jpda telecom screen

8/8/2019 JPDA Telecom Screen

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Selected Telecom Retail Projects



Jordan Parnass Digital Architecture (JPDA) designs unique store environments to help telecom

retailers stand apart from the competition and deliver an unparalleled customer experience.

Today’s challenging retail climate, and the increasingly mature wireless marketplace demand fresh,

creative thinking to both attract and retain shoppers. This doesn’t mean throwing money at the

problem, but rather knowing how to make key strategic investments to create and capitalize on

opportunities to improve the shopping experience.

Our extensive knowledge of the international real estate market, as well as our experience with

branding and retail design means we can develop unconventional and hybrid solutions which

leverage the best of a client’s existing assets while preparing for growth.

These solutions can incorporate a range of approaches including visual merchandising, fixture

design, finishes and lighting design, in-store communications, architectural re-branding, customerbrand experience, as well as pop-up, re-skinning and other short-term retail and roll-out programs.

We offer a turnkey service, starting with brand and segment analysis, and encompassing market

research, location scouting, lease negotiation, fixture design, prototyping, store design, landlord

approvals, permitting, bidding, roll-out and construction administration, fixturing and

merchandising.

Eco-friendly choices are seamlessly integrated throughout each stage, including material and finish

selection, building systems design, construction sequencing, and in-house LEED administration.

Every project is thoughtfully designed and managed to ensure the greatest return in beauty,

operational efficiency, and customer talkability.

Please contact us to learn more about how we can work with your company to take advantage of

today’s unique opportunities to maximize sales growth for the long term.

Telecom Retail Design

Contact

JPDA

68 Jay Street, Suite 213

Brooklyn, New York 11201 USA

http://www.jpda.net

[email protected]

+1 718 852 2650



Contents

O2 Concept Store ..........................................................................................................................................4

A new model for experience-based retail.

Apple iPhone UK Launch ............................................................................................................................6

Bridging the gap between two big brands.

O2 Retail Strategy Proposal........................................................................................................................7

Defining a new retail category: The Connectivity Shop.

O2 Retail Refresh...........................................................................................................................................8

A thoughtful redesign humanizes the mobile shopping experience.



O2 Concept StoreA new model for experience-based retail.

Manifesting UK mobile telecom provider O2’s call to action,

the O2 Concept Store invites visitors to explore, play and “see

what you can do.”

The core of the store experience consists of four interactive

worktables with staff Gurus – each focused on specific

creative activities enabled by O2 products and services.

The Photo, Video, Music and Games experience tables are

merchandised as in-progress creative workspaces with

handsets, laptops, and props scattered as they might be on

your desk at home.

By creating a customer-focused environment that feels more

like a studio workshop, technology is made approachable andunderstandable to shoppers who would likely be put off by a

traditional mobile phone store.

Opposite: The worktables allow for guided hands-on creativity with O2 products and services.

Top: Customers are serenaded by wireless Speaker Pots as they enter the shop.

Above: The store includes lounge and seating areas to encourage relaxed interactions with staff.



6

Apple iPhone UK LaunchBridging the gap between two big brands.

JPDA worked with Apple and its mobile partner O2 to develop

the display fixture system for the launch of the iPhone in the

United Kingdom.

The brief was to design display fixtures which would serve as

an integrated platform for the two brands. The goal was to

present the iPhone as both wholly Apple’s and yet very much

“brought to you by O2.”

The displays would need to stand apart in retail environments,

yet integrate visually and structurally with both older and

more recently updated store fixture designs in both O2 and

Carphone Warehouse locations.

JPDA’s solution was to employ minimal forms and warmmaterials to capture the essence of both brands in friendly,

tactile and functional objects.

Top: The wall-unit was designed to slide into a variety of existing store fixture systems.

Above: The floor unit presents the iPhone at counter height and allows the customer to engage with the phone in a comfortable setting.



O2 Retail StrategyDefining a new retail category: The Connectivity Shop.

The refinement of its Brand Promise to include “Helping

Customers Connect” led to JPDA’s creation of a multi-year

strategy for evolving O2’s retail estate into 2011 and beyond.

Anticipating the shift of telecom retail away from simple

devices and service contracts into lifestyle-based

integration and consulting, the new category of Connectivity

Shop was developed.

This hybrid enterprise would be a place where customers

meet with friendly, knowledgeable staff enthusiasts who

walk them through complete custom connectivity solutions,

involving a range of hardware, software and service options.

By focusing on providing the “missing link” betweenconsumers, devices, and services, the stores would lift O2

up to stand apart from the bare knuckle world of commodity

equipment and ruthless price wars.

Top:The shop presents lifestyle solutions, promoting integration between hardware and services.

Above:Modularity was key in creating a strategy that could adapt to an evolving product offering.



O2 Retail RefreshA thoughtful redesign humanizes the mobile

shopping experience.

Recognizing the need to update a sprawling estate of over 300

mobile phone shops, O2 asked JPDA to develop a store design

that would both increase customer engagement, as well as be

installable within a typical seven-day renovation period.

By focusing on how customers actually use their phones and

mobile services, as opposed to how the companies like to

market them, the new design turns traditional categorizations

and store layouts on their heads.

The display fixtures encourage customers to pick up and play

with the handsets, and directs staff to focus on lifestyle service

integration as opposed to the hard sell of hardware alone.

Each store features multiple areas for casual interaction withstaff, allowing for group product demonstrations, one-on-one

tech support and personalized advisement.

Opposite: Products are segmented into categories based on features and services.

Top: Display tables are situated in large, open storefront windows, to showcase shoppers interacting with products.

Above: Custom furniture promotes technology integration and encourages more casual customer interaction.



Services

About JPDA

Architectural Design

Envelope and Facade

Interior Design

Furniture Selection

Landscape Design

Campus Masterplanning

Retail Design

Fixture Design

Prototyping

POS/POP Displays

Visual Merchandising

Window Displays

Interactive Media

Web & E-Commerce Design

Interface Design

Information Architecture

Online Experience Design

Technology Integration

Strategic Planning

Market Analysis

Site Selection

Walkthroughs

Zoning Analysis

Feasibility Studies

Architectural Branding

Architectural Brand Analysis

Brand Guidelines CreationMaterials Palette Design

Graphics and Identity Design

Brand Guardianship

Brand Development

Brand Identity

Brand VocabularyTone of Voice

Positioning

Extension Opportunities

Experience Design

Customer Engagement

Event ArchitectureStaffing Criteria

Customer Journey

Event Programming

Project Management

Lease Negotiation

Permitting and ApprovalsConstruction Administration

Rollout Management

Jordan Parnass Digital Architecture (JPDA) is an interdisciplinary

practice combining architecture, digital media, branding and

experience design.

The JPDA retail portfolio includes award winning projects which

vary in size from a few thousand, up to hundreds of thousands of

square feet. Since the firm’s inception in 1997, JPDA has

produced over 150 stores world-wide from our offices in New

York, London and Shanghai.

As a design-driven firm, our goal in accepting projects is to

produce work of the highest quality, with every project

individually managed to fit each client’s needs and requirements.

All of our projects are unique solutions, regardless of program orscale.

Our holistic design process is completely centered on Customer

Experience, and builds off of that foundation to integrate the

broad spectrum of specializations that constitute our core scope

of services. We never lose focus on the ultimate goal, which is

delivering customers an unparalleled environment for shopping.

Leveraging our specializations in Architectural Design,

Experience Design, Retail Design, Brand Development, Interactive

Media and Rollout Management, JPDA is uniquely positioned to

deliver its clients full service turn-key project management.

JPDA will work as the client’s ally throughout the complete

process from initial analyses and concept through design

development, construction, fixturing and final handover. JPDA

easily integrates into an existing workflow, and will oversee our

client’s other agencies to coordinate communication, project

management, security and operations.

Combining computer visualization, digital design, and web-based

technology has made us particularly adept at transformingprosaic materials and programs into engaging and interactive

environments. We also focus on maximizing the return on

construction costs. Our experience and flexibility ensures that

regardless of budget, every project is designed for maximum

impact, incorporating superior efficiency, economy, and aesthetic

beauty.



68 Jay Street, Suite 213

Brooklyn, New York 11201 USA

718 852 2650 www.jpda.net

jpda telecom screen

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