1. 1. Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP Inspiring a new generation of storytellers
2. 2. 2Customer Storytelling: Elevating the Voice of the Customer in a B to B World Great story tellers inspire people to create nations, develop new markets, and change the world.
3. 3. 3Customer Storytelling: Elevating the Voice of the Customer in a B to B World Without them, ideas die, businesses fail.
4. 4. 4Customer Storytelling: Elevating the Voice of the Customer in a B to B World Today, in our highly digital and socially connected world, brands around the globe are harnessing the power of storytelling to build audiences and move markets.
5. 5. 5Customer Storytelling: Elevating the Voice of the Customer in a B to B World But the genesis of todays technology is based on human storytelling that is as old as time itself
6. 6. 6Customer Storytelling: Elevating the Voice of the Customer in a B to B World Earliest story: Lascaux cave paintings 17,300years ago
7. 7. 7Customer Storytelling: Elevating the Voice of the Customer in a B to B World Literature: Epic of Gilgamesh 2000 B.C.
8. 8. 8Customer Storytelling: Elevating the Voice of the Customer in a B to B World Oration: Homers Illiad 1,260 B.C.
9. 9. 9Customer Storytelling: Elevating the Voice of the Customer in a B to B World Print: Gutenberg Bible 1450
10. 10. 10Customer Storytelling: Elevating the Voice of the Customer in a B to B World Film: The Great Train Robbery 1903
11. 11. 11Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: FDR Fireside Chat 1933
12. 12. 12Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: War of the Worlds 1938
13. 13. 13Customer Storytelling: Elevating the Voice of the Customer in a B to B World TV Advertising: The first TV ad 1941
14. 14. 14Customer Storytelling: Elevating the Voice of the Customer in a B to B World Political Ads: 1964
15. 15. 15Customer Storytelling: Elevating the Voice of the Customer in a B to B World Advertising Comes of Age: 1984
16. 16. 16Customer Storytelling: Elevating the Voice of the Customer in a B to B World The Internet: Mosaic browser 1993
17. 17. 17Customer Storytelling: Elevating the Voice of the Customer in a B to B World The first online banner ad 1994
18. 18. 18Customer Storytelling: Elevating the Voice of the Customer in a B to B World This is the most exciting time in the history of human communication. The access, possibilities and worldwide reach is unprecedented.
19. 19. Inspiring a new generation of storytellers 19 2,802,478,934 people online Source: http://www.internetworldstats.com/stats.htm
20. 20. Inspiring a new generation of storytellers 20 Over 750,000,000 websites Source: http://www.businessinsider.com/how-many-web-sites-are-are-there-2012-3
21. 21. Inspiring a new generation of storytellers 21 8,000,000,000,000 text messages are sent every year (thats 8 TRILLION!) (2.5 trillion in the U.S. alone) Thats a huge number! 8 trillion seconds would equal just over 252,368 years. That long ago, Neanderthals walked the earth. Source: http://www.bloomberg.com/video/how-many-text-messages-are-sent-each-year-RDvLwi1WRgii6HMmiVk_Fw.html
22. 22. 22Customer Storytelling: Elevating the Voice of the Customer in a B to B World But
23. 23. To break through the clutter, meaningful, one to one conversations is now more important than ever.
24. 24. And in the process enable them to do amazing things.
25. 25. 25Customer Storytelling: Elevating the Voice of the Customer in a B to B World Embedded video removed to reduce file size. Watch it here: https://www.youtube.com/watch?v=7MV 3HWQHl1s
26. 26. 26Customer Storytelling: Elevating the Voice of the Customer in a B to B World
27. 27. 27Customer Storytelling: Elevating the Voice of the Customer in a B to B World Storytelling is joke telling. It's knowing your punchline, your ending, knowing that everything you're saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. --Andrew Stanton, Pixar, writer/director of WALL-E: The clues to a great story Source: http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story?language=en
28. 28. 28Customer Storytelling: Elevating the Voice of the Customer in a B to B World Shared desires, the things we all share but dont necessarily share with each other (i.e. be special) Peoples desire to be part of something more (i.e. find true love, save the world) -- Walt Disney top two techniques of storytelling
29. 29. 29Customer Storytelling: Elevating the Voice of the Customer in a B to B World Anyone be a great storyteller here are some other easy tips 1. Start strong! 2. Know your audience 3. Be authentic 4. Be confident - your story is awesome! 5. Dont ramble have/get to a point 6. Leave them with an ending theyll remember forever
30. 30. 30Customer Storytelling: Elevating the Voice of the Customer in a B to B World Amazing storytelling tools are at your fingertips
31. 31. 31Customer Storytelling: Elevating the Voice of the Customer in a B to B World Vine
32. 32. 32Customer Storytelling: Elevating the Voice of the Customer in a B to B World Embedded video removed to reduce file size. Watch it here: https://www.youtube.com/watch?v=h11u3vtcpaY, https://www.youtube.com/watch?v=dCYDEFDrhEY
33. 33. 33Customer Storytelling: Elevating the Voice of the Customer in a B to B World Agreat story is a great story, no matter how you tell it. On paper or in pixels, with the sound of our voice or via your phone.
34. 34. So whats your story?
35. 35. Tweet or Instagram what runs you! @Btechschool #IAmAStoryteller
36. 36. 36Customer Storytelling: Elevating the Voice of the Customer in a B to B World Thank you Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP