jhep coordination action in support of the implementation...

FP7-JPROG-2011-RTD Project no. 277606-JHEP

JHEP

Coordination action in support of the implementation of a Joint Programming Initiative (JPI) on

Cultural Heritage and Global Change: a new challenge for Europe

Instrument: Coordination and support actions (Coordinating type)

Deliverable 6.3

“Report on dissemination/communication activities”

Due date of deliverable: Month 18 (March 2013).

Actual submission date: Month 24 (Extension Granted)

Start date of project: 1st October 2011 Duration: 3

Years

Ministry of Cultural Heritage and Activities (Italy)

Project coordinator: Antonia Pasqua RECCHIA

Project co-funded by the European Commission within the Seventh Framework Programme

(2007- 2013)

Dissemination Level

PU Public

PP Restricted to other programme participants (including the Commission

Services)

RE Restricted to a group specified by the consortium (including the

Commission Services)

CO Confidential, only for members of the consortium (including the

Commission Services) CO

http://www.google.it/imgres?q=logo+seventh+framework+programme&um=1&hl=it&sa=N&biw=1440&bih=775&tbm=isch&tbnid=5VensPM6htM2DM:&imgrefurl=http://www.cas.kth.se/tomsy/consortium.html&docid=NCgn-_5eV8O7TM&imgurl=http://www.cas.kth.se/tomsy/images/Seventh_Framework_Programme_logo.png&w=1452&h=1180&ei=SjE-T8q9JsiChQfP_YDPBQ&zoom=1

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REPORT ON THE COMMUNICATION AND DISSEMINATION ACTIVITIES FOR MONTHS 1-22

JOINT PROGRAMMING INITIATIVE FOR CULTURAL HERITAGE AND GLOBAL

CHANGE: A NEW CHALLENGE FOR EUROPE

[Deliverable 6.3]

The Heritage Council of Ireland – An Chomhairle Oidhreachta – September 2013

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Table of Contents

Executive Summary ....................................................................................................................................... 3

1 Introduction ......................................................................................................................................... 4

1.1 Format of the Document .............................................................................................................. 4

2 Overview of the Strategic Communication and Dissemination Plan ................................................... 5

2.1 Stakeholders ................................................................................................................................. 5

2.2 Communications Tools and Materials .......................................................................................... 5

2.3 Communication Methods ............................................................................................................. 6

2.4 Communication Model ................................................................................................................. 6

2.5 Monitoring and Objectives ........................................................................................................... 6

2.6 Additional Information .................................................................................................................. 7

3 Review of Key Performance Indicators as per the Strategic Communication & Dissemination Plan .. 8

3.1 Heritage Portal analytics ............................................................................................................... 8

3.1.1 Audience Overview for Months 1-22 .................................................................................... 8

3.1.2 Registered users in the CMS ............................................................................................... 11

3.1.3 Summary ............................................................................................................................. 11

3.2 JPICH website analytics ............................................................................................................... 12

3.3 Social Media Users ...................................................................................................................... 12

3.3.1 Facebook ............................................................................................................................. 12

3.3.2 Twitter ................................................................................................................................. 14

3.3.3 LinkedIn ............................................................................................................................... 14

3.3.4 Share buttons on the Heritage Portal site .......................................................................... 14

3.3.5 Summary ............................................................................................................................. 14

3.4 Number of press releases issued ................................................................................................ 14

3.5 Number of media mentions ........................................................................................................ 14

3.6 Number of events attended ........................................................................................................ 16

3.6.1 Events by date ..................................................................................................................... 16

3.6.2 Events by Stakeholder Group .............................................................................................. 19

3.7 Number of new contacts with key stakeholders ........................................................................ 22

4 Review of Reporting Form Feedback ................................................................................................. 24

4.1 Methodology ............................................................................................................................... 24

4.2 Summary Results ......................................................................................................................... 24

4.3 Key findings ................................................................................................................................. 34

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4.4 Summary ..................................................................................................................................... 35

5 Review of Deliverable 6.1 Communications Management Plan ........................................................ 37

6 Review of Key Objectives as per the Strategic Communication & Dissemination Plan ..................... 42

6.1 Increased visibility to Policy Makers and Influencers ................................................................. 42

6.2 Increased community use of Heritage Portal and of Social Media pages .................................. 42

6.3 Established connections in other European Countries, International Organisations and NGOs,

Advanced Economies and BRICS countries. ............................................................................................ 42

6.4 Increased interest from Industry, SMEs and Civil Society. ......................................................... 42

6.5 Good participation levels in Joint Calls, from a wide spectrum of applicants. ........................... 43

7 Conclusion .......................................................................................................................................... 44

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Executive Summary

This report provides an overview of Communication and Dissemination activities carried out by the JHEP

project Consortium over the first 22 months of the coordination action (October 2011 – July 2013).

Audience figures for both the Heritage Portal and the JPICH website are very positive, and the social

media campaign linked to the Heritage Portal is gaining good momentum. Heritage Portal members

have increased significantly, from 183 to 1039, over the course of the reporting period and we are

seeing increased interaction by members with content on the site.

A number of key areas have been indentified where we would like to see improvement in Heritage

Portal audience behaviour: increased use of the mobile version of the site, increased referrals from

other websites, and a broader range of search terms.

The online presence of the JPICH, assessed via Google search outcome, is effective. The JPICH website

appears first in a simple keyword search, followed by the Heritage Portal – this indicates that both sites

are well optimised for online search, and that the Heritage Portal’s content and SEO link it effectively to

the JPICH project. The remaining search results are a variety of European and National agencies involved

in Cultural Heritage Research – again, well within the expected parameters for the search terms used.

Consortium members are engaged in a broad range of activities aimed at promoting the JPICH – from

attending events, to issuing press releases and developing key contacts with relevant stakeholder

groups.

Key findings from the online survey of communications and dissemination activities by project partners

during the reporting period indicate that

Day-to-day communications activities are generally good; however there are some simple tasks

where immediate gains could be made for little effort.

Engagement with the Heritage Portal and Social Media are generally good, but again there are

some simple tasks where immediate gains could be made for little effort.

Engagement with each of the four stakeholder groups varies, but activities involving Policy

Makers and Influencers and The Cultural Heritage Research Community featuring particularly

strongly. Engagement with Parallel Projects and Organisations and with Industry, SMEs and Civil

Society could perhaps be improved.

Finally, it is important to note that communication and dissemination activities related to the key public

deliverables (the Strategic Research Agenda and Action Programme) have been limited due to the fact

that these documents are not yet publicly available. As such there are some delays with regard to the

timetable set out in the Communications Management Plan.

The WP6 Leader thanks all project participants for their efforts in communicating and disseminating the

JPICH to date, and in particular for providing the feedback upon which much of the content of this

report is based.

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1 Introduction

The JHEP Coordination Action, which officially commenced activities in October 2011, is an FP7-funded

initiative, convened for the express purpose of implementing a common vision for cultural heritage

research in Europe as defined by the JPI on Cultural Heritage and Global Change: A New Challenge for

Europe (JPICH).

To this end, key public outputs have included, or will include, a Strategic Research Agenda (SRA),

Foresight Study and Action Programme for Cultural Heritage, as well as a web-based community-focused

interactive Portal for Cultural Heritage professionals (the Heritage Portal).

In order for the Coordination Action to be successful in implementing the vision of the JPICH, it was

imperative that all public dissemination activities be backed by an efficient and co-ordinated

Communications Strategy, with the full support of all members of the project Consortium.

To this end, a Strategic Communication and Dissemination Plan was produced by the WP6 leader, and

adopted by the project Consortium, in November 2012.

An integral part of the Strategic Communication and Dissemination Plan was the monitoring and

periodic review of Communications activities.

This report constitutes Deliverable 6.3 of the JHEP Description of Work and contains a broad review of

the Communications and Dissemination activities of the project Consortium during the first 22 months*

of the project (01 October 2011 – 31 July 2013) in light of the indicators and objectives set out in the

Strategic Communication and Dissemination Plan.

1.1 Format of the Document

This document contains, in addition to this Introduction, a brief overview of the Strategic

Communication & Dissemination Plan (Section 2), a point-by-point review of the Key Performance

Indicators indentified in the Strategic Communication & Dissemination Plan (Section 3), a review of the

feedback received via survey reporting forms circulated to all partners (Section 4), a review of the

Communications Management Plan contained in the Strategic Communication & Dissemination Plan

(Section 5), a review of the Key Objectives outlined in the Strategic Communication & Dissemination

Plan (Section 6) and a brief Conclusion (Section 7).

The full survey results received via the online reporting forms are included in Annex for further

information. Also included in Annex are samples of some printed promotional material produced.

* The original Deliverable date as listed in the Description of Work was Month 18. The WP6 leader requested an

extension of this date to Month 24 due to lack of reporting data received. Given this extension, it was decided to extend the reporting parameters somewhat, from Months 1-18 to Months 1-22 in order to give a more comprehensive picture of the activities carried out to date.

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2 Overview of the Strategic Communication and Dissemination Plan

Deliverable 6.1, the Strategic Communication and Dissemination Plan was submitted to the Executive

Board of the JPICH in November 2012. It was approved by the Executive Board and was submitted to the

Co-ordinator in December 2012. It was circulated to all Steering Committee and Governing Board

members in January 2013.

The final PDF document is available to read or download on the protected area of the JPICH website at

the following link: http://www.jpi-culturalheritage.eu/wp-content/uploads/JHEP-Deliverable-6-1-PP.pdf

The text that follows gives a brief outline of the content of the Strategic Communication and

Dissemination Plan, for summary purposes. Readers are referred to the original document for full details

and analysis.

2.1 Stakeholders

Four key stakeholder groups are identified, based on the Stakeholder Identification Exercise carried out

by the WP6 leader, to which all project partners were invited to contribute. The four groups identified

are:

Policy Makers & Influencers

The Cultural Heritage Research Community

Parallel Projects and Organisations

Industry, SMEs and Civil Society

Each of these groups has specific characteristics and is associated with specific key messages, which are

outlined in detail in the Communications Plan.

2.2 Communications Tools and Materials

The key communication tools and materials at the disposal of the JHEP consortium, and of the JPI

partners, are identified and described in some detail. These are:

Websites: The two major websites operated by the JHEP consortium.

www.jpi-culturalheritage.eu

www.heritageportal.eu

Brands and Logos: Three specific brand identities associated with the JPICH are identified and

described.

Main Brand: JPICH Logo

Sub-brand: Heritage Portal Logo

Associated Brands: EU Flag and FP7 Logo

Brand Palette: The brand palette associated with the JPICH brand is identified and instructions

are provided for its use.

http://www.jpi-culturalheritage.eu/wp-content/uploads/JHEP-Deliverable-6-1-PP.pdf

http://www.jpi-culturalheritage.eu/

http://www.heritageportal.eu/

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Other Promotional Materials: Finally, assorted other promotional materials, are briefly

described. These include:

The Project Brochure

Printed Promotional Material

Mailing Lists

2.3 Communication Methods

Communications methods specific to each stakeholder group are outlined and categorised into short

and medium term strategies. Key points for communication to each group are listed and specific

instruments for their engagement are presented. The key communications instruments relevant to each

stakeholder group are outlined below:

Policy Makers & Influencers – SRA and Action Programme

The Cultural Heritage Research Community – The Heritage Portal

Parallel Projects and Organisations – Events and Workshops

Industry, SMEs and Civil Society – Trade Fairs and Community Events

In addition, guidance on communicating with the media, the importance of communicating European

Added Value and the use of language is provided.

2.4 Communication Model

The Communications Model proposed is collaborative in nature, based on a network of national

communications contact points. This model was proposed and approved at the October 2012 Steering

Committee Meeting prior to inclusion in the Plan.

2.5 Monitoring and Objectives

This section of the Strategic Communication and Dissemination Plan is of key importance for the

purposes of the current report, outlining key indicators and objectives for Communications Monitoring.

Key indicators, as outlined in the Strategic Communication and Dissemination Plan are:

Heritage Portal analytics

JPICH website analytics

Number of Users on Social Media Pages

Number of press releases issued

Number of media mentions

Number of events attended

Number of new contacts with key stakeholders

Each of these indicators is reviewed individually in Section 3 of this report, with detailed breakdown of

activity under each heading for the reporting period, based in part on online reporting tools, and in part

on the information provided via Communications Reporting Templates for the period, forwarded to all

project partners.

In addition, the following objectives for the Communication & Dissemination strategy are identified:

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Increased visibility to Policy Makers and Influencers

Increased community use of Heritage Portal and of Social Media pages

Established connections in other European Countries, International Organisations and NGOs,

Advanced Economies and BRICS countries.

Increased interest from Industry, SMEs and Civil Society.

Good participation levels in Joint Calls, from a wide spectrum of applicants.

Each of these objectives is assessed individually in Section 7 of this report, acting as a conclusion to

information provided in the preceding sections.

A Communications Management Plan is also provided, which will be dealt with in more detail in Section

6 of the current report.

2.6 Additional Information

A short list of Recommended Reading is provided, as well as a sample press release template and a

sample Communications Reporting Template.

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3 Review of Key Performance Indicators as per the Strategic Communication & Dissemination Plan

The key indicators identified in the Strategic Communication & Dissemination Plan are the following:

Heritage Portal analytics

JPICH website analytics

Number of Users on Social Media Pages

Number of press releases issued

Number of media mentions

Number of events attended

Number of new contacts with key stakeholders

Each of these items is dealt with individually in Sections 3.1 - 3.7 below.

3.1 Heritage Portal analytics

The information below is extracted from the Google Analytics data for the Heritage Portal site.

“Google Analytics is a service offered by Google that generates detailed statistics about a website's

traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as

opposed to webmasters and technologists from which the industry of web analytics originally grew. It is

the most widely used website statistics service”. [Source: Wikipedia]

We have also added to this section one key data item (Section 3.1.2) which is not sourced via Google

Analytics but rather via the Heritage Portal’s own Content Management System (CMS): this being the

total number of registered users of the Heritage Portal site.

3.1.1 Audience Overview for Months 1-22

In the period from 01 October 2011 to 31 July 2013 the Heritage Portal website logged:

54,290 unique visitors (repeat visits are not included in this figure)

211,285 page views

The Top 10 user countries over that period, ranked by numbers of visits from an IP address registered in

that country were:

1. United Kingdom

2. Italy

3. United States

4. Ireland

5. Spain

6. Germany

7. France

8. Greece

9. Poland

10. Belgium

http://en.wikipedia.org/wiki/Google

http://en.wikipedia.org/wiki/Statistics

http://en.wikipedia.org/wiki/Website

http://en.wikipedia.org/wiki/Online_advertising

http://en.wikipedia.org/wiki/Webmaster

http://en.wikipedia.org/wiki/Web_analytics

9

Of the 54,290 unique visitors recorded during the period 01 October 2011 to 31 July 2013:

51,462 accessed the site via a Desktop computer (95%)

1,786 accessed the site using an internet-enabled Mobile phone (3%)

1,042 accessed the site using a Tablet device (2%)

During the period 01 October 2011 to 31 July 2013, traffic to the site was driven:

52.9% via keyword search, using Google or other search engines

23% by referral from another site

22.2% by users directly inputting the heritageportal.eu address

1.9% via targeted campaigns

The top search terms, ranked by number of visits generated by visitors using those terms in a search

engine query were (Top 10 in large print):

heritage portal

eu heritage portal

heritageportal

cultural heritage vacancy

heritage portal eu

cultural heritage portal

heritageportal.eu

eu heritage

diagnostica beni culturali roma

jpich

A fuller list of search terms used to lead visitors to the heritage portal (excluding the top 10) is given

overleaf. This gives a much broader picture of the types of subjects that interest Heritage Portal visitors.

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technart 2013

cultural heritage

institute of archaeology

patrimonio construido

british archaeological reports

www.heritageportal.eu

net heritage

jpi cultural heritage

gunnister man

studies in conservation

2012 archaeological conservator

excavations

cnrportal

horizon 2020 cultural heritage

ghent altarpiece restoration

care for historic graveyards ireland

cultural heritage website

ehhf

integration of monitoring

techniques for the assessment of

geohazards and structural

instability in cultural heritage sites

marie curie archaeology

portal heritage

architecture ecole d'ete france

graduate short courses in cultural

heritage

www.heritageportal.com

congress cultural heritage spain

the archeological heritage agency

of iceland (fornleifavernd ríkisins)

heritage preservation spain

jobs vacancy paper conservator

2012

portus project

cultural heritage of germany

cultural heritage vacancies

plaster conservation

protection and restoration of the

environment xi

digital heritage

niker

oxus chariot

projekt herein

konserwacja zapobiegawcza

intangible cultural heritage

l'aquila earthquake reconstruction

science for conservation and

restoration of cultural heritage

architectural restoration in the

world

chemistry for conservators

roman toilets

cultural heritage of greece

dg research and innovation

institute of conservation and

management of cultural heritage

jpi ch

phd in conservation of cultural

heritage

analysis of artworks

heritage without borders

jpi heritage

restoration courses malta

technart

conservation and restoration

courses

craig kennedy historic scotland

cultural heritage jpi

eu heritage funding

europeana fashion

infrared imaging at portus

anoxic framing

archaeolandscapes

dismarc

europe meets the world

european heritage alliance

european heritage funding

european heritage portal

ground penetrating radar

isotopes in wisdom teeth

phd vacancy heritage

studies in conservation journal

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The Top 10 referral sites, ranked by number of visits directly generated by a link on that site were:

1. facebook.com

2. archaeologica.org

3. ec.europa.eu

4. netheritage.eu

5. jpi-culturalheritage.eu

6. heritagecouncil.ie

7. archaeojobs.com

8. iccrom.org

9. m.facebook.com (facebook mobile)

10. journals.cambridge.org

The Top 10 most popular pages within the Heritage Portal Site, ranked by number of pageviews were:

1. HERITAGE PORTAL

2. Home - Heritage Portal

3. Latest Vacancies

4. An early Celtic "Stonehenge" discovered in the Black Forest

5. Vacancies

6. Membership

7. Conferences and Events

8. Browse Topics

9. Vacancies*

10. Training Schemes *Vacancies appears twice on the list as it is possible to access the page via two different paths: either directly, by clicking on

Resources-Vacancies (5.) or by accessing the site index (9.). Either way, it is clear that vacancies listings are a key motivation for

visitors accessing the Heritage Portal.

3.1.2 Registered users in the CMS

Google analytics data, such as that listed above, gives an excellent overview of the number and types of

visitors to the site, where they are coming from and how they are interacting with the site content, but

it does not provide information about those that have signed up as Heritage Portal members. This

information is accessed via the Heritage Portal’s Content Management System (CMS).

The Heritage Portal CMS listed 1039 registered users at the end of Month 22. Not all of these are active

users, however this nonetheless represents a significant increase over the 183 users listed in the

handover literature as registered on the NET-Heritage site.

3.1.3 Summary

Heritage Portal analytics results for the first 22 months are encouraging. The numbers of unique visitors

and page views are extremely healthy. The following areas have been identified, however, as areas

where the next phase of the communications campaign should focus:

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We would like to see an increase in mobile users of the site. At present 95% of users access the

site via desktop computers, we would like to see greater uptake of the mobile version of the

site. This would indicate that users are moving beyond accessing the site in a purely ‘work’

context and are also engaging with it as a more informal discussion medium.

Similarly, an increase in referrals from other sites would indicate a growing awareness of the

Heritage Portal among the online cultural heritage community.

The top ten search terms are relevant, which is positive, but are very specific, indicating that

users inputting these search terms already know of the site’s existence. A more organic spread

of search terms may be desirable in the future.

3.2 JPICH website analytics

The JPICH website www.jpi-culturalheritage.eu launched on 23 December 2011. At the last reporting

period, it had recorded:

8,500 site visitors

The Top 7 countries accessing the site were:

Italy

Belgium

United States

United Kingdom

Spain

France

Netherlands

In addition, there were 500 downloads of the JPICH Vision Document at 150 Downloads of the JPICH

Terms of Reference Document.

These are all healthy figures for a site, the primary function of which is to provide public information

about the activities of the project. In particular the figure of 500 downloads for the Vision Document is

impressive, demonstrating a considerable public interest in the background to the JPICH and the

principles under which it operates.

There is an interesting correlation between the top visitor countries to the JPICH website and the top

visitor countries to the Heritage Portal, indicating a strong interest in both aspect of the project by

United States visitors. This is somewhat surprising given the European remit of the project, but is

certainly encouraging in terms of the ongoing work being done on expanding the co-operation at global

level.

3.3 Social Media Users

3.3.1 Facebook

The Facebook campaign was launched on 19 December 2012. At that time there were 0 ‘likes’ of the

page. As at end Month 22 (31 July 2013) there were:

http://www.jpi-culturalheritage.eu/

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336 ‘likes’ on the Facebook page.

The Top 7 countries that ‘fans’ of the Facebook page come from are:

Ireland

Italy

United Kingdom

United States of America

Spain

New Zealand

Germany

The Gender and Age profile of the Heritage Portal’s Facebook ‘fans’ is as follows:

67.6% female.

29.5% male (remaining 2.9% have not specified a gender when creating their Facebook profiles).

A large majority of users are in the 25-34 age bracket.

The next most common age brackets are 35-44 and 45-54.

Facebook starts issuing ‘weekly page insights’ once the number of likes on an individual page surpasses

30. The first such report for the Heritage Portal Facebook page was issued in February 2013 and listed a

‘weekly total reach’ of 100 people. The ‘total reach’ figure estimates the total number of people who

have not themselves liked the page but have had the opportunity to see it in their ‘friends’ newsfeeds,

or via ‘shares’ and comments.

In July 2013 (end Month 22) the weekly total reach figure was 1,263.

The weekly total reach figure varies significantly depending on the content posted, time of year, time of

day, etc. and currently falls anywhere between 300-1500 people, depending on the week. The aim is

always to keep this figure towards the upper end of the scale, but there is a certain amount of trial and

error involved in establishing which posts are likely to be most popular with fans, and – crucially – drive

most traffic to the main Heritage Portal site.

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3.3.2 Twitter

The Twitter campaign was also launched on 19 December 2012, with a baseline of 0 followers. At end

Month 22, there were:

48 Twitter followers

3.3.3 LinkedIn

While a LinkedIn group has been created the LinkedIn campaign is currently on hold, while we review

the success of the other social media campaigns. As such there is no significant reporting data for the

period.

3.3.4 Share buttons on the Heritage Portal site

We are seeing much greater direct engagement with the Heritage Portal social media ‘share’ buttons

since these have been added. The most popular of these are Facebook and Twitter, with some LinkedIn

shares and occasional email sharing. The Pinterest share button is rarely used at present, which is

consistent with the non image-heavy nature of the site content. A sample screengrab image is copied

below, showing user interaction with a typical article on the site, this one a press release by the

European Heritage Heads Forum.

3.3.5 Summary

The Social Media figures continue to grow and improve and the efficacy of the Facebook campaign in

particular is underlined by the fact that Facebook is the No.1 referring site to the Heritage Portal. The

Twitter campaign is beginning to build momentum organically and the LinkedIn group remains on hold

for the present moment.

3.4 Number of press releases issued

Based on reporting data, several countries issued press releases at the launch of the JPICH and at the

launch of the Pilot Call, while two, SK and NL, issue regular updates.

It is notable in this regard however, that the major occasions for press-releases to be issued will be

when the major public deliverables, the SRA and Action Programme, are published. As such, the

opportunity has not yet arisen for a press-targeted information campaign.

3.5 Number of media mentions

We were not able to find any reports of project mentions in traditional offline media. Again, see 3.4

above, these would be likely to coincide with press-releases issued, which depend on the availability of

the major public deliverables.

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The online presence is more encouraging however. With the image below representing a typical set of

search results for the terms JPI Cultural Heritage.

The search outcome above is as expected for this type of search. The JPICH website appears first,

followed by the Heritage Portal – this indicates that both sites are well optimised for online search, and

that the Heritage Portal’s content and SEO link it effectively to the JPICH project. The remaining search

results are a variety of European and National agencies involved in Cultural Heritage Research – again,

well within the expected parameters for these search terms.

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3.6 Number of events attended

The information in the table below is gleaned from the reporting forms issued in January and February

2013 and from the online survey issued in August 2013 (for further details, see Section 4 below), as well

as from periodic reporting documents produced by the project partners.

Both tables list events attended by partners, either with the express purpose of promoting the JPICH, or

at which they took the opportunity to promote the JPICH, being already attendant at the event for other

purposes.

The first table (3.6.1) simply lists all events by date, showing a total of 66 events attended within the

reporting period (9 in 2011, 31 in 2012 and 26 in 2013 to Month 22), with some 7 additional events

subsequent to Month 22 also listed.

The second table (3.6.2) categorises each event by the Stakeholder group or groups to which it was most

relevant. This finds that, of the 66 events attended by project partners with the reporting period, 16

were relevant to Policy Makers & Influencers, 35 were relevant to the Cultural Heritage Research

Community, 27 were relevant to Parallel Projects & Organisations, and 25 were relevant to Industry,

SMEs and Civil Society.

The full tables are given below.

3.6.1 Events by date

2011 1. “Increasing European Competitiveness through Cultural Heritage Research", Brussels, 24 March

2011 24/03/2011

2. "Net Heritage Final Event”, Rome, 23 September 2011 23/09/2011

3. “Joint Programming – Coordinating Research in Europe New Opportunities for the Austrian Research Community”, Vienna, 28 September 2011 28/09/2011

4. Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, October 2011 (Prague) 01/10/2011

5. Tavolo di discussione sulle “Joint Programming Initiatives”, Rome, 24 October 2011 24/10/2011 6. JHEP Kick-off Meeting, Rome, 28 October 2011 28/10/2011

7. Annual Event on Joint Programming 2011 – "Public to Public Partnerships", Brussels, 09-10 November 2011 09/11/2011

8. “International Learning Network (ILN) Workshop”, Brussels, 10-11 November 2011 10/11/2011

9. Workshop on Cultural Heritage and Global Change, London, 12 December 2011 12/12/2011

2012 10. Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU

Prague, University Padova, UPC Barcelona a Minho University, January 2012 (Prague) 01/01/2012 11. “Architectural Heritage and Energy Efficiency, Searching for Solutions”, Brussels, 11 January

2012 11/01/2012

12. PERPETUATE Project Workshop, Bristol/Bath, 12-13 January 2012 12/01/2012

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13. Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, March 2012 (Guimaraes) 01/03/2012

14. Summer University and Visegrad Grant workshops in Köszeg, Hungary, April, July and October 2012, July 2013 01/03/2012

15. Euro-Mediterranean Conference on Research and Innovation, Barcelona, 2-3 April 2012 02/03/2012 16. Workshop on Research Infrastructures for Cultural Heritage and Global Change, Brussels, 14

March 2012 14/03/2012

17. “Planet Under Pressure” Conference, London, 26-29 March 2012. 26/03/2012 18. JPIs & JPIs TO CO-WORK´s Project Steering Committee Meeting, Vienna, 28 March 2012 28/03/2012

19. "Your place or mine", International ICOMOS Conference, Dublin, 18 April, 2012 18/04/2012 20. V Congreso Grupo Espanol del International Institute of Conservation (GE-IIC), Madrid, 18-20

April 2012 18/04/2012 21. Council of Europe: Plenary session of the Steering Committee for Culture, Heritage and

Landscape, Strasbourg, 15 May 2012 15/05/2012

22. "JPI- Council of Europe ”, Strasbourg, 15 May 2012 15/05/2012

23. Editorial Meeting Research*Focus Magazine, Brussels, 22 May 2012 22/05/2012 24. GPC Plenary Meeting, Brussels 24/05/2012

25. EU-CHIC final Conference, Split (Croatia), 29 May - 1 June 2012 29/05/2012


27. “FP7 Info day”, Ljubljana, 02 July 2012 02/07/2012

28. Euroscience Open Forum (ESOF) 2012, Dublin, 11-15 July 2012 11/07/2012 29. “Workshop on Cultural Heritage- Universitat Autònoma de Barcelona”, Barcelona, 19 September

2012 19/09/2012 30. Universitat Autònoma de Barcelona (UAB)workshop on Research and Innovation in the field of

Cultural Heritage, Barcelona, 19 September 2012 19/09/2012 31. JPIs TO COWORK Framework Conditions Workshop (Forward Looking Activities and Ex-Ante

Assessment), Vienna, 20-21 September 2012 20/09/2012


33. CULTURAL HERITAGE AND TOURISM FOR THE EUROPEAN FUTURE , Bruxelles, 4 October 2012 04/10/2012

34. Cultural Heritage and Tourism, Bruxelles, 4 October 2012 04/10/2012

35. P2P Conference organised by Research Promotion Foundation, Cyprus, 8 October 2012 08/10/2012 36. National Networking Seminar for Rural Development, Banska Bystrica, Slovakia, 26-27 October

2012 26/10/2012 37. EuroMed International Conference on Cultural Heritage, Cyprus, 29 October - 03 November

2012 29/10/2012

38. I Jornada de Investigacion e Innovacion en Patrimonio Cultural, Barcelona, 9 September 2012 09/11/2012 39. European Commission funding opportunities workshop, Mira (VE), 30 November 2012 30/11/2012

40. JPIs TO COWORK Framework Conditions Workshop (GOVERNANCE and EVALUATION principles), Warsaw, 18-19 December 2012 18/12/2012

2013 41. JPICH Information Day, Slovak Ministry of Culture, Bratislava, 15 January 2013 15/01/2013

42. Meeting on Heritage+, Brussels, 16 January 2013 16/01/2013

18

43. Seminar at Norwegian Research Council, Oslo, 24 January 2013 24/01/2013

44. JPIs TO COWORK I Meeting of Joint Programming Initiatives (Collaboration in Evaluation Tasks), Brussels, 13 February 2013 13/02/2013

45. JPC2013 International Conference on Joint Programming, Dublin, 28 February - 01 March 2013 28/02/2013

46. Workshop: The Role of JPIs in meeting the needs of citizens and society in Europe, Dublin, 28 February 2013 28/02/2013

47. Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, March 2013 (Padova). 01/03/2013

48. Connected Communities research projects showcase, London, 12 March 2013 12/03/2013

49. JPIs TO COWORK Framework Conditions Workshop (Peer Review, Funding and Call Management Issues), Vienna, 14-15 March 2013 14/03/2013

50. Science conference - Revitalizácia prvkov tradičnej ľudovej výroby a identita, Banska Bystrica, Slovakia, 18-19 March 2013 18/03/2013

51. Beyond the PDF: The Future of Research Communications and e-Scholarship Group Conference, Amsterdam, 19-20 March 2013 19/03/2013

52. Workshop for engagement of NGOs and IGOs, Amersfoort, 10-11 April 2013 10/04/2013 53. Advisory Board Meeting, Amersfoort, 11 April 2013 11/04/2013 54. JPIs conference, Tallinn, 18 April 2013 18/04/2013

55. SB13: Sustainable Building Conference, Munich, 24-26 April 2013 24/04/2013 56. Mid-term Assessment Meeting, Brussels, 16 May 2013 16/05/2013 57. Visegrad 4 Integration & Cohesion: seminar on research infrastructure, JPI and ERA-NET ,

Warsaw, 20 May 2013 20/05/2013

58. Science Conference - Głód. Skojarzenia, metafory, refleksje, Opole, Poland, 24-26 May 2013 24/05/2013

59. Care for the Future Town Meetings, Birmingham, 30 May 2013 30/05/2013

60. JPIs TO COWORK II Meeting of Joint Programming Initiatives (Collaboration in Evaluation Tasks), Brussels, 11 June 2013 11/06/2013

61. EUROPANOSTRA 50th Anniversary Congress, Athens, 13-17 June 2013 13/06/2013

62. Information Day about the JPI Cultural Heritage and Global Change, Charles University, Prague, 14 June 2013 14/06/2013

63. Care for the Future Town Meetings, London, 14 June 2013 14/06/2013


65. Workshop for engagement of BRICS, Advanced Economies and Neighbourhood Mediterranean Countries, London, 09 July 2013 09/07/2013

66. Signatories Consensus Meeting, Rome, 18-19 July 2013 18/07/2013

Month 22+ 67. Meeting of Young Folklorists and Etnographers, Kokava nad Rimavicou, Slovakia, 01-02 August

2013 01/08/2013

68. Summer Academy 2013 - Danube Limes, Krems, Austria, 26-30 August 2013 26/08/2013

69. ECTP FACH meeting, Brussels, 3 September 2013 03/09/2013

70. JPIs TO COWORK Framework Conditions Workshop (Research results dissemination, Intellectual Property and Innovation), Stockholm, 2-3 October 2013 02/10/2013

71. ICCROM Forum on Conservation Science, Rome, 16-18 October 2013 16/10/2013

72. Science and Heritage Research, Conference, London, 29-30 October 2013 29/10/2013

19

73. Cultural Heritage and the EU-2020 strategy - towards an integrated approach, Vilnius, 13-14 November 2013 13/11/2013

Ongoing Activities

All JPI Co-Work meetings NETWATCH and ERA learn meeting organized by the European Commission for joint call activities Joint meetings with other JPI in particular JPI Seas & Oceans, JPI Urban Europe, JPI FACCE National Consultation Panel meetings in all participating countries Meetings with national JPI-representatives in several participating countries

3.6.2 Events by Stakeholder Group

Event: Relevant to: Policy

Makers & Influencers

CH Research Community

Parallel Projects & Organisations

Industry, SMEs & Civil Society

Months 1-22 “Increasing European Competitiveness through Cultural Heritage Research", Brussels, 24 March 2011

"Net Heritage Final Event”, Rome, 23 September 2011 “Joint Programming – Coordinating Research in Europe New Opportunities for the Austrian Research Community”, Vienna, 28 September 2011

Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, October 2011 (Prague)

Tavolo di discussione sulle “Joint Programming Initiatives”, Rome, 24 October 2011

JHEP Kick-off Meeting, Rome, 28 October 2011 Annual Event on Joint Programming 2011 – "Public to Public Partnerships", Brussels, 09-10 November 2011

“International Learning Network (ILN) Workshop”, Brussels, 10-11 November 2011

Workshop on Cultural Heritage and Global Change, London, 12 December 2011

Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, January 2012 (Prague)

“Architectural Heritage and Energy Efficiency, Searching for Solutions”, Brussels, 11 January 2012

PERPETUATE Project Workshop, Bristol/Bath, 12-13 January 2012 Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, March 2012 (Guimaraes)

Summer University and Visegrad Grant workshops in Köszeg, Hungary, April, July and October 2012, July 2013

20

Euro-Mediterranean Conference on Research and Innovation, Barcelona, 2-3 April 2012

Workshop on Research Infrastructures for Cultural Heritage and Global Change, Brussels, 14 March 2012

“Planet Under Pressure” Conference, London, 26-29 March 2012. JPIs & JPIs TO CO-WORK´s Project Steering Committee Meeting, Vienna, 28 March 2012

"Your place or mine", International ICOMOS Conference, Dublin, 18 April, 2012

V Congreso Grupo Espanol del International Institute of Conservation (GE-IIC), Madrid, 18-20 April 2012

Council of Europe: Plenary session of the Steering Committee for Culture, Heritage and Landscape, Strasbourg, 15 May 2012

"JPI- Council of Europe ”, Strasbourg, 15 May 2012 Editorial Meeting Research*Focus Magazine, Brussels, 22 May 2012 GPC Plenary Meeting, Brussels EU-CHIC final Conference, Split (Croatia), 29 May - 1 June 2012


“FP7 Info day”, Ljubljana, 02 July 2012 Euroscience Open Forum (ESOF) 2012, Dublin, 11-15 July 2012

Universitat Autònoma de Barcelona (UAB)workshop on Research and Innovation in the field of Cultural Heritage, Barcelona, 19 September 2012

JPIs TO COWORK Framework Conditions Workshop (Forward Looking Activities and Ex-Ante Assessment), Vienna, 20-21 September 2012


CULTURAL HERITAGE AND TOURISM FOR THE EUROPEAN FUTURE , Bruxelles, 4 October 2012

P2P Conference organised by Research Promotion Foundation, Cyprus, 8 October 2012

National Networking Seminar for Rural Development, Banska Bystrica, Slovakia, 26-27 October 2012

EuroMed International Conference on Cultural Heritage, Cyprus, 29 October - 03 November 2012

European Commission funding opportunities workshop, Mira (VE), 30 November 2012

JPIs TO COWORK Framework Conditions Workshop (GOVERNANCE and EVALUATION principles), Warsaw, 18-19 December 2012

JPICH Information Day, Slovak Ministry of Culture, Bratislava, 15 January 2013

Meeting on Heritage+, Brussels, 16 January 2013 Seminar at Norwegian Research Council, Oslo, 24 January 2013 JPIs TO COWORK I Meeting of Joint Programming Initiatives (Collaboration in Evaluation Tasks), Brussels, 13 February 2013

JPC2013 International Conference on Joint Programming, Dublin, 28 February - 01 March 2013

21

Workshop: The Role of JPIs in meeting the needs of citizens and society in Europe, Dublin, 28 February 2013

Course SAHC (Structural Analysis of Historic Constructions) - Erasmus Mundus project in CTU Prague, University Padova, UPC Barcelona a Minho University, March 2013 (Padova).

Connected Communities research projects showcase, London, 12 March 2013

JPIs TO COWORK Framework Conditions Workshop (Peer Review, Funding and Call Management Issues), Vienna, 14-15 March 2013

Science conference - Revitalizácia prvkov tradičnej ľudovej výroby a identita, Banska Bystrica, Slovakia, 18-19 March 2013

Beyond the PDF: The Future of Research Communications and e-Scholarship Group Conference, Amsterdam, 19-20 March 2013

Workshop for engagement of NGOs and IGOs, Amersfoort, 10-11 April 2013

Advisory Board Meeting, Amersfoort, 11 April 2013 JPIs conference, Tallinn, 18 April 2013 SB13: Sustainable Building Conference, Munich, 24-26 April 2013

Mid-term Assessment Meeting, Brussels, 16 May 2013 Visegrad 4 Integration & Cohesion: seminar on research infrastructure, JPI and ERA-NET , Warsaw, 20 May 2013

Science Conference - Głód. Skojarzenia, metafory, refleksje, Opole, Poland, 24-26 May 2013

Care for the Future Town Meetings, Birmingham, 30 May 2013

JPIs TO COWORK II Meeting of Joint Programming Initiatives (Collaboration in Evaluation Tasks), Brussels, 11 June 2013

EUROPANOSTRA 50th Anniversary Congress, Athens, 13-17 June 2013

Information Day about the JPI Cultural Heritage and Global Change, Charles University, Prague, 14 June 2013

Care for the Future Town Meetings, London, 14 June 2013


Workshop for engagement of BRICS, Advanced Economies and Neighbourhood Mediterranean Countries, London, 09 July 2013

Signatories Consensus Meeting, Rome, 18-19 July 2013

16 35 27 25

Month 22+

Meeting of Young Folklorists and Etnographers, Kokava nad Rimavicou, Slovakia, 01-02 August 2013

Summer Academy 2013 - Danube Limes, Krems, Austria, 26-30 August 2013

ECTP FACH meeting, Brussels, 3 September 2013 JPIs TO COWORK Framework Conditions Workshop (Research results dissemination, Intellectual Property and Innovation), Stockholm, 2-3 October 2013

ICCROM Forum on Conservation Science, Rome, 16-18 October 2013 Science and Heritage Research, Conference, London, 29-30 October 2013

22

Cultural Heritage and the EU-2020 strategy - towards an integrated approach, Vilnius, 13-14 November 2013

Ongoing Activities

All JPI Co-Work meetings NETWATCH and ERA learn meeting organized by the European Commission for joint call activities

Joint meetings with other JPI in particular JPI Seas & Oceans, JPI Urban Europe, JPI FACCE

National Consultation Panel meetings in all participating countries Meetings with national JPI-representatives in several participating countries

18 41 34 26

3.7 Number of new contacts with key stakeholders

The information in the table below if gleaned from the reporting forms issued in January and February

2013 and from the online survey issued in August 2013 (for further details, see Section 5 below). Eight

countries provided details of contacts made with key stakeholders or stakeholder groups for purposes of

promoting the JPICH.

Country Description of Contact Made Stakeholder Group

NL Contacts at Ministry of Education and Science Policy

Makers/Influencers

CIB world CH Research

Community

Dutch NCP

Dutch 'Extended NCP'

All NL JPI Representatives

Various Researchers

Parallel Projects/Organisations

Dutch Restoration Fair Mar-13

Industry/SMEs/Civil Society

BE Belgian NCP Policy Makers/Influencers

Open Information Sessions

Belgian Science Policy Unit


Open Information Sessions

KUK Leuven

Belspo Parallel

Projects/Organisations

BRAIN-be Project

ES Institute of Cultural Heritage of Spain Policy Makers/Influencers

Cultural Representatives from Autonomous Communities

23

Technoheritage network CH Research

Community

Social Media Outreach

IE Contacts at Dept. Of Arts, Heritage and the Gaeltacht Policy Makers/Influencers

Contacts at Dept. Of Jobs Enterprise and Innovation

Science Foundation Ireland

Environmental Protection Agency

Irish NCP


Irish Research Council

Trinity Irish Art Research Centre

Long Room Hub

Various FP7-funded projects via Heritage Portal activities Parallel

Projects/Organisations

ICOMOS Ireland

Representatives of Various SMEs in the CH sector

Industry/SMEs/Civil Society

Enterprise Ireland

SK Round table discussion with key Slovak policy makers Policy Makers/Influencers

Ministry of Culture of Slovak Republic

Slovak NCP


Action group of region Malohont/Central Slovakia Industry/SMEs/Civil

Society

CH Projects in Klenovec

UK Department for Business Innovation and Skills Policy

Makers/Influencers

Existing network of Researchers and Universities


English Heritage

National Museums Wales

National Gallery

National Archives

Task 4.2 Contacts

Parallel Projects/Organisations

SE Vetenskapsradet Policy Makers/Influencers

Department of Education

Various Universities


NO Director General & Dep. Director General, Dept. Of Cultural Heritage Management

Policy Makers/Influencers

Ministry of the Environment

Open Seminar at Norwegian Research Council


24

4 Review of Reporting Form Feedback

4.1 Methodology

Following a review of the monthly communications reporting schedule, due to lack of participation, an

online survey covering the full 22 month reporting period was designed using surveymonkey online

websurvey software. The 45-question survey was issued to all project partners on 01 August 2013 with a

return date of 13 September 2013. This deadline was subsequently extended to 20 September 2013.

10 completed survey results were received. Of these, one duplicate result was eliminated, leaving a total

of 9 respondents. One of the 9 respondents answered Question 1 only and skipped the remainder of the

questions. This respondent has been retained in the results listings below, but has not influenced the

percentages generated, which are based on active respondents only.

The survey was organised into 6 parts: Day to day communications activities; the Heritage Portal and

social media; Communicating with policy makers and influencers; Communicating with the cultural

heritage research community; Communicating with parallel projects and organisations and

Communicating with industry, SMEs and civil society. In addition, one concluding question solicited

participants general comments on communication & dissemination activities carried out during the

reporting period.

The results given below are summary only, with the principal question and the key response

percentages highlighted. A full breakdown of the results, with accompanying graphs and including each

respondent’s free-text answers (for example, when asked to provide additional comments, or to list

events attended etc.), is provided in Annex 1 to this report.

Some key items of note arising from the survey results are addressed in Section 4.3 below, after the

summary results table in Section 4.2.

4.2 Summary Results

As noted, the results given below are summary only, with the principal question and the key response

percentages for each item highlighted. A full breakdown of the results is provided in annex to this

report.

JHEP: Survey of Communications & Dissemination Activities for the first 22 Months

Part 1: Basic day-to-day communications activities

1. Please insert your name and organisation here:

Answer Options Response Count

9

answered question 9

skipped question 0

25

2. Have you nominated a National Contact Point for Communications & Dissemination, as specified in the Communications & Dissemination Plan (D6.1)?

Answer Options Response Percent Response Count

Yes 87.5% 7

No 12.5% 1

Please name your National Communications Contact Point - & provide their email address - here:

7

answered question 8

skipped question 1

3. Does your organisation's website contain a description of the JPICH project and/or your organisation's involvement in JPICH?


Yes 75.0% 6

No 25.0% 2

Comments (Optional) 3

answered question 8

skipped question 1

4. Does your organisation's website contain a link to the JPICH website?


Yes 87.5% 7

No 12.5% 1


answered question 8

skipped question 1

5. Have you disseminated JPICH brochures/printed promotional material to your contacts?


Yes 75.0% 6

No 25.0% 2


answered question 8

skipped question 1

6. Have you produced promotional material about the JPICH in your own language(s)?


Yes 75.0% 6

No 25.0% 2


answered question 8

skipped question 1

26

7. Have you added a JPICH link to your email signature?


Yes 25.0% 2

No 75.0% 6


answered question 8

skipped question 1

8. Is your stakeholder mailing list up to date?


Yes 87.5% 7

No 12.5% 1


answered question 8

skipped question 1

9. Have any mailing list changes been notified to the WP6 leader?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

10. Do you have any other suggestions for improving day-to-day communications?


Yes 0.0% 0

No 100.0% 8

If yes, please give details here: 0

answered question 8

skipped question 1

Part 2: The Heritage Portal and Social Media

11. Does your organisation's website contain a link to the Heritage Portal?


Yes 62.5% 5

No 37.5% 3

27


answered question 8

skipped question 1

12. Have you signed up as a Heritage Portal user?


Yes 75.0% 6

No 25.0% 2


answered question 8

skipped question 1

13. If yes. Does your Heritage Portal profile include a profile photograph?


Yes 50.0% 4

No 50.0% 4

N/A 0.0% 0


answered question 8

skipped question 1

14. Have you encouraged colleagues & contacts to sign up as Heritage Portal users?


Yes 62.5% 5

No 37.5% 3


answered question 8

skipped question 1

15. Have you 'liked' the Heritage Portal Facebook Page?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

16. Have you asked the person who manages your organisation's Facebook page to 'like' and 'share' the Heritage Portal's facebook page with their followers?


Yes 25.0% 2

No 75.0% 6

28


answered question 8

skipped question 1

17. Have you 'followed' the Heritage Portal on Twitter?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

18. Have you joined the Heritage Portal group on LinkedIn?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

19. Have you added a Heritage Portal link to your email signature?


Yes 25.0% 2

No 75.0% 6


answered question 8

skipped question 1

20. Have you contributed any content to the Heritage Portal?


Yes 37.5% 3

No 62.5% 5

Please give details below of any content that you have personally contributed, or encouraged your contacts to contribute, to the Heritage Portal:

4

answered question 8

skipped question 1

29

Part 3: Communicating with Policy Makers and Influencers

21. Is your list of relevant policy makers and influencers up to date?


Yes 75.0% 6

No 25.0% 2


answered question 8

skipped question 1

22. Have you contacted any of the policy makers/influencers on your list during the first 22 months of the project?


Yes 75.0% 6

No 25.0% 2

If 'yes' - who did you contact and how? Please give details below: 7

answered question 8

skipped question 1

23. Have you had any face-to-face meetings with the policy makers/influencers on your list during the first 22 months of the project?


Yes 87.5% 7

No 12.5% 1

If 'yes' - who did you meet with? Please give details below: 6

answered question 8

skipped question 1

24. Have you issued any press releases aimed at policy makers/influencers during the first 22 months of the project?


Yes 25.0% 2

No 75.0% 6

If 'yes' - how many and on which dates? Please give details below: 1

answered question 8

skipped question 1

25. Have you attended any events relevant to policy makers/influencers during the first 22 months of the project?


Yes 75.0% 6

No 25.0% 2

If 'yes' - which events? Where? And on what dates? Please give details below:

5

30

answered question 8

skipped question 1

26. Did you disseminate promotional material at those events?


Yes 50.0% 4

No 25.0% 2

N/A 25.0% 2


answered question 8

skipped question 1

Part 4: Communicating with the Cultural Heritage Research Community

27. Is your mailing list of stakeholders in the CH research community up to date?


Yes 100.0% 8

No 0.0% 0


answered question 8

skipped question 1

28. Have you contacted any of the individuals/organisations on your list during the first 22 months of the project?


Yes 87.5% 7

No 12.5% 1


answered question 8

skipped question 1

29. Have you had any face-to-face meetings with any of the individuals/organisations on your list during the first 22 months of the project?


Yes 75.0% 6

No 25.0% 2


answered question 8

skipped question 1

31

30. Have you issued any press releases aimed at the CH research community during the first 22 months of the project?


Yes 37.5% 3

No 62.5% 5

If 'yes' - how many and on which dates? Please give details below. 2

answered question 8

skipped question 1

31. Have you attended any events relevant to at the CH research community during the first 22 months of the project?


Yes 100.0% 8

No 0.0% 0


7

answered question 8

skipped question 1



Yes 87.5% 7

No 12.5% 1


answered question 8

skipped question 1

Part 5: Communicating with Parallel Projects and Organisations

33. Is your list of contacts in Parallel Projects and Organisations up to date?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

34. Have you contacted any of the contacts on your list during the first 22 months of the project?


Yes 50.0% 4

No 50.0% 4

If 'yes' - who did you contact and how? Please give details below. 4

32

answered question 8

skipped question 1

35. Have you had any face-to-face meetings with any of the contacts on your list during the first 22 months of the project?


Yes 50.0% 4

No 50.0% 4


answered question 8

skipped question 1

36. Have you issued any press releases aimed at Parallel Projects/Organsiations during the first 22 months of the project?


Yes 12.5% 1

No 87.5% 7

If 'yes' - how many and on which dates? Please give details below: 0

answered question 8

skipped question 1

37. Have you attended any events relevant to Parallel Projects/Organsiations during the first 22 months of the project?


Yes 62.5% 5

No 37.5% 3


4

answered question 8

skipped question 1



Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

33

Part 6: Communicating with Industry, SMEs and Civil Society

39. Is your list of contacts in Industry, SMEs & Civil Society up to date?


Yes 62.5% 5

No 37.5% 3


answered question 8

skipped question 1

40. Have you contacted any of the contacts on your list during the first 22 months of the project?


Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

41. Have you had any face-to-face meetings with any of the contacts on your list during the first 22 months of the project?


Yes 12.5% 1

No 87.5% 7


answered question 8

skipped question 1

42. Have you issued any press releases aimed at Industry, SMEs & Civil Society during the first 22 months of the project?


Yes 12.5% 1

No 87.5% 7

If 'yes' - how many and on which dates? Please give details below. 1

answered question 8

skipped question 1

43. Have you attended any events relevant to Industry, SMEs & Civil Society during the first 22 months of the project?


Yes 37.5% 3

No 62.5% 5


2

34

answered question 8

skipped question 1



Yes 37.5% 3

No 62.5% 5


answered question 8

skipped question 1

Concluding question

45. Did you engage in/participate in/organise/promote any Communications and Dissemination Activity during the first 22 months of the project, which has not been covered by the previous 44 questions in this survey?


Yes 75.0% 6

No 25.0% 2

If yes, please give details of all such activities below: 6

answered question 8

skipped question 1

4.3 Key findings

Part 1: Basic day-to-day communications activities

87.5% of respondents have nominated a national communications contact point.

75% of respondents say that their organisation’s website contains a description of the JPICH,

while 87.5% say it contains a link to the JPICH website.

75% have disseminated printed promotional material on the JPICH to their contacts, and 75%

have produced promotional material about the JPICH in their own language(s).

Only 25% however, have added a JPICH link to their email signature.

87.5% of respondents maintain an up-to-date stakeholder mailing list.

Part 2: The Heritage Portal and Social Media

62.5% of respondents say that their organisation’s website contains a link to the Heritage Portal.

75% have signed up as Heritage Portal users, and 62.5% have encouraged contacts and

colleagues to also sign up as users.

Only 25% have added a Heritage Portal link to their email signature.

37.5% have liked the Heritage Portal facebook page, but only 25% have asked the person

responsible for managing their organisation’s facebook page to share the Heritage Portal page

with their followers.

35

37.5% have followed the Heritage Portal on Twitter, and 37.5% have joined the LinkedIn group.

37.5% have contributed content to the Heritage Portal.

Part 3: Communicating with Policy Makers and Influencers

75% of respondents maintain a contact list of relevant policy makers and influencers, and 75%

have contacted policy makers and influencers for purposes of promoting the JPICH.

75% have attended events relevant to policy makers and influencers.

25% have issued relevant press releases.

Part 4: Communicating with the Cultural Heritage Research Community

100% of respondents maintain a contact list of relevant stakeholders in the CH research

community, and 87.5% have contacted relevant stakeholders in the CH research community for

purposes of promoting the JPICH.

100% have attended events relevant to the CH research community.

37.5% have issued relevant press releases.

Part 5: Communicating with Parallel Projects and Organisations

37.5% of respondents maintain a contact list of relevant parallel projects and organisations, and

50% have contacted parallel projects and organisations for purposes of promoting the JPICH.

62.5% have attended events relevant to parallel projects and organisations.


Part 6: Communicating with Industry, SMEs and Civil Society

62.5% of respondents maintain a contact list of relevant stakeholders in industry, SMEs and civil

society, and 37.5% have contacted relevant stakeholders in industry, SMEs and civil society for

purposes of promoting the JPICH.

37.5% have attended events relevant to parallel projects and organisations.


4.4 Summary

It must be acknowledged, in the first instance, that the sample size here is small (8 active respondents)

and we cannot therefore state with any certainty that the trends indentified above are applicable to the

project partners as a whole. With that disclaimer however, the following points are of particular note.

Day-to-day communications activities are generally good, however there are some simple tasks

where immediate gains could be made for little effort, such as adding a hyperlink leading to the

JPICH website to each participant’s email signature.

Engagement with the Heritage Portal and Social Media are generally good, but again there are

some simple tasks where immediate gains could be made for little effort, such as adding a

hyperlink leading to the Heritage Portal website to each participant’s email signature, and –

crucially – contacting the person responsible for each organisation’s social media presence (if

36

applicable), with view to disseminating the Heritage Portal page more widely to an audience

already engaged with cultural heritage and/or research.

Engagement with each of the four stakeholder groups varies, but activities involving Policy

Makers and Influencers and The Cultural Heritage Research Community featuring particularly

strongly. Engagement with Parallel Projects and Organisations and with Industry, SMEs and Civil

Society could perhaps be improved.

Very few respondents have issued press releases, however this is to be largely explained by the

absence as yet of the key public deliverables for dissemination (Strategic Research Agenda,

Action Programme).

37

5 Review of Deliverable 6.1 Communications Management Plan

Communications Management Plan (Deliverable 6.1 Report: Month 15)

Review - if Relevant - at Month 22 (Deliverable 6.3)

Item Actions Responsibility Timing

Project Tasks and Deliverables:

Communications Plan

Produce Communications Plan

WP6 Leader Nov-12 • Complete

(D6.1) Approve Communications Plan

Executive Board

Dec-12 • Complete

Implement Communications Plan

All Participants

Jan-13 + forward

• This is an ongoing activity for all project participants. Sections 3, 4 & 6 of this report contain details of implementation activities to date.

Review Communications Plan

WP6 Leader Jun-13 + Dec-13

•This review schedule has been revised. A lack of reporting data in June-13 would have made a review at that date unfeasible. The present report (Sep-13) should be considered the first review of the Communications Plan. A second review will be carried out in 2014, after the key public deliverables have been published.

Strategic Research Agenda

Produce Strategic Research Agenda

WP2 Leader Dec-12 • Complete

(D2.5) Approve Strategic Research Agenda

Governing Board

Mar-13 • Complete

Disseminate SRA All Participants

Mar-13 + forward

• At the time of writing the SRA is not yet publicly available for dissemination.

Action Programme

Produce Action Programme

Task 3.1 Leader

Jun-13 • At the time of writing the Action Programme is currently under production, an extension having been sought on the original delivery date.

(D3.1) Approve Action Programme

Executive Board

Jul-13 • Approval date extended in line with above.

Disseminate Action Programme

All Participants

Jul-13 and forward

• At the time of writing the Action Programme is not yet publicly available for dissemination.

JPICH Website Produce JPICH Website

Task 1.1 Leader

Complete • Complete

(Task 1.1) Maintain JPICH Website

Task 1.1 Leader

Ongoing • The JPICH website continues to be maintained and regularly updated by the WP1 Leader

Disseminate JPICH Website

All participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above), 87.5% of survey respondents have included a link to the JPICH website on their organisational website, and 25% have added a link to their email signature.

Provide JPICH website analytics to WP6 Leader

Task 1.1 Leader

Monthly from Jan-13

• A weblink has been set up whereby the WP6 Leader can directly monitor analytics on the JPICH website as and when required, including monthly reports.

JPICH Brochures Produce JPICH Brochures

Task 1.1 Leader

Complete • Complete

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(Task 1.1) Disseminate JPICH Brochures

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above), 75% of survey respondents have disseminated JPICH Brochures/printed material to their contacts.

Heritage Portal Website

Rebrand Heritage Portal Website

WP6 Leader Complete • Complete.

(D6.2) Relaunch Heritage Portal Website

WP6 Leader Feb-13* • The rebranded site was relaunched online in Dec-12. *This date represents a correction of the original document, which erroneously read Feb-12.

Maintain Heritage Portal Website

WP6 Leader Ongoing • The Heritage Portal website continues to be maintained and updated regularly by the WP6 Leader and by Heritage Portal users.

Produce Heritage Portal Newsletter

WP6 Leader FortnightlyOngoing

• A strategic decision was taken to put the Heritage Portal newsletter on hold while the site was rebranded and relaunched and for a subsequent trial period while the new brand identity was established. This was to avoid the risk of new users accessing the newsletter but not the parent site and thus driving site traffic offline. The newsletter will be reintroduced in Dec-13/Jan-14.

Disseminate Heritage Portal Website

All Participants

Ongoing • This is an ongoing task for the WP6 leader and all project participants. Details of audience figures and social media reach are contained in Section 3 of this report. In addition, as per Reporting Feedback (Section 4 above), 62.5% of survey respondents have included a link to the HP on their organisational website 37.5% have liked the HP Facebook page and 25% have added a HP link to their email signature.

Actively Participate in HP Website

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above), 75% of survey respondents have signed up as Heritage Portal members, and 37.5% have contributed content to the Heritage Portal.

Contribute News/Articles to HP Website

All Participants

Quarterly • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above), 37.5% of survey respondents have contributed content to the Heritage Portal.

Stakeholder Engagement :

Policy Makers/ Influencers*

Engage with Policy Makers/Influencers at National level

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above) 75% of survey respondents maintain an updated list of relevant policy makers & influencers, and 75% have contacted relevant policy makers & influencers during the reporting period. Additionally (Section 3 above) project partners attended 16 national and international events aimed at policy makers & influencers during the reporting period.

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Engage with Policy Makers/Influencers at European level

All Participants WP6/WP1 Leaders

Ongoing • Please see above. Please note, additionally, that the key communications instrument for engaging with policy makers and influencers is the SRA (and Action Programme), which are not yet publicly available.

CH Research Community*

Engage with the Cultural Heritage Research Community at National level

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above) 100% of survey respondents maintain an updated list of relevant stakeholders in the CH research community, and 87.5% have contacted relevant in the CH research community during the reporting period. Additionally (Section 3 above) project partners attended 35 national and international events aimed at the CH research community during the reporting period.

Engage with Cultural Heritage Research Community at European level


Ongoing • Please see above. Please note also that the key communications instrument for engaging with the CH research community is the Heritage Portal. Details of audience figures and social media reach are contained in Section 3 of this report.

Parallel Programmes/ Organisations*

Engage with Parallel Programmes and Organisations at National level

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above) 37.5% of survey respondents maintain an updated list of relevant stakeholders in parallel projects & organisations, and 50% have contacted parallel projects & organisations during the reporting period. Additionally (Section 3 above) project partners attended 27 national and international events aimed at parallel projects & organisations during the reporting period.

Engage with Parallel Programmes and Organisations at European/International level


Ongoing • Please see above. Please note additionally that the key communications tool for engaging with Parallel Projects & Organisations during this reporting period were the two workshops held in Amersfoort (NGOs and IGOs) and London (Advanced Economies, BRICS and Neighbourhood Mediterranean Countries), both of which were considered very beneficial by all participants and generated increased awareness of the JPICH among all parties involved.

Industry,SMEs, Civil Society*

Engage with Industry, SMES and Civil Society at National level

All Participants

Ongoing • This is an ongoing task for all project participants. As per Reporting Feedback (Section 4 above) 62.5% of survey respondents maintain an updated list of relevant stakeholders in industry, SMEs & civil society and 37.5% have contacted relevant stakeholders in industry, SMEs & civil society during the reporting period. Additionally (Section 3 above) project partners attended 25 national and international events aimed at relevant stakeholders in industry, SMEs & civil society during the reporting period.

Engage with Industry, SMES and Civil Society at European level


Ongoing • Please see above. Please note also that a large number of applicants to the Pilot Call were in SMEs.

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* For details of engagement activities relevant to each stakeholder group, see Section 6 as well as the Reporting Checklist contained in Appendix 2

General Communications Activities:

Press and Media Produce general Press Releases

WP6 Leader As required

• The first major press release will coincide with the public launch of the SRA.

Disseminate general Press Releases

All Participants

As required

• The first major press release will coincide with the public launch of the SRA.

Produce country-specific Press Releases

All Participants

As required

• This is an ongoing task for all project participants. Further details are contained in Section 3 above.

Events Contribute to JPI Conference 2013

WP6 Leader Feb/Mar-13

• This was successfully completed. With excellent feedback from all participants.

Official Heritage Portal Relaunch

WP6 Leader Feb-13 • The rebranded site was relaunched online in Dec-12. A physical launch event was not deemed to be judicial at this juncture, given the transnational nature of the site.

Strategic Plan Launch WP2 Leader Mar-13 or later

• The SRA has now been formally approved by the GB and we are awaiting a date for its public launch.

Workshop: Advanced Economies/BRICS

Task 4.2 Leader

Apr/May-13

• Workshop successfully took place in London, 9-10 July 2013 and involved participants from USA, Japan, Brazil, India, South Africa, Israel and Moldova.

Workshop: IGOs and NGOs

Task 4.3 Leader

Apr/May-13

• Workshop successfully took place in Amersfoort, Netherlands, 10-11 April 2013 and involved participants from Europa Nostra, ICCROM, UNESCO and the ECTP.

Action Programme Launch

WP3 Leader Jul-13 or later

• Not yet relevant.

Attend CH and/or Research Events with the intention of promoting the JPICH

All Participants

Ongoing • This is an ongoing task for all project participants. Section 3 above contains details of all reported events attended by project partners and the relevant stakeholder groups addressed by each.

Reporting On and Monitoring Communications Activities:

Reporting Report to WP6 Leader monthly all communications activities

All Participants

Monthly from Jan-13

• This reporting process was reviewed post-February 2013 due to poor returns for the first two months. A catch-all survey for the period Months 1-22 was designed in its place. Details of respondent number, and a full set of results are contained in Section 4 above.

Forward JPICH Website analytics to WP6 Leader

WP1 Leader Monthly from Jan-13

• A weblink has been set up whereby the WP6 Leader can directly monitor analytics on the JPICH website as and when required, including monthly reports.

Monitoring Issue communications report to all project participants detailing communications

WP6 Leader Monthly from Jan-13

• This reporting process was dependent on information received from the partners and as such was reviewed, as above, post-February 2013 due to poor returns for the first two months. A catch-all survey for the period Months 1-22 was designed in

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activities and objectives

place of the monthly reporting forms. As such this report constitutes a ‘communications report’ for Months 1-22 in their entirety.

Review Review Communications Plan

WP6 Leader Jun-13 and Dec-13

• As noted above, this review schedule has been revised. A lack of reporting data in June-13 would have made a review at that date unfeasible. The present report (Sep-13) should be considered the first review of the Communications Plan. A second review will be carried out in 2014, after the key public deliverables have been published.

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6 Review of Key Objectives as per the Strategic Communication & Dissemination Plan

Key objectives, as outlined in the Strategic Communication and Dissemination Plan are:

Increased visibility to Policy Makers and Influencers

Increased community use of Heritage Portal and of Social Media pages

Established connections in other European Countries, International Organisations and NGOs,


Increased interest from Industry, SMEs and Civil Society.

Good participation levels in Joint Calls, from a wide spectrum of applicants.

Each of these items is addressed individually in Sections 6.1 – 6.5 below.

6.1 Increased visibility to Policy Makers and Influencers

All of the respondents who provided information on key contacts made (Section 3.7 above) listed Policy

Makers and Influencers among those contacted. Of the events attended by project partners (Section 3.6

above) 18 were considered to be relevant to Policy Makers and Influencers. In addition, survey results

(Section 4 above) indicate that an average 75% of respondents are actively engaging with Policy Makers

and Influencers on a regular basis.

It is important to note, however, that the key tool for engaging with Policy Makers and Influencers is the

Strategic Research Agenda. As this is not yet publicly available the communications strategy for

interacting with this stakeholder group has not been able to be fully implemented.

6.2 Increased community use of Heritage Portal and of Social Media pages

The numbers of both Heritage Portal users and Social Media users have grown considerably over the

reporting period (see Section 3 above) and there is increased interaction with the Heritage Portal site in

terms of sharing and dissemination of articles. The conversion from user-readers to user-content-

generators is still slow however and continued promotion of this aspect of the Heritage Portal is

necessary by all partners.

6.3 Established connections in other European Countries, International Organisations and NGOs,


The workshops held in Amersfoort and London were particularly useful in this regard, with firm

connections established between the JPICH and participating countries/international organisations.

These connections will directly inform the development of the Action Programme, which is currently

underway.

6.4 Increased interest from Industry, SMEs and Civil Society.

This objective is partly covered by increased community use of the Heritage Portal, the target audience

for which includes heritage practitioners and the general interested public. In addition, participation

levels of SME/Industry partners in Joint Calls carried out by the consortium will be indicative of interest

within this sector. The reports on analysis and procedures for the first Joint Pilot Call are not yet

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available (being due at Month 24) but the information contained in these reports will certainly be useful

in providing a clearer picture of progress on this key objective.

6.5 Good participation levels in Joint Calls, from a wide spectrum of applicants.

13 countries contributed funding to the Joint Pilot Call for Research Proposals. These were:

Belgium

Cyprus

Denmark

France

Ireland

Italy

Lithuania

Netherlands

Norway

Poland

Slovenia

Spain

United Kingdom

The Call Secretariat received 89 proposals under the call. Of these 62 were deemed to be eligible for funding, following national eligibility checks, while 21 were ineligible and the remaining 6 were placed on a pending list, for evaluation by the Scientific Committee.

The proposals received included co-ordinating organisations from 12 of the 13 countries participating. The proposals received included partner organisations from all 13 of the 13 countries participating, as well as Sweden, which was included in one proposal as an associated participant.

Both the number of proposals received (89), the number deemed eligible (62 + 6 pending), and the wide geographic spread of applicants (with all participating countries, plus one associated country, represented, and all but one participating country appearing at least once as a proposed coordinator) indicate a positive level of awareness of the Joint Pilot Call among the CH research community and a broad-based interest in generating proposals.

Proposals were received under all 4 of the call topics and proposed partners were spread widely across

both public and private sector organisations.

As noted above, the reports on analysis and procedures for the first Joint Pilot Call are not yet available

(being due at Month 24) but the information contained in these reports will certainly be useful in

providing a clearer picture of progress on this key objective.

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7 Conclusion

The online presence of the JPICH and of the Heritage Portal continues to grow. This will be aided by

continued involvement of all project participants in communicating and disseminating the same.

Particular areas for improvement or for further consideration have been indentified within the body of

the report.

Consortium members are engaged in a broad range of activities aimed at promoting the JPICH – from

attending events, to issuing press releases and developing key contacts with relevant stakeholder

groups. The range of communication activities carried out and awareness of relevant stakeholders are

generally good, however there are some simple tasks where immediate gains could be made for little

effort. Again, these have been indentified within the body of the report.

Although there have been some delays with regard to the timetable set out in the Communications

Management Plan, these are largely due to the fact that the relevant documents are not yet publicly

available.

Engagement with each of the four stakeholder groups varies, but activities involving Policy Makers and

Influencers and The Cultural Heritage Research Community featuring particularly strongly. Engagement

with Parallel Projects and Organisations and with Industry, SMEs and Civil Society could perhaps be

improved. This will continue to be developed over the coming months of the project.

A further review of communication and dissemination activities will be carried out in 2014.

The WP6 Leader once again thanks all project participants for their efforts in communicating and

disseminating the JPICH to date, and in particular for providing the feedback upon which much of the

content of this report is based.

jhep coordination action in support of the implementation...

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