jeroen elfferich (ex machina) @ games and screens, ibc
DESCRIPTION
Jeroen Elfferich @ Games and Screens, IBCTRANSCRIPT
INTERACTIVE ENTERTAINMENT AT LARGE
GAMES AND SCREENS#IBCCONF
@JEROEN020
TV
Games SocialMedia
InteractiveTV
THAT’SUS!
SocialGames
Social TV
DO YOU ENJOY WATCHING TV?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
DO YOU WATCH MORE OR LESS TV THAN YOUR PARENTS?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
DO YOU LIKE TO WATCH TV COMMERCIALS?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
DO YOU WATCH GAME OF THRONES?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
DO YOU HAVE AN HBO SUBSCRIPTION?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
HAVE YOU EVER PLAYED A GAME WITH 100.000 PEOPLE?
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
1960 1970 1980 1990 2000 2010
EVOLUTION
TV
GAMING
TV IS THE BIGGEST MEDIUM ON EARTH
BUT THE COMPETITION FOR THE VIEWER’S ATTENTION IS INCREASING
Source: Nielsen 2012
87% OF US VIEWERS USE THEIR DEVICES WHILE WATCHING TV
SOURCE: NIELSEN 2011/12
COMMERCIAL BREAK!
TITEL You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.
we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier
ONDERTITEL
29%$
10%$ 10%$
27%$
9%$ 8%$
3%$ 3%$
0%$
5%$
10%$
15%$
20%$
25%$
30%$
35%$
Ru-e$ Roemer$ Wilders$ Samson$ Buma$ Pechtold$ Sap$ Slob$
Stemmen&
live.rtl.nl&
De&Hond&1119&0%&
5%&
10%&
15%&
20%&
25%&
30%&
Ru:e&Roemer&
Wilders&Samson&
Buma&Pechtold&
Sap&Slob&
29%&
10%&10%&
27%&
9%&
8%&
3%& 3%&
28%&
10%&12%&
30%&
7%&7%&
4%&
2%&
25%&
14%&
13%&
25%&
8%&8%&
3%& 4%&
Stemmen&
live.rtl.nl&
De&Hond&1119&
AD BREAK LOSS IN REACH
HALF
TIME
Loss in reach
User Statistics For EpisodeConnected Clients Over Time Joined Users Over Time
19:30:00
0
20,000
40,000
60,000
80,000
21:36:00
...ON SECOND SCREEN
TURNING COMMERCIAL BREAKS INTO INTERACTIVE ENTERTAINMENT
• Increases effective reach of commercials
• Adds frictionless direct response possibilities
• Uses existing creative
• Simple and compelling games
• Building on the content of commercial breaks
• Strong social integration
FOR INTERACTIVE ENTERTAINMENT AT LARGE THE TIME IS NOW Orchestrate peak events, create a huge build up
Combine a shared, linear experience and individual interactivity
Attract massive amounts of people, let them participate synchronously
The results of the interactions feed back into the shared experience and influence the outcome
It’s not just you versus the nation. Filter: age, region, gender, etc
Use the data, Luke
LET’S CREATE THE NEXT GENHENNY HUISMAN EFFECT
