jon kim portfolio 2012

7/29/2019 Jon Kim portfolio 2012

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kimjon

internshi

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portfolio

2012


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SPRI

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2010 PRESE

RVE

THEPOW

DER


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project brief

Design an exhibit from its program content,

form, location, and more.

The topic of my exhibit came out of my passion for

snowboarding. I figured to get young people to listen to

something about sustainability, it has to be about something

they love.

By using snowboarding, and the love for the mountain that I share

with many people, I created an exhibit which worked with many

influential snowboarders and companies to create an experience that willchange the way people view climate change.


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Burton is known as one of the

father of snowboarding. His love

and passion for boarding helped

popularize the sport, he feels a

true love for the sport.

Along with the love of the sport

is the same love for the mountain

and nature.

by 1982, burton was hosting

international competitions, and making

programs that revealed their brand

values. programs like chill gave

undeserving kids the chance to board,

and learn to ride taught all genders

and ages how to board.

the most recent programs the stash

start to take an environmentally

conscious stance and builds terrain

parks only from materials found on the

mountain.

in 2008, they started the green

mountain project, which started the

integration of environmentally friendly

practices and materials.

brand history

research

THE PROJECT STARTEDoff as an exhibit for

Burton Snowboards, but

eventually turned into

an exhibit about climate

change sponsored by

various snow industry

brands


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Climate change IS happening.

Burtons first step is Green Mountain

Project, but a very small one. Because

of the brands deep connection to the

sport, I thought it would make sense for

Burton address this issue more publicly

through an event.

the age group starts at teens and young

adults, and does not have an upper cap.

it is for the active outdoor people, who

love enjoying nature and the thrills it

provides.

whether it be jumping out of a plane,

taking a leap of faith, or concuring a

mountain, they are open to the idea.

but mostly, its for the person who en-

joys snowboarding and skiing, and just

loves snow

By using Burtons brand, we can reach

out to the younger teens and adults

by creating a connection with climate

change and something they love: the

snow

why this matters

demographic


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THE EVENT WILL BE EXHIBITED AT

THE TOP 10 ENVIORNMENTALLY

CONSCIOUS SKI RESORTS.

This acts as a system to recognize

resonsible resorts, and reward them

with publicity and increased revenue.

The event space will be located

between the ski lift and the resort,

where there is normally a large plot of

land.

site analysis

Alpine Meadows

Squaw ValleyNorthstar

Mt. Rose

Heavenly

Kirkwood

Sierra

research

THIS PHASE DECIDED

the basics of the exhibit.

Where it would go,

and what the programs

would be.


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2

4

3

The introduction area has places

to put your equipment, and panels

which lead you in

The shape of the entrance funnels in

riders, and the direction of it catches

them after they come down from the

lifts.

Panels of images and time lapse

videos provided by Extreme Ice

Survey introduce you to the problem

at hand

Sustainable boards are

displayed overhead inspired

by the progression of a snow

boarder jumping through the air

1

An ice sculpture lies in the middle of

the room under a melting form. As

you get closer, you trigger heat lamps

which starts destroying the piece of

art

narrative

THE EXPERIENCE IS

separated into 5 sections,

explained through

renderings and called out

in the floor plan.


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1

2

3

4

5

Large iceburgs contain

information on alternatives, and

suggestions on how to be a more

sustainable snowboarder.

floorplan

5


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model

THE FINAL PHYSICAL

model was built out of a

3d printed top, placed on

thin wire and paper.


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ahi

ghte

chsh

oest

oret

hatprov

idesu

sers

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ighly

custo

mize

dandop

timize

dpair

ofathleti

csho

es.

FALL

2009 techn

ica


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project brief

This project was to envision a new shoe retail

experience as a built environment; a space for

people to define their bodys relationship to the

ground, their image and identity which is driven by

fashion, and performance and health. This is NOT an ever

day shoe shop, this is a truly unique retail experience that

goes beyond simply the shoe.

Basing the model off the custom aesthetic shoe trends, I created a

shoe store that gave the user custom performance enhancements.


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Different types of training techniques

were researched, as well as science and

technology that could be used to help

athletes reach their maximum potential.

sport and technology

research

THE TOPIC I CHOSE

to infuse with shoes is

technology. I chose this

because I am fascinated

with technology and

gadgets and new

advancements that allow

people to do things that

they were not capable of

doing before.

Visits include similar retail stores

and training centers. Items under

investigation here were programspacing, graphics, technology, textures,

and interviews.

case studies


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There are many other sources like

Adidas Mi, nikeID, or Mongolian BBQ to

get a custom shoe, so what makes this

experience unique?

What we offer is more than just the

aesthetic appeal of a shoe. This venue

focuses primarily on the performance

aspect of the shoe. The aesthetic portionhowever is not left out, as there will be

a monthly change in stock to follow the

hot trends of the current market.

This venue will focus mainly on young

to mid age adults of all nationalities and

gender. The venue is specialized for

committed athletes, who put there all

into the sports they play. They are moresusceptible to paying a larger sum for

customized, higher end gear.

competition

demographic


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The development of my own brand

covers aspects from the brand name,

the quality and feeling the brand is going

for, as well as concept generation and

logo developments.

brand development

process1

THIS STAGE WAS

developing the brand

off of the research I had

done. As well as initial

space planning.


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15'-2 3/16" 32'-10 13/16"

74'-8 1/16"

14'-11 1/16"

42'-3"

27'-11

1/2"

14'-3"

20'-8"

8'-2"

11'-8"

The site is located on Melrose Ave, a

retail heavy street. Existing dimensions

were taken, and the surrounding

environment was also noted. Later, the

billboard is utilized as part of the design.

Using my own body was the best way

to find the right measurements for the

motions and programs that would be

taking place.

Full scale tape mock ups allowed me to

find a running footprint with the right

area and safety.

site analysis

self proofing


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process1

process2

process1the pitch

end pitch

THIS STAGE BEGAN

to form the actual retail

store based on the

required dimensions of

the exercises, and the

required space for each

program

After a program and experience matrixwas made, programs were explored

through sketching.

programmingsequence

area name

activities

capacity

emotion

materials

fixtures

dimension

1

Approach

Walk by, Jump T est

3-25 (0)

Intriguied, Competitive

Data & Colors

Jump Test, Sign In Screen

Sidewalk

2

Entrance

Sign In/ Info

2-5 (1)

Impressed

Geometric Shapes

Turf Walkway

4'x8'

3

Browsing

Look at Displays & Testing

4-15 ( 2)

Amazed, Curious

White Glow, High Tech

Shoe Displays

1'x15'

5

Production

Rapid Prototyping

1-2 (1)

Amazed

Metals, Laser

Rapid Prototype Machine

4'x8'

4

Testing

Laser Scanner, Running, Jumping

1-2 (3)

Invigorating, Active

AstroTurf, Track

Scanner, Screens, Computers

All Leftover Space

7

Leaving

Walk Away

1-4 (0)

Satisfied

Data & Color

None

2'x5'

6

Purchase

Recieve Shoe

2-4 (1)

Excited

Metals, Glass,

Cashier

2'x8'


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These different programs were explored

through sketches, as well as sketch

models

sketch & models


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the pitch

THE MIDTERM

presentation was the

usual: Verbal presentation,

board with narrativesketches and renderings,

and last but not least

physical model

3

The facade approach shows a moving

graphic of dots, slightly representing a

foot.

Sign up for the Technica experience.

and while youre waiting an automated

shoe vending machine brings you your

product.

When its your turn, a technica tech

inserts a pressure sensitive insole, and

leads you through a series of exercises

that push your limit.

While you review footage of yourself to

improve your techniques, the pressure

information is

translated to a custom 3d printed inner

sole.

narrative


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The good ideas were developed in the

computer, and resketched

digital


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end pitch

THE MAIN MOVE IN

the final design was an

interactive wall which

became a ghost timer for

your run. Made of OLED

panels, they could twist

and also display graphics.

This movement and

image also effects the

facade and draws people

in.

The main move in the final design

was an interactive wall which

became a ghost timer for your run.

Made of OLED panels, they could

twist and also display graphics. This

movement and image also effects

the facade and draws people in.

ghost timer facade


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ahi

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dlux

uryb

outiqueh

otel

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ecos

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linique.

SUM

MER

2010 CLINI

QUE


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project brief

Brief: Design a hotel located on Hope St, LosAngeles.

Environmental Design 3 will explore issues related to

small-scale boutique hotels in the context of branding and

the Los Angeles areas urban fabric.

The design will encompass the entirety of the hotel experience

from arrival at the site to sleeping in style. Project developemnt will

consider the nature of the experience and its relationship to hospitality,

sources of insipration, and its relationship to space-making.

The first 7 weeks was dedicated to designing the public ground floor, and the

following 7 weeks revising the ground floor, as well as designing the suite room and

how these are tied together through the facade.

For this project, I chose a brand which was not my own demographic and interest category to

see if I could design for somebody other than myself


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Clinique believes that the layering of 3treatments is better for you.

Each spatial environment will be related

to each step. With each step comes an

increase in privacy, and luxury.

brand analysis 1 Cleanse/public/water therapy

2 Exfoliate/semi private/body scrub

3 Moisturize/private/3step personal spa

research

The footprint of the building is 100 x

157. The space alloted for the public

space is 3500 sq ft. and can reach up to

a 20 foot ceiling.

Each program of the hotel is given a

certain volume, and is placed within theboundry; reorganizing until the optimum

layout is designed.

volumetric massing


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The location is between the 110 and 10.

It is situated in Los Angeles down the

street from the Staples Center.

The Clinique Hotel provides an escape

from the hectic bustle of the city.

site analysis

100'-9"

160'-6"

100'-9"

72'-9"

160'-6"


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The entrance cooridor that joins the

street side to the parking structure stays

the same.

The main circulation core is located in

the middle of the entrance, and splits up

the private and public programs.

The restraunt takes the main corner

because it is the most busiest activity.

The shape is shifted to one corner tocreate an asymetrical footprint.

final massing

process1

The entrance has a 3 level inset to make

the transition from public to private

more noticable.

entrance

THIS PROJECT STARTED

its form development

based on the final

volumetric forms.

Each level of the door has a wall which

extrudes into the building. The layered

effect seen while entering repeats the 3

layered effect like the product.


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check in

retail

The shape was changed from an inset

box to a oval. This changed the cluttered

front desk, into a subtle and elegant

one.

The retail is located behind the check in.

The rooms and walls were offset from

the original cut see in the main hallway.

The individual rooms were canted

outwards, to give more space to the

individual client.

The form of the walls remain the same,

and the entrance and exits are changed.

The elevators act as pillars and a

gateway into the lounge.

Furniture and lounging chairs will be

arranged along the walls, and a water

feature is the centerpiece of the room.

lounge


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Technical Drawings

the pitch1

2

4

5

3

THIS PHASE MARKS

the completetion of the

public space design.


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1

2 3

4

5

The entrance is high and grand, with

soft light filling the cooridor

the check-in is slightly inset, from which

a glowing light can be seen.

The glowing light comes from the

private massage area.

The lounge is open to the bar and

includes a large water feature in the

middle.

the restraunt is a semi personal private

dining scene where 1 chef cooks for 3

tables closeby.


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The existing building is 150x 95 x 70

and has a concrete column structure

which cannot be altered. This willrestrict the room layout to 2 long rows,

divided by a hallway for circulation.

The dimension of one of these rooms is

35x17x12

The room floorplan was explored

through sketches, as well as fixture

design.

The public space was also redesigned

through sketches.

room restrictions

sketches

process 2

AFTER A PRESENTATION,

its back to the drawing

board with revisions of the

public space, as well as the

start of the private suite.


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the pitch

THE FINAL DESIGN WAS

communicated through

sketch and computer

renderings, as well as a

physical model for both

public and private spaces.

The lounge features a layered interior, to

evoke the feeling of being protected

from Los Angeles by multiple layers.Lighting is placed within these layers

to make the level changes more

pronounced.

The trickling noise of a water wall echos

throughout the space creating a cool

calming experience.

public space


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The room is divided in half between the

wet and dry section.

The wet section features the luxury of a

3 step personal spa system.

private space


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R

ebran

dingC

ompe

edandc

reati

ngth

e

perfec

texp

erien

ceto

prom

oteou

rnew

product

linef

orth

elife

ofth

eBerlin

Spo

rts

addic

t.

SUMMER

2011 COMP

EED

SPORTS


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project brief

This studio took place in Berlin, Germany and

primarily focuses on how the millennial generation

views health and wellness, an obvious decision when

working for our sponsers Johnson & Johnson.

Our goal was to infiltrate Berlin sports culture, and develop

a strategy on how we will create a new product and brand

experience that authentically speaks to them.

This was my first group project, and result of this project could not have

been achieved without my partners, Terry Carr and Brandon Kim.


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processAfter 3 weeks of research and soaking

in Berlin, the first step was dumping

all that information we gathered into

tangible form.

This took form through mind mapping,

physical mapping, and creating a visual

language around our topic

sketching

WE WERE GIVEN A

small room as our studio,

and we completely

emerged ourselves into

the Berlin world of sports.

We continued

designing through more

brainstorming, sketching,

3d modeling, physical

modeling, and more

research.


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Physical and 3d models were used to

get a quick feel for the form, and to take

photographs for overlaying sketches.

modeling


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WE WERE GIVEN Aprep We tore up strips of a taught but


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the pitch

WE WERE GIVEN A

space on the bottom

floor of the studio we

worked at and were

required to create an

environment for our final

presentation to J&J and

Berlin Partner developers.

This is a progress of our

installation.

plan

install

The site was the ground floor of Bikini

Berlin, a rundown coffeeshop waiting

for construction. We painted the walls

dark to make the panels pop, and

installed projectors in the right places.

slightly flexible fabric purchased at a

local fabric store. This material would

allow us to span a large distance but

allow


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test & final

The bands represented our product

wrapping around the column of the

building. These bands became individual

projection screens. Coordinating 2

computers to run each side was a

challenge, as well as making sure thesequence was in order


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anad

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Legato

FALL

2011 VIVO


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project brief

Brief: Design a lighting using BirchwoodComponents.

The components I chose were a 4 point high output

LED board. Our unofficial sponsers graciously provided our

class with components.

The concept of this light is based off sound. There are 2 modular

sizes, Staccato: a 10 sconce, and Legato: an 18 sconce. They can

be played together like different notes, and can be slide apart to allow a

warm light to leak out and sing.


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concept

VIVO

is the translation of sound

into a sconce light. The

user has the ability to

create any composition ofnotes

staccato legato


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VIVO


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formfinding

VIVO

is the translation of sound

into a sconce light. The

user has the ability to

create any composition of

notes

sound waves

After analyzing soundwaves, each form

was abstracted from each beat, and

turned into 3d.

The final form became more simplier to

focus on the light more than the shape

of the light.


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development

The shape and joinery method was explored through

Rhinoceros 3d and physical mockups.

2


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the build

To minimize costs, all

fabrication except welding

was done by me in the

school model shop.

the pieces were water jet,

and bent on a brake bend.

After welding together

edges were grinded flat.

The pieces were water jet, and bent on

a brake bend.

The bottom and top piece were welded

together, and grinded and sanded until

the edges were flat and butted up

against each other.

1


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The holes and imperfections were

filled in with bondo to create a smoothsurface. They were then painted and

sanded until smooth and consistent

surface.

Interior material finishes were explored

for different reflection finishes: Spray

paint, mirrored vinyl, and gold/copper

flakes were applied.

3

4


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ftod

ays

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and

using

ague

rillasty

led

campaign.

FALL

2011 norm

l


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project brief

Create a pop up experience that can be easilymoved from location to location that uses material

less than 2 meter x 2 meters.

The brand chosen for this event is NORML, a non profit

organization whos mission is decriminalize marijuana.

Now its 2011, and technology is everywhere and times are

changing. People are revolting for what they truly believe in all over

the world like Occupy Wallstreet, and the revolts in Libya and Egypt

where social networking was integral to its success.

This rebranding and restrategizing of the traditional lobbyist groups approachwill use the revolters same guerilla styled campaign and use of technology to

acheive NORMLs goals.


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NORM

Llet

s

lega

lize

it

final design


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conceptTHE PODS WILL BE

released among college

campuss that are located

in liberal states where

marijuana has been

decriminalized.

The message will be

planted and spread from

there.

Empty footprints representing the

non voters will be placed around

the pod to direct peoples attention.


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By turning the yes knob, a sheet

of sticker paper comes out with a

mission brief.

1 say something! use the stickers

2 let everyone else know

3 vote yes on prop 19

say something! spread your message w ith the stickers

let everyone else know!

vote yes on prop 19! 5/12/2012321


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& beyond

TODAYS ONLINE

society has created a

great breeding ground to

gather up forces.

Thanks to the internet

and social networking

groups, these events and

uprisings can become

viral and spread quickly.

Spawning at major metropolitan and

happening cities, the word will then

spread throughout America.

This process will be helped along

through the web.

Facebook will connect colleges to

each other to create a feeling of

camradery and to let each other

know that everyone is thinking the

same thing.


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Users will be encouraged to

spread the word by placing stickers

anywhere and everywhere, and

uploading them to NORMLs website.


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asus

taina

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yscra

pers

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henw

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dustr

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deav

ours

SPRING

2011 shen

long

tower


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project brief

This project was an annual competition foreVolo skyscraper. Because of our late start, the

project was only developed for 10 days with 3 other

colleages: Mikey Nitro, Joshua Wong, and Ini Archibong.

The brief this year was to redefine skyscraper design through

the use of new technologies, materials, programs, aesthetics,

and spatial organizations, along with studies on globalization,

flexibility, adaptability, and the digital revolution.

This is also an investigation on the public and private space and the role

of the individual and the collective in the creation of a dynamic and adaptivevertical community.

The site, Victoria Harbor

in Hong Kong has limited


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site

in Hong Kong, has limited

land space, heavy air

pollution, and limited

freshwater. Shenlong

Tower is a self sustaining

visionary skyscraper

that addresses these

problems.

Three of the major problems that Hong

Kong faces is limited land space, heavy

air pollution, and limited freshwater.


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The Shenlong Tower utilizes geothermal cooling, lowering the bottom surface

temperature of the three spirals to the dew point, which will produce large

amounts of freshwater throughout the day. The triple helix form maximizes the


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technology

SHENLONG TOWER IS A

self sustaining visionary

skyscraper, which utilizes

new and old technology to

create an environmentally

friendly building.

g y p

available surface area for the condensation to occur and allows the air to flow

through and bring more moisture. The massive heat exhaust generated from

geothermal cooling is stored in the floats and reused to heat the building.


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geothermal energy powers condensation plates heat distributed between heating water and cli-

mate control

geothermal heat exhaust gathered

The Tower sustains itself by floating directly on the water,

which generates its own energy through a multi-layered skirt

that utilizes the pressure created from the ocean current and

breaks created by boats arriving at its docks. The three island

support structure will create more dock space for the heavy

population of ships and private boats and also be the primary

green spaces for the skyscraper.


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jon kim portfolio 2012

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