jemma stembridge independent practice. what is the earth hour? – recap
TRANSCRIPT
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JemmaStembridge
INDEPENDENT PRACTICE
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What is the Earth Hour? – Recap
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Project Overview
Project to raise awareness of the Earth Hour and to utilize sustainability beyond the event.
Find a suitable way to address a lifestyle brand - Solution
Concept – Application
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Original Plans
Application compromising of 7 pages
Energy Calculator – Main Feature – Visually see savings
Events Planner
Quiz
News Feed
Rewards System
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Target Audience Analysis Any user with enough technical knowledge to use an
app
However as the app involves planning events and the energy calculator adult supervision for younger users.
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Research – Event Applications
Presented with date of eventClear tiled interface
Events are separated with headers making it easy to read
Inconsistencies with design, in the app not
a clear house style.
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Competitors Analysis No dedicated application for the Earth Hour
Web Presence - http://earthhour.wwf.org.uk/
Rather text heavy – (aspect I have focused on reducing in my product)
Users wanting a quick browse is difficult to get to where they want to be
Functionality - it does what it needs to it has a lot of information however the design seems as it was considered before the content was therefore the pages look too full.
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Planning Strategy - Goals Inspire users to switch off their electricity and
other electrical items.
(to help save energy and to spread awareness and hope for society to get on board with using more renewable energy resources)
To create a concept that is concise enough that users will be able to see how it works and how they would use it
Engaging Interface – to ensure users engage with the product and for the product to draw users in so it must be appealing to users.
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Design
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Product Showcase – Johns User Journey
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Overview / EvaluationApproach Taken – Positivity and
not lecturing the user and a positive approach = happy users
Lifestyle Brand – Engaging app with superhero theme
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Future ConsiderationsDevelop App
App use for schools (educational) – downloadable Reward chart
Multi Language
Integrated multi – national clocks
Possibly – City challenges against nationalities
Leader boards