Jeep February 2013

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Agenda

+ What We Do

+ How We Do It

+ Why Sojern

+ Audience Insights

+ Solutions

+ Case Studies

+ Recommendations

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Sojern is the world’s leading data-driventraveler engagement platform that deliversthe most efficient marketing, distribution, and insight solutions at scale.

Overview

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Data-Driven Marketing

Continual Optimization with our Machine-Learning Technology

We serve your ad across multiple channels, getting

your message to your audience in all the ways they prefer to engage.

Serve Ads

We collect, curate, and score search, purchase,

check-in, and insights data from partners to

identify the right audience for each marketer’s

needs.

Locate Audience

We locate your audience on websites they visit

using anonymous cookie data.

Bid On Inventory

We use powerful technology to bid on ad inventory across 95% of

sites on the web in milliseconds, ensuring you

reach your audience.

Identify Audience

Right Message + Right Format + Right Traveler + Right Time

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Data Activation Across Channels

Real Time Display– Mass reach– Immediate exposure

Facebook Exchange– Key inventory source– High engagement

Boarding Pass– Print and online– Pre-travel offerings– Local & national

On Site– Site merchandising– Upsell/cross-sell

Real-Time Video– High relevance– Experiential/rich

TravelerDNA

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Why Sojern?

Our team of travel and online media veterans has successfully guided thousands of campaigns for brands.

100MM+ traveler profiles, billions of data points, and a powerful platform enable us to capture, curate, and activate for optimal results.

We have helped 500+ of the world’s top travel companies reach, convert, and retain customers.

EXPERTISETravel

PLATFORMTechnology

TRAVEL & ONLINE MEDIA

Team

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Who We Work WithPartnerships with 500+ Top Global Brands

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What Our Partners Say

“We wanted to focus on the kind of traveler who would need Samsonite’s products, and Sojern helped us reach our target travel audience to drive cost-effective sales and build brand awareness.”Stephanie Goldman, Director, Marketing Communications, Samsonite

“Running a destination-specific ad with Sojern was so successful we expanded the campaign to other U.S. and international destinations. Sojern helped us drive bookings more efficiently and effectively, changing the way we’re doing our marketing.”Kurien Jacob, Senior VP, Revenue Management, Highgate Hotels

“Sojern’s audience targeting capabilities and high-quality data provided the deep insights we needed. They helped us identify the right audiences at the moment they started to plan a vacation, and then delivered the most relevant message to them. Sojern was one of our top-performing partners and a great team to work with.”Katy Peterson, Consumer Marketing Manager, Montana CVB

“We look to Sojern to provide actual bookings at a cost that’s lower than OTAs, and they deliver on that every time.”Joan Evelyn Lee, Director, Revenue Optimization, Travel Tripper

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An Affluent Audience

Sojern is more likely than the average website to have (index)…

Note: Sojern index data is based on implemented airlines (comScore February 2011)

Note: Sojern index data is based on implemented airlines (comScore February 2011)

comScore Audience Sojern

Frequently advises others on travel 186

Search daily for world national local news (last 30 days) 232

Spent $500+ on men’s clothing (last 6 months) 161

Spent $2500+ online ( last 6 months) 249

Spent $500+ on women’s clothing (last 6 months) 199

Annual budget for business purchases is $100K+ 260

Beach, cruise, golf, or theme park vacation (last 12 months) 128

Spent $50-99 (last 30 days) 291

Consumed wine (last 30 days) 174

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Solutions

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What Is Programmatic Buying?

+ Allows 1:1 conversation with your audience, enriching user experience and engagement

+ Optimize your campaign messaging and creative in real-time, ensuring the right message reaches the right person at the right time

+ Engage with your audience across multiple channels through a single platform 

Key Benefits & Features

Key Benefits & Features

+ Programmatic buying is the automation of the purchasing of granular, individual buys across all forms of media at scale. Thousands of variables can be tested in mere seconds, and 5x–6x ROI improvements are possible. 

Learn and optimize from real-time insights

ConsumerCompare metrics of different tactics

CampaignKnow what message works the best

Creative

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How Programmatic Buying aka Real-Time Bidding (RTB) Works via Sojern

1. We identify, score/evaluate, and locate online audiences to meet each campaign objective.

2. Our powerful platform bids on ad inventory across 95% of sites on the web in milliseconds, ensuring you reach your audience.

3. Ad inventory is secured, putting your ad in front of your audience at the optimal cost.

4. Getting your ad in front of the right audience in the right places at the right times increases brand awareness, conversions, and loyalty.

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Facebook Exchange

+ Expand your reach to Facebook’s more than one billion users through the Facebook Exchange (FBX) to maximize conversions. FBX campaigns have been shown to generate 10x–20x ROI for brands. 

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+ Expand your reach to Facebook’s more than one billion users through the Facebook Exchange (FBX) to maximize conversions. FBX campaigns have been shown to generate 10x–20x ROI for brands. 

People are on Facebook right now

1/7Per month spent on Facebook alone

6+ hrsUsers return daily

58%

User browses online for a

business trip

User seesad for a printer

+

+

Key Benefits & Features

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+

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Quick & Easy Set-Up

Personalized Creative

Optimized Performance Expert Account Team User Privacy Protection

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FBX Sample Ad Placement

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Video

+ Access key travel audiences across 10,000+ video sites and engage travelers as soon as they have shown intent. With 52% of the U.S. population watching video online, expand reach and drive high-impact brand engagement across top video content publishers.

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+ Access key travel audiences across 10,000+ video sites and engage travelers as soon as they have shown intent. With 52% of the U.S. population watching video online, expand reach and drive high-impact brand engagement across top video content publishers.

View impressions per month

4.7B Ad views in the month of December alone

11.3BOnline content videos

38.7B

+ Targeted ads based on specific intent actions

Raises brand perception and awareness

Brand-safe verification providers

Deep audience engagement pre-roll, mid-roll, or post-roll 

+

Key Benefits & Features

+

+

Watch the commercial

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Boarding Pass Products

Sojern’s Boarding Pass Products are powerful contextually targeted ad products displayed to travelers up to 24 hours in advance of their trip. The Boarding Pass Products combine useful

content, relevant targeted offers, and unique utility to drive incredible user engagement.

Online Boarding Pass Printed Boarding Pass

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Affluent audience prints 24 hours prior to flight.

Targeting includes:+ Origination/destination+ Dates of travel+ Service class+ Travel type+ Gender+ Display ad units: 300x250

or 300x500

+

Highly captive audience views the printed boarding pass an average of 5 times.

Printed Boarding PassHigh-Impact, Contextually Targeted Opportunities

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Affluent audience views 24 hours prior to flight.

Targeting includes:+ Origination/destination+ Dates of travel+ Service class+ Travel type+ Gender+ Display ad units:300x250

or 300x600+ Video or interactive flash

Online Boarding PassHigh-Impact, Contextually Targeted Opportunities

Highly captive audience views the online boarding pass for an average of 4 minutes.

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Boarding Pass Takeover

+ Create a strong brand impact with a unique and customized experience. Sojern offers a full takeover of the online boarding pass with high-engagement video and wallpaper background for optimal brand exposure.

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+ Create a strong brand impact with a unique and customized experience. Sojern offers a full takeover of the online boarding pass with high-engagement video and wallpaper background for optimal brand exposure.

Online check-in sessions

87MBoarding passes available for print

152MEstimated boarding pass display impressions served

580M

+ Target specific audiences for optimal efficiency and performance.

+ Reach key audiences as soon as intent is known, increasing receptiveness.

+ Sojern is the only company to offer advertisements on airline boarding passes.

+ Customize messaging to the right person, at the right time. 

Key Benefits & Features

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Microsoft Boarding Pass Takeover

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Porsche Boarding Pass Takeover

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Case Studies

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+ Expand awareness and drive qualified traffic to visitmt.com website.

+ Increase visitors to Montana and the various destinations within the state.

+ Engage in-market travelers in Montana’s key feeder markets to keep Montana top of mind as trips are being researched and planned.

Montana Case Study

+ Overall 2012 campaign CTR performance was 64% better than the established campaign goal.

+ Travelers exposed to Montana’s brand marketing message delivered by Sojern showed a 14% increase in flight bookings to Montana airports compared to a portion of the same audience that was not shown the ads.

+ Optimized summer campaign produced 145% increase in CTR compared to winter campaign, proving that continuous optimization is a key performance driver in behavioral targeting campaigns.

Objective

Results

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+ Lower CPA across all hotel brands.

+ Target customized ads relevant to consumers’ travel intent.

+ Drive bookings at a cost lower than other custom programs.  

Premium Hotel Client Case Study

+ Lower CPA by 3 – 4x through continual campaign optimization.

+ Decrease CPM from prior year by 17%.

+ Focus on “when” the traveler was most likely to book, instead of the “who”.

Objective

Results

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Samsonite Case StudyResults

Objective

+ Samsonite needed to create an impactful campaign to drive traffic to shop.samsonite.com and deliver both online and offline sales. With Sojern’s unique boarding pass and audience targeting solutions, Samsonite took their campaign performance and ROI to a new level.  

+ Achieved highest rate of conversions and the highest ROI, delivering 5x sales volume vs. other vendors

+ Attained a high CTR of .34%, driving site traffic substantially above the volume seen in less targeted campaigns

+ Reached and engaged 50MM active travelers who matched Samsonite’s target market

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+ $50K Budget

+ Contextual+ Premium Travelers across Business and Leisure Segments+ Sojern Traveler Platform+ Premium Travelers

+ Boarding Pass+ 300x600, 425x200, 740x600+ STP+ 300x250, 160x600, 728x90

+ Full targeted impression delivery+ Brand awareness+ Response rates and interactions: Clicks, CTR

Recommendation

Budget

Targeting

Creative Size

Success Metric

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+ Halina BorzeckiRegional Sales Director, Brand SolutionsE halina.borzecki@sojern.comP 630.669.3322

Thank You!