apt2b doubles purchase volume with facebook & … · purchase volume at a cost-efficient price....
TRANSCRIPT
Apt2B DOUBLES PURCHASE VOLUMEWITH FACEBOOK & INSTAGRAM ADVERTISING
© Brand Networks, 2018 | 40 Broad Street | 6th Floor | Boston, MA 02108
SUCCESS STORYApt2B teamed up with the Brand Networks High-Growth team to scale its Facebook and Instagram advertising. Leveraging a full-funnel approach across mobile and desktop placement, Brand Networks combined Facebook’s advanced advertising tools with Brand Networks technology to help double Apt2B’s monthly purchase volume at a cost-efficient price.
2XPURCHASE VOLUME
18%RETURN ON AD SPEND
64%COST PER CLICK
MEET THE BRANDApt2B is a veritable treasure trove of affordable furniture that's simultaneously stylish, comfy, and priced right. The company is not your average ecommerce retailer—they really know furniture. They put an emphasis on curating quality-made retro and modern pieces for less, and they have a commitment to service that can't be beaten.
As our Facebook Marketing Partner (FMP), Brand Networks provides our team with peace of mind knowing that we’re creating differentiation with a powerful strategy, flawless execution, and first-class data analysis that helps us maximize our efforts where they matter most.”
Mat HermanCo-founder & President, Apt2B
Contact the High-Growth team: [email protected]
“
GOALScale Facebook and Instagram advertising to drive awareness, consideration, and sales.
© Brand Networks, 2018 | 40 Broad Street | 6th Floor | Boston, MA 02108
RESULTSBy combining Facebook’s advertising tools with Brand Networks technology, the campaign achieved a number of goals, each contributing to Apt2B’s overarching business objectives:
● Purchase Volume increased by 2X● ROAS increased by 18%
STRATEGYBefore implementing new tactics, the Brand Networks High-Growth team conducted an account review to determine areas in Apt2B’s approach where social advertising could have the greatest influence.
We identified three areas of improvement:
PROSPECTING CAMPAIGN
This campaign leveraged Facebook’s Traffic objective, optimized toward landing page views, which introduced the target audience to Apt2B’s brand and gave them a way to learn more. To showcase Apt2B’s products, we targeted high-value lookalike audiences and interest-based audiences relevant to Apt2B with carousel ads.
Brand Networks’ Optimize Now and Open Signals technology supplemented Facebook’s native tools. While our rules-based technology, Open Signals, monitored campaign scheduling, Optimize Now, our AI-powered technology, automatically made adjustments to the campaign.
1
Leveraging mobile and desktop placements across Facebook as well as Instagram and Instagram Stories, Brand Networks segmented the campaign into two parts:
Budget Allocation Low-Converting Web Traffic Audience Overlap
CONVERSION CAMPAIGN
We also implemented two conversion campaigns—the first was optimized toward “Add to Cart” and targeted to website visitors and lookalike audiences. The second used Apt2B’s product catalog to execute dynamic ads optimized toward “Purchases.” Brand Networks reduced audience overlap by consolidating Ad Sets and excluding recent purchasers.
Contact the High-Growth team: [email protected]
● Cost per Click improved by 64%
2 3