jewelry stores mobile digital marketing
TRANSCRIPT
Mobile/Digital Advertising Strategy
Presented to: JewelersPresented by: Purplegator.comPresented on: May 25, 2017
Relevance Raises ResponseREACHING CUSTOMERS ON MOBILE
an company
100 Years of Information Gathering
1917 - 2017
THE IMPACT OF TECHNOLOGYIN ONLY
8 YEARS
WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016
78% of Us Now Own Smartphones
Data Source: Nielsen 2016
SMARTPHONE EXPANSION = POWERFUL ADVERTISING OPPORTUNITIES
THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION
When Will Mobile Get Its Fair Share?% of Time Spent in Media vs. % of Advertising Spending
Data Source: Meeker Report 2016
PRINT RADIO TELEVISION INTERNET MOBILE
Spend
BUDGETS MOVING AWAY FROM PRINT, BROADCAST
arketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent
Marketing Spending for 2016, by Media Type
We Specialize In Engaging Your Customers& Acquiring Their Business - and Loyalty
SOME OF OUR CURRENT CLIENTS IN 2017
SOME OF OUR JEWELRY RETAIL CUSTOMERS
WHAT IS DIGITAL MARKETING?
What We Do In The Swamp
• Mobile Strategy & Consulting• Mobile Advertising• Digital Advertising• Text Message Marketing• Mobile Video Production• Web Development• App Development• SEO• SEM• Social Media Marketing• Content Marketing• IVR• Video Production
WE WROTE THE BOOK ON MOBILE
Mobile/Digital Advertising Strategy
MOBILE’S MOST IMPORTANT ADVANTAGE
Pinpoint TargetingYou Only Pay to Reach Your Best Prospects
• Geotargeting• Geofencing• Geoconquesting• Demographics• Interests• Email addresses• Retargeting• Dayparting
As Opposed to Traditional Media…
Think People, Not Places
LASER FOCUSED CUSTOMER TARGETING
GEOTARGETING• Reach only those
within a 10 mile radius of your store.
• Adjust a trading area so as to avoid a natural barrier such as a river.
LASER FOCUSED CUSTOMER TARGETING
GEOFENCING• Target only the wealthiest zip codes in your
trading area.• Target only your immediate downtown area.
GEOCONQUESTING
Beat Your Competition…Target Their CustomersTarget customers who have visited a competing location.
DEMOGRAPHICS
• Sex• Age• Income Level• Home Ownership
• Marital Status• Children in Home• Job Type
INTEREST TARGETING
Find Your Best Customers• “Recently engaged.”• Watched a video about choosing a ring.• Facebook status update• Web visits to competing stores
EMAIL ADDRESSES
PLATINUM PROSPECTSOne mobile advertising target group will be your email list!
RETARGETING
PLATINUM PROSPECTS
Reinforce those visiting your website by targeting them with your ads.
YOUR BEST CUSTOMERS
We’ll get them in your store more often.
• Email Targeting• Job Targeting• Geoconquesting competing
stores • Retargeting• Text Message Marketing
COMPONENTS OF MOBILE ADVERTISING
Your ads run across thousands of locally relevant mobile apps such as Angry Birds and eBay. Apps your customers are using every day.
IN APP ADVERTISEMENT
COMPONENTS OF MOBILE ADVERTISING
MOBILE WEB ADVERTISEMENTYour ads run on hundreds of nationally known apps and mobile and desktop websites such as ESPN, Better Homes & Gardens, Fox News, and CNN.
COMPONENTS OF MOBILE ADVERTISING
INSTAGRAMThe younger, female skew and beautiful pictures on Instagram are ideal for creating interest in your store with aspirational imagery.
COMPONENTS OF MOBILE ADVERTISING
LANDING PAGETapping on any ad will lead potential customers to a mobile landing page, from which they can get the offer, call, or get directions to your store.
HEAT MAPS & LEAD LIST
Sales Lead Dashboard
Manage, Sort, & Track your leads
See Results in Real Time
COMPLETE CAMPAIGN IN ACTION
BUILDENGAGEMENT
GENERATEAWARENESS
CREATE ACUSTOMER
ACCESSIBLE 24/7 IN YOUR OWN DATABASE CONTROL PANEL BUILT AND HOSTED BY PURPLEGATOR
BUILT AND HOSTED BY PURPLEGATOR
SERVING ADS TO YOUR EMAIL LIST
SERVING ADS TO YOUR WEBSITE VISITORS
SERVING ADS TO HOME DEPOT’S CUSTOMERS
FACEBOOK CAROUSEL ADS
MOBILE NETWORK – IN APP ADVERTISING
VIDEO ADVERTISING
If a Picture is Worth a Thousand Words, How Much is a Video Worth?
https://www.youtube.com/watch?v=9nrqiCEbNUU
COMPONENTS OF MOBILE ADVERTISING
TEXT MARKETINGThe Best Way to Keep in Touch with your Best Customers!
• Interactive to opt-in• Broadcast messaging
• Specials• Free Offers• Event Invites
Text ENGAGED to 84444
TEXT MESSAGE PACKAGE
ALL PACKAGES INCLUDE:• Creative Design• Landing Page Design & Hosting• Sales Lead Acquisition Tool• Daily/Weekly Monitoring
• A-B Testing• Optimization
• Performance Analysis• Advertising Media
• Facebook & Instagram• In-App• Mobile Web• Retargeting – visitors, email list
WHAT YOU GET
WHAT WE NEED
FOR A SUCCESSFUL PROMOTION:
• Engaging Offer• Flight Dates• Budget• Images• Co-Op Requirements• Landing Page or Your Website?• Authorized Agreement
Every day new companies enter the mobile ecosphere, where the pace of innovation is exceedingly high.
The process can become confusing fast.
We live, dream and sleep mobile so you don’t have to.