jewel cover package campaign
DESCRIPTION
Jewel Cover Package campaign set up with The Valory Music Co.TRANSCRIPT
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Jewel “Sweet and Wild” (The Valory Music Co.)Print and Online Campaign
DMA: Los AngelesContact: Jon Bookatz
Jewel: Appeared on the June 16th cover of Campus Circle(Vol. 20 / Issue 24) - Circulation: 30,000 Readership: 90,000Distribution: Retail outlets and schools in Los Angeles
Print Ad: Full page B/W Ad - Appeared in Campus CircleCirculation: 30,000 Readership: 90,000Distribution: Retail outlets and schools in Los Angeles
Print Ad: Full page 4C Ad - Appeared in Campus CircleCirculation: 30,000 Readership: 90,000Distribution: Retail outlets and schools in Los Angeles
Online Music Feature: Appeared in print and on Campus Circle.comSummer Music Preview: Jewel “Sweet and Wild”Web-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.
Banner Advertising: Appears on campuscircle.comWeb-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.SOV: 1/3 to 100%. Banners appear on the website for over one month.Impressions: 185,000
Jewel Sweepstakes: Appears on campuscircle.com/sweeps/jewelWeb-site Traffic: 50,000 unique visitors/month, 415,000 page views/month.SOV: 1/3 to 100%. Banners appear on the website for over one month.
Newsletter Advertising: Weekly event calendarReaches: 30,000+ Campus Circle members in L.A. DMABanner Ad size: 300 x 250
Jewel Sweepstakes Winner: Autographed GuitarSweeptakes total page views: 2,772Total Entries: 1,422 (800 females / 622 males)Demographics: 18 - 34 yr olds that entered = 24%35 - 49 yr. olds that entered = 34.4%Opt-Ins: 124