men 55+ AMA (000), Total TV
All Day Mo-Su 2a-2a
720
564
156
770
597
173
796
607
189
788
588
200
834
622
213
897
666
231
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
Morning Mo-Su 6a-10a
365
289
111
389
301
120
425
316
133
440
299
141
439
293
146
495
339
156
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
Daytime Mo-Su 10a-4p
592
460
135
644
509
151
675
527
161
645
473
172
659
476
183
737
536
201
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+AMA (000), Total TV
Fringe Mo-Su 4p-6p
1040
796
260
1135
864
279
1179
891
297
1165
860
305
1201
884
317
1259
918
341
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
News Hour M-Su 6p-7p
1578
1179
343
1675
1252
368
1729
1260
391
1674
1268
407
1790
1341
449
1861
1389
472
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
Prime Time M-Su 6p-11p
1607
1300
341
1717
1368
381
1758
1378
417
1789
1349
439
1864
1390
474
1947
1442
505
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
Prime Time M-Su 7p-11p
1614
1317
341
1727
1387
384
1765
1393
423
1817
1370
447
1882
1402
480
1969
1456
513
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Men 55+ AMA (000), Total TV
Late Night M-Su 11p-2a
307
219
36
314
215
42
316
211
51
288
231
56
670
555
115
769
635
134
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
All Day M-Su, 2a-2a
99 99100 99 99100 9898 100 9999 100 99 9910099 99100
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Morning M-Su, 6a-10a
6356
94
6456
97
64
55
98
6254
92
6255
92
79 77
87
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Daytime M-Su, 10a-4p
8276
98
8276
99
8175
100
7974
98
8176
98 94 93 96
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Fringe M-Su, 4p-6p
8783
98
8884
99
8782
99
84 81
98
86 83
98 94 93 97
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
News Hour M-Su, 6p-7p
8987
9890 87
99
8986
99
8784
98
88 86
9894 93
98
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Prime Time M-Su, 6p-11p
9897100 98 9810097 97100 9898 100
98 98100 99 98 99
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Prime Time M-Su, 7p-11p
9797100 9897100 97 96
100 9897100 98 97100 98 98 99
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV
Late Night M-Su, 11p-2a
8476
8884
74
9184
73
96
7875
8680 8079
86 88
79
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed
Total Canada, English, and French*(Per week, Per Capita)
Source: BBM Canada - broadcast years*French data is measured by Portable People Meter methodology, which captures out-of-home viewing. Total Canada and English capture in-home household viewing with People Meter technology
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
All Day M-Su, 2a-2a
3534
37 3635
4036
35
40
3533
41
3533
41
3634
43
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
Morning M-Su, 6a-10a
2.9 2.9
4.4
32.9
4.5
3.23
4.7
3.2
2.8
4.8
3.1
2.6
4.7
3.3
2.9
4.8
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
Daytime M-Su, 10a-4p
7.2 7
8.17.5 7.5
8.5
7.67.6
8.5
7.16.6
8.8
6.96.3
8.9
7.46.8
9.4
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
Fringe M-Su, 4p-6p
4.24
5.2
4.44.2
5.2
4.44.3
5.2
4.34
5.2
4.23.9
5.1
4.23.9
5.3
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
News Hour M-Su, 6p-7p
3.23.1
3.43.23.2
3.53.23.2
3.43.1
2.9
3.5
3.1 3
3.6
3.1 3
3.7
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV
Prime Time M-Su, 6p-11p
16 1617 17 17
1817 17
1816 16
19
16 15
19
1615
20
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Males 55+ Av. Hrs Viewed/week, per capita, Total TV
Prime Time M-Su, 7p-11p
13 1314
1314 14
13 13
15
13 1315
1312
16
1312
16
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Males 55+ Av. Hrs Viewed/week, per capita, Total TV
Late Night M-Su, 11p-2a
4.3
3.9
2.5
4.3
3.7
2.8
4.2
3.53.2
3.7 3.83.4 3.5
3.7
2.8
3.84
3.1
2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
Total TV English French
Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010