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Journalism 2.0

Karl Schneider

Editorial Development Director

RBI UK

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RBI UK

• Part of Reed Business, a subsidiary of Reed Elsevier

• 2,300 staff

• 400 journalists

• ~£300m turnover

• >50% of revenue online

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RBI UK

• Aerospace

• Agriculture

• Banking

• Catering

• Chemicals

• Computing

• Construction

• Electronics

• Healthcare

• Industrial

• Optical

• Personal Care

• Personnel

• Property

• Recruitment• Road Transport• Science• Social Care• TV & Film• Travel• Utilities

21 Markets, >100 products

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40 magazines

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15 Community Websites

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15 Community Websites

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Characteristics of the Web for journalism

• Multi-media

• Distributed

• Global

• Measurable

• Interactive

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“Cover what you do best, and link to

the rest”— Jeff Jarvis, Buzzmachine, 22nd Feb 2007

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1.Define a beat2.Do original reporting3.Link to the best coverage

elsewhere

Aim to be the best place to visit for all information on a subject

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The Role of Social Media

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The Role of Social Media

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Back to our roots?

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Covering a beat - Then

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Covering a beat - Now

?!

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The news process

Track

Discuss

Research

Filter

Create

Discuss

Discuss

Discuss

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The barriers to change

• Teams built for print– Structures– Processes– Skills

• Tools not fit for purpose– Authoring tools built for print– Web tools inflexible

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Changing team structures: Yesterday

Editor

News Editor Features Editor Section Editor Website Editor

Reporter

Reporter

Feature writer

Feature writer

Writer

Writer

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Changing team structures: Today

Brand Editor

MagazineEditor

ContentEditor

WebsiteEditor

Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

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Re-skilling editorial teams

• New training programmes, e.g:– Essentials of online content– Engaging with online communities– Video editing

• Informal sharing – Events– Wiki

• Changing recruitment channels

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Questions