julián david cortés-sánchez - el arte de emprender por la universidad del rosario (the art of...

The Art of Entrepreneurship

Julián David Cortés-Sánchez – Assistant Professor

Universidad del Rosario – School of Management

#ACBSPCancun - @jcortesanchez


Impression, Sunrise (1872)


Water Lily Pond (1899)

Are these paintings related to

each other?


Claude Monet

(1840 – 1926)


Monet’s failure path behind success

• He destroyed up to 500 paintings

• He lived in poor

• He wasn’t accepted by his colleagues/artists in Paris

• Camille (his wife) suffered from tuberculosis since 1876 and the birth of their son weakened her health furthermore. She died on September 5, 1879

• He suffered from cataracts

• He tried to commit suicide


Which were the entrepreneurial

competencies and skills Monet and

other artist developed in order to

overcome life-difficulties and achieve

success?


The Art of Entrepreneurship is a comprehensive educational strategy implemented at the Universidad del Rosario School of Management, focused on strengthen

entrepreneurial competencies on the student community through art as a way of career development and further success


Agenda

• The Art of Entrepreneurship (AoE)

• 11 entrepreneurial competencies of the AoE

• Curricular and extracurricular strategies for

entrepreneurial competencies strengthening

through art


The Art of Entrepreneurship (AoE)

Entrepreneurship goes beyond

establishing private

organizations; rather, it is a

lifestyle fostering the

generation of collective

valueStudent community along with Mauricio Molano

– Board Member of Productos Ramo, one of

the most traditional and admired companies in

Colombia



The Art of Entrepreneurship,

aims to reinforce curricular

and extra-curricular

activities in order to develop

entrepreneurial

competencies on the student

community, as tools for

career development and

personal accomplishment Student community at the 3Day Startup -

URosario



Through this program, the

School of Management has

become a national pioneer

in blending art and

entrepreneurship into a

cultural ecosystem focused

on developing key lifetime

competenciesStudent community and mentors at the 3Day

Startup - URosario


Agenda





through art


1. Thinking outside the box – To see the world in a

different way


Juan Andrés Posada, cultural entrepreneur at the event: “Vive y

Siente” (Live and Feel)

2. Feel to live – Sense of the world


Fair of Entrepreneurship at the Universidad del Rosario Festival

3. The success in working with others – Sense of

otherness


Student community attending to a speech of Avis Jones DeWeever - Founder of the Exceptional

Leadership Institute for Women

4. Winning requires risk – Managing fear


Student community at Las Rocas de Suesca (Suesca Rocks) -

Eslacando el Riesgo (Climbing Risk)

5. To innovate in the simple things – Transforming

realities


Students at a prototyping workshop

6. Give of yourself without limits – Follow your

dreams


Álex Torrenegra speaking to the student community at El Sofá (The Sofa)

Founder of VoiceBunny - Innovator of the Year in Colombia - 2012 according to MIT

7. Learn from the past to create the future


Víctor Hugo Malagón at the Semana de Líderes Emprendedores

(Week of Entrepreneurial Leaders)

8. Persevere to grow


Mentes Valientes (Brave Minds): the Art of Entrepreneurship at

Santafé Mall, one of the biggest malls in Colombia

9. Open yourself to the world – Global thinking


Brunch and Learn with Javier Fernández Aguado – CEO of MindValue

10. The power of achievement – The light to get

what you want


Talk with Paula Galindo “Pautips” – Student of the Management School,

entrepreneur, and one of the most successful YouTubers in Colombia

11. Learn to reinvent yourself


Music show with Caneca’s Boys at MusicArte

Agenda





through art



Specific core

Social and economic context for entrepreneurship

Professional environment training

Creative development

Entrepreneurship skills

Opportunities identification

Business creation I

Business creation II

Business creation III

Diversification core

Social and economic context for entrepreneurship

Professional environment training

Creative development

Entrepreneurship skills

Opportunities identification

Intra-entrepreneurship

Social Entrepreneurship

Corporate entrepreneurship

Curricular strategy

Extracurricular strategy

• SoñArte

• MusicArte

• EmbarrArte

• ImprovShow

• CocinArte


The Art of Entrepreneurship is a comprehensive educational strategy implemented at the Universidad del Rosario School of Management, focused on strengthen

entrepreneurial competencies on the student community through art as a way of career development and further success


"This world is but a canvas to our imagination"

Henry David Thoreau
