[julie] phase 4

8/3/2019 [Julie] Phase 4

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Wednesday, November 30, 11


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Sky Recording is a Recording studio located in Kansas City. This is Sky Recordingsonly source of promotion and display. Their site hits strong on the values that theycarry but lacks to show examples of photos of what they do. Theres not real voice oressence that existed. I wanted to give them a voice so the first step to rebrand themwas the name.


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N A M E C H A N G E


Sky Recording, being the original name was the original name of the company and torecognize more on the location and putting Sky on the map, (click) the name (click)816 Recording was implemented.


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SKY RECORDINGN A M E C H A N G E




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SKY RECORDINGN A M E C H A N G E




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SKY RECORDING 816 RECORDINGN A M E C H A N G E




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KANSAS CITY, MISSOURI

2011


Really focusing on the name change, 816 Recording, along with its identity, reallystarted to develop.


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RECORDING

YOUR PIECE OF THE SKY.


Along with the name change a new series of explorative rebranding took place tobring 816 recording to where it is now. The new brand mark has an arrow pointing upat the sky to hint at the previous name and also mimics a metronome and the needleon a record player.


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816 recordings goal was to begin to voice attributes of elegance (CLICK) that alsoreflect a modern (CLICK) and a timeless (CLICK) Kansas City. To push these attributes,the following characteristics of the rebrand began to form to reflect these three words.


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ELEGANT. MODERN. TIMELESS.


816 recordings goal was to begin to voice attributes of elegance (CLICK) that alsoreflect a modern (CLICK) and a timeless (CLICK) Kansas City. To push these attributes,the following characteristics of the rebrand began to form to reflect these three words.


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AUDIENCE.


The words that were chosen as the brands attributes were partially derived on thecharacteristics that our audience and clients are composed of. With so many nightskies, and so many stars 816 is giving their audience an opportunity to become a starand get their piece of the sky. These musicians are special breed.


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PASSIONATE.


They are musicians who are passionate.


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DESIRE.


And musicians who perform because they have an undoubted desire to spread thesound of music.


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SERIOUS.


Musicians that are serious about getting the quality and best experience whilerecording - whether theyve recorded before or its their first time.


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DREAMERS.


Through this form, I have aimed to gear my thoughts on the pun of 'stars' and getting the

respect,and recognition, musicians want and some dream of come true.


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Weve worked out the new look of 816. There are certain ways to use it. First, youve got to understand the

parts. Once you get the way it works, youll see how it complements how we work.

It is black and white. Literally. 816 RECORDING always stays one of the two. The only thing that ever

changes is the color it rests on.

Theres plenty of space in the sky but just make sure the brand mark can breath in the space thats

around it.


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abcdefghijklmnopqrstuv

xyz.

P R I M A R Y T Y P E

S E C O N D A R Y T E X T

GOTHAM MEDIUM CONDENSED

GOTHAM BOLD CONDENSED

GOTHAM BOOK CONDENSED

Chronicle Text G4


Directing our type for one voice and a large audience. This typeface, Chronicle text, is found where any

body copy is. It adds a little more breathing room between letters than the secondary type has to ofer.


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PANTONE 877 M

PANTONE 425 M

PANTONE 5115 M

PANTONE 7448 M

PANTONE 305 M

PANTONE 3035 M

PANTONE 425 M

PANTONE HEXACHROME BLACK


Colors are important. Knowing the order of use and how to use them prevents misuse. Dont just throw

them around, were serious.

Use the primary colors to set the tone. Blacks and greys show strength and that nice cyan highlights

pieces and adds a diferent personality to the cooler colors.

Those secondary colors give more of a personality to the personalized pieces, like business cards, and

individual staf member stationary. This helps display that were all individuals and that we each own our

piece of the sky.


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With so many night skies, and so many stars 816 is giving their audience anopportunity to become a star and get their piece of the sky. So all of the backgroundimagery includes starry images like this.


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This space can be thought of as real-estate which is up for grabs.


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After getting the clarifying what and who 816 is - its time to spread the word.


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Invoice sheets, letterheads, and envelopes . . .


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Every year, we record a variety of music. All of the music we produce passes standards of what you

usually hear. To give everyone an earful of how dedicated we are, we compile a limited edition sampler

with a note from Jim Schrader, himself.


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This sampler has made it all over the world and back. Kansas City is where we are. We plan to show bands

on their visit how this city has such an impact on people and leaving them wanting to come back for

more.


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B

U

S

S

TO

P

A

D



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in the form of business cards. Each card is a diferent Piece of the Sky


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Promotional clothing.


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And to spread advertisement not on site, 816 has equipment trucks (for recordingequipment transfer),


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and a website to give possible clients a look into what 816 Recording is about.Our web presence is extremely important. Using the same colors, shapes, andtreated images, our brand is cohesive inside and out. Oine on paper andonline on the screen.


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We are not whats in style, we create what style is. We have structure but likeevery strong building, we have room to bend for which ever way the windblows. We are still connected to our roots with the location in Kansas City.Forgetting the past is not an option. We choose to let it inspire us.


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elegant, modern, and timeless.

trendy, stiff, or dated.

WE ARE

AND WE ARE NOT


We are not whats in style, we create what style is. We have structure but likeevery strong building, we have room to bend for which ever way the windblows. We are still connected to our roots with the location in Kansas City.Forgetting the past is not an option. We choose to let it inspire us.


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YOUR PIECE OF THE SKY.


At 816 Recording we believe it's time to give it all you've got and to let us help you get "your

piece of the sky".


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[julie] phase 4

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