Jessica WalkerGraphic Design Portfolio

Brief: Create a corporate identity for yourself with a stationery package and promotional material.

A simplistic approach was adopt-ed to the layout and the logo was treated in a way that it could work on any colour. The promotional material relates to the services of-fered; a magnetic photo frame, a photo key ring and stickers.

Concept:

Corporate Identity

Corporate Stationery

Promotional Material

INSERTPHOTOHERE

Brief: Take photographs inspired by your corporate identity.

The brand is fresh, bold and bright. This was brought through in the photos by them being uncluttered and crisp.

Concept:

Photographic Identity

Brief: Design a creative, full colour, single sided business card for a make-up artist.

The details of the make-up artist were placed on a photograph of the artist’s make-up brushes to look as though they were printed on the make-up brushes them-selves.

Concept:

Business Card Design

Brief: Redesign Legit’s make-up brand Funky Diva. Design a logo and new packaging for nail varnish, lip gloss, eyeliner and bronzer.

The colour palette resonates with Legit’s revamp. Bright and bold contrasting with dark and moody. Go Glam is a bold statement to go with the attitude of Legit’s tar-get market. The pink on the back-ing will be UV spotted creating in-terest with different textures.

Concept:

Rebranding

Brief: Create a comic book character by combining elements from existing characters. Make a comic book cover based on your character.

Elements from Black Widow, Emma Frost and Deadpool were merged to create the character Violet. A scene from Sin City was used to create the dark, edgy set-ting.

Concept:

Cover Design

Brief: Create a minimalist poster for a movie.

The key element of going ‘through the door’ of Coraline is empha-sised and it being fragmented hints at the surrealism of what is on the other side. The cat is posi-tioned at the entrance of the door almost as a guide to the viewer’s curiosity. The poster is mostly black and white with the use of geomet-ric lines and basic shapes.

Concept:

Poster Design

Brief: Make an advert that will advertise and sell your partner to the ad in-dustry at large. Portray your part-ners creative ability as well as their personality through an advert containing a visual, a headline, 100 word copy, logo and pay-off line to a specif ic layout.

Francis’ wicked sense of humour was displayed throughout the ad-vert by contrasting the dark im-agery and distressed font with a quirky elements.

Concept:

Advertising

Brief: Create a magazine in a small team focussing on layout.

DeterminedNATION represents the youth of South Africa. Inspired by Student Life it has all the ‘ins’ and ‘outs’ of coping as a young adult in this faced paced world as well as showcasing local talent. It has an edgy feel.

Concept:

Magazine Layout

Brief: Create a logo and tri-fold menu for a concept restaurant.

Café Italia was inspired by listen-ing to a CD of Italian songs from the 50s. The background is a rus-tic, fabric texture to complement the brightly coloured food. The fonts used are simple and quirky.

Concept:

Menu Layout

Brief: Create a logo for a concept cere-al brand Newday. Design a logo for a sub-brand, a character and incorporate them into packaging.

A simplif ied sunrise is the basis for the Newday logo. The concept for the sub-brand is crackling choco-late bits in a fibre cereal. A friend-ly, funny robot is the character with the crackles in his mouth.

Concept: