jason found performance marketing insights conference 2013
DESCRIPTION
How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...TRANSCRIPT
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How Email & Retargeting Can Turn Traffic Into Long-
Term Customer Journey Rewards
Jason Duke
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Where is the money?
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The truth is we don’t know.
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Yet…..
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So let’s find out.
1? 2?
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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker, (attributed)US department store merchant (1838 - 1922)
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Go and read this – Lots of valuable information although HUGE bias. It is from Google.
http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf
Zero moment of truth
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The shopper’s multi-channel journey
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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IndustryOpen Rate Click Rate
Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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Shopper trends
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The path to purchase
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Feeds
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Found
FeedLab
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Personalisation & Communication
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Who.ai
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Who.ai
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Retargeting
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And many, many, many more..
Retargeting
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http://Who.AI Demo….
http://www.Found.co.uk/Feedlabs Demo
http://www.Found.co.uk/Retargetting Demo
Demo
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Done well..
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The Workflow
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Done badly..
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The Workflow
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The Goal
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Why?
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1885!
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Maybe people have
always been the
same?
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But our methods can &
could be more
effective?
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So…where is the money?
1 2
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1 2&
So…where is the money?
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• The right product or service
• Communicated in the right manner
• Delivered at the right moment
• To the right person
• Personalised in the right way
Five Rights