juice portfoiio 2013

Creative Marketing Portfolio, January 20131

transforming wine marketing

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why juice?There’s a wry cliché among winery owners.

You know how to make a small fortune in wine? Start with a large one.

Wine is an industry where making money is a lot harder than spending it. What

does it take to recoup millions when what you make sells for $12? Or even $50?

There are four answers:

• A good product

• Guts of steel

• A brilliant go-to-market plan

• Execution, execution, execution

Juice doesn’t make wine or help with

constitutional fortitude. What we do is develop

and execute brilliant wine marketing strategy,

plans and tactics –

helping to turn small fortunes into large ones.


our approach We’re an agency dedicated to superb marketing content. We’re also on a mission to transform how things are done. Juice brings the strategic expertise, process and creative brilliance that helps brands stand above their competition.

capabilities We are marketing strategists, designers, filmmakers, editors, photographers, copywriters, programmers - with knowledge and heart.Our expertise is in delivering brilliant and dramatic marketing programs.

strategyBrand and identity developmentMarketing strategy and planning

digitalWebsites, landing pagesEmail blastsVideo, webisodesSocial content

mobile Application developmentProgramming

eventsEvent planning and management

print AdvertisingBrochures and collateralPhotography Copywriting

broadcastTVRadio

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how we workFast, furiously and efficiently. Juice is a small, but mighty team. Although most of our creatives have experience working out of designer buildings in fancy zip codes, wenow stay lean and mean and bring in talent as needed.We understand the subtleties of promoting a brand and its unique qualities.We start with research and apply it to:

• Insight and interpretation• Strategy and plan development• Program design• Creative execution

But the genius of Juice isn’t in the process (although that’s unusual enough), it’s in the people.


the juice teamDina Mande – Creative DirectorDina’s an accomplished and nationally renowned award-winning filmmaker, graphic designer, copywriter, editor, and visual fx artist. As creative director and owner of Juice Media, she has brought fresh ideas to her clients and in just three years, has built Juice into a creative marketing powerhouse for brands including technology, banking, automotive, real estate, entertainment, travel, food and wine. A former senior art director at a Hollywood production company, her day-to-day schedule was coming up brilliant marketing campaigns for studio features and network television shows, working with clients like Paramount, Sony, Disney, Warner Bros, NBC, ABC and HBO.

With an unusual background of entertainment and advertising, combined with marketing strategy, running Juice is a way to combine all of her talents and passions.

Henry Mathieu – Copywriter, StrategistHenry is a uniquely talented brand strategist and creative director. He has over a decade’s worth of experience engineering communications solutions for clients including Oreo, Coca-Cola, Planters, Piggly Wiggly, the ONDCP, the ASPCA, and numerous restaurants, destination resorts, and tourism bureaus. Before striking out on his own, Henry worked as a copywriter for Foote Cone & Belding in San Francisco, TLR & Associates Entertainment Advertising in Los Angeles, DRAFTFCB in New York, and Rawle Murdy in Charleston. Currently, Henry takes on independent client work with a select group of trusted partners.

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Chelsea Schmitz - Producer, Shooter, EditorChelsea moved to Paso Robles in 2009 after attending Brooks College with a degree in Graphic Design and now excels in account management with Juice’s demanding clients. Chelsea also has a fabulous eye and in addition to keeping clients informed and happy, and projects on time and within budget, she also shoots stellar stills and footage.

Jeff Nicosia – CopywriterDina and Jeff go way back from the trenches of advertising in LA. Jeff has been lucky enough to have worked with some of the most talented people in the business, at agencies like Campbell Ewald, Dentsu and Saatchi & Saatchi, working on brands such as Chevy, BMW, Calvin-Klein, Ralph Lauren, Time-Warner, to name a few. “I know it’s a volatile business, but it beats the hell out of digging ditches. I genuinely love it. Call me crazy.”

Mary Baker – CopywriterWhen you have a strong idea that needs expression, you’ll want a writer that understands your vision and your ‘voice’. Mary Baker has a great ear for spoken language and she listens carefully to what you want to say. With 20 years of experience in wine marketing, she can also work with you to achieve your brandinggoals. Mary was one of the first nine winery bloggers in the United States and a two-time finalist in the American Wine Blog Awards.

Lindsey Masten – Art DirectorLindsay is a print, digital, and identity designer with deep roots in the Centra Coast. Born and raised in San Luis Obispo, Lindsay has worked with numerous businesses, bringing their brands to life througheverything from cycling jerseys to large format signage. Her latest feats include two years as an editorial designer. Currently she designs nonstop, when not researching design for her MFA in Graphic Design. She also drinks a lot of espresso.


Reilly Newman - DesignerWith an education in “Graphic Communications” under his belt and 4+ years of industry experience, and wise words from several brilliant mentors, Reilly has cheerfully found his lifelong fascination. From competing Nationally to serving the shop-around-the-corner’s design needs, Reilly keenly works hard to create quality design, smiles, and an unforgettable experience.

Drew Ross – Editor, CinematographerDrew keeps the Juice team powered with his vast knowledge of web, computer and video technologies. Along with working his magic in post production, he is one of our team’s lead cinematographers. He has shot at locations ranging from the Pacific Northwest to underwater scenes in the Caribbean.

Robyn Marie Hill – Shooter, Editor, DesignerRobyn is all creative. She has experience, passion and talent in still photography, filmmaking, writing, design and has a passion for creating content for the digital space. Robyn has worn every hat on the Juice team including designing ads, shooting and editing films and shooting portraits of celebrity clients.

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Shonna HowenstineTourism CoordinatorCity of Paso [email protected]

Skip LevensMarketing DirectorActive Storage512-921-9722

Scott WilliamsExecutive ProducerPembrook Studios323-807-0634

Nancy LightDirector of CommunicationsWine [email protected]

Joel PetersonDirector of CommunicationsHope Family Wines805.238.6979 ext. [email protected]

client references


the work

recent awards...2012 Gold Telly Award Client:Paso Robles Video Alliance 2012 Judges Award: Paso Wine Man Webisodes Client:Paso Robles Video Alliance 2012 Gold Addy Award: Paso Wine Man Webisodes Client:Paso Robles Video Alliance 2012 Silver Addy Award: Mixed Media, Local Consumer Paderewski Festival Marketing 2012 Silver Addy Award: Mixed Media, National Consumer Client:Daou Vineyards Campaign 2012 Bronze Addy Award: Website Consumer HTML Products Client:Denner Vineyards Website 2012 Bronze Addy Award: Website Consumer HTML Products Client:Limerock Orchards Website 2011 Gold Addy Award: Internet Commercials Client: Hope Family Wines 2011 Silver Addy Award: Website Client: Central Coast Lavender 2011 Bronze Addy Award: Website, Consumer HTML, Services Client: Twist Studio Spa2011 Bronze Addy Award: E-Mails/ E-Cards Client: Meritage Lounge2011 Bronze Addy Award: Online Campaigns Client: Justin Winery2011 Bronze Addy Award: Internet Commercials Client: Hope Family Wines2011 Wine Spectator 1st Place “Paso Wine Man”2011 Wine Spectator 2nd place “Divorce Honeymoon”2010 Wine Spectator 1st Place “Wine Is”2010 Gold Addy Award “Wine Is”2010 Wine Spectator 3rd place “How to Name a Wine”

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print

On the Park, Paso Robles835 12th Street

805.227.7154fenomenalplace.com

Coming October 2011

World Fusion Tapas International and Local WinesInnovative Cocktails

designed byhellojuice.com

VisitOur HistoricWest Side Paso

Robles Tasting Room

TasteOur Certified Sustainable

Award-Winning Estate Grown Wines

Open Daily 11 a.m. to 5 p.m.

HalterRanch.com 8910 Adelaida Road • Paso Robles, CA Toll Free (888) 367-9977

Located on the corner of Vineyard Dr and Adelaida Rd

T IMELESS VIS ION FOCUSED ON a glass

NEW WINERY & TASTING ROOM NOW OPEN DAILY 11AM – 5PM

6385 CROSS CANYONS ROAD SAN MIGUEL, CA 93451

805 467 0014 VILLASANJULIETTE.COM


Is pleased to announceour new Tasting Room

located in the Meritage Wine Tasting Lounge on the

park in downtown Paso Robles.

810 11th Street, Paso Robles 805.226.7514 jkwinecompany.com

print...we offer beautiful solutions for:

• image brochures• logos, letterhead, labels• event programs• posters, banners, signage• sales collateral

12event • logos

• promotion• planning• strategy


• logos• promotion• planning• strategy

photography...whether promoting quality, strength, luxury, or lifestyle, your brand demands the best quality imagery online and in print.

we will capture the powerfulimages that take your brandfrom nameless to iconic.

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digital • banner ads• social content• apps• customized pages• strategy

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photo video


videovideo...a picture is worth a thousand words.but 24 frames per second saysmore about your brand personalitythan any other medium.bring your story alive with custom created films bythe award-winning team at juice.

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web


webweb clients:Villa San JulietteHalter Ranch Denner Vineyards **Daou Vineyards **Central Coast Lavender **Meritage LoungeSharp’s Hill VineyardsTwist Studio Spa **Limerock Orchards **

** Addy Award Winning Sites

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your website...only betteryour site should be:

• SEO optimized• display on a smart phone and iPad• have a robust ecommerce shopping cart• take advantage of social media tools• be based on a blog to update fresh content frequently• convert visitors to fans and followers• have a matching email blast program


partial client list...Juice is honored to have collaborated with many prestigious brands:

Active StorageCitibankCalifornia Wine InstituteTravel Paso Justin VineyardsHalter RanchJ. Lohr Vineyards and WinesDenner VineyardsHope Family WinesPaso Robles Wine Alliance Daou VineyardsMeritage LoungeBrochelleJK Wine CompanyEnfold WinesHammersky

Villa San JulietteSLO Film FestivalGrudgr PostCreative CowCentral Coast LavenderBeekeeper WinesLone Madrone WineryKenneth Volk WinesTalley VineyardsHug CellarsVinoteca Wine BarThomas Hill OrganicsThe Paderewski FestivalMitchella VineyardsFirst Crush WinemakingGrand Chenier RanchFenomenal Restaurant

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photoDescription

STANDARD SHOOT DAY ON LOCATION: Standard camera package, One shooter, one assistant, available light or flash, depending on assignment. Full day is over 6 hrs.

$ 2,400 full day (6+ hrs)

$1,200 half day (4+hrs)

$300 per hour (less than 4 hrs)

STUDIO SHOOT AT JUICE: Packaging, portraits, etc.

$125 per hour

STUDIO SHOOT: Bottle shots ($125 per bottle $100 for six or more)

$125 per bottle

PHOTOGRAPHY POSTPRODUCTION: (simple 1/2 day shoot usually takes 2 hours for post processing

$100 per hour

BOTTLE CUTOUTS: Bottles cut out of wine background.

$ 25.00 each

ADDITIONS:EXTRA SHOOTER: plus equipment $ 800.00PREPRODUCTION: Camera test, tech scouting, if necessary

$ 100 per hr

OTHER ADDITIONS: Art direction, food props, casting for models or extras, wardrobe, hair & makeup, etc. would all be additional line items.TRAVEL: Paid by client. Bid separately on a project basis.

videoDescription

STANDARD SHOOT DAY: Standard camera package, One shooter, available light. (Simple interviews and b-roll, non-scripted, documentary style.)

$ 3,600 full day (6 hrs)

$1,800 half day

$450 per hour

POSTPRODUCTION: (simple 1/2 day shoot usually takes 1-2 days to edit. A full day shoot may take 2-3 days to edit.) Additional revisions on editorial at $800 per day.

$800 per day

ADDITIONS:ADD CRANE - 7 foot JIB ARM $700 full day $350 half

dayEXTRA SHOOTER: plus equipment $ 800.00 $400 half

daySOUND PACKAGE: tech plus equipment

$ 700.00

LIGHTING/GRIP PACKAGE: tech plus equipment

$ 1,200.00

PRODUCTION ASSISTANT: $200 day $200 per dayPREPRODUCTION: Camera test, tech scouting, if necessary

$100 per hour

OTHER ADDITIONS: Copywriting, Art direction, casting for models, actors or extras, wardrobe, hair & makeup, etc. would all be quoted separatelyTRAVEL: Paid by client. Bid separately on a project basis.

TERMS: Rates as of Jan, 2013, good for 90 days.Project will commence upon receipt of deposit of 50% of invoice. As with all creative projects, these estimates are based on current client expectations. Major creative changes will affect costs. Juice Media does not make changes without specific approval in writing from client. These overages will be due with final billing.

ala carte rate cards


web (note: design + programming bid separately)

Description

WEBSITE DESIGN: 3 design concept variations of home page and 1 content page. Once a look is chosen, includes final layout/graphic design of up to 8 content pages, 6 of which are main content template, blog templates, product grid and single product page, shopping cart layout, and contact form. Includes research and development for client brand.*** SOCIAL MEDIA INTEGRATION, SEO AND ANALYTICS: The design will include placement for social media share icons, email captures, and html text for basic optimization for search engines. Plugins for Google Analytics, SEO Pack and Vertical Response (or Mailchimp) installed. CONTENT INTEGRATION: text/photo insertion for up to 10 products and up to 15 content pages with at least one example page for each section ***Up to 40 hours. The design of most sites is complete with all changes in 40 hours. If additional time is needed for design or content integration, it will be billed at $100 per hour.

$ 4,000.00

PROGRAMMING: Basic HTML / CSS Coding for site, on Wordpress CMS platform. IE7, IE8, Safari, Google Chrome, Firefox Compatibility.

TBD

PROGRAMMING FOR CLIENT SPECIFIED CMS TEMPLATE: Additional hours required for programmer to research new tools and read documentation (Vin65, EWinerySolutions.com)

TBD

E-COMMERCE BASIC SELLING AND SHIPPING (NO WINE CLUB:) Administration, tax system, product variations, paypal and authorize.net payment gateways UPS, USPS shipping modules, product categories. Client must provide & install SSL on deployment (production/live server.) Credit card information is saved securely using Authorize.net (account setup required by client, two-week turnaround).

TBD

E-COMMERCE & WINE CLUB MEMBERSHIP MANAGEMENT ADD ON: (COMPLETE VERSION WITH MY ACCOUNT) Administration, tax system, product variations, paypal (if requested) and authorize.net payment gateways UPS, USPS shipping modules, product categories. Client must provide & install SSL on deployment (production/live server.) Discounts by %, can be managed in admin panel. Wine clubmembers added, removed and modified manually via admin panel. Creditcard information is saved securely using Authorize.net CIM. Authorize.netCIM membership required http://www.authorize.net/solutions/merchantsolutions/merchantservices/cim/Charge & Refund Credit Cards in Administration for billing customers, WineClub Shipments, Credit Card CVV & Address Validation. Update customers Credit Card information in Administration.

TBD

WORDPRESS TRAINING: Two hours of training with certified Wordpress CMS expert so client can update blog, images, products and page content Brief review Google analytics and email marketing included.

$200.00

Other Add-ons BId Separately: Event Reservation Plugin, Zone-based shipping plugin, Wordpress blog transferEMAIL MARKETING TEMPLATE: Design and HTML coding for an eblast template to match website design, Mailchimp or Constant Contacts (other platforms may require $50 set-up fee)

$ 400.00

printDescription

LOGO DESIGN & IDENTITY PACKAGE: 5-7 design concept variations, business card design, and letterhead. Final logo provided in all standard file formats. ***Up to 20 hours. The design of most logos is complete with all changes in 20 hours. If additional time is needed, it will be billed at $100 per hour.

$ 1,700.00

TRI-FOLD BROCHURE: Layout, color & font selection, typesetting. Client to provide content & imagery. Up to 8 hours of work.

$ 800.00

FULL PAGE AD: Layout, color & font selection, typesetting. Client to provide content & imagery. Up to 6 hours of work.

$ 600.00

HALF PAGE AD: Layout, color & font selection, typesetting. Client to provide content & imagery. Up to 4 hours of work.

$ 400.00

PACKAGING/WINE LABELS: Layout, color & font selection, typesetting for front & back labels, print techniques selection, mock bottle presentation, TTB files. Includes 3-5 initial concepts. Up to 10 hours of work.

Each additional label or variation billed separately at $100 per hour.

$1,000.00

WINE CLUB SIGN-UP BROCHURES Layout, color & font selection, typesetting. Client to provide content & imagery. Up to 8 hours of work.

$ 800.00

PRINT BUYING & CONSULTATION: Coordination with printer & file prep, billed separately at $100 per hour.

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thank youThank you for taking a look at Juice. If we can be of help for yourcreative endeavors in 2013, we have the confidence that we will be able to deliver top-notch work in the most efficient way, making it a mutually satisfying experience.

Thanks again,Dina and the Juice Team

juice portfoiio 2013

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