john knight engagement & design
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First presentation on my Phd Studies at Aalto University of Arts, Design and Architecture. © John knight, 2012 - Do not reproduce without the authors permission. Citation - Knight, J. (2012). Experience Design Framework V5. Unpublished presentation at Winter School, Aalto University of Arts, Design and Architecture, Helsinki. Feb 13th to 16th.TRANSCRIPT
John Knight
AALTO UNIVERSITY OF ARTS, DESIGN & ARCHITECTURE
RESEARCH SUPERVISOR – SARI KUJALA
EXPERIENCE DESIGN FRAMEWORK V5.
Winter School 16th February 2012
© John Knight, Aalto University 2012
Contents
Approach Foundations Goals & key terms Cases 10 Directions Experience Design Framework v5 Process
Approach
© John Knight, Aalto University 2012
Before - incremental After – iterative
Designer Researcher
Academic Student
Designer Researcher
Academic Student
Hypothesis Proof Reflection
Case
Implications
Refinement
Process
© John Knight, Aalto University 2012
2012
Cases, research, practice & accounts
Hypotheses
Literature review
Thesis
Fieldwork – user & designer
Validation
Analysis
Synthesis
2000
Foundations
Foundations - Practice Mobile-Museums
Foundations - Research Engagement - Experience – Design practice Pandir, M and Knight, J. (2006). Homepage Aesthetics: The Search for Preference Factors and the Challenges of Subjectivity. In: Crosby, M, Scholtz, J and Ward, P (Eds.). Special Issue: Symbiotic Performance between Humans and Intelligent Systems of Interacting with Computers. Volume 18, Issue 6, December 2006, Elsevier, Oxford. ISSN 09535438, pp 1351 to 1370. Knight, J and Jefsioutine, M. (2004). Accessible, Usable and Engaging: qualities of the user experience. In: Halstead, A and Lister, P. (Eds.). Proceedings of International Conference on Innovation, Good Practice and Research in Engineering Education, 2004. Volume 3: Entrepreneurial and International Development. Wolverhampton, June 7th to 9th 2004. ISBN 0954211650, pp 125-128. Knight, J and Jefsioutine, M. (2002). Relating Usability Research to Design Practice. In: Maguire, M and Adeboye, K (Eds.). Proceedings of the European Usability Professionals Association Conference Proceedings, Volume 3. EUPA Conference, London, 2nd to 7th September 2002. British Computer Society. ISBN 1902505492, pp. 2-12.
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Foundations - Design
Foundations - Cases Studies (Ethnographic) – museums, mobile & retail
– context & discretionary “use”: Mobile Social Network Behaviour V & A Silver Gallery & kiosk use Waterhall Gallery Interactive use Virtual Gallery of Contemporary Jewellery evaluation
Design projects – (inc patents) use over time : EP2400439 (A1) ― 2011-12-28 (data evolution) GB2471329 (A) ― 2010-12-29 (address book evolution) EP2113829 (A1) ― 2009-11-04 (data time line) Cross-channel service design
© John Knight, Aalto University 2012
Foundations – Accounts Meaning – Practice – Consumption- UX
Goals & Key Terms How to map experience – practically! How to design experience – effectively How to frame experience - holistically Experience – moment by moment Engagement – short-term interaction Consumption – long-term interaction
© John Knight, Aalto University 2012
Foundational Directions Design is: 1. Distributed Context is: 2. More than situatedness
Experience is: 3. Seamfull 4. Co-produced 5. Part of practice 6. Multifaceted 7. Temporal 8. Open-ended 9. In flux - Ebb & flow 10. Scripted & improvised
© John Knight, Aalto University 2012
Design is distributed
Account – Molotch – Where stuff comes from
© John Knight, Aalto University 2012
Context is more than situation
Account – Shove – Design of everyday life
© John Knight, Aalto University 2012
Experience is seamfull
Account – Höök – Seamfull/seamless experience
© John Knight, Aalto University 2012
Experience is co-produced
Account – McCarthy & Wright
© John Knight, Aalto University 2012
Experience is part of practice
© John Knight, Aalto University 2012
Account – Shove – Design of everyday life
Experience is multifaceted
© John Knight, Aalto University 2012
Account – McCarthy & Wright
Experience is temporal
© John Knight, Aalto University 2012
Account – Kujala et al
Experience is open-ended
© John Knight, Aalto University 2012
Account – McCarthy & Wright
Experience ebbs & flows
© John Knight, Aalto University 2012
Account – Csikszentmihalyi
Experience is un/scripted
© John Knight, Aalto University 2012
Account – Akrich
Foundations - Design Practice “Whiteboarding”
Brainstorming Framing Ideating Communicating Testing Multifaceted
Experience Design Framework
Version 5.00 John Knight
01-‐02-‐12
© John Knight 2012
Contextual Frame
Lifecycle Frame
Experience Frame
Setting
Performance
Composition
Cues
Part
s
Capability
Norms
Space
Agen
ts
PracGce
ArGfacts
Archetype FuncGon
InteracGon Goal
Reflective
Behavioral
Soci
al
Visc
eral
Awareness Adoption
Habitual use Familiarity
Att
achm
ent
Det
achm
ent
Bond
ing
Firs
t us
e
Person Frame
Form
Process
© John Knight, Aalto University 2012
2012
Cases, research, practice & accounts
Hypotheses
Literature review
Thesis
Fieldwork – user & designer
Validation
Analysis
Synthesis
2000
Article
1 2 4 3
5
Foundations