robinatowncentre.com.au

July 2013A QUARTERLY NEWSLETTER

FOR THE RETAILERS OF ROBINA TOWN CENTRE

Dear Retailer

It’s the start of a new financial year and what an exciting year it promises to be for Robina Town Centre.

We have just announced the next stage in the continuing development of Robina Town Centre as the Gold Coast's premium shopping destination. The South-East Carpark upgrade will bring covered parking to that end of the Centre with the added plus of parking guidance technology to make finding a park in that area as hassle free as possible for our customers. We are seeking the cooperation of all owners, managers and staff who previously utilised that South-East Carpark to bear with us while we carry out the works and park in the rooftop spaces of the Green Carpark. This will ensure priority parking for our customers in the South-West Food Markets Carpark.

On a staffing front we welcomed Marsha McGowan to the Centre Management team as Brand iQ Sales Manager in June and Marsha is the person to see about opportunities to promote your business in a variety of ways, be it trade outs, banners, casual mall sites etc. Marsha can be contacted on 5575 0400.

On a housekeeping front please note that after hours security for the Centre is limited in guard numbers and their role is general security for the whole Centre. Security advise that they are taking calls from store monitoring companies seeking guards to check premises out when alarm activations are received and regret they do not have the staff numbers to do so, nor is it included in the contract of services to the Centre. Please ensure that your monitoring company is aware of this and calls your nominated key holder if an activation should occur.

If you have any matter you wish to discuss please don’t hesitate to contact me on 5575 0400.

Centre Manager’s report

John CarrollSenior Centre ManagerRobina Town CentreT: 5575 0400E: j.carroll@rtc.qic.com

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marketing mattersDear Retailer,

Welcome to the new financial year!

We have had a lot happening in the marketing space, with Mother’s Day, School Holiday and Fresh Food campaigns coming to an end and Spring Summer Fashion looming. We have also distributed copies of the Marketing Planner for 2013/14 and held meetings to present the calendar to retailers. If you would like to receive an electronic copy, please email marketing@robinatowncentre.com.au.

Don’t forget if you have any marketing related queries please do not hesitate to contact the Marketing Team!

Anna Colville-Smith, Melissa Llewelyn & Liz Evans Robina Town Centre Marketing Team T: 5575 0400 E: marketing@robinatowncentre.com.au

Melissa Llewelyn, Anna Colville-Smith & Liz Evans

in reviewThe Mother's Day and Fresh Food gift with purchase promotions have both come to an end with great feedback received from our customers. Justine Schofield’s appearance on 25 May was also well received with strong attendance, a +8.2% increase on Centre traffic for the day, and some very happy fans!

We have again partnered with the Gold Coast Bulletin for this season’s Best Dressed competition, reaffirming Robina Town Centre’s position as the Gold Coast’s ultimate fashion destination.

*Concept image only.

The beautiful 36 page Spring Summer edition of the Robina Magazine has a circulation of 120,000 distributed through a combination of letterbox drop, Gold Coast Bulletin insert, and a mail out to VIP members of Robina Town Centre. Additional copies will be available in Centre.

The Spring Summer fashion season is almost upon us and this year we will be taking inspiration by ‘following the leaders in fashion’. The extensive range of fashion brands available in Centre are the leaders and we will promote the key trends for the season. The multi-tiered campaign will launch on Thursday 12 September and comprise of fashion events, style sessions and visual merchandising, all supported by an extensive media schedule.

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To launch the campaign, an activation called ‘Style Street’ will be located in the Myer Link Mall from Thursday 19 September. Style Street will commence with an official launch party that evening featuring parades and activities. Following this, the space will be activated with a style workshop, style sessions, perfume masterclasses and experiential activations.

Visual Merchandising displays showcasing the latest new season fashions from our stores will be positioned in high traffic mall locations throughout the Centre. These displays will demonstrate key trends for the season to drive sales for fashion retailers. If you would like to participate in the in Centre visual merchandising please email the marketing team at marketing@robinatowncentre.com.au.

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Following the success of last year’s Melbourne Cup fashion parade at the Gold Coast Convention and Exhibition Centre, planning is well underway for the 2013 event on the 5 November which will host 700 – 1000 fashion-focussed attendees.

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A multi-tiered Spring Summer Fashion campaign will launch in September including fashion shows, workshops, visual merchandising and an extensive media schedule. Please keep an eye out for the Spring Summer Fashion Retailer Kit that will be delivered in August outlining all retailer opportunities.

follow the leaders in fashion

*Please note that these are concept images only.

Centre of Melbourne Cup...Proudly presented by

Join Galey, Matt and Charli at the Gold Coast Convention and Exhibition Centre

Tuesday 5th November, 2013from 11.30am

The ultimate race event outside of Flemington - live entertainment by Gee’d Up, spring summer fashionparade presented by Robina Town Centre , race sweeps supporting BMD Northcliffe SLSC

and watch the race that stops the nation on the Gold Coast’s biggest screen.

$130 per person, or $1,250 per table of 10.Tickets include champagne on arrival, superlative 4 course lunch complimentedwith a premium selection of sparkling, red and white wine, beer and soft drink.

For Bookings and more information:Please call: 07 5504 4181 or email: boxoffice@gccec.com.au

www.gccec.com.au

Welcome to the Welcome to the

Centre of Melbourne Cup...

Tuesday 5th November, 2013

campaigns in planningMake-A-Wish The Make-A-Wish Foundation has again partnered with Robina Town Centre in an attempt to break the world record set in 2012 for the Biggest Charity Auction ever staged in a Shopping Centre! Last year Auctioneer Tony Mansfield auctioned 400 items across a 4hour 20minute period. This year he is looking to exceed that by an additional 50 items. We would like to engage you to become involved in this fantastic event by donating items for auction from the value of $5 upwards. To register your involvement, please email marketing@robinatowncentre.com.au.

DigitalThe new Robina Town Centre website and App are about to launch! This new system will allow retailers to update store, information, images and special offers through their own login. Stay tuned for your detailed ‘how to’ guide which will explain the new functionality and how simple the system is to use.

School HolidaysA family fun mini mag will be distributed to the Tertiary North trade area prior to the September school holidays. This mini mag will promote the family retail, dining and entertainment mix to 20,000 households and an opportunity exists for retailers to submit their interest in supplying a special offer.

Movie Meal DealThe Movie Meal Deal is back and bigger than ever! With many of our fantastic restaurants on The Promenade offering a packaged movie ticket and meal deal between Sunday and Wednesday each week, the biggest problem will be choosing what your taste buds are craving. The Movie Meal Deal offer has been promoted in the Dining & Entertainment guide, in Centre signage and a postcard will be letter box dropped to the primary trade area.

Salsa’sMex Movie Meal Deal - Share Platter and 2 movie tickets for $39.95*

*Minimum 2 people.

Grill’dYour choice of any burger or salad from the menu and a movie ticket for $25*

*Steak sandwich add $2.

Toscani’s Any regular pasta from the menu and a movie ticket for $25*

Rump Steak from the menu and a movie ticket for $35*Excludes seafood

Groove TrainSelect your favourite option from Groove Train’s Movie Menu and receive a FREE movie ticket all for $25*

*Valid until 30 September 2013. Excludes Father’s Day & public holidays.

Dumpling RepublicVegetarian Movie Deal: Stir-fried vegetables, steamed vegetable dumplings, plus a hot drink and movie ticket for $25

Chicken Movie Deal: Any chicken soup, steamed chicken and leek dumplings, plus a hot drink and movie ticket for $25

Squires LoftFREE movie ticket with the purchase of any eye fillet on the menu, flavoured with our unique baste when grilled and served with your choice of chips or baked potato

Terms & Conditions:Not valid with any other offer.Only available at Robina Town Centre.For use Sunday to Wednesday evenings only from 5pm.Cinema ticket restrictions apply.Valid for any regular traditional session Sunday to Wednesday evenings for sessions after 5pm.Not valid at Gold Class Cinema.Upgrade available to 3D for an extra $3, plus $1 for glasses if required.Upgrade available to VMax for an extra $4 or 3D VMax for an extra $7.Vouchers only valid for use at Event Cinemas Robina. Tickets non transferable and non refundable.For more information visit robinatowncentre.com.au

dinner & movies

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Movie Meal DealsSunday - Wednesday from 5pm at:

Grill’d • Squires Loft • Toscani’s Salsa’s • Groove Train • Dumpling Republic

LakesideDining

Event Cinemas movie ticket

Robina Town Centre Open 7 Days T 5575 0480 Robina Town Centre Drive, Robina

We are excited to advise you that an upgrade to Robina Town Centre’s South-East Carpark (Stage 1) has commenced, with completion of this carpark anticipated by mid-2014.

The carpark, located near the Food Markets entrance toward the South-East, is being converted into a two-level parking facility incorporating an electronic parking guidance system that has proven very popular with our customers.

The upgraded carpark will deliver improved access, amenity and convenience to our customers as well as increase the total number of carparking spaces at the Centre to over 6,700.

The Stage 1 project works form a part of the future expansion of Robina Town Centre’s Food Market Mall. Stages 2 and 3 of the proposed plan include the development of a new, larger ‘next generation’ Coles supermarket, an upgrade to the South-West Carpark and the refurbishment and expansion of the fresh food offer.

Stage 1 has commenced and the South-East Carpark, near the Food Markets is closed to customers and retailers during construction. However, the Food Market Mall is open for business as usual, and all other carparks including the South-West Carpark adjacent to the Food Markets is open for customers.

If you have any questions about the South-East Carpark upgrade please contact John Carroll, Senior Centre Manager on 07 5575 0400 or check our website for updates.

parking upgrade in centre

Parking Guidance System Customer TestimonialsThe completed South-East Carpark will feature an electronic parking guidance system which is currently installed in the other multi-story carparks. This parking guidance technology has been extremely well received by customers as per the below testimonials.

'I love the availability shown outside

on the signage' - Pauline, Burleigh

'Love that you can see if you need to change levels' - Mel, Burleigh Waters

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robinatowncentre.com.au

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Woolworths Parcel Pick UpPlease be advised that Woolworths parcel pick up will remain open during carpark works.

'It works very well for the disabled, you can see if you need to change floors before you get to the parking spaces closer to the doors' - Peter, Robina

Please be aware all other carparks will remain open for customers while construction on the South-East Food Markets Carpark takes place.

Commencing in August, join us for exciting Fresh Food Market Days which will be held one weekend out of every month. Customers will be inspired by live cooking demonstrations, delicious food sampling and snap up some delicious fresh produce at fantastic special prices. Held in the Food Market Mall, between Coles and Woolworths.

market days to put in your calendar

staff parking during constructionTo ensure that the South-West Food Markets carpark is available for customers we ask that all retailers park in the Green Carpark on the upper levels which are specifically allocated to retailers. Please refer to the aerial image below for the staff carpark location. We appreciate your cooperation with ensuring all staff stay out of the South-West Food Markets Carpark.

Fresh Food Market Days 2013

*Dates may be subject to change.

South-West Carpark will remain open

South-East Carpark

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Convenient Customer Food Markets Parking

South-East Carpark will be closed for construction while we build a two-level parking facility that will include a parking

guidance system.

ROBINA TOWN CENTRE DRIVE

Staff Parking Upper levels

Peter AlexanderMeet a man who knows what people like wearing to bed! Peter Alexander has been Australia’s ‘King of Sleepwear’ for the past 25 years, and his well

known brand is hailed, worn and coveted by anyone and everyone. With fun and fashionable sleepwear, daywear and giftwear, Peter Alexander is a fantastic addition to the retail mix and each month a new collection is released keeping customers coming back for more! Visit Peter Alexander located on level 3 near JAG.

Victoria StationVictoria Station stocks an extensive range of luggage, handbags, men’s and women’s wallets and travel accessories including well known brands such as Samsonite, Antler, Guess and more. With retail outlets around Australia and a team of dedicated and knowledgeable staff, they pride themselves on quality products, service and advice. Located on level 3 near Rebel Sport.

Tutti Frutti Tutti Frutti® Frozen Yogurt is an international soft serve frozen yogurt which comes in more than 50 great tasting flavours. They vow to please you with a premium quality frozen yogurt that has a great taste and good nutrition, and they

promise to pursue only the highest-quality ingredients in order to bring their customers the best frozen yogurt on the market today.

HCFHCF is more than just health insurance. You get more peace of mind, more benefits, more savings and more cover! Visit the friendly team at the new store located near Goldstein’s in the Food Markets.

Kate HillKate Hill is more than just a brand. She’s a style icon for women everywhere seeking quality and affordable accessories to instantly complement and update any look. She’s got style, she’s got personality, she’s got class... and it’s in each and

every creation produced. Each season’s collection encompasses a variety of modern, on-trend handbags, wallets, clutches, weekenders and luggage – all of which are eagerly awaiting the opportunity to be taken on life’s little adventures with you. Kate Hill has opened their doors on level 3 near Angus & Coote.

BupaThe new Bupa store opened its doors in April. The store is among one of the first new generation locations of its kind in Queensland. At Bupa, they strive to create a better customer experience. They surveyed customers, non customers and their own people to understand how they see their stores and how they want their stores to be in the future. Inviting, interactive, empowering and a place to really connect were the key drivers for design, and as you can see, they have really achieved this at Robina Town Centre. Located on level 2 near Dusk.

Portmans and Just JeansWe welcome the beautiful new Portmans and Just Jeans stores back to the Centre following their refurbishment!

We welcome a number of new and refurbished retailers to the Centre to add to our unique mix!

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safety in the workplaceContractor Procedures / Access

Under the Workplace Health and Safety program that exists at Robina Town Centre all contractors are required to comply with the ‘sign in/sign out’ requirements.

Any contractors that are required to carry out work outside trading hours must contact Centre Management with times and dates so that the appropriate access forms may be issued, site inductions completed and insurances supplied if applicable.

If you have any queries please do not hesitate to contact the Operations team on 5575 0400.

Robina Town Centre Centre Management PO Box 3005, Robina Town Centre, QLD 4230 T 5575 0400 F 5593 1416

customerservice@robinatowncentre.com.au www.robinatowncentre.com.au Security 5575 0494 Police Beat 5583 4377

Pick up your FREE 2013 Staff Privilege Card from the Customer Service Centre. Please present your most recent pay-slip to receive your card and full list of offers.

2013 Staff Privilege Card

retailer incentives

Blue Illusion10% off full priced apparel.10%

off

Hungry Jack'sFree sundae with every value meal purchase.

L’Occitane10% discount on all full priced products for staff.

10%off

Gold Coast Show Day - OPEN 30 August 2013 10.30am – 4pm

Labour Day - CLOSED 7 October 2013Please note due to the nature of some businesses retailers including majors, and retailers on The Promenade, Robina Town Centre may trade outside of these hours. Please consult individual retailers for details.

in your diary...

As the new Brand iQ Sales Manager I would love to meet you to say hi and see what the Brand iQ team can do for you to help increase your brand presence and promote your products.

There are options available to suit any budget and packages specifically designed for retailers. If you wish to discuss ideas on further ways to expose your brand and maximise sales, please contact Marsha McGowan on 5575 0400 or email m.mcgowan@rtc.qic.com.

Brand iQ update

FREE