Smile, it’s just a soda. www.jonessoda.com

Great Soda

At Jones Soda Co. one of our goals is to create an

incredible brand that has an emotional connection

with the consumer in a positive and fun way. Another

one of our goals is to be an important part of the

Premium Soda and Carbonated Soft Drink categories

of the beverage industry – categories that generate

over 82 billion dollars in annual sales. So far so good.

Great tasting products and unique package design gave the Jones brand

a personality all its own. Add solid manufacturing, distributing and

marketing knowledge and that becomes a very powerful personality.

Throw fun into the equation and you have the Jones Soda Co. formula

for success.

We are the only independent manufacturer to focus exclusively on the

youth demographic and our products are accepted and respected by this

important market segment. Entrepreneurial enthusiasm backed by

knowledge, experience and solid business practices gives Jones Soda Co.

the ability to create products and profits.

Innovation, image and impact. That’s why distributors choose Jones. That’s

why retailers choose Jones, and that’s why an ever-increasing number of

consumers continue to choose Jones.

At Jones Soda Co. we love what we do. And our consumers love

what we do. Life is good.

Your Photo on a Label

Find something you love and work hard at it. That’s

the Jones Soda Co. way. You have to believe in

yourself. When we launched Jones Soda we thought

it would be a good idea to put pictures on the labels.

It was a good idea.

We always knew it was going to take more than great taste to get noticed.

While our product development experts stayed up late perfecting our

first flavors, our in-house design team developed a packaging concept

that would stand out from the crowd.

The effort was worth it. Jones Soda does taste great, and the product did

get noticed. Cult status is an unusual term for the beverage industry, but

not when you’re talking Jones. Our first labels are now highly sought

after collector’s items, and at last count we have received millions of

photos from our fans around the world.

We don’t need a focus group to determine which label design will resonate

with our core consumer. The images sent to us are a true reflection of

the lives and lifestyles of our greatest fans.

While the look of our product is constantly changing, our line of flavors

has had a few surprises as well. Founding flavors like Cream Soda and

Root Beer have been joined by a few Jones originals like Green Apple,

Fufu Berry and Blue Bubblegum. And our latest great-tasting addition to

the Jones Soda Co. product line is a sugar-free version of Jones Soda.

GREEN APPLE SODA

J O N E SS O D A C O.

12 FL OZ (355 mL)

®

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Your Photo on a label

JONES FACTS

If you want tosend us a photo,it doesn’t matterhow old you areor how tallyou are.

Our elite picturepicking teampicks picturesevery month.

We get photosfrom around theworld, provingthat the worldis round.

You can searchthe web and findsites devoted tonothing butJones labels.

If a picture is wortha thousand words,a Jones label has alot to say.

You can visit ourwebsite and votefor your favoriteflavor.

Music soundsbetter if you aredrinking a Jones.

Thousands of TVshows and movieshave featuredJones Soda.

Orders for myjonescome from all overthe world.

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INGREDIENTS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP,

CITRIC ACID, NATURAL FLAVORS, SODIUM BENZOATE AND

POTASSIUM SORBATE (AS PRESERVATIVES), CALCIUM DISODIUM EDTA

(TO PROTECT FLAVOR), YELLOW 5, BLUE 1.

GREEN APPLE SODA

J O N E SS O D A C O.

12 FL OZ (355 mL) 6

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2022120012

Ya gotta make a living somehow; we chose the

beverage world. Good old soda with a twist. No

hidden meanings, no billion dollar ad campaigns. At

Jones, we want you to buy a lot of soda and recycle

the bottles. The labels are kinda like our minds –

always changing. Run with the little guy… create

some change. www.jonessoda.com

®

© (

2004

) JO

NES

SO

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NutritionFactsServing size1 bottle (355ml)Calories 180*Percent daily valuesare based on a 2,000calorie diet.

Amount/serving % Daily Value*Total Fat 0g0%Sodium 15mg1%Total

Carbohydrate 46g 15%Sugars 46gProtein 0g

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Your Photo on a label

1. Take a very cool picture.

If you’re not sure what a cool

photo looks like, just go to

jonessoda.com and have a look

at some of our favorites.

4. Check the mail.

If your picture is chosen

you will receive copies

of the label as well as

an official “I got my

picture on a Jones Soda

label” certificate. Fame

and fortune will

soon be yours!

2. While you’re visiting our website

have a look at the simple directions for

submitting a photo online or sending

it through the good old fashioned mail.

3. Be patient. We get thousands

and thousands of pictures sent to

us. It takes time for our specially

trained elite picture picking team

to do their work.

Alternative culture is our mainstream. We understand

it because we’re part of it. When we started out, we

looked for sales opportunities that made sense to

us. Skate and snowboard shops, tattoo parlors, hair

salons, record stores and bike shops were among

our first retailers. Boarders, bikers, musicians and

filmmakers were among our first customers.

And we didn’t stop there. We took our products to the people. We painted

up a couple of RVs and hit the road. At sports events, concerts, county fairs

and festivals, Jones was there. Today the Jones RVs continue racking up

the miles as our tireless team criss-crosses the country spreading the word

about Jones. And our sampling van is guerilla marketing at its finest,

providing high-impact retail support.

We were one of the first companies to recognize and sponsor alternative

athletes, and our support paid off. Today, the Jones label defines excellence

in alternative sports.

Many of the athletes we support are at the top of the professional game. But

at Jones we continue to return to our roots. Our Emerging Athletes program

keeps us in touch with the stars of tomorrow while helping to maintain our

constant connection to the ever-changing world of popular culture.

While our athletes always draw a crowd, at Jones Soda Co. we feel that

there is more to life than biking and boarding. Our Local Heroes program

supports young people who have a positive message to deliver. At schools,

community centers and youth clubs, Jones Local Heroes are spreading the

word, encouraging kids with a message that is pure Jones. That leading

is better than following, that it’s okay to be unique, and that working hard

and having fun is a combination that is pretty tough to beat.

Athletes, Events & Communities

Benji Weatherly and

friend, somewhere USA

JONES FACTS

The JonesEmergingAthletes Teamhas seventeenmembers.

Jones sponsorsyoung musicians,dancers andpeople who workhard in school.

Our holiday packwas a nationwidehit. In one monthit was mentionedover 4,000 times innewspapers andmagazines andover 1,000 timeson TV and Radio.

Teen Peoplemagazine putJones Soda ontheir Hit List forFebruary 2004.

Consumers get tovote on the nextnew flavors athttp://www.jonessoda.com/files_new/new-flavours.html

Jones-sponsoredpro-skater, BuckyLasek, came infirst again duringthe SummerX-Games 2004.

Athletes, Events & Communities

Jones Soda travels well. Around the world,

our sponsored athletes always travel with a Jones.

It’s the international sign for friendship.

Alternative sports equal energy and excitement.

Sponsorship of leading alternative athletes has been

a part of Jones Soda Co. since we put our first picture

on a label.

The good people at Monster Garage took one of our

RVs and turned it into a skate ramp. They liked it so much,

they put it in their museum. But don’t worry, we still have

RVs and a sampling van bringing product to the people.

It’s tomorrow’s music today

at myjonesmusic.com, a place for

independent artists to upload

their latest tunes. The cutting

edge just got a whole lot sharper.

It takes time to become

a household name. Our

emerging athletes aren’t

there yet, but we’re doing

our part to help them along.

Visit jonessoda.com to see a

list of the amazing talent

that we are proud to be

associated with.

Reacting to the present is one way of doing business,

but at Jones Soda Co. we believe that understanding

the future is an even better way. A lot of people

thought the dawn of the Internet meant the demise

of traditional retail. Not our consumers.

Our target audience grew up in an online world. The Internet wasn’t a

replacement for the mall, it was a place to connect, a place to share ideas,

a place to build communities. And we have a few of them.

Jonessoda.com is our online community, where our consumers interact

directly with the company. Forums and weblogs provide a point of contact.

Customers follow the activities of the Jones RV Team, our elite sponsored

bikers and boarders, our emerging athletes and the members of the

Jones Local Heroes program. And at jonessodastore.com you can purchase

our full product line as well as exclusive Jones gear including hats, hoodies,

t-shirts and calendars.

Through myjones.com, our patented online customization site,

anyone can have their picture on a Jones Soda label. Our streamlined

system allows us to quickly create orders as small as a single case. We

have shipped custom products around the world for parties, weddings,

anniversaries and just for fun.

Myjonesmusic.com is your window to the world of independent music.

Post your songs, listen to some tunes. For musicians and music lovers it’s

another way to connect and communicate.

The Internet never did replace retail, but it did change the way we do

business and at Jones Soda Co. it’s been a natural part of our evolution.

Personalized Labels & Web Store

A single case of My Jones

with your photo delivered

right to your doorstep.

JONES FACTS

Photos come fromconsumers ofall ages.

There are fan websites that aredevoted tothe collectableJones labels.

We have receivedmillions of photosfrom our fans forpossible labels.

We get photosfrom people allover the WORLD!

Life is constantlychanging and soare our labels.

Make your ownJones Soda atwww.myjones.com!

Listen to www.myjonesmusic.comfor new upcomingartists brought toyou from JonesSoda Co.

When athletes getthirsty they reachfor a Jones.

The 2003 WarpedTour was thelargest festival wehave attended.

We test twentynew flavors everymonth.

Got a favorite?

Let us know. Or maybe

you have an idea for

the next taste sensation.

We’re always on the

lookout for new ideas

from the people who

matter most – our fans.

At Jones Soda we want you

to always feel like a winner.

So drop by our website and

check out our latest contests

and promotions.

Jones Blogs let you

follow the day to day

adventures of the entire

Jones team. RV drivers,

Emerging Athletes, even

our sales and marketing

people. It’s a daily diary

from our crazy world.

My Jones is your Jones. Visit myjones.com to

create your very own case of soda, complete with

your photo and your words. It’s simple and it comes

delivered to your door. Perfect for weddings,

birthdays or just good old fashioned showing off.

Personalized Labels & Web Store

Like-minded Brands & Alternative Accounts

At Jones Soda Co. we were distributors first. We

know what distributors need. Distributors need

proof. Distributors need consistency. When we

launched our own brand, we wanted to prove that

we knew our market. We wanted to prove that

we could deliver.

We took Jones Soda to the street. One neighborhood at a time, one city

at a time, we worked hard to establish the Jones Soda brand. From corner

stores and coffeehouses to record stores and hair salons, the Jones cooler

became a common sight. Our launch strategy was a success and Jones

Soda quickly became a nationally distributed brand.

Alternative marketing opportunities and strategic partnerships remain

an important part of our business. Starbucks, Panera Bread Company,

Microsoft, Mattel, Barnes & Noble, Nintendo and Honda are just a few

of the companies that have teamed up with Jones Soda Co. in a variety

of marketing and promotional efforts.

Our new fridge pack takes a dozen cans of Jones and wraps them in

a brightly colored package covered with our already famous Jones

photos. This ever-changing package hit the mark with Target Stores

across the country.

And while we still take our products to the people, our national network

of distributors plays a key role in our success. Jones is a premium soda

that attracts a premium price and that gives distributors another thing

they need – a profit.

Our 12 can fridge pack

is neat and convenient.

JONES FACTS

During the launchof the holiday packin 2004, the hits onour website morethan doubled.

Most of ourfans drink Joneswhile visitingwith friends.

86% of Jonesdrinkers like it bestbecause of the wayit tastes.

Turkey and GravySoda tastes just likeit sounds.

You can buy JonesSoda in 46 states.

More than 200skateboard shopssell Jones.

If your picture wason a label and thebottle was in amovie, yourpicture would bein a movie.

You can buy lots ofcool Jones gear onour website.

Just aboutanything can makeyou thirsty.

Like-minded Brands & Alternative Accounts

It’s a many flavored world at

Jones Soda. Check our website for

the latest list of flavors so you can

plan your next Jones tasting party.

You can find Jones

Soda in all the places

you can find an ordinary

soda. But Jones isn’t an

ordinary soda. So keep

your eyes open; you

never know where we’ll

pop up next.

At Jones Soda we celebrate every season.

Our Limited Edition Holiday Pack had five festive

flavors – including Turkey and Gravy Soda and

Mashed Potato and Butter Soda. It was a hit – and

all the money went to Toys for Tots.

Nintendo wanted something super

special for the launch of Star Fox

Adventures, so they included Jones

Soda in a kit available at 500 Circuit

City stores.

At Jones Soda, we play well

with others. When Mattel made

a limited edition Hot Wheels car

of our custom Skate Ramp RV,

we sold all 5,000 through our

website in a single day.

We plan to take over

the country one soda at

a time. With Jones Soda

available through leading

national retailers like

Starbucks and Target

Stores, you can reach for

a Jones wherever life

takes you.

Jones Soda Co. Product Line

The more things change, the more they stay the

same. That saying is a good deal older than the

Jones Soda Co. but it certainly sums up our way of

doing business.

Our product line is always evolving. Our labels change and our flavors

change. We started with a premium soda. We have added juice, energy

drinks and a sugar-free version of Jones. And our latest offering is a mid-

cal soda. Watermelon, Tangerine, Blueberry and Twisted Lime flavors

have already hit the shelves.

Those are things that changed. Some of the things that have stayed the

same include the philosophy behind our business. Our commitment to

creating an incredible brand, to making an emotional connection with

our consumer.

The confidence to stand apart in the New Age Beverage category, which

generates16 billion in annual sales, gave Jones Soda an outstanding

introduction to the marketplace. Today we are a full-line manufacturer

in the Carbonated Soft Drink category - an industry segment that generates

66 billion dollars in annual sales.

But most important of all is our continued commitment to grow a stable,

profitable business because at Jones Soda Co. we know that that is the

one thing that can make anything possible.

Energy Drinks

Mid-Calorie SodaSugar-Free Soda

Naturals

Organics

Soda

Thank you for running with the little guy! InvestorFacts Corporate Information:

Jones Soda Co.Legal Counsel:US – Cairncross & Hemplemann, P.S.Canada – Catalyst Corporate

Finance LawyersAuditors:KPMG Peat Marwick ThorneTransfer Agent:Pacific Corporate Trust604 689 9853Stock Exchange Listing:CDNX: JSD OTC: JSDA

Jones Soda Co.234 Ninth Ave NSeattle, WashingtonUSA, 98109tel 206 624 3357fax 206 624 6857

www.jonessoda.com

Smile, it’s just a soda. www.jonessoda.com