jornada cÚbics: what will the future look like? - brian david johnson
DESCRIPTION
Presentació realitzada per Brian David Johnson, Future Casting i Experience Research d'Intel, dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" sobre quin és el futur de la televisió. La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.TRANSCRIPT
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Copyright 2010 The Intel Corporation1
What Will the Future look Like?
Brian David JohnsonFuturist - Intel Labs
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Copyright 2010 The Intel Corporation2
LEGAL DISCLAIMERS AND NOTICES:
This material and the information presented are provided “AS IS”. No license, express or implied, by estoppel or otherwise, to any content or intellectual property rights is granted.
The names of human research subjects featured in this material are not real.
Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2010 Intel Corporation.
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Copyright 2010 The Intel Corporation3
Who am I?
Me.
Arthur.
University of Essex Robotics Lab.
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Copyright 2010 The Intel Corporation4
Who am I?
I am a geek.
Me.
Arthur.
University of Essex Robotics Lab.
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Copyright 2010 The Intel Corporation5
Agenda
What will the future look like?
– I’ll show you!
How do we come up with a realistic vision of the future?
– Example: The Future of TV
Questions
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Copyright 2010 The Intel Corporation6
What will the future look like?
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Copyright 2010 The Intel Corporation7
What will the future look like?
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Copyright 2010 The Intel Corporation8
What will the future look like?
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Copyright 2010 The Intel Corporation9
How do we come up with a realistic vision of the
future?
Example: The Future of TV
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Copyright 2010 The Intel Corporation10
First, let’s look at some trends…
500 BILLION HOURSOf Video Content in the Cloud*
12 BILLION DEVICESCan Receive TV Content Via Internet**
TV Still the Centerof People’s Lives
*iSupply, YouTube, 2008
**Euromonitor, iSuppy, IDC, 2008
2008 2009 2010 2011 2012 2013 2014 2015
300
200
100
0
600
500
400
Billions of Hours of Content
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Copyright 2010 The Intel Corporation11
For Consumers: The definition of TV is changing…
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Copyright 2010 The Intel Corporation12
The Future of TV is all about Experiences
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Copyright 2010 The Intel Corporation13
Informative TV
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Copyright 2010 The Intel Corporation14
Ubiquitous TV
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Copyright 2010 The Intel Corporation15
Personal TV
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Copyright 2010 The Intel Corporation16
Social TV
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Copyright 2010 The Intel Corporation17
Can’t get enough TV?Read the book!
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Copyright 2010 The Intel Corporation18
Threats and Opportunities
November 18, 2010
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Copyright 2010 The Intel Corporation19
Questions
Thank you