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JULISHA : Swahili for 'make known'

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Page 1: Julisha Mobile

JULISHA : Swahili for 'make known'

Page 2: Julisha Mobile

WHAT IS JULISHA MOBILE.

Julisha Mobile is a blended learning environment that combines face-to-

face mentorship with a mobile platform. The objective of Julisha Mobile is

both a mentorship programme and a project-based technical online course

designed to empower girls living in disadvantaged communities in Nairobi

Kenya.

Page 3: Julisha Mobile

WHO IS JULISHA MOBILE FOR?

Girls aged 14 - 20, from Kibera and Baba Dogo, slum

areas in Nairobi, Kenya.

PHOTO CREDITS | Jim Chuchu, Mbithi Masya and Flora Okuku.

Page 4: Julisha Mobile

THE CYCLE OF POVERTY

Girls growing up in the slums of Kibera and Baba

Dogo live in a cycle of poverty. Although some

finish school, many marry at a young age and do

not complete their schooling. Others continue

with their education, but do not have career

support. They have few positive role models as

they are surrounded by others struggling to

survive.

WHY DO WE NEED JULISHA MOBILE ?

Page 5: Julisha Mobile

ISOLATION:LACK OF COMMUNITY

according to a needs analysis: "girls lacked a safe forum in local communities and

institutions to get answers to the important questions in

their lives."

WHY DO WE NEED JULISHA MOBILE ?

Nike Foundation/Girl Effect Needs Analysis on Kibera & Baba Dogo girl population.http://www.frogdesign.com/work/girl-effect.html

Page 6: Julisha Mobile

FUTURE UNKNOWNTechnical and vocational training in Kenya

focusses on male-dominated careers. In

addition, OECD 2009 indicates that 90%

of work in Africa is in the informal sector

with a predominance of self-employment.

Most young women will never have

formal employment.

WHY DO WE NEED JULISHA MOBILE ?

Page 7: Julisha Mobile

PHOTO CREDIT | Caroline Wanjiku Kihato with the generous funding from the French Institute of South Africa and ANR

KiberaMap Kibera Division Nairobi, Kenya, Population 2.5 millionLocated 5 km from the city centre.Kibera is the largest slum in Nairobi, and the second largest urban slum in Africa. Kibera Facts

WHERE DOES JULISHA MOBILE IMPACT?

Baba DogoMap Kasarani Division Nairobi, KenyaPopulation 30,000 Located 16 km from the Nairobi Central Business District

PHYSICAL ENVIRONMENT

Page 8: Julisha Mobile

PHOTO CREDIT | Caroline Wanjiku Kihato with the generous funding from the French Institute of South Africa and ANR

PHYSICAL ENVIRONMENT

- Limited access to safe water

& sanitation

- Temporary shelters

- Overcrowding

- Insecure residential status

Page 9: Julisha Mobile

PHOTO CREDIT | Caroline Wanjiku Kihato with the generous funding from the French Institute of South Africa and ANR

PHYSICAL ENVIRONMENT

Page 10: Julisha Mobile

THROUGH PROJECTS THAT DEVELOP COMMUNICATION,

CRITICAL THINKING & COLLABORATION SKILLS

WHAT IS THE MISSION OF JULISHA MOBILE?

SELF WORTH& VALUE

THROUGH MENTORSHIP& PEER INTERACTION

THROUGH MOBILE PHONES & ONLINE NETWORKS

& APPS

REACHING COMMUNITY THROUGH RADIO

TO END THE CYCLE OF POVERTY & ISOLATION AND LEAD TO BRIGHTER FUTURES FOR THE GIRLS OF KIBERA & BABA DOGO,

THROUGH...

TECHNICAL SKILLS

NETWORKS & 21ST CENTURY SKILLS

Page 11: Julisha Mobile

JULISHA MOBILE | BLENDED LEARNING ENVIRONMENT | MENTORSHIP

FACE-TO-FACE WITH FACILITATORS & PEERS

MOBILE WITH ROLE MODELS

FACILITATORS & PEERS

MOBILE PHONE PRELOADED WITH APPS, PODCASTS, LIBRARY

OF EBOOKS, VIDEOSACCESSIBLE OFFLINE

VISITS BY ROLE MODELS

MOBILE CONTENT CREATED ABOUT ROLE

MODEL'S CAREERS

Julisha Mobile is face-to-face mentoring connecting disadvantaged young women with mentors and role models.Julisha Mobile is also a mobile platform to support these young women by providing forums and information on role model's life stories and careers.

Page 12: Julisha Mobile

Julisha Mobile curates freely available resources and tools into a central hub (mobile phone) that girls and mentors can use to communicate and to undertake their projects.

Some content is preloaded and can be accessed off-line while other resources are linked directly from the phone but will need an internet connection.

Existing platforms like MIXIT will provide an online forum environment and sms can be used for off-line communication between groups and mentors.

JULISHA MOBILE | BLENDED LEARNING ENVIRONMENT | MOBILE ELEMENT

MOBILE CONTACT WITH FACILITATORS , ROLE

MODELS, AND PEERS VIA MXIT & SMS.

DIRECT LINKS TO ONLINE RESOURCES & TOOLS

EG. WIKIPEDIA, GOOGLE

PRELOADED APPS, PODCASTS, LIBRARY OF EBOOKS, VIDEOS

ACCESSIBLE OFFLINESMS

Page 13: Julisha Mobile

JULISHA MOBILE | BLENDED LEARNING ENVIRONMENT | COMMUNITY

COMMUNITY RADIODEBATES / INTERVIEWS /

GIRLS' STORIES

The program reaches into the broader community through a community radio show.

Page 14: Julisha Mobile

FACE-TO-FACE

Bi-weekly sessions lead by facilitators . Sessions include creative brainstorms, workshops and project-based problem-solving

Role models share their life stories as mentor support

Girls share their stories with each other as peer support

MOBILE PHONE CONTENT

JULISHA MOBILE MXIT PAGEPeer forumMentor SMSArticles, videos, blogs curated by Julisha facilitators

Podcasts & Videos by Mentors: Sharing their journeys to success.Discovering career passion Setting and prioritizing life goals

How to Videos: Writing CV'sStarting small businessesPromoting businessBookkeepingBlogging 101

e-Library: Career adviceLifeskills: relationships, hygiene...WikipediaGOOGLE (docs/presentation/circle

Apps: To Do ListBudgetCamera / Photo editingSimple film editor

JULISHA MOBILE | CONTENT

Page 15: Julisha Mobile

Gilly Salmon's model is a

structured online learning model

which gradually builds skills and

experiences from novice to

mastery.

(Salmon, G. (2000) E-moderating: the key to teaching and learning online, Kogan Page.) http://www.pgsimoes.net/Biblioteca/emoderating.pdf

JULISHA MOBILE | PEDAGOGICAL MODEL : 1. STRUCTURED LEARNING

Julisha Mobile uses two different pedagogical models. One is a structured learning approach; the other is an open exploratory project based process.

Page 16: Julisha Mobile

JULISHA MOBILE | PEDAGOGICAL MODEL 2 : PROJECT BASED LEARNING

Project based learning begins with a compelling question; engages and empowers participants to work both collaboratively and autonomously, and results in a unique and practical solution.

Page 17: Julisha Mobile

JULISHA MOBILE | REWARD & RECOGNITION SYSTEM

Participants will not pay for the programme. They will have to commit their time and to show a positive contribution or else forfeit their place.Participants will be rewarded with badges as they complete tasks and reach goals. Upon graduation they could train to become Julisha Mobile facilitators.

Page 18: Julisha Mobile

JULISHA MOBILE | ASSESSMENT

SELF ASSESSMENTSmall projects will be created for the girls to learn career-related skills.Progress will be self-assessed against checklists and quizzes through the mobile phone. These will be assessed per project.

FACILITATOR ASSESSMENT During face-to-face interactions with facilitators, participants will measure their own progress and provide evidence of their growth and competence in their journals.

PEER ASSESSMENTThe learners assess each other's projects, developing further critical thinking and writing skills.

SUMMATIVE ASSESSMENTLearners earn badges for goals reached and build a portfolio of assignments completed.The learners create a large final project in groups in which their new skills are tested, the learners have a say in what kind of project they would like to work on, eg. Starting a small business together / Publishing an ebook or online magazine together / Creating a community initiative together.

Page 19: Julisha Mobile

JULISHA MOBILE | DESIGNS FOR A MOBILE PLATFORM

We aim to create a user-friendly interface that

builds on existing user experience design protocols

for mobile interfaces.

This might be the first time our participants engage

with technology and we aim to create an

environment that will easily scaffold them into

exploring other technologies.

Page 20: Julisha Mobile

1. The interface and software will be preloaded onto

mobile phones provided for the learning program.

2. A level of customisation will be possible for the user,

a login with password protection and a personal profile.

3. Some content and functionality will work offline.

4. Extra functionality accessed online.

5. Built in help function.

JULISHA MOBILE | DESIGN CONSIDERATIONS

Page 21: Julisha Mobile

JULISHA MOBILE | BUSINESS MODEL

FUNDING &SUSTAINABILITY

Julisha Mobile will operate as a non-profit business model, and will source funding from corporate organizations, as well as non-profits such as the Commonwealth of Learning.

The participants will not pay for the programme, but will commit to being present and active during sessions, or they will forfeit their places on the course.

A percentage of earnings made from the participants' projects will also be invested back into the Julisha Mobile programme.

The programme could also generate revenue by linking participants with potential employers, a service that would be paid for by the employers.

To ensure sustainability, Julisha Mobile will be continually monitored and evaluated.

Page 22: Julisha Mobile

JULISHA MOBILE | BUSINESS MODEL

AWARENESS

Community radioSchool Announcements/Visits

FlyersFacebook

TwitterPR on appropriate tv show

Page 23: Julisha Mobile

JULISHA MOBILE | BUSINESS MODEL

SCALING UP

As the girls graduate they could train to become facilitators and spokespeople of Julisha Mobile

itself.

Page 24: Julisha Mobile

JULISHA MOBILE | BUSINESS MODEL

Funding for cellphones.

Finding willing mentors.

Developing and maintaining the platform.

Getting community buy-in.

Support from Government & Mobile Network Providers.

CONSTRAINTS

Page 25: Julisha Mobile

What we invest

Funds

Facilitators time

Technology

PRIORITIES

build self esteem

improve livelihoods

break cycle of poverty

JULISHA MOBILE | LOGIC MODEL & THEORY OF CHANGE

What we provide

Facilitators

Content on mobile

platforms

Structured learning

opportunities

Who we reach

Girls

Parents

Communities

Facilitators

Role models

Policy-makers

Stakeholders/NGOs

Development- partners

INPUTS OUTPUTSActivities Participation

OUTCOMES - IMPACTShort Term Mid Term Long Term

Early resultsLEARNING

Motivation for learning

Improved technological

skills

Collaborative skills

Later resultsACTION

Improved self-esteem

Girls have more choices

Skills for sustainable livelihoods

Workable business

model

IMPACT

Participants improve

standard of living through employment & entrepreneur -

ship

Julisha Mobile is self

replicating

ASSUMPTIONSGIrls have time to participate, appropriate

Role models and facilitators can be identified, community buy-in, affordable mobile phones

available, funding.

EXTERNAL FACTORSEconomic factors, support from policy makers, input from other stakeholders

ECOSYSTEM

Disadvantaged communities

Affordable mobile network

Page 26: Julisha Mobile

TEAM MEMBERS (LEFT TO RIGHT)

Heather Ripmeester | http://www.venture-lab.org/education/view_profile/90834

Nancy Chege | http://www.venture-lab.org/education/view_profile/116756

Flora Okuku | http://www.venture-lab.org/education/view_profile/100247

Alison Mead Richardson | http://www.venture-lab.org/education/view_profile/99876

Anne Polly Kagwiria Kithinji | http://www.venture-lab.org/education/view_profile/121434

Freda Murugi Kibata | http://www.venture-lab.org/education/view_profile/100789

Jacqui Stecher | http://www.venture-lab.org/education/view_profile/85323

Modupe Macaulay | http://www.venture-lab.org/education/view_profile/39149

Page 27: Julisha Mobile

OECD. 2009. Vocational training and the Informal Economy. www.oecd.org/dataoecd/27/5/43280323.pdf

Salmon, G.: "E-tivities. The Key to Active Online Learning", Taylor & Francis, 2002.

Salmon, G.: "E-moderating. The key to teaching and learning online", Routledge Falmer, 2000

http://www.atimod.com/e-tivities/intro.shtml

http://mashable.com/2012/04/11/mobile-app-design-tips/

http://www.frogdesign.com/work/girl-effect.html

http://www.girleffect.org/

http://blackgirlproject.org/programs-initiatives/sisterhood-saturdays/

http://www.pgsimoes.net/Biblioteca/emoderating.pdf

http://www.researchinlearningtechnology.net/index.php/rlt/article/view/14406/html

REFERENCES

Page 28: Julisha Mobile

Thank You