journalism and social media

Quick Tips

How to Skin the Media

First Things First• Create solid content• Position yourself as an online expert• Get your compelling story into journalist’s mitts

How Not to Fail• Get rid of your sales spiel• Editors want intrigue• “Just because it’s good news, doesn’t mean it’s a good news story.” — Jen Kopf• Previous media attention does not guarantee later attention

Hedge Your Bets• Proof press releases• Make sure the date, time, and contact information is correct• Send the content early

Added Bonus• Add hyperlinks into the story for a quick online reference• Make your pitches count

Media Guide

Contact

Editorial

Jasmine Grimm, Editor-in-chief,

at 717.735.9207 or [email protected]

Twitter:/jasminegrimm/ConnectLanc

Nxtbook Media

480 New Holland Avenue, Suite 9000

Lancaster, PA 17602US/Canada Toll Free:

866.268.1219www.nxtbookmedia.com

Editor’s Note: Please feel free to e-mail me if you have additional questions.

A trusted source for chamber businesses and the community

Connections

Quick TipsHow to Skin the Media

Step up Your Game• Bloglines, Facebook, Twitter, YouTube, Google Alerts, SlideShare, Digg, Meetup, Blogger, LiveJournal, Open Diary, TypePad, WordPress, Xanga, Tumblr, Delicious, StumbleUpon, Google Reader, FriendFeed, Podcasts• www.youtube.com/watch?v=sIFYPQjYhv8

Become a Publishing Maven• What is going to engage your readers?• How can you inform your readers?• How can you make content helpful so when they’re ready to make a buying decision, they’ll look to you as an expert?

Clean up Your Act• ReputationDefender• Reputation Hawk

Added Bonus• Google yourself• Set up a GoogleAlert with your name and your company’s name

Media Guide

Contact

Editorial

Jasmine Grimm, editor-in-chief,


Twitter: /jasminegrimm/ConnectLanc

Nxtbook Media






Connections

Quick Tips

How to Skin the Media

Hit it Out of the Park• It all comes down to a good pitch• “Pitch a story that you would be a source for — even if that means getting some competitors some press — and realize that you will not be the only source.” — Jen Kopf• It’s not about you, it’s about the story

Contacts and Story Ideas• Publication’s name “+editorial calendar”• “muckrack+Twitter”• Check the publication’s masthead • Hyperlinks embedded in the byline

Final Tip• Check Listorious

If you remember nothing else• Use social media. Position yourself as an expert. • Provide valuable content. Write solid press releases.

Media Guide

Contact

Editorial

Jasmine Grimm, editor-in-chief,


Twitter: /jasminegrimm/ConnectLanc

Nxtbook Media






Connections

journalism and social media

Career