The Ruxanda Experience: First Act

Business Plan

November 2014

PHONE WEB

JBM Community, Inc. All Rights Reserved 2014. +1 (626) 240-0494 http://younginc.la/startups/ruxanda-productions

The Ruxanda Experience: First Act

Executive Summary

The Ruxanda Experience: First Act is a project that will launch the Ruxanda brand into the mainstream media domestically and internationally. This project will accomplish this by creating a quality electronic press kit (EPK) with experienced music producers and video producers, incorporating YoungINC.LA and other JBM tech firms in the marketing campaigns, and using Ruxanda Calistru’s connection with the Europe press gained during her years in the competitive music, dance, and beauty circuits. JB Talent will manage this project as Ruxanda’s artist brand manager.

Ruxanda has made a name for herself in Europe by winning several competitions in songwriting, singing, dancing, and beauty. She continued gaining acclaim and experience by moving to Los Angeles. She became involved with the site, YoungINC.LA, and turned her experiences into a brand. Her involvement and success with YoungINC.LA garnered the attention of JB Talent, the artist brand management division of JBM Community, Inc, a Nevada corporation. She and her corresponding brand, Ruxanda, are managed by JB Talent and have been placed as a brand ambassador for the tech and media firm, YoungINC.LA. As part of developing her brand, JB Talent will manage the electronic press kit that will bring widespread publicity and manage the subsequent development of the brand, Ruxanda.

The electronic press kit (EPK) will involve experienced producers and artists in the pop and Electronic Dance Music (EDM) genres that have widespread visibility. The EPK will be distributed worldwide to media outlets, press groups, major social media outlets, radio, and online listening sites. Ruxanda will also be able to display her Moldovan heritage and unique point of view throughout the world. Her affiliation with JB Talent and YoungINC.LA also further demarcates her from other artists in the burgeoning electronic and dance market. Investors will be executive producers that will take part of an exciting, unique campaign that will be bridging tech, experienced professionals in the music industry, new talent and artists in emerging genres and countries unlike any other artist and brand campaign. This is due to the collaboration between the tech and media property, YoungINC.LA, the brand development division, JB Talent, Ruxanda Calistru’s familiarity with the aforementioned organizations and her exotic, Moldovan culture, and investors that understands the scope and vision of this project.

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The Ruxanda Experience: First Act

Ruxanda: Experience and Awards

Ruxanda Calistru was born in Chișinău, the capital of the Republic of Moldova Attended the best national music school, Ciprian Porumbescu, at the age of six to train her talents in

singing, playing piano, and dancing Continued training her singing and piano skills by attending the National Academy of Music, Theater,

and Fine Arts Currently YoungINC.LA Brand Ambassador and managed by JB Talent In 1997, she started her tour with the national choir, Vocile Primăverii In 2003 and 2008, she was selected for the final selection of the National Eurovision, the most

prestigious music festival in Europe She entered in the National Selection for Eurovision 2006, which was aired on the New Zealand

national television network, MVV TV, where her original, Romanian song, "Fata Cu Ochi de Foc," reached the Top 10 European Charts

The United States competition, International Song Writer’s Contest 2007, Unisong, awarded her the Best Up Tempo Song in the songwriting category.

In 2007, the International Festival of Pop Music, hosted at Bulgaria, Varna, awarded her Best Discovery 2007.

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The Ruxanda Experience: First Act

The International Festival of Pop Music, hosted at Pompeii, Italy, awarded her Song of the World 2007 In 2008, she debuted her original song, “Every Time” - lyrics and music written by Ruxanda Calistru

herself, arrangement by Slava Dashevsky, and Andrei Lisenco as executive producer In 2009, Ruxanda Calistru placed seventh place in The Unisong International Contest for Songwriters in

the category of Pop Up Tempo with her performance of the song, "I'm Out of the Game" In 2010, with her new dance partner, Philip Gott, she performed in many productions, such as her

participation of the International Persian Project, as a choreographer, backup singer, and a dancer with Philip Gott in the video, "Donya," by 2 Beat Band

She also performed in the charity event, Dance for the Next Generation, in honor of the anniversary of the dance studio, Champion Ballroom Academy, owned by Mary Murphy, the judge from the television show, So You Think You Can Dance

In 2010, she was a finalist in the national singer contest, Bring It on Hollywood, hosted at Los Angeles, California

In 2012, she also collaborated with DJ MD Electro and her opera singer sister for the production of Ruxanda Calistru's original song, “Take the Beauty of Your Life”

In 2013, she launched her music video of her original song “I’m Out of the Game” On March 16, 2014, while competing against 59 countries, Ruxanda Calistru was honored to represent

her country, Moldova, in the international pageant, Queen of the Universe 2014, in Los Angeles, California

During her illustrious career, Ruxanda Calistru appeared on many national television networks:o From Moldova, such as ProTV, Jurnal TV, TRM, Publica TVo From New Zeeland such as MVV TVo From Romania such as TVR2o From Italy such as RAI 2o Spaino Bulgariao Polando Bosnia and Herzegovina

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The Ruxanda Experience: First Act

The Electronic Press Kit (EPK): Launching the Ruxanda Brand to Gain Visibility and to Assess the Market

The first act to launch Ruxanda is to create an electronic press kit along with an accompanying physical press kit to increase publicity and survey the market. The electronic press kit will be distributed to traditional multimedia groups, new media outlets, and social media sites, and other publications in order to familiarize the market to Ruxanda and to assess their reception to tailor upcoming merchandising, licensing, albums, and tours for maximum exposure and revenue. The electronic press kit will include five songs, one video, professional photos, biographies, and booking information to be distributed to news media, radio, online music stations, social media sites, YoungINC.LA, nightclubs, festivals, and venues for prospective tour locations.

Ruxanda Calistru’s musical accomplishments and media connections in Europe along with her music and dance network in America will help bolster the reception of the brand Ruxanda those individuals and organizations are willing to spread news related to Ruxanda. In addition, her position as a YoungINC.LA brand ambassador and being managed by JB Talent will attract upcoming talent and attention to these organizations and to the executive producers named on the project.

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The Ruxanda Experience: First Act

Market Analysis

Ruxanda is a pop/electronic dance market (EDM) artist that will focus her music on the dance genre. Her accomplishments and connections domestically and internationally will help her take advantage of the growing EDM/dance market.

The EDM has outperformed other genres of music. In the United States, dance was the only genre that achieve positive growth in digital track sales in 2013 (The Nielsen Company & Billboard’s 2013 Music Industry Report, industry press). Dance sales reached a seven-year high in the United Kingdom in 2013 (Official Charts Company / BPI). Google’s music timeline shows that global popularity of electronic music to be at an all-time high (Google Music Timeline: http://research.google.com/bigpicture/music/#DANCE_ELECTRONIC). Research has indicated that earnings of top DJs and artists have doubled in 2013 (Forbes). The EDM market is robust and growing. For Ruxanda, focusing on the EDM market optimizes potential for visibility and publicity.

In addition, EDM listeners are among the most active audiences in social media and there is still an outstanding room for growth for them. According to Eventbrite EDM Audience Analysis, EDM fans tweet eleven times per day versus the average 1.85 tweets per day, one in three tweets is about EDM, 52% more than fans of other genres, and they tweet about concerts and events 30% more than the average amount of tweets from other genres. The potential for EDM music to expand internationally is great and continues to generate interest. In 2013, Indian festival capacity doubled while adding several new events (Percept, event websites, Wikipedia, and industry press). If the penetration of the Indian market were half of that of the American market, it would equate to 18 new festivals of the size of Tomorrowland, which would equate to festivals of 3,000,000 attendees each (Percept, event websites, Wikipedia, CIA World Factbook, Resident Advisor, Billboard, industry press, IMS Analysis). As such, four of the world’s biggest entertainment brands, HBO, FIFA, Syco Entertainment, and Disney, have entered the electronic music market in 2014.

Since they focus on controlling the market through scalable and tech-related solutions, YoungINC.LA, a tech and media company, has assigned Ruxanda Calistru as their brand ambassador, and JB Talent, an intellectual property firm in multimedia and entertainment, is managing Ruxanda Calistru. Incoming executive producers would also benefit with a partnership with JB Talent in the campaign to promote the Ruxanda brand.

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Operational Costs and Timeline

The following are the expected costs to create the electronic press kit.

Expense AmountJB Talent, a division of JBM Community, Inc, a Nevada Corporation

Business services $90,000Management/Oversight of the Project $50,000

Music Managers $40,000Music Producer $70,000Featured Artist for Hit Song $40,000Music Video Production $60,000Vocal Coach $15,000Stylist Team $50,000Publicist $70,000Social Media $30,000Street Team $10,000Billboards $15,000Video VEVO $35,000Transportation and Lodging for Publicity Events, Talk Shows, Radio Shows, and Guest Appearances on Television $7,000

Radio Play $10,000Photo Shoot $10,000Trips to New York City for Studio and Production $2,500Total $604,500

Timeline

First Month

Preproductiono Songwritingo Contract drafting

Second Month through Fifth Month

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Production of the songs and music videos Professional Photo Shoot

Sixth Month and Seventh Month

Finish Postproduction of songs Begin Postproduction of the music video Begin marketing efforts and start press distribution

Eighth Month

Finish postproduction of the music video

Ninth Month Until the Twelfth Month

Update Electronic Press Kit with music video Distribute the music video to press outlets and video distribution services Press tour will be conducted

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Organization and Management

The Ruxanda Experience: First Act is a JB Talent managed project. JB Talent is the artist management division of JBM Community, Inc, a Nevada corporation. Ruxanda Calistru is the artist managed by JB Talent as well as an executive producer of the project. JB Talent principals, Brian Antezana and Joshua Chit Tun, and investors of The Ruxanda Experience will also be executive producers. JB Talent will be in charge of contracting music producers, video producers, marketing firms, attorneys, and accountants, and other necessary services.

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