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John Runne Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.The Art of Persuasion Every CEO Must Know

www.execsense.com | Persuasion is the execution of social influence and its history dates back to the ancient Greeks. Aristotle is known for his thoughts on many disciplines including persuasion which he characterized as possessing Ethos (credibility), Pathos (emotions) and Logos (logic). Chameleon ArtTitle | Speaker Name Persuasion is a mutable tool. When being persuasive, a CEO must deliver messaging so it resonates with each unique audience- all while keeping corporate goals in mind. The use of persuasion is not cunning but rather an adaptation to the perceived needs of each group being addressed.Persuasion is an art form. It takes skill to affect the opinions and behaviors of others. There are many theories regarding the best ways to be persuasive and influence others. What are the most crucial points to remember? Dont push too hard. Be sincere. Evaluate your audience. Know when to say when.OverviewHistorywww.execsense.com |1 Know Your Audience

Become acquainted with the general beliefs of your audience. Be aware of potential preconceived notions.

2Be Patient and Maintain a Friendly DispositionPushing too hard can result in negative responses. Persuasion takes time.

3Have Your Facts TogetherAnticipate the audiences questions and your responses. If possible, gather early adopters of your theory as endorsement of your persuasive argument.

Title | Speaker NameFocal Pointswww.execsense.com |AStrategyUnderstand the prevailing sentiment of your audienceBStrategyHave a line of sight on voting patterns- what are they thinking?CStrategyHave early sign-ups with members of the groupDStrategyKnow how they like to be approachedEStrategyShow the audience the benefits of seeing things your wayKnow Your AudienceTailor your messages to suit your audiences expertise and preferences.1Title | Speaker Name The Target of Your Persuasion

www.execsense.com |Title | Speaker Name

It Could Take A While www.execsense.com |5AStrategyStay calm amidst initial rebuttalsBStrategyKnow it could take several sessions to win the majority overCStrategyGet open agreement in front of the entire groupDStrategySeriously consider strong oppositionEStrategyTake time to build a backdoor coalitionBe Patient and Maintain a Friendly DispositionPatience is a virtue not many possess. Display patience and win respect.2Title | Speaker NamePatience is a Virtue

www.execsense.com |AStrategyHave answers to the smallest details ready to shareBStrategyCStrategyProvide sound and supported proof of the plan(s)DStrategyWhats in it for the audience?EStrategyBe open it creates an atmosphere where change can be embracedHave Your Facts TogetherIn order to persuade, you must be perceived as confident and fullyknowledgeable about your topic(s)3Title | Speaker NameJust the Facts, Maam

Be willing to listen to others viewswww.execsense.com |1Know Your AudienceKnow the audiences demographicsGet into their mindsetBe intereste. Be honest. Be trustworthy.Title | Speaker NameWin Them Over

www.execsense.com |2Be Patient and Maintain A Friendly MindsetTake your time. Theres a good chance there will be several steps involved in persuading a groupAny change in mood or approach will be harmfulKnow what the audience wants.Title | Speaker NameThink Marathon Instead of Sprint

www.execsense.com |3Have Your Facts Together Know every detail important to your audienceDouble check your fact finding Keep an open mind; consider strong oppositionTitle | Speaker NameMaybe I Missed Something?

www.execsense.com |Know Your AudienceBe PatientHave Your Facts Together Title | Speaker Name What does your audience like; what does it want? Its easier to persuade when you know.Openness, being willing to listen and positive body language will help persuade your audienceDont get undone by a factual dispute. Know what you are talking about.Conclusionswww.execsense.com |11The Art of Persuasion Every CEO Must KnowPersuasion Success Keep it behind closed doors!

www.execsense.com |3Put in Describer for #3Bullet-Point: Type HereBullet-Point: Type HereBullet-Point: Type HereBullet-Point: Type HereBullet-Point: Type HereBullet-Point: Type HereTitle | Speaker NameDid It All Begin Here?

www.execsense.com |+johnrunne@bzadvice.comJohn Runnewww.bzadvice.com@Twitter Namelinkedin.com/Title | Speaker NameContact the Speaker303-674-1000www.execsense.com | Subscribe to the Worlds Largest Collection of Digital KnowledgeTitle | Speaker NameSubscribe NowBecome a subscriber today and gain access to all upcoming and previous Webcasts, eBooks, eDocs & Podcasts for an entire year!To apply your recent Webcast purchase towards an annual subscription package, please call 1-855-393-2736 and mention the code "Upgrade".

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