jody turner, strategic planner/design innovation … nike design resources & branding – 2+...
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JODY TURNER, Strategic Planner/Design Innovation Director
15+ years directing, facilitating and designing innovation processes in the creation of consumer product goods, retail experiences and platform engagements – with important digital, tech and design touch points. Advised 200+ brand initiatives small, large, local and global.
Projects: Apple, Dell, Microsoft, Google, Unilever, Diageo, Brown-Forman, Starbucks, IDEO, Nike Girl Hub, Adidas, BMW Munich, P&G, Old Navy...
Concurrently, 8+ years as global innovation insights facilitator and speaker with TrendWatching London, a global online portal/publication going to 260,000+, with 1200 premium users in 180 countries.
Background: Foundation in hands on graphic design and brand communications prior to 1999. Clients- Coffee People, Nike, Maybelline NY, Victoria’s Secret, Macy’s, Ingalls Design San Fran. Featured in Communication Arts, Print and Page.
Education: Undergraduate studies in Psychology and Communications (University of Colorado), Design and Curation (Evergreen State College). Post: Hyper Island Digital, Redford Foundation Leadership.
Authorship: 48+ articles Fast Company, Yale Symposium future of digital libraries, TEDx Helsinki kickoff presentation to 700 on 'Opportunity', filmed for Dr. Phil show as on-stage expert in youth culture and technology.
[email protected], +1.310.584.1021
CLIENT
NIKE DESIGN RESOURCES & BRANDING – 2+ years in brand communication insight design and marketing for footwear, retail, and
apparel. Project influences include Nike footwear design, Livestrong Benefit Bracelet, and entry into women’s sport, dance, yoga.
CLIENT
STARBUCKS EXPERIENTIAL RETAIL DESIGN AND MARKETING PROGRAM – 1 year global retail art director and project
manager of branded art mural program producing over 100+ murals and art pieces for international Starbucks stores.
JODY TURNER Strategic Market Director – Insight, Brand Media and Meaningful Consumer Engagement.
NikeTown
Berlin/London
Grand Opening
Graphics.
Sneaker Culture, Design,
Color, Lifestyle.
Women’s Sport, Dance
and Yoga.
JODY TURNER Strategic Market Director – Insight, Brand Media and Meaningful Consumer Engagement.
CLIENT
GOOGLE Consumer Insight Consultant – GenerationZ (teen) research on interests and connections to wearable technology.
CLIENT
ADIDAS MARKETING TECH/TREND GROUP – Multi-year insight presenter in tech, lifestyle and marketing. Presented content at
premier of Working Group cross discipline global gathering, NYC 2014.
I Sport Culture,
Retail, Design
and Marketing
Trends I I
JODY TURNER Strategic Market Director – Insight, Brand Media and Meaningful Consumer Engagement.
CLIENT
OLD NAVY TREND DIRECTOR – 2 years devloping trend resource library including delivering monthly presentations, internal blog
content, global trend resource management in branding, design and retail innovations. Influenced various projects at Old Navy and
as consultant for Gap.
CLIENT
IDEO San Francisco – 2 year EXPERT global market research consultant in consumer cultural trend insight on large brand projects.
JODY TURNER Strategic Market Director – Insight, Brand Media and Meaningful Consumer Engagement.
CLIENT
APPLE Cupertino – Freelance global design and marketing insights researcher/writer for Apple Pro and Apple Marketing
teams, for online consumer inspiration and internal strategic branding library content.
CLIENT
TRENDWATCHING London – 8 year global speaking partner, 50+ cross-industry presentations for Asia, US and Europe.