JCI EVP Henry LOO

Area D - Europe

2004 Focus Areas

3 MAIN STRATEGIC

GOALS FOR 2004

Membership Growth Motivate at least 60% of JCI National Organizations to achieve membership growth by Dec. 31st 2004

Branding Ensure at least 60% of JCI National Organizations with JCI Corporate Identity Guidelines by Dec. 31st 2004

Performance Improvement Education Official learning programs, JCI ACHIEVE and JCI LEAD, fully designed and

successfully conducted at the Area Conferences and the World Congress. Also, have them fully available to the members and chapters, each program within its own

academic guidelines, by December 31, 2004

Key Area 1: Transformational Education

Transformational Education

JCI University • Trainers as JCI Strategic Ambassadors

• JCI Training programs supervision

• Trainers evaluation system with standard rating

Transformational Education

Education of International, National and Local Officers• JCI ACHIEVE• JCI LEAD

General Learning programs for Members and Non Members • International Training Fellow ITF

Learning Programs Review • Speakers for Area Conferences and Congresses

Transformational Education

Entrepreneurship Education• Business and Entrepreneurship Content on the web• Business and Entrepreneurship Skills Seminars• Successful JCI Best Business Plan Competitions

training session • Partnering with Youth Business International and

other partners

Publishing• Young Leadership Research Report • JCI Published Book

Key Area 2: Corporate Identity/Marketing

Corporate Identity/Marketing

JCI to hire a Marketing and PR Manager

Corporate Identity• Brand Champions

• 2004 Guidelines

• Printed and on-line material alignment

• Downloadable CI and PR Material for chapters

Corporate Identity/Marketing

Brand Positioning

• PRIME and other selected programs offered to corporations for profit and brand positioning.

• Registration of JCI brands: JCI, TOYP, BBPC, LEAD,ACHIEVE, PRIME, EXCEL, etc.

• "JCI in my City" JCl logo banner, plaque, sign or

monument at city entrances, airport, train stations, etc.

Corporate Identity/Marketing

Marketing Campaign• Media Company for WP Travels exposure and coverage

• JCI Talking Point Video

• World President attendance to prestigious congresses

• WP interviewed by major prime time shows or programs

Corporate Identity/Marketing Marketing Campaign

• Advertisement Agency partnership or contract

• JCI Promotional Video

• TV and radio networks - JCI commercials

• JCI Media Kits for Chapter and NOM’s

• Media and PR Training Session for LPs and NPs

• Use of JCI Officers' Visits for Media and PR purposes

Corporate Identity/Marketing

Partnerships Development and Maintenance• JCI Partnerships Plan

• UN Core Programs Alignment Individual : Life-Long Learning Business :Youth Employment & Entrepreneurship Community : Worldwide Water Action International : Diversity

• Main Relationships UN New York UN Geneva Unicef Unesco Council of Europe Eurochambers

Corporate Identity/Marketing

Partnerships Development and Maintenance

• NGOs Relationships: AIESEC YBI

• Business Educational Partnerships Franklin Covey ASTD Fast Company Others

Corporate Identity/Marketing

Partnerships Development and Maintenance

• New relationships UNEP Fukuoka International Children's Conference Forum Barcelona All China Youth Federation Harvard Business Review Young and Successful Media Executive Excellence Publishing London Business School

Corporate Identity/Marketing

Sponsors• Sponsor Kit

• Meetings with Potential Financial Corporate Partners

Current Relationships:

– Air France New Relationships

– Hilton Hotels– American Airlines

JCI TOYP• Re-Iaunch of the TOYP • JCI TOYP training session

Key Area 3: Growth and Development

Growth and Development

Growth Strategy: Members, LOMs, NOMs

• Member Recruitment and Retention Kit • New Members Welcome Kit • Alliances with potential members feeder groups • JCI Metropolitan Chapters Association • JCI Regional Growth Coordinators • JCI "Ambassadors" to open new targeted chapters• JCI Worldwide Growth Day-New Leaders Day• Targeted Countries and Cities • Development Grant requests

Growth and Development

Member Services• 2003 and 2004 Member Survey

Why 2004 is a Great Year

Because it is…

1. A Leap Year: one more day to Lead!!!

2. Our 60th Anniversary… Life begins at 60!!

3. The first time we have 4 NP Summits and Development Council Meetings right at the beginning of the year!!!

4. A year with another UN-JCI Leadership Summit in NY

5. An SPC Year: a year to create the Future!!

6. The year of the inauguration of the New Headquarter

7. Fukuoka, Japan the venue of our World Congress: More than 10.000 delegates

8. The first year that the IPP, the WP and the potential candidate are working completely aligned

9. The year of a new Secretary General

10. A Year of PASSION for ACTION!!!

Area D JCI OFFICERS YOUR PARTNERS

TO SERVE YOU WITH PASSION

THANK YOU