jeff stewart, founder institute presentation, 12/03/09, new york city

8/14/2019 Jeff Stewart, Founder Institute Presentation, 12/03/09, New York City

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Vision and IdeasPresented - By Jeff Stewart

New York City – December 3, 2009

Founder

Institute

http://www.founderinstitute.com/



Agenda

Context / Introduction

Idea and Vision Generation

The Urgent Process™ Evaluating and Prioritizing Ideas



Intro: Some Context

Who is Jeff Stewart: Former Management Consultant

Serial Entrepreneur (Square Earth, Mimeo,Monitor110, Urgent Career, Belgrave Trust, etc.)

Inventor (Web-tech, HR-Tech, Green-tech)

Board Member

Angel Investor

Blogger (www.UrgentSpeed.com) Nice Guy*

*Source: Mother Stewart



Ideas > Vision > Action

“ I have never seen an Idea that in isolation mattered ”

Ideas need to be….

Bundled with other Ideas

Paired with Vision

Surrounded with Action

A lone Idea seldom matters!

Ideas

Vision Action

$



Ideas – More is Better

“Let your ideas battle so only the strong survive”



Not all ideas are equal

“Let some ideas die” Jeff Stewart

“The fittest win out at the

expense of their rivals”

Charles Darwin



“Experts” won’t like your best Ideas

AT&T – “Why would you want to hear a voice? ”

Ford – “But we want faster horses”

Microsoft, Apple – “But PCs are toys” ATMs – “Why would anyone need that?”

Sony Walkman – “People want bigger not smaller ”

Google – “Search is over, Yahoo won”



Experts did not like my ideas either Square Earth – “But no one uses the Internet”

Result: Proxicom Merger, Inc500, Incorporation to IPO in 51 months, 2B MarketCap.

Mimeo – “Who Prints over the Internet?”

Result: Inc500, 8,600 corporate customers, over 300+ of the Fortune 500 ascustomers, loyal customers

Urgent Career – “Computational Linguistics, That's not how assessment hasworked for 50 years”

Result: Sales candidates that ramp faster and generate more revenue; venture

backing; loyal customers

Belgrave Trust – “Why would the affluent want to offset their footprint?”

Result: Recent Acclaim by CNBC, Treehugger, Inc. Magazine and AmericanExpress



Chart your own course

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Explore your passions

What are your passions?• Startups• Technology Transfer • Software Development• Financial Services Industry• Energy

• Semiconductors• Alternate Energy• Zero-G Farming• CleanTech• GreenTech• Carbon Trading• Online Media• Media• Digital Printing

• Thin Film Solar • Online Advertising• Web 2.0• Sustainability• APIs and Development tools• Technology Commercialization• Innovative Financial Products

• Angel Investing• Entrepreneurship• AdTech• Publishing• International Business

• Luxury Marketing• Sales Technology• Attracting Talent• Human Resources• Talent Acquisition Strategies• Project Management• SalesTech• Computational Linguistics• Business Process Outsourcing

• Offshoring• Learning Management

Systems• Online Education• Corporate Training• Carbon Offsets• Governance



Temper you Ideas against your capabilities

Analysis, Research & Due Diligence

Prototyping, Mockups & Pre-selling

Planning & Budgeting

Funding Recruiting

Information Technology

International Sourcing Marketing & Promotion



The Urgent Process™

“A more predictable process should result ina more predictable outcome”



Evaluating Your Ideas

1. Are you passionate about it?

2. Will it change the world?

3. Are there huge margins?

4. Is it a billion dollar idea?

5. What’s the market …or potential market?

6. Can you field the right team?

7. What is your competitive advantage?



Curating Your Ideas

Talk to lots of people, especially customers

Read everything

Use multiple mediums (conferences, video, etc.)

Explore!

Constantly iterate

Investors can be helpful, or not

Look for negative and positive feedback



Serial vs. Parallel Entrepreneurship

Sometime an idea requires 110% focus

Sometimes the best ideas are in the spacebetween ideas

Is serial possible? Depends on the team

http://tm.ask.com/r?t=an&s=p&uid=09137424E36780344&sid=1B28E424E36780344&o=312&qid=A24A374C41448ABDAB17DB73F71A5120&io=4&sv=0a30050e&ask=Richard+Branson&uip=a864ae65&en=pi&eo=&pt=%20&ac=2&qs=6&pg=10&u=http%3A%2F%2Fimages.ask.com%2Ffr%3Fq%3DRichard%2BBranson%26desturi%3Dhttp%253A%252F%252Fwww.telegraaf.nl%252Fprive%252Farticle9344011.ece%26fm%3Di%26ac%3D2%26ftURI%3Dhttp%253A%252F%252Fimages.ask.com%252Ffr%253Fq%253DRichard%252BBranson%2526desturi%253Dhttp%25253A%25252F%25252Fwww.telegraaf.nl%25252Fprive%25252Farticle9344011.ece%2526imagesrc%253Dhttp%25253A%25252F%25252Fwww.telegraaf.nl%25252Fmultimedia%25252Farchive%25252F00316%25252FRichard_Branson_jpg_316841c.jpg%2526thumbsrc%253Dhttp%25253A%25252F%25252F65.214.37.88%25252Fts%25253Ft%25253D14266724188451898448%2526thumbuselocalisedstatic%253Dfalse%2526fn%253DRichard_Branson_jpg_316841c.jpg%2526f%253D2%2526fm%253Di%2526ftbURI%253Dhttp%25253A%25252F%25252Fimages.ask.com%25252Fpictures%25253Fq%25253DRichard%25252BBranson%252526page%25253D10%26qt%3D0



Case Studies: Ideas & Vision

Zip Car Modem based copy shop Yahoo hardcopy

Catalogue e-commerce Short your own home equity Satellites for hedge funds A better way to screen sales people Using the social graph for prediction



Contact & Suggested Reading

Jeff Stewart CEO – Urgent Career

Phone: 646-237-3401

Blog: UrgentSpeed.com

> Innovation Tournaments – by Karl Ulrich

> The Triumph of the Nerds: The Rise of Accidental Empires – 1996

video

> Intellectual Capital: The New Wealth of Organizations – By ThomasA. Stewart

jeff stewart, founder institute presentation, 12/03/09, new york city

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