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JCDECAUX DIGITALProduction SpecificationsTHE COMPREHENSIVE GUIDE TO UNDERSTANDING TRANSVISION
Although Transvision is very big, do not be tempted to put too
much copy on each frame. Despite being electronic it is still a
poster in terms of how people consume the message. Below
are some of our recommendations:
• Usethetimenotspaceandavoidpackingtoomuch
information onto one frame.
• Usemovingtypefacesandimagestobringtheposters
to life.
• Dependingonthechosentypefacetherecommended
legible font sizes for viewing on Transvision are a minimum
16pts and maximum 70pts.
• Stillimagescanbeseparatedandruninpartstotella
visual story.
• Givetheaudiencetimetoreadintothemessage.
• WithTV/Videoslowmotionisveryeffective.Slowing
down the film slightly allows for the new environment the
commercial is in.
• Dominantbrightgraphics,contrastandlargeelements
of colour will guarantee impact and visibility for the viewer.
• Warning–Duetothebrightnessofthescreenwhite
backgroundcandrownoutsmallheadlines.
Production Specifications
Transvisionisanetworkof17largeformatLEDscreens
locatedin16KeyTerminiStationsacrosstheUK.
In elevated positions they are located in the busiest
concourses with high dwell time. Regular updates from
SkyNewsengagetheinterestofthebusycommuter
whilstaddingrelevancetotheadvertising.Sky’slocation
specificcontentincludesthelatestSport,News,
Showbiz,WeatherandBusinessupdates. The screens
display a combination of moving images, text, animation
and editorial content with the ability to be updated on a
regular basis.
Technology incorporated into the screens enables them
to interact with the internet and mobile phones through
Bluetooth,SMSandsocialnetworksitestoproduce
engaging and dynamic campaigns.
CREATIVEINTRODUCTION
TV, VIDEO AND MOVIES
POSTER OR PRESS ARTWORK
FLASH/WEB ANIMATION
FREQUENCY
WHEEL
Transvisionadsaresoldinspecificpackstomaximise
cover,frequencyandvalue.Thesepacksrunindividual
‘slots’of20secondsthatrunintwoweekperiodswithin
asixminuteloop.WhileTransvisionisextremelyflexible,
researchshowsthatthepacksnotonlyofferthebest
valuebutarealsothemosteffective.However,bespoke
campaigns will be considered on an individual basis.
Advertising is scheduled within a six minute loop. This
loopissplitintofourunitsofSkyeditorialwithadvertising
either side.
IfyouareprovidingmoviespleasesupplyQuickTimeFiles
with dimensions set to 768 by 384 pixels. Overall file size
shouldbe20MBorless,encodedwithh264orSorensen3
andsuppliedonCDforplaybackonWindows.
WhensupplyingTV/Videocopypleaseensurethecolour
informationissub-sampled,inasimilarwaytoaPAL
composite signal. Avoid small detailed colour logos as they
maybleed.Fortitleswithstrongcontrast(i.e.whiteonblack)
useaminimumfontheightof20lines.Forhighlysaturated
titles,withasimilarcontrast,keepabove30lines.Allpost
production must be done digitally, preferably without any
compression.DeliveronDigitalBetacam16:9FHA.(Not4:3,
14:9or16:9LB).
ForstandardpostercopypleaseprovideCDsofun-flattened,
layeredartwork.Werequestthatacolourproofisalso
supplied.
Fontscaneitherbesavedasoutlinesortheclientshould
provide the accompanying font on the CD.
Allassetsshouldbepackagedinanyofthefollowingfile
formats:PhotoShop.PSD|Illustrator.EPS|InDesign.INDD
withoutlinedfontsandlinkedelementsincluded.
The stage should be set to 768 by 384 pixels in size with all
graphicfilesimportedat72dpi,moviesshouldbeimported
usingtheFlashVideoEncoder(.FLV)usingaframerateof25
fps. Please also hold end frame and ensure that it doesnt fade
or animate out.
Quicktimefilesareprefered,butFlashanimationscanbe
providedintheformofa.SWFsavedtoversion10orearlier.
FilessuppliedinFlashformatgenerallyshouldnotexceed
3mb.Optimumplaybackmaybeaffectedwithheavily
ACTIONscriptedfiles.
Production Specifications
Total Time 6’00” = 360 sec
Sky 2’15” = 135sec
JCDecaux 3’45” = 225sec
Production Specifications
Transvision is a dynamic and connected medium.
Utilisingthiscancreatecompellingandengaging
campaigns, that enable us to change copy on-the-
fly,imagery,scoresorincludesomeformofuser
participation, to name but a few examples.
To reference live campaign data you will need to host a
bespokewebpageandcreateanSWFtorunonit:
• 768pxby384px
• EmbedalltextfontswithintheSWFfile
• SWFshouldloadwithnostartorpromptand
should not generate pop ups or any other windows on
thedesktop
• SWFmustbehostedbythemediacontroller
• UseFlashversion10forPC
SUMMARYDYNAMIC CAMPAIGNS
Consider the environment and if appropriate, arrange a
creativemeetingtodiscusshowbesttoutilisethescreen’s
potential.
• Artworkshouldbesupplied10workingdaysbeforein-
charge(15daysfordynamiccampaigns)
• Astoryboardoftheanimationwithallelementsand
artwork(ifTransvision’sproductionfacilityisbeingused)
• Acreativecontactforapproval
• Ifyouhavealongapprovalprocesspleasegetintouchas
soon as you can.
• Flash,Quicktime,rawartworkorTVcopy
• 768pxby384pxinsize
• 25FPS(FramesperSecond)
• 20secondsinlength(unlessotherwisestated)
ARTWORK CONTACT DETAILS:
TV/VIDEO COPY SHOULD BE SENT TO:
TV/Videocopyondigibetatapeshouldbesent
directly to:
Matthew ShardForTransvision
Automatic Television,
35Bedfordbury
London,WC2N4DU
Tel:02072402073
Robert HoodManager,Digital
SummitHouse
27SalePlace
London
W21YR
Main:02072988000
Direct:02072981783
Production Specifications
Tom WinbowHeadofDigitalSales
SummitHouse
27SalePlace
London
W21YR
Main:02072988000
Direct:02072981784
Sophie CarreDigital executive
SummitHouse
27SalePlace
London
W21YR
Main:02072988000
Direct:02072981785