HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO

ATTRACT MORE CUSTOMERS?

Thursday, February 7, 13

GENERATING IDEAS: Random objectsPROCESS

Thursday, February 7, 13

GENERATING IDEAS: Breaking rulesPROCESS

Thursday, February 7, 13

ORGANIZING IDEASPROCESS

Thursday, February 7, 13

RATING IDEAS - Optimization PROCESS

IDEAS

How cheap to make?

Will it attract more customers? Is it cool?

Speed of implementation Is it original? TOTAL

Weight 30 25 15 20 10 100

Selecting a sound that will play in ExLibris building when the order is ready

8 7 10 8 10 825

Whiteboard at exit of Jittery Joe’s - possibility to give feedback to staff

8 6 10 9 10 820

Post-its in to go bags 7 6 10 9 10 790

Encouraging people to draw on their to go bags and instagram their drawings

8 6 10 9 10 820

Thursday, February 7, 13

BEST IDEAS - Optimization - Brand awarenessPROCESS

- Choice of sound that notifies customer when order is ready- White board on way out to leave a note about order/experience in Jittery Joe’s- Post-its in to go bag so that people can share their experiences while enjoying order- To go bags are made to encourage people to draw on them and Instagram their drawing

Thursday, February 7, 13

Optimization - ConceptualizingPROCESS

JOE����������� ������������������  LIKES����������� ������������������  TO����������� ������������������  SHAREOpportunities to accumulate reward points:

- Sound: select a sound that people will like/others will be intrigued by (other customers can like your sounds/replay them on Jittery Joe’s iPad - the more likes/replays the more points are given to you)- Whiteboard: give feedback on your order to help Jittery Joe’s improve (the 5 best feedback comments will be rewarded points at the end of each day)- Post-its: share with random people your experience while enjoying your Jittery Joe’s order (instagram your leave behind to get your points!)- To go bags: draw and Instagram your artwork to share with your friends

>>> The person who gets the most reward points by the end of the month will get a free drink of his choice

Thursday, February 7, 13

1. Going to ExLibris2. Entering Jittery Joe’s

3. Ordering and selecting a sound to be notified when order is ready

4. Going to buy book in ExLibris 5. Getting order in

Draw&Instagram bag6. Leaving feedback on whiteboard

7. Leaving a post-it about experience

Alex’s experience

Thursday, February 7, 13

PROCESS

IDEAS

How cheap to make?

Will it attract more customers? Is it cool?

Speed of implementation Is it original? TOTAL

Weight 30 25 15 20 10 100Possibility to upload your personal recipe to Jittery Joe’s website and they will prepare it for you

6 9 9 9 10 820

Have booths in SCAD buildings 8 10 8 10 6 870

Orders are picked at random 9 5 8 10 10 815

The person before you orders for you - surprise! 9 6 7 10 10 825

RATING IDEAS - Transformation

Thursday, February 7, 13

BEST IDEAS - Transformation - Physical space of Jittery Joe’sPROCESS

- Possibility to upload/order personal recipe- Have booths in SCAD buildings- Orders are taken at random from bowls with all possible orders (drinks and food separate). There is a fixed price for food and a fixed price for drinks.

Thursday, February 7, 13

Transformation - ConceptualizingPROCESS

JITTERY����������� ������������������  JOE’S����������� ������������������  JARSRandom orders!

- Jittery Joe’s booths in SCAD buildings- Possibility to upload recipe online - Jittery Joe’s will make it- When going to booth, there are three bowls:

One is for personal recipesOne is for Jittery Joe’s drinksOne is for Jittery Joe’s food

- You have to pick your order at random.- Prices are fixed and all the same (except when given a discount)

>>> If you choose personal recipe you get a free snack bar with your order. If you stick with the first pick you get a 10% discount.

Thursday, February 7, 13

UPLOAD YOUR RECIPE

NEW!

1.Uploading recipe online

2. Jittery Joe’s booth -Selecting order from one of the three bowls and paying fixed price

Mariana’s experience

Thursday, February 7, 13

HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO ATTRACT MORE CUSTOMERS?

- Intrigue others (chosen sound played in ExLibris) - Giving feedback/sharing on whiteboard- Sharing experience with random people (post-its) - Sharing with friends (drawing & Instagram on go bag)

ALEX’s SITUATION - Visibility increased with a work on brand awareness

Thursday, February 7, 13

- Encourage people to access website (uploading recipes) / increasing visibility- Increasing visibility with booths in SCAD buildings - Making the experience mysterious yet fun by picking orders at random- Setting a peaceful atmosphere by having fixed prices - will also attract customers if prices are low

HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO ATTRACT MORE CUSTOMERS?

MARIANA’s SITUATION - Visibility increased on the physical space of Jittery Joe’s

Thursday, February 7, 13