CONVERGENCE: MULTIMEDIA AND DIGITAL

Multimedia Production: JN3800

Background

The Internet has developed over 50 years to allow for the quick and effective transfer of information that we know today.

It wasn’t always this way.

Internet key dates

1969: ARPANET Project sends first message

1975: Microsoft created

1976: Apple created

1984: Joint Academic Network (Janet) established between UK universities

1989: Tim Berners-Lee creates the world-wide web

1993: Mosaic web browser launched

1994: Yahoo! Named

1995: Alta Vista search engine established

1998: Google launched

2003: 47% of UK homes are connected to the internet

2004: Facebook launched

2005: YouTube founded

2006: Twitter created

2007: Kindle launched

2009: Kickstarter launched

Background: Some diagrammatical illustrations

Driven by multiple advertising options – a factor fuelled by multi-platform age

Background: Newsroom responses

Background: Newsroom responses

Technology: Miniaturisation…

1965

Moore’s law

The number of inexpensive transistors that can be placed on a circuit board will double every two years.

Gordon E. Moore

Then

Now…

Now: Multimedia (deconstruction)Storytelling techniques combine: the marriage of print,

image, audio, video and graphic innovation

Evolving landscape: convergence Newsrooms enter 21st

century

Production begins to move out of traditional silos

Online adds variety and new storytelling options

Consuming NewsMultimedia/digital

platforms have increased choice thanks to search and RSS

Technology has increased opportunity to access information: Tablets, smartphones, laptops and PCs offer a variety of user experiences

Social media and peer-two-peer news shifting focus away from monolithic producers

Web 2.0: Meet the audience

Digital drivers: Reach

Expanding audiences Differing platforms Global communications Accessibility

Digital drivers: Speed

Publication is instant Deadlines are removed Web-first Time is limited

Digital drivers: Breadth and Depth

Greater range of content No restriction on space Background and context delivered

via hyperlinks

Be prepared: Why journalists need to be equipped for change

No longer can journalists assume that just because they work in one medium(say, a print newspaper), they don't need to worry about how their story should be presented in another (on television or the Web).

Rich Gordon

"Digital Journalism: Emerging Media and the Changing Horizons of Journalism"

Web 2.0: Construction of StorytellingJournalist

SMSTwitterFacebookCMS Hyperlink and linking out

Journalist and developerGraphicsAnimationsComment boxes

Journalist and audiencesocial media conversationsHyperlinks

Audience:Social mediaCommentsBlogs

Communication of News

Evolved multimedia possibilities

Consumer/audience choice

Move away from newspaper style assumptions

#jn3800

Social Media

Digital Communities

Online writing

Images

Audio

Video

Data

Curation

Innovation and entrepreneurship

Digital playgrounds

Further reading/surfing/looking Paul Bradshaw –

a converged newsroom Dan Gillmore – We the Media Jeff Jarvis - Buzzmachine

Flickr CreditsBotheredByBees - circuitboardOnInnovation Gordon E. MooreuLight.Me – Digital playgroundShannon Clark - 1950s computerSeattle Municipal Archives – Roy Morse on the Phone

Alsis35 – Sony transistor radioJ3net – cameraMbecher – iphone wiredPaul T. Marsh/PositivePaul – TV cameraDunechaser – lego men with gunsRobef Mobile phone reachThe Reboot Mobile phone in GujranwalaStar5112 Panic Buttonmarsmet546 Time for changeAdactio Rock on the Right Jason A. Howie Social Media AppsMicrosoft Sweden Xbox Arena @ Inferno onlineAndrew Morrell Photography Audio

Dunechaser Jet/Rocket Pack

antony_mayfield – telegraphRandom curiosity – fish and chips foodStuartpilbrow – reachBen Heine – speed