1. You By Jemma Murray and Leah Worsley

2. We are giving the brand an identity Branding is not just what the item represents; its also what it conjures up in the buyers mind. YOU 3. Be confident. BeYOU 4. Women Any age Any race Any appearance Any occupation 5. As the advertising world is currently in the middle of a clutter crisis as spoken by Douglas Rushkoff, we believe this ad will be successful through its simplicity. 6. Leadbeater, 1999 Gestures and symbols are the currency of global communication 7. We want the consumers to feel apart of something 8. Song plays: Suddenly I see by KT Tunstall Same lady throughout the ad, suddenly changing outfits and settings 9. Mark Crispin Mille, 2004 Once a culture becomes entirely advertising-friendly, it ceases to be a culture at all. 10. YOU 11. RELIABLE YOU CONFIDENCE BEAUTY CULTURE STYLISH INSPIRING 12. YOU By Jemma Murray and Leah Worsley