tvb infographic 2018 · women's clothing stores 6.6% 0.4% 3.0% ... shoe stores 6.2% 0.4% 4.0%...

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Page 1: TVB Infographic 2018 · Women's Clothing Stores 6.6% 0.4% 3.0% ... Shoe Stores 6.2% 0.4% 4.0% Jewelry, Luggage, and Leather Goods Stores 6.3% 0.4% 2.6% Sporting Goods Stores 6.0%

NOTE: Nationwide and local market forecast data from BIA's U.S. Local Ad Forecast found in BIA ADVantage.

LOCAL TV SNAPSHOT

OTA  $17.169B $18.015B $17.159B

TV ONLINE $1.019B  $1.174B  $1.337B

2017 2018 2019

Direct

Mail 43.1%

Down 3.7%

by 2022Mobile 9.5%

Up 3.2% by 2022

Online 10.1%

Up 1% by 2022

TV OTA + TV Online

7.18%  - Up 1% by 2022

TV AD SPEND ESTIMATE

MEDIA SHARE OF RETAILRETAIL CATEGORY SPEND

TV AD REVENUE BY REGION

2019

Ad Pie

Mark Fratrik, SVP & Chief Economist BIA Advisory Services

"To grow revenue, focus on media losingshare, like direct mail. Increases in ad

share can be won with focused, directedsales efforts that leverage local TV’s OTA

ads intelligently combined with highlydesirable online/mobile offerings."

Furniture Stores

$1.193B

Department Stores

$1.809B

Women's Clothing

$909.3M

Homecenters

$2.903B

Get more local market and category advertising intelligence inBIA ADVantage: www.bia.com/advantage.Email [email protected] to schedule your local market demo.

Page 2: TVB Infographic 2018 · Women's Clothing Stores 6.6% 0.4% 3.0% ... Shoe Stores 6.2% 0.4% 4.0% Jewelry, Luggage, and Leather Goods Stores 6.3% 0.4% 2.6% Sporting Goods Stores 6.0%

Comparison of Retail Local in Media Spend Share 2019 - TV OTA/Online versus Online Video

TV OTA Share

TV Online Share

Online Video

Furniture Stores 6.7% 0.4% 2.7% Home Furnishings Stores 6.6% 0.4% 2.6% Floor Covering Stores 5.8% 0.4% 2.7% Other Home Furnishings Stores 6.5% 0.4% 2.3% Household Appliance Stores 5.7% 0.3% 3.5% Radio, Television, and Other Electronics Stores 6.9% 0.4% 2.2% Computer and Software Stores 6.9% 0.4% 3.7% Home Centers 7.2% 0.4% 1.5% Paint and Wallpaper Stores 5.5% 0.3% 3.1% Hardware Stores 5.7% 0.4% 2.4% Lawn and Garden Equipment and Supplies Stores 5.7% 0.4% 2.5% Men's Clothing Stores 5.4% 0.3% 3.8% Women's Clothing Stores 6.6% 0.4% 3.0% Children's and Infants' Clothing Stores 5.4% 0.3% 3.8% Family Clothing Stores 7.0% 0.4% 2.6% Clothing Accessories Stores 5.4% 0.3% 4.0% Other Clothing Stores 5.7% 0.3% 3.8% Shoe Stores 6.2% 0.4% 4.0% Jewelry, Luggage, and Leather Goods Stores 6.3% 0.4% 2.6% Sporting Goods Stores 6.0% 0.4% 2.0% Hobby, Toy, and Game Stores 5.7% 0.3% 4.4% Book Stores 5.6% 0.3% 4.3% Department Stores (except Discount Stores) 7.1% 0.4% 2.9% Discount Department Stores 7.1% 0.4% 1.8% Warehouse Clubs and Supercenters 7.2% 0.5% 1.3% All Other General Merchandise Stores 6.2% 0.4% 3.5% Office Supplies and Stationery Stores 6.1% 0.4% 3.4% Gift, Novelty, and Souvenir Stores 5.4% 0.3% 3.6%

Source, BIA ADVantage, 2018 | www.bia.com/advantage