job responsibility
TRANSCRIPT
Proposal forGlobal Education Consultancy Services (GECS)
May 09, 2015
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Disclaimer
This document is being submitted for the purposes of describing Francorp Advisors Private Limited‘s (Francorp) qualifications. In order to describe its capabilities, Francorp has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Francorp contains trade secrets and confidential and proprietary information of Francorp, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated–in whole or in part–for any purpose other than the company valuating Francorp for the purpose of awarding a contractor assignment.
If an engagement is awarded to Francorp, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Francorp and the Company. If an engagement is not awarded to Francorp, this document and any duplicate copy there of should be returned to Francorp, or destroyed.
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Contents
Contents of the Proposal Document
Snapshot of GECS
Project Approach & Methodology
About Francorp: The Franchising Leader
Project Management & Financials
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Snapshot of GECS
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About GECS
GECS is a professional Overseas Education Consultancy firm based in Bangalore, with several years of experience in placing the right student in the right universities. GECS specialise in providing admissions in:
GECS Study Abroad Team helps students to make the right overseas education decisions. Their expertise in the field of overseas education has made them a time-tested resource in helping students to gain admission for suitable courses in recognised universities across the Globe.
GECS proposes to expand its network through franchising PAN India. Francorp would develop model for GECS and would provide services towards planning and execution of the same.
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Project Approach & Methodology
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Scope of Work
Francorp (the consulting arm of Franchise India) would create a business model for establishing GECS centres. Once the model is established, Francorp would create a strategy for expansion through Franchising.
Phas
e 1:
Mod
el D
evel
opm
ent
Build a strategy and business model to establish GECS centres
The business model to include the marketing strategy, operational strategy and the financial model for GECS centres Ph
ase
2: F
ranc
hisi
ng M
odel
D
evel
opm
ent
Create a Franchise program for expansion of GECS centres through franchising
Develop strategy, business plan and roll-out plan for franchising
The detailed approach and methodology for project is presented in the following slides.
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STEP IV
Our approach is based on our expertise in executing similar assignments. Francorp proposes to undertake the
assignment as per the following steps:
Inception Meeting
Business Case Development
Concept Development
Project Initialization
Business Model formulation
STEP I
STEP II
STEP III
Phase 1: Model Development - Our Approach
PR
OJE
CT E
XEC
UTIO
NP
RO
JEC
T
INC
EP
TIO
N
Execution & Optimization
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Project Initialization - Inception Meeting
Francorp would carry out meeting with the key personnel of the GECS in order to validate their objectives and
understand their expectations. The meeting would assist in setting up a common platform for the proposed
assignment for both the teams i.e. GECS and Francorp. The meeting (s) would aim to achieve the following:
Discussion
Garner details of the proposed format. Evaluate the current situationGarner details of the proposed format. Evaluate the current situation
Obtain information on the envisaged investment details for the franchiseeObtain information on the envisaged investment details for the franchisee
Obtain information on the expected growth viz. current capabilities of the management/ product portfolio etc.
Obtain information on the expected growth viz. current capabilities of the management/ product portfolio etc.
Understand the specific goals and objectives for the proposed project Understand the specific goals and objectives for the proposed project
Set a common platform of understanding and expectations for the proposed exercise
Set a common platform of understanding and expectations for the proposed exercise
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Phase 1: Model Development - Approach & Methodology
Phase 1
Business Case
Development
Concept Developmen
t
Business Model
formulation
Phase 2 Phase 3
Feasibility Study
Market Opportunity Assessment
Building a Business Case
Operational Strategy
Formulation
Marketing Strategy
Formulation
Financial Planning
Project Validation
Team/ Resource mapping
Francorp proposes the following phases for model development. The detailed approach & methodology is in the
following slides.
Objectives Definition
Target Market Definition
Business Model Creation
Phase 4
Optimize
Roll out
Execution & Optimization
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Phase 1: Model Development - Business Case Development
Stage Intent Coverage
Objectives Definition
The objectives behind the business idea need to be defined
• Defining the idea• Short-term Objectives• Long-term Objectives
Feasibility Study
Feasibility of the business idea v/s the objectives is done
• Brain storming sessions with the client team• Market Analysis, Market Survey• Barriers to entry, regulations, etc.• SWOT Analysis
Market Opportunity Assessment
Assessment of the Market Potential of the business idea
• Market size estimation• Need & Demand Analysis• Current Market Offerings• Industry growth rates (current) & 5-year estimates• Market segmentation• Market dynamics and trends• Growth projection & Drivers of growth • Competition Mapping• Market Share of Leading players
Building a Business Case
Defining a crisp business case
• Brief of the Business proposition (addressable need)
• Product / Service Portfolio• Geographies / Locations• Customer Profile• USP & Benefits
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Our Methodology: Advisory
Market data and the information from major intermediaries related in the this entire segment
Secondary research on information available in public domain
Other desk studies
Information / data from databases already subscribed by Franchise India
MARKET OPPORTUNITY ASSSESSMENT
Information through sample study/ market research/ and real time basis focus group programs
Francorp would study the respective market/ category to understand the industry dynamics and the feasibility of the proposed assignment. The analysis
would be based on:
Market Opportunity Assessment
Market Overview Competitors Analysis
Market size and growth rate Market segmentation Market dynamics and trends Key growth drivers for the sector Structure across value chain Average revenues expected Profile & revenue structure Location and Target market preference of such formats Value added segments/ revenue optimizers
Franchise offerings of the competition Identify the support structure (if any) Comment on the business practices (franchise marketing budget
payments, insurances, vendor arrangement, application of COCO, FOFO, COFO, FOCO models, Minimum guarantee, manpower requirements and franchise retention policies etc)
Location and Target market preference of the competition Unique Selling Proposition Identify the benefits/incentives offered to potential investors (if any) Average franchise fees, set up cost etc.
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Our Methodology: Advisory
Francorp would define the potential target market as per the concept of proposed project. Accordingly, a detailed assessment
would be done for the project.
Target Market
Assessment of critical factors size, HR, student, facility, OPEX optimization
Locking period, royalty, franchisee fees, type of business model, Ins. policies
Average ticket prices per category
Average per sq ft / Efficiency per sq ft
Format revenue and cost optimization and break even analysis
Analysis of Factors affecting demand and supply dynamics
SWOT analysis of the company’s offering vs. the Competition offerings
Support structure (both monetary and non monetary) to be offered to the franchisee
Franchise profile (type of investors to partner with) Roll out parameters and five year roll out
Location selection criteriaFranchisor and franchisee obligations
rule sheet
Critical Recommendation on the business format
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Phase 1: Model Development - Concept Development
Stage Intent Coverage
Target Market Definition
Identify and define the target segment for the service portfolio
• Identification of customer segments• Target Geographies / Locations
Operational Strategy Formulation
Creating the plan for setting up and running the operations
• Defining the positioning strategy• Strategy for establishing centres• Human Resource Requirement
Marketing Strategy Formulation
Creating the marketing and promotional plan
• Identification of Key marketing avenues• Marketing Partnerships & Alliances• Promotional Strategy• Go-to-market Plan
Financial Planning
Detailed financial planning to execute the concept
• Project size• Identification of the cost elements (cost breakup)• Estimation of the project cost & capital
requirements• Funding pattern & Proposed Capital Structure• Break-even analysis• Detailed project cost - Capital cost, Operating
cost, etc• Sales projections• Revenue Estimates• Pro-forma statement • Asset requirement• Projecting the Balance sheet/ P & L/Cash flow
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Our Methodology: Advisory
Based on demand – supply analysis, Francorp along with the group would create the detailed financials for both the franchisor and the franchisee. This would indicate both the parties 5 year financial plans.
Financial Projections & model
Break-even analysis & Proposed capital
structure
Operational cost
Set up cost with industry benchmarks
Type of business model
Area of the format
Capital budget and additional capex in projection period
(5 year)
Financial modeling
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Phase 1: Model Development - Business Model Formulation
Stage Intent Coverage
Project Validation
The validation of the project based on financial performance
• Financial Analysis based on • Profit margins• Payback• ROI/ROE• IRR & NPV Analysis• Sensitivity analysis• Ratio analysis
Team / Resource Planning
Creating the team structure required for execution
• Human Resource Plan• Reporting / Organizational Structure• Roles & Responsibilities of Key Personnel
Business Model Creation
A compilation of all the elements to create a final plan for execution
• Executive Summary• Business Concept• Operational Plan• Marketing & Promotional Plan• Human Resource Plan• Financials• Project Management• Execution Plan
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Phase 1: Model Development - Optimize
Stage Intent Coverage
Roll outRoll-out plan and strategy • Roll out plan
• Execution Support
Optimize
Optimize the business model got better service delivery and higher profitability
• Optimize the business model• Optimizing the project cost• Optimizing the operating expenses
After the business model is ready, we will move to creating the Franchising program for Expansion
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Franchise Development Program(FDP)
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We would follow a phased approach in order to best meet your requirements
Business Advisory
Phase - 3Expansion strategy
We propose the following phases for this engagement…
Market Study &opportunityAssessment
Phase - 0Diagnosis
0 Scientific approach to business modeling
Phase – 1Conceptualization
1
Franchisibility Assessment
Phase – 2Franchising
2Roll-out planFor Franchiseeexpansion
3FranchiseeAcquisition& Audits
Phase – 4Franchisee acquisition
4
Franchise Development & Rollout: Phased Approach
We have presented our detailed approach including work steps for Phase -0, Phase-1, Phase-2, Phase-3, Phase-4 in the following slides.
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Phase – 3Expansion Strategy
Phase - 0Diagnosis
Phase – 1Conceptualization
Phase – 2Franchising
Phase – 4Franchise Acquisition
Market Study &opportunityAssessment
0 Scientific approach to business modeling
1Franchisibility Assessment
2Roll-out planFor Franchisee
3FranchiseeAcquisition & Audits
4
What we do
Market Assessment from Franchising perspective
Our Research
• Industry assessment • Analysis of Customer buyer behavior • Competition activity• Understanding on industry and business• Identify need-gap in business• Consumer buy pattern to build 7Ps in business• Best business practice to benchmark our
proposition
Deliverables:
Gap Analysis Report
Internal Capacity Assessment
Re-align short term & long term goals
Training of Management
Performance measurement tools for franchisees
Phase 0: Diagnosis
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Product
• Overseas Education Consultancy
Place
• Ideal Location criteria
• Metros• Tier 1, 2
and 3
Promotion
• Brand Positioning
• Destination & Preferred products & service
Pricing
• Basis the competition & Target customer group
• Competitive pricing strategy
People
• Ideal Partner Profile
• HR structure at Franchisee
• HR structure at GECS
Processes
• Control mechanism
• Reporting structures
• Royalty other fee collection
• Training processes
Physical Evidence
• Size of the centres
• Profile of the centres
Deliverables: Franchise Expansion Model
Business model with financial benchmark performance indicatorsFranchisee feasibility assessment
Identification of ideal franchisee partner and roll out plan
First Strategy Report
Phase 1: Conceptualization
Market Study &opportunityAssessment
0 Scientific approach to business modeling
1Franchisibility Assessment
2Roll-out planFor Franchisee
3FranchiseeAcquisition & Audits
4
Phase – 3Expansion Strategy
Phase - 0Diagnosis
Phase – 1Conceptualization
Phase – 2Franchising
Phase – 4Franchise Acquisition
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What We Do: Deliverables:
Franchise Business Plan
Franchise Recruitment Documentation
Franchise Marketing Collaterals
Franchise Legal Documentation
Franchise Operations Manual
Final Submission for Consulting Program
Training Program
• Franchise Business Plan• Franchise Financial Plan• Franchise EOI Form• Franchise Non-Disclosure Document• Initial & Detail Application Form• Site & Franchise Evaluation Form• Franchise Acquisition Marketing Strategy• Franchise Marketing Creative• Franchise Kit (Offer Document)• Franchise Flyer, E-Mailer & Advertisement• Franchise Sales Training• Franchisor Management Training
Phase 2: Franchising
Market Study &opportunityAssessment
0 Scientific approach to business modeling
1Franchisibility Assessment
2Roll-out planFor Franchisee
3FranchiseeAcquisition & Audits
4
Phase – 3Expansion Strategy
Phase - 0Diagnosis
Phase – 1Conceptualization
Phase – 2Franchising
Phase – 4Franchise Acquisition
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Marketing for future leads
Franchisee evaluation process & due diligence of leads
Site Evaluation of selected Leads Team Meetings & LOI done
Legal Agreements Establishment & Implementation of new franchisee with best practice
We define a detailed roll-out plan for next 5-yrs which covers
• This will be basis Strategic, Financial, Operational & marketing sense of the business
• Ideal city profile• Site selection criterion • Number of cities to Enter
• Number of centres per city Parameters for selection of site which could be basis
• Conversion franchisee • Last mile customer servicing centres • Target customer group approach • Competition presence
Phase 3: Expansion Strategy
Market Study &opportunityAssessment
0 Scientific approach to business modeling
1Franchisibility Assessment
2Roll-out planFor Franchisee
3FranchiseeAcquisition & Audits
4
Phase – 3Expansion Strategy
Phase - 0Diagnosis
Phase – 1Conceptualization
Phase – 2Franchising
Phase – 4Franchise Acquisition
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•Basis the set
performance
parameters;
Categorize
Franchisees as A,
B, C as A-Top
performing, B-
Average & C-Poor
•Improve Category
B->A then follow
step 2
•Improving
Category C->
then follow step
2
Performance Measurement
Lead Acquisition to continue
Franchisee evaluation process Consultancy
Marketing Activity for GECS
Phase 4: Franchisee Acquisition
Market Study &opportunityAssessment
0 Scientific approach to business modeling
1Franchisibility Assessment
2Roll-out planFor Franchisee
3FranchiseeAcquisition & Audits
4
Phase – 3Expansion Strategy
Phase - 0Diagnosis
Phase – 1Conceptualization
Phase – 2Franchising
Phase – 4Franchise Acquisition
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Our 360° Support System
Once we agree on a strategy i.e. Business model & Financial structure, we have independent teams with domain expertise to work on documentation
• Business Plan
Strategy Consulting
• Financial plan
Financial Planning
• Marketing Plan
• Marketing collaterals
Marketing
• Operation manual
Operations
• Legal agreements
Legal
Strategy
Finan
cial
Operation
Legal
Marketing
Francorp
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Other critical attributes that will be recommended includes:Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?
1. Standardization of business model Business model to be followed Develop the complete business
model
2. Franchisee Profile & behavioral aspect
Lead generation process The same is covered in the Marketing action plan, recruitment documentations and manuals
Sales funnel Franchise due diligence Franchisee Efforts & Behavior towards the company
3. Defined process & procedures
Type of person given the franchisee
Shall be recommend both at the strategy level as well as operations guidelines stage
Selection & recrutiment criteria Site selection support Franchise Evaluation process Committee structure Operational guidelines for Franchisee franchise development team Reporting structure
4. Payment of product dues/ Royalties
Timely invoice raising Detail guidelines & compliance format in the Operations Guidelines Timely payment of the monthly royalties
5. Local marketing
Local marketing Outward marketing is Franchisor
responsibility; In centres marketing is Franchisee's. Exact terms & conditions shall be identified and recommended
Brand marketing on a regional/ city level Marketing Collaterals Design support Marketing action plan Planning
Marketing action plan Execution
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Other critical attributes that will be recommended includes (cont’d):Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?
6. Supply chain
Product & Service identification Standards & team structure required along with
KRAs shall be defined by Francorp: However need to implemented by the client only
SKU number and mix at the franchisee centres Product supply chain management Cost price & Sales price
7. Training of franchisee
Pre opening support & training
Standard operating procedures for franchisee management as well as franchise training manuals shall be created by Francorp
Launch planning Media interaction Press releases Technical training Business management training Training to the franchise manpower Man hour training at the company owned centres Availability of the designated resource not available Refresher training
8. Branding
Architecture & design support
Best practices shall be recommended Signage display Branding Staff uniforms & badges
9. CRM CRM practices Sections on CRM best practices shall be included in the Operations guidelines only Roles & Responsibilities needs to be critically defined
10. Audit process & Guidelines
Franchise audit
All Audit samples/ guidelines shall be designed by Francorp. Later in the implementation stage, Francorp would oversea the implementation process if agreed upon
Branding audit Marketing audit Operations audit Reporting audit Post Audit Feedback Timelines to be defined for Implementation
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Project Management & Financials
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Project Monitoring Tools for Client
Project Timeline and Project Mapping
Meeting and Telephonic discussions with Project lead
Deliverable(s) at the end of each Phase
To Monitor the Progress of the Project
To ensure that the project delivery is as per the client’s expectations at each stage
Monitoring Tools Purpose
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Strategic Planning
Client Nominee + Gaurav Marya
Project Head
Financial Consulta
nt
Steering Group Expert Input Challenges & Support Direction Challenges and
endorsement of challenges
Shape project approach
Technical & Project Input
Marketing plan Promotional & Branding
Inputs
Complete business concept development & Strategy
Input, challenges and validation of recommendations
Legal
Marketing
Agreements
Strategy Consulta
nt
Project Team Structure
Operations
Marketing survey / Customer feedback
Project Costing Financial
Planning Financial
Validation of project
We have independent teams with domain expertise to work on core aspects of execution
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Proposed Timelines
The proposed consulting project would be completed within a period of three (3) months from the day of
commencement. Francorp would mobilize its engagement team to commence the assignment from the date of
signing of the engagement letter. Throughout the course of the engagement, Francorp shall be in close discussions
with the client and keep them informed of the progress of the assignment work.Week Nos. 0 1 2 - 3 4-5 6 -7 8-9 10 -11 12
Stage I: Strategy Phase I
Initial Download
Feasibility Analysis Site visit
Strategy Formulation Meeting
Stage II: Production Phase II
Franchise Business Documentation
Franchise Marketing Documentation
Franchise Recruitment Documentation
Franchise Legal Agreement Meeting
Franchise Operation Manual
Final Submission for Consulting Program Review set Final
set
Implementation On going exercise
Audit On going exercise
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Proposed Fee Structure
Based on the scope of work, the consequent time that different team members would spend on the study and the
seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship
with you, we propose the following fee structure.
Project Deliverable Payment Linked
Consulting artifact*
Fee for Consulting including Model Development INR 4,20,000 + taxes
*Note: All out of pocket expenses for the consultant team working on the project shall be borne by the client.
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Next Steps
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Next Steps
1. Submission of the Proposal
4. Both teams to decide modalities for launching the proposed project
3. Francorp will submit the legal agreement, invoice and firm timelines
2. Both teams to finalize the project timelines and commercials
5. Inception meeting with the Strategy team
The following would be the next steps for the proposed assignment between GECS and Francorp
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About Francorp: The Franchising Leader
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Franchise India Group
Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate.
We have helped thousands of investors in selecting the right business opportunity and, in turn, assisted numerous organizations in international and domestic franchise expansion across all industries and categories: Food & Beverages, Automotive, Footwear, Education, Retail, Health, Beauty & Wellness, Financial Services & Specialty Retail.
Franchise India holds 90% of market share in Franchising in India which means 90% of franchising in India happens through our mediums / platforms with no competition in the Indian Market.
•Business Transactions division of Franchise India
•SME & Growth Consulting division of Franchise India
•Marketing & Media division of Franchise India.
•Franchising Consulting division of Franchise India
Francorp India Franchise
India Holdings Ltd.
Franchise India Brand
Ltd.
Entrepreneur India
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Franchise India Group (cont’d)
The first company to introduce & develop franchising market in IndiaThe first company to introduce & develop franchising market in India
Completely focussed on Franchise Ecosystem for last 16 yearsCompletely focussed on Franchise Ecosystem for last 16 years
Serviced 1100+ brands across sectors covering 5 Continents Serviced 1100+ brands across sectors covering 5 Continents
A strong team of 700+ professionals with expertise in areas of Franchising A strong team of 700+ professionals with expertise in areas of Franchising
80,000 sq.ft of state-of-art office space across India80,000 sq.ft of state-of-art office space across India
Direct presence in 16 major cities of IndiaDirect presence in 16 major cities of India
The largest SME Media company in IndiaThe largest SME Media company in India
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Francorp – a Global Franchise consulting group
Francorp & Franchise India create a unique blend of strategic advisory with strong execution capability
Headquartered in India with 13 zonal offices
16+ years of experience in Business expansion solutions
Francorp
Established in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally
Provided end-to-end franchise solutions to
over 2,000 enterprises worldwide
16 offices outside the U.S
Based out of Chicago & services more than 45 countries globally
38+ years of knowledge & best practices…tested!
500+ clients consulted in India – from micro-entrepreneurs to large corporations
Franchise India
90% market share in India
Direct Interface with 300,000+ investors
Serviced 1500+ brands till date
Presence in 231 cities with reach – from Jammu to KochiExpertise in delivering solutions in emerging
markets like Philippines to developed markets like US !
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Market opportunity
assessment
Review and
recommendations
Advisory
Franchisee Auditing
Conceptualizing &
Building up the
franchise idea
Feasibility Analysis
Business Plan
Preparation
Financial Modeling and Financial
Analysis
Franchisee search
(marketing &
recruitment)
India entry strategy
Francorp’s Franchise focused services
Range of Services
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Our thought leadership initiatives in Franchising practice in India
First of its kinds; Discovery days organized in India
In all major metro’s and tier I cities
Approx 200 Discovery days until now and still growing strong!
It’s the first book written by a Indian author on the nascent field of franchising
The book is in its 5th edition of printing
Launch of industry & research papers on issues faced by franchisors
Knowledge seminars & conferences; a only franchisor meet in India.
30 knowledge seminars already organised
Initiated as the exclusive convene for the leaders
Annual meet for the franchisors looking to expand in Indian markets
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Served
We have served leading corporations in their strategy development and execution
Leading Corporations Served
In India, over 500 companies consult us for their growth & expansion strategies
Häfele is a renowned distributor of furniture fittings, hardware and
architectural ironmongery.
Francorp conducted 360° analysis and training along with Business motivation
zonal workshop for its Franchise partners. Also
reviewed the financials as part of the FDP program.
Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India.
Francorp as the strategic alliance
partner of Reliance Footprint organised the Franchise meeting for getting the franchisees
on board.
Francorp worked with Warner Bros. Indian
Licence representative for “Tom & Jerry” brand.
Francorp conceptualised the licence business plan
for Tom & Jerry brand and also found out
licencee for upcoming Tom & Jerry Ice Cream
Parlour / Café.
Essar began as a construction company in 1969 and diversified
into manufacturing, services and retail.
Franchise India worked with Essar towards
establishing dealership network in Indian
Market for its retail operations.
Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm) in charting
out the franchise business model as well
as standardize the existing business
model (Multi model approach) through a
Full Franchise Development Program.
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Served
We have served leading corporations in their strategy development and execution
Leading Corporations Served
In India, over 500 companies consult us for their growth & expansion strategies
Mom & Me stores from Mahindra Retail have been
built around the unique needs of mothers to be, young mothers, infants
and children up to the age of nine.
Francorp provided the consulting services
towards Strategy and model development to
Mom & Me.
Reliance Digital is an one stop shop with
wide product portfolio of around 150
international and national brands.
Francorp conceptualised the franchising strategy
and provided services towards acquiring pilot
franchisee.
Francorp analysed the Business model & roll
out plan for franchising format and acquired two pilot franchisee as part
of testing the viability of the model. Also
conducted Franchise Sales Training for the key
management for the implementation of the
franchise program.
Francorp prepared a Gap Analysis Report
based on Internal Capacity Assessment, conducted Training of
Management on Benchmark practices
and delivered a Performance
Measurement Tool for franchisee network.
Mother Dairy engaged Francorp for their Fruits & vegetable retailing business
referred as “Safal” to conduct audit for all
the existing stores and create a turnaround
strategy to improve the performance as well as sustainability of their
stores.
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Select Clients in India
Retail
Education
Food & Beverage
Fashion & Jewellery
Health & Beauty
120+ clients in
Retail
70+ clients in Health & beauty
35+ clients in Fashion & Jewellery
100+ clients in Food & Beverage
140+ clients in Education
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and many more…
Our Experience with Brands in Education & Training
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Case Studies 1,2&3
Council of Education and Development Programmes (CEDP)
CEDP came into being with a sole objective of imparting the best training and education to the youth present in metros and mini metros. Formed in 2010, CEDP is striving to improve the employability of the young generation by reaching out to individuals in remote places. They also focus on training the workforce of organizations. Enhancing their skills and suggesting methods by which they can improve their productivity. Francorp provided the consulting services towards Strategy and model development to CEDP.
Networkers Home
Networkers Home is one of the largest privately held training institutes in India. It started operations in early 2007 to provide world class training facilities to the students from all over the world. Today they have turned into one of the biggest Cisco Training Company in India. Francorp assisted the company in creating business model through a end-to-end Franchise Development Program.
IIAS
IIAS is leading hotel management institute based out of Kolkata with 20+ yrs in the business. They have 5 centers Kolkata (1), Siliguri (1), Goa (2), Dehradun (1). Now wish to expand in North, East & west part of the country via franchising route. They are eyeing nearly 50 centers in next 5 yrs. Target cities will be T2 cities with burgeoning hospitality industry. Francorp provided the consulting services towards Strategy and model development to IIAS.
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Case Studies 4
INSCOL Academy
INSCOL Academy, an ISO 9001:2000 certified organization, was established in 2004 with the objective of providing healthcare related study programs to students from North India. The post registration nursing programs were started in 2004 in collaboration with Universities in UK. Since then, more than a thousand students have enrolled into these programs and many out of these have taken up leading assignments in healthcare facilities across the globe. The Academy is a subsidiary of INSCOL Healthcare Limited. INSCOL is also a leading provider of healthcare services in Chandigarh.
Francorp helped in the preparation of Franchise Business Model and in the process of Franchise Roll-out. Francorp also compiled the Franchise Acquisition strategy, Operation Manual Guidelines, Legal Agreement documentation, Franchise Disclosure Document, Franchise Acquisition Marketing Strategy and Franchise communications. They were also helped to build up a Franchise sales pitch, Competitive Analysis & Business Plan, a road for Franchise Expansion and related training and operating Manual – Guidelines. Further, Francorp helped in identification of remuneration and cost structures, marketing the franchise opportunity, lead management, Identification & recruitment of the Franchisee.
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Case Studies 5&6
Jamboree India
Founded in 1993, Jamboree attempted to fill the information gap in India in the "Education Overseas“ segment. Back then, the only information available on overseas education was through friends and family living or studying abroad. Thus, only a small percentage of the interested students had access to this information. Now when 'Team Jamboree' reflects on the past few years it sees thousands of its students on the threshold of careers that would not have been possible without the right guidance. Francorp helped in devising a Competitive Analysis & Business Plan and also constructed a Business Model which worked as a Road Map for Jamboree's Franchise Expansion network. They also provided Training guidelines, Operating Manual with a detailed guideline on Marketing communication. Francorp also assisted in the Legal & Discloser Documentation and in their Site selection process.
Indo European Education Overseas Pvt. Ltd.
The mission statement of Indo-European is to provide the most transparent, honest and efficient services network for prospective students and each faculty member strives towards that goal. At Indo-European there is a tireless effort to help achieve a youth's educational aspirations. Francorp assisted in the creation of the marketing communication, Franchise Legal Agreement documentation, the Disclosure documentation.
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Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
Beauty Training Institute: Acquisition of Franchisee network (5 units)
Brain Development Training: Acquisition of Franchisee network (7 units)
Education: Acquisition of Franchisee network (8 units)
Air Hostess Training: Acquisition of Franchisee network (4 units)
Kingfisher Academy: Acquisition of Franchisee network (2 units)
Vocal Training: Acquisition of Master Franchise (30 centres)
Handwriting Gurukul: Acquisition of Franchisee network (3 units)…and many others!
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Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
5D Linguistic Arena: Acquisition of Franchisee network (1 unit)
Institute of Shipping: Acquisition of Franchisee network (2 units)
Amrapaali Kala Peeth: Acquisition of Franchisee network (1 unit)
Tansen Sangeet: Acquisition of Franchisee network (1 unit)
Brainstars: Acquisition of Franchisee network (4 units)
EduCADD: Acquisition of Franchisee network (1 unit)
Focus Softnet: Acquisition of Franchisee network (1 unit)…and many others!
50 CONFIDENTIAL
Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
IIHT: Acquisition of Franchisee network (1 unit)
Bansal Tutorials: Acquisition of Franchisee network (2 units)
Gupta Tutorials: Acquisition of Franchisee network (3 units)
Focus IIT-JEE Academy: Acquisition of Franchisee network (1 unit)
Academy of Robotics: Acquisition of Franchisee network (3 units)
Akankksha Edutorial: Acquisition of Franchisee network (1 unit)
Vidyalankar: Acquisition of Franchisee network (2 units)…and many others!
51 CONFIDENTIAL
Abc Montessori City Look Future Group KFC Morellato – Italy Re Feel Cartridge Tech Kidz
Adidas Clara International Khadims Motilal OswalRealtech Developers
The Apollo Clinic
Air Hostess Academy Coffee Day Express Gitanjali Lifestyle Kidzee Mr. Orange Rebi The Corner Book StoreAnsal Api Coffee Republic GKB Opticals Killer Music World Reisswolf The Home StoreApollo Health And Lifestyle
Cookie ManGloria Jeans Coffee
Koutons Mustang Jeans Reliance The Loot
Arch Crestcom Gold Souk Kshitij My Dollar Store Reynolds The Medicine ShoppeArchies CTC Gordan max Kwality Walls (HLL) Nerolac Paints Rosebys The Mobile StoreAsmi Cup & Cino Greggio Argento Kwik Kopy Nescafe Safe Express The Taco MarkerAt Home Cygnus Jewellery Habibs Lacoste New Zealand Natural Sangini Tikka Express
Ayush Therapy Center D’damas Hakoba Lifestyle Voltz Distribution Next Santa Barbara Polo Timex
Bang And Olufsen Debonairs Pizza HCL Lee Cooper NIIT SAP TitanBarista Diamond Hut HDFC Bank Levis Nilgiris Satya Paul Travel PortBarnie’s Coffee DLF Health & Glow Live-in Nilkamal Enterprise SBI Bank TVSBaskin Robins Dominos Pizza HP LJ Hooker Nina Ricci Watches Seashell Unitech
Bath Concepts Dosa Plaza HSBC LKP Shares Nirmal Lifestyle Shadi PointUnited Colors Of Benetton
Bausch And Lomb Dulce Café Hughes Escorts Lotus Herbals NIS Sparta Shanghai Post US Dollar StoreBeningans Education One Hushes Net Lovable Numero Uno Shoe Tree VadilalBharat Students Educomp ICICI Bank M2K Odyseey Sia Art Jewellery VapianoBikanervala Emaar MGF IIFT Ma Foi Omaxe Sify i way VetaBody Spa International Era Impuls Madura Garments Oracle SONY Via
BPTPEssar Telecom Retail
IMS learningIndiaCan
Magppie Osim International Spa Zieta Videocon
Candico ETP Inorbit Mall Manipal U Pantaloons Spykar Jeans VLCC
Cartridge Café Eureka Forbes ITZ Cashcard Maples Papa Johns PizzaStained Glass Overlay
Welhome
Castrol Euro Kids J K Industries Mariella BuraniParasvanath Developers
Sign*A*Rama Westwood
Catridge World Excalibur J K Tyres Mary Brown Pinnacle Kids Subway WoodlandCeat Feather Lite JetKing Masala country Pizza Corner SuncityChabra 555 Ferns N Petals Juice Zone Max Pizza Hut TallyChange Fitness One Just Cavalli Mic & Mac Protocol TancleanChocolate Graphics Food Factory Just Cuts Microsoft Provogue TaraashCholayil Sanjeevanam Forever 18 Kent RO Systems Mobicare Quantum TATA Steel
Clientele List
52 CONFIDENTIAL
THANK YOU
Francorp Advisors India Ltd.Phoenix Crescent, Second Floor,#10, Rest House Road (Behind Brigade Road),Bangalore-560 001http://www.francorp.i n