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Using Social Data to Determine Your Most Profitable Customers and Connections

Jeff Ragovin - @JeffRagovin

Co-Founder and Chief Strategy Officer

Buddy Media

© 2012 Buddy Media Inc. Proprietary and Confidential

What you’ll learn today:

The Giants and the Patriots are going to the Super bowl

It’s Chinese New Year (year of the Dragon)

The power of social recommendations

How brands are implementing social experience across the web

How companies can gauge the power of sharing


RAISE YOUR HAND IF…

YOU HAVE SHARING FUNCTIONALITY ON YOUR SITE.


KEEP IT RAISED IF…

YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN THROUGH SHARING.



YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY PRODUCT THROUGH SHARING.



YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY CUSTOMER THROUGH SHARING.


I needed something to help put all of my cords and plugs in my briefcase neatly…


So I asked for advice…

…from my social network


After all of the suggestions, I settled on a winner…



The problem is they have no idea how people are sharing or how much revenue is being generated across the social channels

I’m not the only one who has taken to my social network to ask for recommendations…


So how can you tie this into your business?



Understand your conversion rate by network

Did you know…

The average Facebook share generates $2.10 in incremental sales.

-Aggregate ConversionBuddy Client Data


Did you know…

The average conversion rate for a Facebook share is 10.2%



Did you know…

The most sharing for Internet retailers occurs on Wednesdays, followed by Thursdays.



Four years ago, Facebook looked like this…


What’s missing?


No Comment button

No ‘Like’ button

No Share button

No Pages

No Timeline/Ticker


In 2012, everyone is online and everyone is social.


Nearly in 5 minutes online is spent on social networks.

1

Source: comScore Media Metrix, March 2007 - October 2011

Source: comScore Media Metrix, March 2007 - October 2011

Consider a puzzle


For all this time, we’ve been missing one piece.


People want to be social everywhere online.

You need to enable social experiences everywhere.


Brands need to know:

Where people are finding products

How often they are sharing products

How much revenue is being driven per share


So, what do you need to do?


Stop focusing just on the “where”


Start focusing on the “what”

social experience that gets

consumers sharing everywhere


THANK YOU!

@JeffRagovin

E


Jeff RagovinCo-Founder and Chief Strategy Officer

Buddy Media

jeff media post deck final

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