jeannie whitednissan
TRANSCRIPT
Chronicle of the development of the TITAN, Nissan’s next-generation full-size pickup
Accompanying “first-person” essays (when appropriate)
Title was originally a placeholder
Answer:
15-part, short documentary
series
Question:
What is a “Truckumentary”?
“TRUCKUMENTARY” GOALS
• Show the American face of Nissan’s truck team
• Make our product relatable to truck buyers and enthusiasts
• Make our people relatable to truck buyers and enthusiasts
• Demonstrate the thought and effort that went into TITAN
• Establish Nissan’s credibility in a segment dominated by the domestics
• Tell the story of Nissan trucks in the U.S.
“TRUCKUMENTARY” TONE
• Narrative, people-focused
• Honest, open
• Reflective and candid
• Personal
• Occasionally self-critical
• Importance of “the journey”
NISSAN’S MEDIA CENTER
• Originally intended as an in-house media arm of Nissan
o Role has evolved
o Helps media to secure B-Roll and other visual assets
o Provides access to parts of the company that outsiders wouldn’t be privy to
TIMELINE/CHALLENGES
• Project started in June of 2014
• Hundreds, perhaps thousands of hours of labor per episode
• Getting the company to step outside its comfort zone
WHERE WE’VE BEEN
Boise, ID
Durango, CO
San Diego, CA
Upper Peninsula, MI
Stanfield, AZ
Telluride, CO
Fairbanks, AK
Farmington Hills, MI
Crown King, AZ
Anaheim, CA
Las Vegas, NV
Franklin, TN
Columbus, IN
Canton, MS
Decherd, TN
Beaumont, TX
EPISODES
Episode 1“Our Truck History”
Episode 2“The Quarterback”
Episode 3“Sketch Pad”
Episode 4“TITAN Tough”“Teaser”
Views: 52,574 Views: 35,197 Views: 85,866 Views: 48,438 Views: 82,221
SIGNIFICANT PICKUP
Truck Trend Edmunds.com
Unique monthly visitors: 129,076
Unique monthly visitors: 5,838,608
SIGNIFICANT PICKUP
AutoBlog Jalopnik
Unique monthly visitors: 3,898,114
Unique monthly visitors: 3,858,037
UPCOMING EPISODES
Our partnership with Cummins /
Benefits of Diesel NVH Off-road Towing/capability
Kinship of TITAN with our
Commercial Vans