jg mobile marketing plan
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MOBILE BULLSEYE MARKETINGMOBILE MARKETING PROPOSAL – 2013
MOBILE BULLSEYE MARKETINGMOBILE MARKETING PROPOSAL – 2013
Copyright 2013: Julian Gibson, President
Your customers have gone mobile,your competitors have gone mobile, have YOU?
Why Choose Mobile Bullseye?
“Take your brand mobile.”-JHG
Julian Gibson, PresidentRowan University – Glassboro, NJ
Credentials2012- Master of Arts in Public Relations
2012- Certificate of Graduate Study, Marketing Communications and New Media
I’ve created, enhanced and maintained premium digital assets for over a decade.
I’ve contributed to successful campaigns for international brands such as AND 1 Apparel, Footaction USA, Ball for Life. and Loud Records Beverage Co.
Additionally, I have been a team leader in developing comprehensive integrated marketing communications plans for non-profit organizations like The Planetary Society, Community Food Bank of NJ (Southern Branch) and the Glassboro Education Foundation.
I have experience developing custom digital content, media relations plans, logos, promotional pieces, slogans, jingles, and managing full campaigns at affordable rates.
YOUR MOBILE MARKETING PLAN
We will enhance your profits by focusing on three key areas:
•Mobile Marketing
•Optimized Messaging
•Enhanced Customer Engagement
80% of humans own a mobile phone
There are 91.4 million smartphones in the United States alone.
The most popular smartphone activity is texting, followed by internet browsing and playing games.
Mobile Websites allow you to reach your customers where you know they will see you!!
Mobile Marketing Works
Local Advertising-local business will want to reach your customer base.
Mobile Billing- bill to customers directly on their phones around the world!
Text Messages- Offer coupons and deals when customers opt-in to your website.
How to make money with a mobile site
One–Stop Mobile Marketing
OptimizedMessaging
How we help you Stand Out from the crowd.
oAnalytics and real-time data
oText Message campaigns
oMobile Billing Solutions
oAuto Responders
oAppointment setting
oTwo–way texting for improved customer support
Use unique content to convert online viewers
into customers.
Optimize YouTube content to attract a larger
audience.
Create opt-in pages to convert more sales
leads.
How we will improve your brand awareness-
Consulting
Ideas to grow your business
Three areas of focus: Mobile Marketing- mobile website
Optimized Messaging- Grab your audience
Customer Engagement- give your customers more options
Our strategies focus on achieving measurable results throughout the life
cycle of your investment, product or brand.
Mobile Campaigns grab your customer’s attention and keep them coming back!
E-mail response rate: 10%-20% Text Message response rate 90%
Numbers don’t lie…
Maximize your ROI by coordinating your new mobile campaign with eye-catching t-shirts and custom apparel.
Integrated Marketing
Custom Apparel Quote
T-Shirt Price Quote
White S-XL T-Shirt- $3.50 per shirt (front only-1 color design) Colored S-XL T-Shirt- $4.00 per shirt (front only- 1 color design)
White S-XL T-Shirt- $5.00 per shirt (front and back- 1 color design) Colored S-XL T-Shirt- $6.00 per shirt (front and back- 1 color design)*Add 2.50 per shirt for 2x-5x sizes*Add .50 per shirt per additional design colors
Graphic Design Costs
Two Designs with graphic file - $150 –Two additional designs -FREE
Set up Costs
One-time artwork setup- $50 Shipping and Handling - $50
Total – 500 Colored Shirts (front only) – only $2,250 500 White Shirts (front only) – only $1,950
12 Month Marketing Plan
12 Month Mobile Marketing Plan
Mobile Website Maintenance: $250 / Month- 2 mo. FREE 2 Commercials or Marketing Videos: FREEText Campaign Management: $1000/ year- 2 mo. FREE
* Social Media Management- $100 / mo.- 2 mo. FREE * 1 year of Mobile Website Hosting - FREE* 10 hrs. of consultation / month– FREE
Only 2 payments of $2,500 –one upfront, one after 6 months. Total Value- $8,500 for only $4,999 per yr. $416.66 per month in two 6 month installments.
12 Month Marketing Budget
T-SHIRT DESIGN AND PRODUCTIONTotal – 500 Colored Shirts (front only) -$2,250 / 500 White Shirts (front only) - $1,950
12 MONTH MARKETING PLAN
Only 2 payments of $2,500 –one upfront, one after two months.
500 COLORED SHIRTS (front only) + 6 months of Marketing = 4,750
500 WHITE SHIRTS (front only) + 6 months of Marketing = 4,450
TOTAL UPFRONT INVESTMENT
