john mucci profile_2015
TRANSCRIPT
In a nutshell
• I am an award-winning MarComm professional with 25 years experience producing interactive new media and web-based communi-cations.
Career Trajectory• Theater
• Playwriting
• Teaching
• Writer/Producer
• Corporate TV
• Creative Management
• Events & Training
• Digital Media Production
Representative Engagements
• Gartner for Marketing Leaders– New product line– Responsive site– Interactive
“Transit Map”– Eloqua marketing
automation
Havas Worldwide Digital
• Two major clients:– Diageo
• Johnny Walker
• Redstripe
• Baileys• 14 others
– IBM• Runrate App
• Multilingual sites
with Publicis Modem
• A recent engagement for Heineken’s “Share the Good” campaign, managed project with deliverables in rich media placement, Flash landing pages, mobile input, out-bound HTML, social networking and Web 2.0 sites (MySpace, Heavy, ScanScout) sweepstakes, all in two languages. Team of 18.
• www.sharethegood.com
with LCI Communications
• For Raritan Computers, marketing blitz with outbound HTML, animated landing pages, direct mail for each product. Wrote and project- managed team of seven.
• www.raritan.com
With Mintz & Hoke
• For Legrand North America, managing web presence migrated from 5 existing sites and databases into one cohesive branded website. Team of 12.
• www.legrand.us
with Design Trust
• Hybrid CD-ROM for Citibank Small Business. Wrote and project- managed team of four.
• ConAgra Foods, database driven web presence, home to more than 200 separate brands. Project-managed team of 8. www.conagra.com
with ACG Communications
• Web presence for Searle-Pfizer’s Celebrex. Outbound email and cards with Flash landing page and video segments. Managed team of five.
• Initial animation
with AmeriCares
• Managed all web-based communi-cations. Outbound HTML, landing pages, graphics and photos, RSS feeds, database management for 5 websites.
• www.americares.org
for MasterCard International
• Wrote / produced “MasterCard Payroll Card: A Better Way to Get Your Pay” for English and Hispanic audiences, using the same bilingual cast
• Both on YouTube
with Caribiner International
• Rollout of new branding for Pricewaterhouse-Coopers using synchronous “Digital Storytelling” with brand manager and partners. Wrote and produced with team of 10.
• Live rollout of Xerox innovation at COMDEX with John O’Hurley. Produced stage and video segments with animations.
with The Interactive Channel
• Developed “Local Source” for interactive TV with Insight Communications. Local news, weather, sports for 17 markets. Managed team of 12.
• Developed relationship with local newspapers for daily updates of news in HTML format through television
The Upshot
• Producer/PM, managing up to 50 people in five studio locations
• Literate, tech-savvy, over 20 industry awards for writing / producing
• Media agnostic, creative engagement
• Vertical markets: pharma, nonprofit, IT, beverages