july’21 ad volume analysis - barcindia.co.in
TRANSCRIPT
#MeasuringMomentsWhere Data Does the Story Telling
July’21 Ad Volume Analysis
...
1
Ad Volumes in July'21 witnesses 15% growth over June’21. Ad Volumes July’21 demonstrated a resurgence post 2nd
wave effect, registering 15% growth over June'21,
highest since 2018
Ad Vol (Mn Sec)
126June’21
145Jul’21
15%
#MeasuringMomentsWhere Data Does the Story Telling
2...
Jul'21 sees highest growth in number of advertisers and brands over June'21 as compared to previous years.
Active Advertisers
Active Brands
1839June’21
2153Jul’21
3071June’21
3558Jul’21
...
Share of new advertisers is the highest at 40% compared
to previous two years with 869 new advertisers in July’21
#MeasuringMomentsWhere Data Does the Story Telling
3
New advertisers in Jul-21 vs Jun-21
July'21 Ad Volumes highest over previous years. 23% higher than 2019.
Ad Vol (Mn Sec)
145Jul’21
14%
118Jul ’19
127Jul ’20
23%
Ad Vol for Jan-Jul'21 also higher than previous years
touching 1019 Mn Sec.
...
#MeasuringMomentsWhere Data Does the Story Telling
4
Advertiser trend as per category in July’21
8.8
3.0
0.7
3.7
12.1
2.4
1.2
3.4
16.2
4.4
1.3
4.1
Ecom
Education
Agriculture
Auto
Jul-19 Jul-20 Jul-21
#MeasuringMomentsWhere Data Does the Story Telling
- Ecom, Education, Agriculture highest in 2021.
- Auto continues its revival, month on month, post 2nd lockdown. 49%
growth over April’21
- Retail, Telecom Products & Computers make a comeback in July'21
post 2nd Lockdown fall
Ad Vol (Mn Sec)
... 5
22
27
31
Advertising breadth increases manifold.
#MeasuringMomentsWhere Data Does the Story Telling
Advertisers, other than top 50, grow exponentially over
previous year
Ad Vol (Mn Sec)
51
...
62
65
Jul-19 ●Jul-20 ●
Jul-21 ●
45
38
49
To
p 1
0 A
dve
rtise
rsN
ex
t 4
0 A
dve
rtis
ers
Re
st A
dve
rtise
rs
5%
6
29%
15%
Top 10 Advertisers July 2021 vs previous years. HUL, Reckitt maintain Top 2 spots, Amazon, Pepsi
register strong growth
#MeasuringMomentsWhere Data Does the Story Telling
19.46
9.08
4.00
1.69
2.38
2.79
1.06
2.57
3.28
31.20
10.15
3.31
1.82
2.78
2.86
1.51
2.57
2.86
27.21
15.79
3.91
3.11
2.98
2.95
2.73
2.36
2.08
2.01
Jul-19 Jul-20 Jul-21
HINDUSTAN UNILEVER
LTD
RECKITT BENCKISER
GROUP
PROCTER & GAMBLE
AMAZON ONLINE INDIA
PVT LTD
CADBURYS INDIA LTD
GODREJ GROUP
PEPSI FOODS (G)
COLGATE PALMOLIVE
INDIA LTD
ITC LTD
DELHI SKILL &
ENTREPRENEURSHIP
UNIVERSITY ...
Ad Vol (Mn Sec)
7
0.15
0.74
0.38
0.62
0.90
0.67
0.77
0.03
0.84
1.01
0.75
0.73
0.72
1.42
0.55
2.70
2.01
1.55
1.46
1.39
1.33
1.30
1.15
1.09
1.06Jul-19 Jul-20 Jul-21
Year on Year most brands register strong growth. Top 2 Brands are New entrants on the list.
#MeasuringMomentsWhere Data Does the Story Telling
DETTOL
DELHI SKILL &
ENTREPRENEURSHIP UNIVER-GV
VIMAL ELAICHI PAN MASALA
DETTOL TOILET SOAPS
HORLICKS
AMAZON.IN
CLOSE UP EVER FRESH
LIZOL
CLINIC PLUS SHAMPOO
HARPIC BATHROOM CLEANER
...Ad Vol (Mn Sec)
8
July 2021 vs June 2021Punjabi, Assamese, English and Southern Language Channels lead the recovery.
#MeasuringMomentsWhere Data Does the Story Telling
41.6
12.4
9.7
8.4
5.7
5.4
4.2
3.3
126
46.6
15.0
11.3
10.2
6.9
6.4
5.2
4.1
145
Jun-21 Jul-21
HINDI
TAMIL
TELUGU
KANNADA
MALAYALAM
PUNJABI
ENGLISH
ASSAMESE
Total Ad Vol
...
Ad Vol (Mn Sec)
9
35.6
4.8
3.0
2.0
13.2
10.9
8.9
6.5
118
42.3
6.6
4.8
2.6
11.3
9.6
9.9
6.9
127
46.6
7.3
6.3
3.0
15.0
11.3
10.2
7.3
145
Jul-19 Jul-20 Jul-21
Marathi, Bhojpuri & Gujarati language channels register highest growth over 2019.
#MeasuringMomentsWhere Data Does the Story Telling
...
Ad Vol (Mn Sec)
HINDI
MARATHI
BHOJPURI
GUJARATI
TAMIL
TELUGU
KANNADA
MALAYALAM
Total Ad Vol
10
#MeasuringMomentsWhere Data Does the Story Telling
...
CONTACT [email protected] usLinkedIn | Twitter | Instagram | Facebook
Website: https://barcindia.co.in/
Legal Disclaimer
The information, data and insights contained herein are the sole and exclusive Intellectual Property of BARC India. Any
creation of any derivative work/s in any manner whatsoever, is strictly prohibited without the prior written and explicit
consent of BARC India.
The images used are for representation purposes only and are not for use outside this BARC India July 2021 Ad Volumes
deck for any purpose and/or manner whatsoever.
11