sound affects!

9 million

unconscious

Physiological

Psychological

Cognitive

Open plan offices

productivity⬇66%

Banbury & Berry (1998)

Behavioural

Inappropriate retail soundscapes

sales⬇28%

Milliman, 1982

Your brand is making sound right now!

crossmodal effects

sight affects listening

Courtesy Prof Arnt Masø

sound affectsproduct satisfaction

super additivity

Soundscapes

experienceappearance

Retail salesincreased by 3-10%

Target: reduce stress

Generative soundscape

2012 audio branding award GOLD

Customer satisfactionincreased by 50%

Five star bathrooms

Generative birdsong

Lancaster CA

Crime fellby 15%

70 loudspeakers

Restful soundscape

good sound is good business

www.thesoundagency.com

thank you