JOSHUA MORRISSOCIAL MEDIA PORTFOLIO@RetroDBZccg – Twitter

/RetroDBZccg – Facebook

@ArguablyTrue – Instagram

/JoshRMorris - LinkedIn

THANK YOU FOR CHECKING ME OUT

My name is Joshua Morris and I am an avid Social Media specialist with a few years of professional experience. I have worked mostly with pop culture and gaming licenses, with my greatest strength being able to understand fans of different properties simply by being one of them.

I have built my own brand on my personal website, www.RetroDBZccg.com, which sees a few thousand visitors to the main site daily, with over 2,300 registered group members and an additional 2,100 followers on Facebook.

TWITTER EXPERIENCE – CELEBRITY PARTNERS WITH @YOOLOTTO

As the Social Media Manager for tech start-up YooLotto, I coordinated efforts with the social media teams of several of our celebrity partners and endorsers.

These celebrities often appealed to very different audience segments, requiring careful planning and research to make sure our messages were on point with the target audience and didn’t overlap with other campaigns.

Sometimes this meant switching gears between writing for NBA players and pop stars in short order!

TWITTER EXPERIENCE – INFLUENCER MARKETINGAs the webmaster for one of the most prominent websites for a very niche genre of games, I’ve worked with several companies on various “grassroots” and online community based campaigns.

A recent campaign conducted with trading card company Panini America gave us exclusive access to early copies of their latest game release.

We received massive amounts of traffic from the promotion with over 20,000 unique visitors reached per post. Good for us, and Panini America.

FACEBOOK EXPERIENCE – GIVING THE FANS WHAT THEY WANT

I’ve heard it said that to be successful at what you do, you better learn to enjoy it. That’s exactly the approach I take to social media when trying to cultivate fans. I can easily talk to the fans, because I am one.

I’m not a one man show, I try to bring in as many like-minded folks as possible to generate content and encourage engagement by being as inclusive and relatable as possible.

FACEBOOK EXPERIENCE – BUILDING COMMUNITIES

The essence of Social Media is sharing, and I strive to create environments where everyone should feel safe and comfortable while making contributions to the community.

Facebook discussion groups have replaced the online bulletin boards on my website as the place to engage with other members of the community as well as discuss content. The group is moderated by dedicated members of the community.

YOUTUBE EXPERIENCE – ENCOURAGING USER GENERATED CONTENT

As the Social Media Coordinator for tabletop game publisher Score Entertainment, I ran a promotion where fans who posted videos of themselves opening our most recent release would receive exclusive promo cards.

Over 500 people posted videos, each one representing at least one sale, with some of the more elaborate videos going viral within the community (one did a remake of the MacGyver TV opening).

INSTAGRAM EXPERIENCE – BEHIND THE SCENES

With Instagram, I like to use it as a “behind the scenes” tool to give personification to the people behind the brand or company.

As the Social Media Manager for YooLotto, I documented and shared candid experiences with the company such as when we filmed with NBA Champion Danny Green of the San Antonio Spurs and shared some of the autographed “swag” before we gave them away through the YooLotto app.

It was good, easy to produce content that gave us more opportunities to connect with our fans and followers.

THANK YOU FOR YOUR INTEREST IN MY WORK. VIEW MY FULL RESUME AT LINKEDIN.COM/IN/JOSHRMORRISOf course these are just some of the “fun” examples. I have a BBA in Marketing from UT Arlington, and am capable in most any marketing task. View my events and writing portfolios on Slideshare.net/Joshua_Morris