NIKE DESIGN PROCESSBY : CHRIS RILEY, CAMERON MAJOROS, AND CHRISTIAN BROWN

Nike was founded by Bill Bowerman and Phil Knight

Nike was founded on January 25, 1964 originally named Blue Ribbon Sports

BACKGROUND INFO

Design ProcessDESIGN PROCESS

BY: CHRIS RILEY

IT ALL BEGINS WITH AN IDEA

GETTING THE IDEA

• Factors:

­ Target­­Audience

­ Target­Price

­ Deciding­Features

SKETCHES

• Footwear­Designers­and­Apparel­Designers­sketch­out­ideas­for­shoes

• All­Nike­designs­are­started­with­a­sketch

• Not­always­full­designs• Usually­include­all­angles:­

­­­­Front,­Back,­Side­

­­­­Bottom,­etc.

Sketches

Sketches

Design Process

It­all­starts­with­an­idea

DECIDING MATERIALS

• Six­Main­Materials'̄ Polyester'̄ Rubber'̄ Eva-Foam'̄ Cotton'̄ Synthetic­Leather'̄ Leather

COST FACTOR

• Research­and­Development• Promotion­and­Advertising• Sales­&­Distribution­Administration• Operation­Profit• Warehouse­Rent­and­Equipment• Production­Labor• Materials• Shipping

FINAL STEP

• Prototype­made­sometimes

• Meetings­are­made­to­discuss­ideas

• Once­an­idea­is­decided­the­shoe­starts­the­Manufacturing Process

BY CAMERON MAJOROS

NIKE MANUFACTURING

MANUFACTURING STATISTICS IN 2009

• There­were­1,034­factories­

• There­were­1,220,228­factory­workers

• ­61%­of­the­products­that­Nike­makes­are­apparel,­25%­equipment,­and­14%­footwear

61%25%

14%

NIKE PRODUCTION STATISTICS

Apparel

Equiptment

Footwear

CODES OF CONDUCT

Nike­factories­have­an­established­Codes of Conduct that­cover­worker­protections­as­well­as­environmental­impacts­­

They­pull­together­an­inside­team­to­enforce­it­

­They­also­work­with­outside­associations­to­monitor­factories

CODES OF CONDUCT (CONT)• Nike’s­focus­is­on­getting­to­the­root­of­the­problems

• They­evaluate­their­supplier­and­manufacturing­relationships

• They­work­on­finding­new­ways­to­define­and­share­responsibility­

MANUFACTURING STATISTICS (CONT.)

• Nike­has­more­than­1­million­workers­and­500,000­different­products­

• Nike’s­global­goal­is­more­than­900­contract­factories­

ONE OF THE NIKE FACTORY STORES

This­shows­how­Nike­puts­the­sole­of­the­shoe­together­

CONCLUSION

• Nike­manufacturing­has­been­a­global­sensation­that­helps­with­mostly­everyone’s­needs­for­the­products­

• With­over­1­million­workers­it­is­not­a­surprise­that­Nike­is­a­“Global­Production­Powerhouse”

• Most­of­Nike’s­manufacturing­factories­work­to­create­products­sponsored­by­famous­athletes­around­the­world

NIKE SPONSORSHIP PROCESS

CREATED BY: CHRISTIAN BROWN

SPONSORSHIP PROCESS

• Nike­actively­seeks­athletes­to­endorse­the­brand

• Sponsorship­Requests­are­sent­into­Nike­by­the­athlete

• ­Unwanted­Nike­sponsorship­requests­are­not­even­accepted

COLLEGE

• Nike­is­not­allowed­to­give­sponsorship­request­to­college­individuals.

• Nike­also­doesn’t­give­sponsorships­to­college­teams.

• Nike­can­supply­college

­­­­with­gear­and­all­kinds­of

­­­­their­products.

SPONSORSHIP INFO

• Nike­sponsors­196­NBA­players­in­the­whole­league

• The­brand­alone­is­valued­at­$10.7­billion,­making­it­the­most­valuable­brand­among­sports­businesses.

KOBE BRYANT

ONE EXAMPLE OF NIKE’S BEST SHOES SELLER –KOBE BRYANT

LEBRON AND HIS SHOE

KEVIN DURANT AND HIS SHOE

KOBE AND HIS SHOE

SPONSORED NBA PLAYERS

CONCLUSION

Millions­of­people­adore­Nike­but­only­a­select­few­actually­get­chosen­to­be­sponsored

It­is­especially­hard­to­get­sponsored­since­college­students­are­not­allowed

NIKE IDCLICK HERE

POP QUIZ

ANSWER KEY

2. Which­one­of­these­is­NOT­a­factor­that­goes­into­the

­design­of­a­Nike­product?

a)­­Audience­­­­­­­­­­­­­­­­­­b)­What­the­price­will­be

c)­­The­item’s­weight­­­d)­The­product’s­features

3.­­How­many­NBA­players­does­Nike­sponsor?

­­­­­­­­­­­­­­­­­­­­­­­­­­­______________

4.­How­many­Nike­factories­were­there­in­2009?

a)­­502­­­­­­­­­b)­1389­­­­­­­­­c)­1057­­­­­­­­­­d)­1034

Fill­in­the­blank

The­founders­of­Nike­were­named­­___________________.

Answer Key

Bill­Bowerman­and­Phil­Knight

196

DESIGN YOUR

OWN SHOE

Bibliographyhttp://solidsmack.com/wp-content/uploads/2013/03/NikeFreeTrainerSketch_18041.jpg

http://nikeinc.com/news/nike-presents-20-designs-that-changed-the-game#/inline/12458

http://www.ehow.com/how-does_4987751_how-nike-shoes-produced.html

http://www.nikeresponsibility.com/report/content/chapter/materials

http://nikeinc.com/pages/products

http://www.soc.duke.edu/~s142tm17/makingshoe.htm