jen bakewell children’s and youth librarian matthew jelfs business advice officer business insight...
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![Page 1: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/1.jpg)
Jen Bakewell
Children’s and Youth Librarian
Matthew Jelfs
Business Advice Officer Business Insight
Birmingham Libraries 2.0
![Page 2: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/2.jpg)
Birmingham Libraries 2.0
• Policy and Strategy
• Enthusiastic and innovative individuals
• Dipping a toe in the water!
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Birmingham Libraries 2.0
YouTube – businessandlearning1
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YouTubeUse - 10 business clips
- Great way to deliver information differently
- It’s free!
- Compatible with other sites
Advice - Tag clips with keywords
- Buy your own digital equipment - Film everything
- Advertise the channel everywhere
Birmingham Libraries 2.0
![Page 5: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/5.jpg)
Birmingham Libraries 2.0
Young Libraries NING
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Birmingham Libraries 2.0
Young Libraries NING• For staff to network and share ideas.• Customisable look and feel• Privacy settings• Lots of positive feedback • 66 members so far• Discussion and collaborationIssues - access
- privacy - off-counter time
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Twitter – BhamBusiness
Birmingham Libraries 2.0
![Page 8: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/8.jpg)
TwitterUse - Ideal for providing information quickly
- Good advertising tool- We follow relevant organisations - New followers are joining daily
Advice - Secure your name- Be selective about who you follow - Use Twitter little and often- Be interesting, engaging and economical
Birmingham Libraries 2.0
![Page 9: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/9.jpg)
• An annual festival featuring the best children’s authors, illustrators, storytellers and poets
• Social networking presence established in 2009• Bebo, My Space and Facebook investigated• My Space and Facebook chosen as festival
authors were on there
Birmingham Libraries 2.0
![Page 10: Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0](https://reader030.vdocuments.us/reader030/viewer/2022032708/56649e725503460f94b71b08/html5/thumbnails/10.jpg)
Birmingham Libraries 2.0
My Space – marketed at Teens
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Birmingham Libraries 2.0
My Space
Content - Festival events for teens- Existing video/audio by performers- Blogs about events- Books by festival authors
Friends - Authors- Friend requests sent to teens in area who list reading, poetry etc as a hobby- My Space link added to library website
and in Young Readers printed programme
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Birmingham Libraries 2.0
• Facebook – marketed at Parents & Carers
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Birmingham Libraries 2.0
FacebookA ‘page’ not a profileContent - All festival events
- Pictures of performers- Wall posts about what was going on- Photos of events uploaded during festival- Video of Book Bash
Friends - Authors- Library staff and friends and... - Facebook link added to library website
and in Young Readers printed programme
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Birmingham Libraries 2.0
Young Readers Social Networking Presence
• Lots of positive feedback• Facebook more successful (124 fans Vs 28 friends)• Twitter very successful – reaching key local contacts
Issues - interactive content & moderation- branding- what happens after the festival?- Network access for staff- who will manage the content?- building on success – Facebook Ads?
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Jen Bakewell
Children’s and Youth Librarian
Matthew Jelfs
Business Advice Officer Business Insight
Any Questions?
Birmingham Libraries 2.0