jodee rich at ahice 2012
TRANSCRIPT
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PeopleBrowsr
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PeopleBrowsr San Francisco New York Sydney London"Founded 2007
100 billion conversations
indexed
5,000 "posts processed "
per second
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PeopleBrowsr Customers" Marquee agencies and brands in Automotive, Tech, Hospitality, Sports, Government, Travel, Retail and Entertainment
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Vast Social Media DataMine We process 5,000 posts/second and have over "100 Billion Posts Indexed and 300 Terabytes of data
Twitter posts and metadata"since 2008
Facebook public posts "since 2010
Two years of posts from more than"40 million blogs and forums
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Big Picture Swinging through the trees…
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Big Picture Emerging from the jungle with language…
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Big Picture Thousands of years later we wrote it down…
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Big Picture PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory
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Big Picture A collective stream of intelligence…
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Little Brother Connected Little Brothers will be "a higher intelligence than Big Brother
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Little Brother
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An Inverted Orwellian Revolution Little Brother now has access to vast amounts of information
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The Birth of Influence Measurement
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The Birth of Influence Measurement
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The Birth of Influence Measurement
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Billions Of Conversations
Filter messages"
Sort by Community"
Measure social influence
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We All Have Influence Somewhere
Every voice is important
Our main Influencers are everyday people and "networks of friends
Small Close Networks of normal people are the "‘Rock Stars of Influence’
Kred enriches your contributions to and interactions with your viral social sphere.
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Influencer Identification with Kred!We sift billions of posts, keywords, hashtags and connections to calculate Kred Influence and Outreach
Influence!The ability to inspire action from others like retweets, replies or"new follows Outreach"Rewards generous actions like "engaging with others and "spreading their message
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Kred Community Influence Then we assess influence in communities "connected by interests and things in common 120,000,000 People
in Over 200 Different Communities
Advertising
Your BrandYour
MarketSegment
Parents
Fitness
Software Developers
Education
Reporters
Tech
CEO
Politics
Gaming
Students
Family
Shopping
LGBT
Travel
Biking
Photo-graphy
Food
Sports
Extreme Sports
Sailing
Investors
Tennis
Doctors
Radio
Surfing
Fashion
Social Media
Lawyers
Yoga
140,000,000 people in over 200 communities
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Kred Influence Influence measures what others do for you
How you inspire others "to take action Normalized 1,000 point scale" Metrics: Mentions Likes Retweets Comments @Replies Shares New Follows Mentions Event Invitations
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Kred Outreach Outreach measures generosity
How much you "interact and engage Points “level up” and "increase infinitely Metrics: Mentions Likes Retweets Comments @Replies Mentions Event Invitations
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Action Analytics
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Kredentials Identity Archive of 140 million people "Learn about anyone’s social presence
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Kred Story Personal visual histories drawn from social media activity
Visual influence streams "make anyone’s influence easy to understand
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Influence Marketing Social networks drive brand awareness and product recommendations
"of consumers trust peer recommendations"
of Twitter users now post status updates
say Facebook impacts their purchasing behavior
90% 76% 95%
Sources: Neilson, WOMMA, Edison Research
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Case Study 54th GRAMMY Awards
“We couldn’t have been happier with the Kred Influencers Campaign.
“Activating community influencers helped us increase show awareness, grow viewership and deliver value to sponsors.”
Beverly Jackson!Director of Marketing, Social Media and Strategic Alliances"The Recording Academy"
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Twitter Volume Day of Show 54th GRAMMY Awards
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1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic
5PM�1,801,221
6PM�1,726,750
7PM�1,421,231
8PM�978,039
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
5X�growth
2011 2.9Millon Mentions
2012 13.5 million Mentions
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474
Mentions of “Grammys” by 100 Top Kred Influencers
220,771
Retweets and @Replies by 154,853 Followers
241,737,172
Total Reach of Mentions (non-unique followers)
… Leads to Viewership"
Conversation about watching the Grammys
Influencer Viral Effect
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TV Show Viewership 54th GRAMMY Awards
1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0
2012!39,000,000
2011!26,500,000
13 million more viewers 50% growth
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United Media Services - unitedmediaservices.com
Case Study "
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$339 million profit in June quarter $9 per passenger
Case Study
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Hypertargeting Identify and segment your top influencers
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Kred Rewards Social media influence marketing"that matches people with offers they love
"Targets brand advocates and influential people Viral elements generate excitement and "brand mentions Real-time analytics and "post-campaign ROI analysis
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The Kred Rewards Process
Identify and Target!Find influencers in communities connected by interests and things in common
Connect and Amplify!Connect influencers with offers and let them spread them through Tweets, Facebook Shares, and passing
Analyze and Report!Complete analysis of reward redemptions, ROI, Reach and Retweets
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Kred for CRM Combines Social Media Influence with the leader in CRM
Marketers can create leads from influential people discussing their keywords
Provide superior customer service to brand reputation influencers
Sales can increase their close rate and average order size by incorporating social CRM
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Presentation http://bit.ly/KredAHICE