July 1, 2014 

 

To All Reps working with GE Silicone: 

 

I want to take a few minutes to introduce myself since I’ll be coordinating the efforts of the GE Silicone projects going forward.  My name is Mike Shey; I’m a Vice President at Quest helping to develop and coordinate various projects in The Home Depot, Lowes and other retailers.  I’ve talked with and met many of you in the past; I’m available at 631‐987‐0325 or mshey@questservicegroup.com .  I prefer e‐mail because if any of you have questions, there’s a good chance others are wondering the same thing and I can get the answers out to everyone involved with the project.  Periodically you will receive a mailing or update from me such as this one – these updates are an effective tool with which to reach everyone, particularly if there’s a change of focus or specific task to be addressed in your store visits.  I welcome your feedback and suggestions on how we can improve our efforts in the stores you service.  The number one item we want to establish is a strong relationship with your stores.  Let’s face it – if the store associates like you, they are going to sell more GE Silicone – it’s just human nature.  So, the way I see it, my role is to help you establish, maintain and improve the relationships you have in your stores.  There are a few specific items I want to address with you in this update, as follows: 

• GE put together an updated Product Knowledge (PK) document which I asked them to print and distribute to each of you.  You should begin to receive them sometime next week – this training document is an excellent handout to review when you’re meeting and training associates in the stores.  You can hand these out to associates in the paint dept, as well as associates in plumbing, millwork and building materials.  If the Pro Sales desk allows you to leave some copies at their counter, that’s a home run!  If you need more of these handouts, let me know. 

• It’s very important you confirm the sets in your stores match the POG.  Make certain we have the proper facings of each sku – remember the store associates will sometimes fill holes with the wrong product just to make things look pretty.  That can be disastrous for us because if you’re not checking, we’re going to lose space in the set.  Also – take the time to check clear versus white product in all categories.  If you’re just looking quickly we may have too much or not enough of one which also is problematic.  

• There is an upcoming promotion for WD Silicone ll clear, sku 362‐646 that will be hitting stores in select markets next week.  This promotion is a wing stack supporting Building Homes for Heroes – a very worthwhile charity and a great effort on behalf of GE.  A and B volume stores will be getting two of these wing stacks; C and D stores will be getting one each.  Your job is to make certain these display units are on the selling floor, take a picture of it during your visit and post it with your reporting.  They should be on display in BYO 3 and 7 stores by July 15th; these stores are those located in VA north and through PA east (the upper right corner of the country).  Please support this charity and effort by making sure these displays are on the selling floor during your upcoming visits.  There will be mailings to your homes about this promotion as well. 

• Your before and after pictures are very important and are being reviewed carefully by GE and our office.  You should be taking a before picture of each bay prior to working in the set.  Then you should be downstocking where possible, front facing all GE Silicone skus and spinning the labels to face forward, and stacking the floor inventory three cases high.  We should be seeing a noticeable improvement in the set from before you start to after you “work the bay”. Think of it 

this way – ever been to the grocery store in the morning and see all the bottles and cans lined up neat and facing the same direction?  That’s what your stores should look like when you leave!  In Lowes stores the shelved product should all be case cut – opened in the carton. The floor inventory should be stacked three high with only the top carton case cut.  This is very important and will be looked at carefully going forward. 

• The last item to mention during this update is the cross merchandising racks for Home Depot.  Several of you have asked me about the availability of these racks so I want to provide an update.  First, there are no Silicone ll racks available at the moment; don’t try to order them as they are just not available.  The factory is having new ones being produced but they won’t be available for several months; I’ll keep you posted on the progress.  However – here’s the good news!  There are hundreds of cross merchandising racks available to be ordered immediately.  There are many, many gutter/flashing racks and many paintable racks available RIGHT NOW!  These racks aren’t doing anyone any good sitting in a warehouse; you should begin to order them IMMEDIATELY!  I would like to see you order 2 of each rack for each of your stores during your next visits.  You can easily find a home for a gutter/flashing rack in the building materials dept; same with a paintable rack in the faucets area.  With the other two racks I’d suggest you have price labels printed to cover the words gutter/flashing and paintable and then find a good home for them in plumbing and millwork.  With a little creativity you can easily make spots for four racks in each of your stores.  Remember to take before and after pictures – we want to show GE Silicone the extra value your efforts are bringing to the table.  Following is a simple step by step outline of how to order the racks.  If you don’t know sign into the “EPOP” system, and most of you probably don’t, just ask a store associate to help you.  Let’s face it – the stores love these racks so they will be happy to help you order them!  Note the racks take about two weeks to arrive so depending on the frequency of your visits you’ll know when to look for them.  They should go to the paint dept or the POP bay upon arrival so you know where to look for them; just ask the store associates to put them aside for you.  

Step 1 – log into the EPOP system and access My Apron from any store computer (you may need some help doing this step) 

Step 2 – the login is gerran.syfan@momentive.com  and the password is gerran123 

Step 3 – select the top tab labeled MET, select TOOLS, then select EPOP 

Step 4 – locate the proper racks (HD24GF for gutter/flashing and HD24XST for paintable) 

Step 5 – enter the store information to complete the order 

This is pretty easy; like everything else, once you do it a couple of times you’ll see how easy it is.  Remember I’m looking for you to order 2 of each rack for EVERY store you visit over the next few weeks.  I’ll receive tracking from GE on this so I’ll be able to see who is ordering racks and who might not be. 

 

So that’s it for now – a lot of good information in two pages.  I look forward to working with each of you on this very important project.  Please let me know the successes and challenges you’re experiencing out in the stores and I’ll do what I can to assist.  Thanks in advance for your efforts! 

Home Depot and Lowes GE FL Caulk Service Visits – Project Instructions Preparing for the Service Visit

• Prior to visiting the store to complete a service visit, please print out a copy of the service completion report to bring to the store with you. You can access the report by clicking on the ‘pencil’ icon under ‘Report’ on your profile log-in page.

• Once you click on the ‘pencil’ icon, a pop up window will open. To print out a copy of the report, click on red box at the top of the report that reads “Print Version - Click Here”.

• It is imperative that you use the service report for the specific store and service visit because the unique id number at the top of the page is necessary for you to get credit for the visit.

This project is a VERY IMPORTANT test project that will be HIGHLY SCRUTINIZED by Quest Service Group and the client. Please be sure and follow the instructions as directed and each locations MUST have BEFORE and AFTER photos attached in order for the project to be considered complete.

IF YOU ARE ASSIGNED TO A LOWES LOCATION, YOU WILL BE REQUIRED TO

PURCHASE A VENDOR VEST. PLEASE FAX YOUR RECEIPT TO 516-393-5591 AND YOU WILL BE REIMBURSED FOR THE VEST.

Completing Your Service Visit

• When you first arrive at the store, identify yourself at the service center and inform the store management that you are there to complete a GE Caulk service visit. Then, follow the steps listed below.

Step 1: Product Knowledge (PK) 1. Do a 3-5 minute PK with an available Home Depot store associate from the paint department. 2. Make sure that the store associate understands the benefits of GE caulking. To learn about the

product, read the back of the tubing and the product information sheets (attached to this document).

3. Each time you visit the store you can go over another item and/or talk to a different associate

Step 2: Cross Merchandising 1. Take a before photo 2. Make sure all cross merchandising racks are full. There should be about 8-10 racks around the

store. A map of where the racks can be found in the store is attached to this document and available under ‘POG’ on your profile log-in page.

3. Take product out of the overhead to stock the wire racks 4. If any of the wire racks are damaged or missing, see the below instructions on how to order GE

racks. Step 3: Stock the Bay (If time permits) 1. If you still have time available during your shift, spend the remainder of your time stocking the

GE caulk bay. 2. Check the POG (which is hanging in a pouch on the bay) and make sure all of the items are in

the right place 3. Take after photos.

• At the end of the service visit, meet the store management to review what you accomplished

and to let them know about any issues that you may have encountered. Have them sign your printed service completion report.

• Within 24 hours of completing your service visit, make sure to complete the online completion form (available by clicking on the ‘pencil’ icon), upload your completion picture(s) and to fax or scan and upload your printed service completion report (with the store signature).

Below are the correct instructions on how to get on the HD computer and order GE racks: • Go to any HD Portal in store. • Log onto MY APRON by using the following info; Log in (Gerran.Syfan@momentive.com), Password (“gerran123”) • Once on MY APRON, select top tab called MET. • Select TOOLS • Select EPOP • Once into EPOP you can locate the available GE Racks by inserting the Part #s which have been previously provided. * Very Important to insert Store# on this last screen, since that is where these racks will need to be sent. Below is brief description of the racks available and their respective part #s: PART # DESCRIPTION HD24CM GE Silicone Wire Rack – Concrete & Masonry HD24GF GE Silicone Wire rack – Gutter & Flashing HD24GROOVKB GE Silicone Wire Rack – Groov Kitchen & Bath HD24GROOVWD GE Silicone Wire Rack – Groov Window & Door HD24KB GE Silicone Wire Rack – Silicone II Kitchen & Bath HD24SUPREMEKB GE Silicone Wire Rack – Supreme Kitchen & Bath HD24SUPREMEWD GE Silicone Wire Rack – Supreme Window & Door HD24WD GE Silicone Wire Rack – Silicone II Window & Door HD24XST GE Silicone Wire Rack – XST Paintable

Keeps water out to protect from water damageSeals gaps to save energy dollars for the long haulWithstands all weather conditions5 year mold-free protection

Easy to apply- even for first time usersLess mess and frustration - not too sticky, stringy or runnyApplies smooth and clean - anyone can get professional results

No more long waits30 minute paint-ready1 hour shower-/rain- readyApplies in hot, cold or wet weather - won't delay the project

Will never, ever, ever, ever breakdownWill not shrink crack or crumble over timePermanently waterproof and weatherproof

SKU - 792-604 White THD Retail $7.97 SKU - 792-637 White THD Retail $7.97

Certifications: Certifications:Eco Options Certified (Clean Air/ Low VOC) Eco Options Certified - Home Sealing, Clean Air (Low VOC)NAHB Green Certified NAHB Green Certified

Recommended For: Recommended For:Mold & Mildew Protection Weatherization/ Air SealingAll painting applications that will be exposed to water All painting applications that will be exposed to waterAdd on for premium & low VOC paint promotions Add on for premium & low VOC paint promotionsPaint Promotions surrounding Earth Day, Eco Options, Spring Spruce Up Paint Promotions surrounding Earth Day, Eco Options, Spring Spruce Up

SKUs 942-324 White THD Retail $7.97 SKUs 317-656 White THD Retail $7.97

921-854 Clear THD Retail $7.97 318-159 Clear THD Retail $7.97

Key Features: Key Features:The ONLY 1 hour rain-ready caulk with 2x the stretch.2x STRETCH

1 HR SHOWER-READY- Builds strength and adhesion fast- Won't wash away when hit by water- Increases speed, convenience and efficiency- Won't delay use of the bathroom 1 HR RAIN-READY

10 YR MOLD FREE PRODUCT PROTECTION- Withstands exposure to water and humidity

Additional Features: Additional Features:100% Silicone 100% Silicone

- Will not shrink, crack or crumble over time -Will not shrink, crack or crumble over time

Certifications: Certifications:Eco Options Certified (Clean Air/ Low VOC) Eco Options Certified - Home Sealing, Clean Air (Low VOC)NAHB Research Center Green Approved NAHB Research Center Green Approved

Recommended For: Recommended For:

Mold & Mildew Protection Weatherization/ Air SealingSpring Spruce Up Earth DayKitchen & Bath projects Eco Options

Spring Spruce UpProduct is not paintable Product is not paintable

Waterproof—Acrylic breaks down in water over time.

The ONLY 1 hour shower-ready caulk with 10 year mold-free product protection

- Permanently Waterproof - silicone is impervious to water, meaning water can't penetrate it and will never

- Cured caulk protects against mold and mildew, an unsightly problem in the home which can also pose health issues- Keeps cured caulk mold- and mildew- free for ten years, with regular cleaning

GE Groov - Tough on the Job, Easy on You. Never before has caulk worked so well and been so easy to use -Combines the performance of Silicone and Acrylic - Performs and LASTS like Silicone, Easy to use and PAINT like Acrylic. Proprietary GE

chemistry. Product should be positioned and advertised along with 'best' products. Launched June 2010.

Kitchen/ Bath/ Plumbing Interior/ Exterior

GE K/B & W/D Supreme - Formulated to offer consumers category leading benefits. Product should be positioned and advertised along with 'best' products.

K/B Supreme W/D Supreme - Launched June 2010

Key Features:Tough on the job like Silicone

GE Product Positioning

Easy on you like Acrylic (and it is Paintable)

- Won't delay the project if rain is in the forecast

- +/- 50% joint movement helps keep caulk from tearing or pulling away from joint. *important for homeowners

- Withstands extreme expansion or contraction that can

- Permanently Weatherproof - withstands all weather conditions, and remains permanently waterproof and flexible

- Helps prevent gaps where air and water can seep through

- Builds strength and adhesion fast- Won't wash away when hit by rain- Increases speed, convenience and efficiency

Shrink-proof—Acrylic shrinks as the caulk dries. This shrinking can cause cracks over time.

Flexible—Acrylic becomes less flexible and can even freeze at low temperatures, making it more likely to crack.

Crack-proof—Acrylic hardens, cracks, and crumbles over time when exposed to extreme heat and the sun's UV rays.

GE caulks are the first and currently the only caulks to be certified

NAHB Research center Green Approved - use counts towards points for green building certification

WHY 100 PERCENT SILICONE?

New Cartridge ‐ hitting stores July '11

Old cartridge Old Cartridge

New Cartridge ‐ hitting stores 3Q'11

GE Product Positioning

SKUs 362-662 9.8 oz White THD Retail $5.97 SKUs 175-391 9.8 oz Light Gray THD Retail 5.97$

469-296 9.8 oz Clear THD Retail $5.97 269-200 9.8 oz Bronze THD Retail 5.97$

502-057 9.8 oz Almond THD Retail $5.97 362-646 9.8 oz Clear THD Retail 5.89$

squeeze 398-942 2.8 oz White THD Retail $3.89 362-654 9.8 oz White THD Retail 5.97$

squeeze 469-301 2.8 oz Clear THD Retail $3.89 387-762 9.8 oz Black THD Retail 5.97$

387-789 9.8 oz Brown THD Retail 5.97$

896-325 9.8 oz Almond THD Retail 5.97$

493-007 2.8 oz Clear THD Retail 3.89$ squeeze

Key Features: Key Features:

3 HR SHOWER-READY 3 HR RAIN-READY

5 YR MOLD-FREE PRODUCT PROTECTION SUN/ FREEZE PROOF- Withstands exposure to water and humidity

Additional Features: Additional Features:100% Silicone 100% Silicone

- Will not shrink, crack or crumble over time - Will not shrink, crack or crumble over time

Certifications: Certifications:Eco Options Certified (Clean Air/ Low VOC) Eco Options Certified - Home Sealing, Clean Air (Low VOC)NAHB Research Center Green Approved NAHB Research Center Green Approved

Recommended For: Recommended For:Mold & Mildew Protection WeatherizationSpring Spruce Up Earth DayKitchen & Bath projects Eco Options

Spring Spruce UpProduct is not paintable Product is not paintable

SKUs 838-926 9.0 oz White THD Retail 5.97$

627-160 9.0 oz Clear THD Retail testing

Key Features:

3 HR RAIN-READY

30 MIN PAINT READY

Additional Features:Paintable Silicone

- Will not shrink, crack or crumble over time

Certifications:Eco Options Certified - Home Sealing, Clean Air (Low VOC)NAHB Research Center Green Approved

Recommended For Painting Projects:Weatherization - when painting is involvedEarth Day - when painting is involvedEco Options - when painting is involvedSpring Spruce Up - when painting is involved

SKUs 125-068 9.8 oz White THD Retail $4.97 SKUs 502-030 9.8 oz Clear THD Retail 4.47$

837-655 9.8 oz Clear THD Retail $4.97 502-049 9.8 oz White THD Retail 4.97$

Key Features: Key Features:

Additional Features: Additional Features:100% Silicone 100% Silicone

- Will not shrink, crack or crumble over time - Will not shrink, crack or crumble over time

Certifications: Certifications:Eco Options Certified (Clean Air/ Low VOC) Eco Options Certified - Home Sealing, Clean Air (Low VOC)NAHB Research Center Green Approved NAHB Research Center Green Approved

Recommended For: Recommended For:Mold & Mildew Protection WeatherizationSpring Spruce Up on a tight budget Earth DayKitchen & Bath projects Eco Options

Spring Spruce Up on a tight budgetProduct is not paintable Product is not paintable

Silicone II Paintable Silicone

Three hour rain-ready, 30 minute paint-ready caulk for use in exterior and interior applications.

- Builds strength and adhesion quickly

- Permanently Waterproof - silicone is impervious to water, meaning water can't penetrate it and will never

- Permanently Weatherproof - withstands all weather conditions, and remains permanently waterproof and flexible

Three hour rain-ready, sun-/freeze-proof caulk for windows, doors, attics and basements

- Permanently Weatherproof - withstands all weather conditions, and remains permanently waterproof and flexible

- Paintability of an acrylic.- Paint with a brush or roller after only 30 minutes or spray paint immediately

- Durability and adhesion of 100% silicone

Permanently Waterproof, 100% silicone caulk for kitchens and bathrooms.

Permanently weatherproof, 100% silicone caulk for windows, doors, attics and basements.

- Will not crack or loose flexibility when exposed to harsh outdoor elements.- Permanent flexibility helps keep caulk from breaking down as a home settles- Helps prevent gaps where air and water can seep through- Gaps can lead to water damage, mold growth and higher energy bills

- Permanently Weatherproof - withstands all weather conditions, and remains permanently waterproof and flexible

- Won't delay the project if rain is in the forecast

Silicone I Kitchen & Bath Silicone I Window & DoorGE Silicone I

- Won't wash away when hit by rain- Increases speed, convenience and efficiency

- Builds strength and adhesion quickly- Won't wash away when hit by water- Increases speed, convenience and efficiency- Won't delay the use of the bathroom for a full day

- Cured caulk protects against mold and mildew, an unsightly problem in the home which can also pose health issues

- Permanently Waterproof - silicone is impervious to water, meaning water can't penetrate it and will never

- Keeps cured caulk mold- and mildew- free for five years, with regular cleaning

Three hour shower-ready caulk with five year mold-free product protection for kitchens, baths, and plumbing.

- Increases speed, convenience and efficiency

- Builds strength and adhesion quickly- Won't wash away when hit by rain

- Won't delay the project if rain is in the forecast

GE Silicone II - Three hour rain-/ shower-ready caulk with 5 year mold-free product protection. Product should be positioned and advertised along with 'better' products.

Silicone II Kitchen & Bath Silicone II Window & Door

Available chain‐wide in white.  Crystal clear is being tested in select markets.

New Cartridge ‐ hitting stores 3Q'11

HOME DEPOT USAPart # GE Part # cont Description size (oz)

362646 GE5000 24C GE Silicone II Window & Door Clear 9.8362654 GE5010 24C GE Silicone II Window & Door White 9.8387762 GE5030 12C GE Silicone II Window & Door Black 9.8387789 GE5080 12C GE Silicone II Window & Door Brown 9.8175391 GE50.08 12C GE Silicone II Window & Door Lt Gray 9.8896325 GE5096 12C GE Silicone II Window & Door Almond 9.8269200 GE5097 12C GE Silicone II Window & Door Bronze 9.8362670 GE5020 12C GE Silicone II Concrete & Masonry Lt Gray 9.8124345 GE50G.01 12C GE Silicone II Gutter and Flashing 9.8838926 GE7000 12C GE Silicone II Paintable - White 9.0627160 M90033 12C GE Silicone II Paintable - Cyrstyal Clear 9.0

942324 M90007 12C K/B Supreme, white 9.8921854 M90006 12C K/B Supreme, clear 9.8318159 M90016 12C W/D Supreme, clear 9.0317656 M90015 12C W/D Supreme, white 9.0

792637 M90026 12C Groov, WD, white 9.0792604 M90025 12C Groov, KB, white 9.0

362662 GE5070 24C GE Silicone II Kitchen & Bath White 9.8469296 GE5040 24C GE Silicone II Kitchen & Bath Clear 9.8502057 GE5060 12C GE Silicone II Kitchen & Bath Almond 9.8

502030 GE012A 24C GE Silicone I Window & Door Clear 9.8502049 GE112A 24C GE Silicone I Window & Door White 9.8837655 GE612 24C GE Silicone I Kitchen & Bath Clear 9.8125068 GE712 24C GE Silicone I Kitchen & Bath White 9.8

493007 GE500 3TG 3TG GE Silicone II Window & Door Clear 2.8398942 GE281 3TG 3TG GE Silicone II Kitchen & Bath White 2.8469301 GE284 3TG 3TG GE Silicone II Kitchen & Bath Clear 2.8

648435 GE60.01 12C 12C GE Advantage Silicone Clear 10.1648463 GE60.02 12C 12C GE Advantage Silicone White 10.1

How to order GE SiliconeHow to order GE Silicone cross merchandising racks 

– as of 7‐17‐14

Step 1 – you’ll need help from a Dept Head, MET associate, ASM or SM to log into My Apron, then click g y p

on MET

Step 2 – once in MET, choose Tools h ( f l d l )then EPOP (safety, tools and cleaning)

Step 3 – Now you’re in EPOP; click “no” because ’ t i t h k dyou’re not going to check on an order

Step 4 – on the left look for “search by b d”brand” 

Type in GE Silicone, press enter or click on GO

Step 5 – click on “add”.  Note – only the first and third k tl il bl d l i titi f 1racks are currently available, and only in quantities of 1.

This is the “add to cart” screenThis is the  add to cart  screen

Step 6 – review the order then click on “secure checkout”secure checkout

Step 7 – review the order, then click on “ ”“continue”

Final step – click on “submit my order”Final step  click on  submit my order

That’s all there is to it!That s all there is to it!

• Note – it takes 10 ‐ 14 days for the racks to arrive yonce ordered

• The racks should go from receiving either to the d h bpaint dept or to the POP bay

• You should be ordering racks for EVERY store you service – you can always find a home for a new rackservice – you can always find a home for a new rack, either in Bldg Materials, Millwork, Plumbing or Kitchens

• Remember to replenish the racks each subsequent visit!