I THINK THE PILOT SHOULD BE A NEXT CENTURY

JUGGERNAUT

Zack Miller

Innovation is…

¨  Whatever you want it to be.

Lean is…

¨  Doing it a little bit better. ¨  $$$ Time Layers ¨  Not over-complicated

BUILDING + GROWING A PLATFORM THAT PEOPLE WANT

Entrepreneur Meetup

¨  Bring together people who are similar.

Which led to…

Which led to…

…and get behind it.

Find what people want…

Create Platforms

¨  Digital or Physical

Hear Your Idea:

Grow Your Idea:

“If you double the amount of experiments you do per year, you’re going to double your inventiveness.” - Jeff Bezos

Coffee Downtown

Coffee Downtown: A Way to Get Rid of Coffee

¨  Once-a-week, no-agenda meetup with free coffee ¨  Original idea to simply get rid of coffee and meet

new people. ¨  Morning meetings hadn’t faired well in the past for

us, so we were willing to try it out. ¨  Trial period of 6 weeks created. ¨  Investigated similar meetups around the country

¤ Free parking + Free coffee = Highest Conversions

Results

¨  Meetups went well, average 10-15 attendees per week.

¨  Every Tuesday, 8-9am ¨  Zero money invested to

start. ¨  After the 6 weeks, we

decided to keep going until coffee ran out.

¨  Happened around 3 months. ¨  Invested in a new 12-cup

coffee maker and additional coffee.

¨  High ROI ¨  Authority status

Investment

¨  5 Large Folgers Coffee containers + filters + $15 Machine = Grand total of $53

¨  With an average of 10 people per meetup and 32 meetups hosted since we started buying coffee products, each person cost us $0.165 each week.

¨  (32)(10)=320 ¨  $53/320=$0.165 per person ¨  For less than 17 cents a cup of joe, we were able

to convert these coffee drinkers into our customers.

¨  Converted to $2,297.

Build Platforms

¨  Let your customers speak ¨  Then… give them more and engage with them

4 - 1000

1000 - 4

Rinse, Repeat

Contact info

Zack Miller zack@hatchnorfolk.com @zackmiller84

hatchnorfolk.com/1000-four hatchnorfolk.com/hack

#NoWhaleHunting