7/28/2019 Jargon Fall 2009

1/24

7/28/2019 Jargon Fall 2009

2/24

2

>>Inis Issue

FALL 2009

4 Two JMC students cover

world crisesrsthand with

Pulitzer fellowships SonaliKudva and Darren DAltorioreceived funding from thePulitzer Center for CrisisReporting to go abroad and coverunderreported issues.

5 Stanley T. Wearden chosen

as new CCI dean

5 TV2 seeks to grow audience

with iTunes podcasts

6 JMC earns reaccreditation

6 Social media help CCI stay

connected to audiences

6 JMC remembers William A.

CluTraining School

7 IRE conference inspires

participants with powerful

stories, practical advice

Data is a powerful tool whenreporting.ose who attendedthis conference in March learnedto use it to their advantage.

8 Next Poynter KSU Media

Ethics Workshop to ask What

Values? shape online media

Join us in-person or online Sept.17 for another round of discussionand debate about the ethicalvalues that underlie online media

and reporting.

Faculty Notes

9 Tweety Twitters. Do you?

JMC faculty members wentcamping in an effort to learnhands-on, multimedia techniques.

Cover Story

10 Stories That Fly launches

Students, faculty and aviatorsgathered in May to celebrate theonline magazine dedicated totelling the tales behind aviation.

Student Awards

12 Fusion wins No. 2 in

national contest

12JMC dominates awards

ceremony

12 Daily Kent Staterwins ad,

design, photography awards

14 2009 JMC scholarship

recipients

14JMC student questions

Obama during 2.0 town hall

7/28/2019 Jargon Fall 2009

3/24

3

Welcome to the fall 2009 issue of Jargon.

If youre wondering why this messageis coming from me instead of Jeff

Fruit, fear nothell be back for the next issue.

When Jim Gaudino, former dean of the College

of Communication and Information (CCI), leftto become president of Central Washington

University, Jeffbecame interim dean of CCI, and I

became interim director of JMC.e good news is that, after an extensive national

search, Dr. Stan Wearden, former JMC professor

and director of the School of Communication

Studies, was named the new dean of CCI. As Iwrite this, Stan is moving into the deans office, Jeff

is moving back into the JMC directors office, and

Im moving back into the JMC associate

directors office.All this is happening as we embark

on both a challenging and exciting year

in JMC. is past semester we puttogether our first RCM (Responsibility

Centered Management) budget and are

now operating under it. is means if

we want to spend it, we have to earn it.CCI and JMC are positioned well for

this type of budget model with continued strong

enrollment and ongoing development efforts. Butsince were still in this economic slowdown, well

need to operate more efficiently than ever. Were

not sure how the state of Ohios budget deficits will

affect higher education (as I write this, the statelegislature is still debating the issue), but it probably

wont be pretty.

e media landscape continues to change (and

in some cases reel); times remain uncertain, and ourcrystal ball continues to be foggy. But part of our

job is to both pay close attention to changes and do

research to understand what the future may be. Ourstrong commitment is to make sure we teach the

core values we believe are the foundation of goodcommunication while embracing new technology,

skill sets and media. So in addition to writing,were blogging, tweeting, flickering, streaming,

facebooking, linking in and chatting.

Weve been happily ensconced in Franklin Hallfor two years now (if you havent visited us, well?)

and are very proud to have one of the best JMC

facilities in the country. As a matter of fact, the

very higher ups in the university continually like to

show offFranklin Hall as one of the shining jewels

of KSU.But you dont stay one of the best by resting

on your laurels. Our state-of-the-art focus group

rooms will be completed this fall. We have two

rooms separated by one-way glass and really coolAV in both rooms for recording, viewing, surfing

and streaming.

Also this fall, well be opening e Tannery,our advertising/public relations/design agency in

downtown Kent. is is part of the Town Gown/

Phoenix collaboration between KSU and thecity of Kent. is will be a professional workingenvironment for students with real clients. Well

have a couple pros overseeing the

operation, but students will produce all

client work.Camp Tweety, the creative brain child

of Prof. Fred Endres, was an initiative

to train willing faculty (of which therewere many) in numerous multimedia

techniques being used in the industry.

e faculty well versed in these skills

served as the counselors, and the facultywho were learning were the campers.e camp ran

through the spring semester with another intense

session early this summer.Our new Sports Production Concentration

in our Electronic Media Production major is set

to blast off this fall. And our new Advising and

Career Center (staffed with professional advisers) isrunning smoothly with praise from students that its

a place where they can get the right answers.

We went through the ACEJMC accreditation

process last fall, and, after meetings in Chicagoand Portland this spring, we were unanimously

reaccredited. Our site team chair, who is also on the

Accrediting Council, raved about our program.

Finally, this years Homecoming will be Oct. 10.Come and join us for the parade and festivities in

Franklin Hall.

As we look forward to the challenging future,we always remember how important our graduates

are. You help us keep the quality education of our

students and service to the profession first andforemost in our goals. anks for your support.

Frome Interim Director

JargonFALL 2009

7/28/2019 Jargon Fall 2009

4/24

4

Happenings

JargonFALL 2009

By MD

Crises like AIDS, famine and povertymight seem as though they are worlds away to

most people. However, two JMC students willinteract with those whose lives are affected bythem each day.

Sonali Kudva and Darren DAltorioreceived reporting fellowships from thePulitzer Center for Crisis Reporting to covercountries and events that often receive littleattention from the American media.

Kudva, a graduate student, returned toher native India to investigate the water crisisin the western Indian state of Maharashtra,while DAltorio, a senior magazine journalismmajor, will travel to Ecuador in Septemberto investigate the consequences of the localfarming industry.

Both students replied to an e-mail sent byassociate professor Barb Hipsman about thefellowships.ey could choose from six topics,which included AIDS, world hunger andwater. After researching topics and submittingproposals, they were two of six in the countryto receive fellowships.

Kudva chose to investigate the privatizationof water because she said she feels having equalaccess to water should be a basic freedom.

DAltorio said he wanted to choose atopic that could span across countries and

generations, so he chose hunger.While the opportunity may seem like a

once-in-a-lifetime experience, Hipsman saidnot many students are able to handle such ahigh caliber of reporting.

is is something fewer than five percentof students will want to do, she said. eyhave to be willing to take risks and go out ontheir own. ese are the kind of students whowill be winning Pulitzers in the future.

DAltorio spent his summer reporting

for KosovaLive, Kosovos first independentmedia organization. When he found out hewas accepted, he said he ran screaming andjumping through his house. However, he saidhe knows it will be challenging.

Right now Im psyching myself up tosucceed, he said. I know its probably goingto be the hardest thing Im ever going to haveto do, but I also know I have to come out of itwith a product, something I can share with theworld.

Kudva said people are willing to share theirviews, but she has had trouble getting theinformation she needs in a timely manner.

Its different reporting in India than it

is in the States, she said.

e public accesssystem is not that great. Bureaucracy makesthings very difficult, and you find yourselffunctioning at a pace that is very frustrating toa journalist.

She said its too early to tell what impactIndia: Water for all will have, but she saidshe sees journalism from a new perspective.

I cant measure the impact this has had onmy life just yet. Maybe later, she said. I doknow that I saw things from a perspective thatI hadnt before. I realize the roadblocks thatjournalists encounter here in India far morethan I did before.

Fellow JMC students will also be able learnfrom both of their efforts.

JMC Director Jeff Fruit said he plans tohave the pair share their experiences whenthey return and hopes they can discuss theimpact that such extensive reporting has hadon their lives and future careers. is is whyJMC became a part of the consortium.

is gives us the opportunity to play backinto what were doing in the classroom, hesaid. We dont subscribe to everything thatcomes along, but (the Pulitzer Center forCrisis Reporting) is a program that is focused

in areas that we want to stay strong.DAltorio said he chose to apply to the

program to remind people of the real reasonto write.

What draws me to journalism is thestory-telling aspect, he said. ese arent justcharacters or sources these are real people.

Projects from all the fellows will be postedon the Pulitzer Centers Web site. See Kudvasproject at http://www.pulitzercenter.org/showproject.cfm?id=119.

Two JMC students cover world crises

firsthand with Pulitzer fellowships

COURTESY SONALI KUDVA

COURTESY DARREN DALTORIO

Graduate student Sonali Kudva spent her

summer in India investigating the privati-

zation of water. Senior magazine journal-

ism major Darren DAltorio will cover the

farming industry in Ecuador this fall. The

Pulitzer Center for Crisis Reporting funded

their work.

7/28/2019 Jargon Fall 2009

5/24

5Jargon

e search for a new dean of the College ofCommunication and Information is over, andthe university found the most

qualified candidate on its owncampus. Stanley Wearden,Ph.D., the director of KentStates School of CommunicationStudies, assumed the duties ofdean July 1.

I have great affection for thisuniversity, Wearden said. It hasbeen my home for 25 years, and Iam proud and pleased to continueto be involved in such a fast-paced, creative anddynamic college, loaded with energetic andtalented faculty and staff.

Wearden became the College ofCommunication and Information dean and

continued to serve as interim director of theSchool of Communication Studies in July, while

a longer-term interim director prepared

to move into the job. He and the schoolsfaculty will now begin the nationalsearch to fill the position of director ofthe School of Communication Studies.

Wearden listed a few of his maingoals: to increase development effortsand to create a five-year developmentplan; to analyze the colleges recruitmentactivities to ensure that the college isdoing its best to increase and maintain

enrollment and revenue; to continue workingon college initiatives that provide studentswith important opportunities for professional

engagement; to work with the faculty indeveloping and implementing clear standards

of excellence and impact for faculty research,professional activity and creative activity; tobetter tell the story of the colleges faculty and

student achievements and how they not onlyimprove Kent State but help improve the largersociety.

We want to make sure we are telling ourstory effectively so people know about theexcellent scholarship and professionalism in thecollege, he said.

Wearden came to Kent State in 1984 as anassistant professor in the School of Journalismand Mass Communication. In 2004, hewas named interim director of the School ofCommunication Studies. He became directorin 2005.

Stanley T. Wearden chosen as new CCI dean

ByMJ S

Toward the end of spring semester, TV2,Kent States student-run television station,reached out to the podcasting media audienceby creating its own site within iTunes.

Lori Cantor, senior business managerin the Office of Student Media, said TV2students remain on the cutting edge by doingpodcasts.

Many professional television stationsprovide podcasts to their viewers, and thisis just another example of how the School ofJournalism and Mass Communication andstudent media prepare broadcast students forthe professional world, Cantor said.

TV2 already broadcasts through Time

Warner in Portage County, and videosare posted on kentnewsnet.com. Podcastsprovide another outlet for TV2 news andother programs such as Sports Corner, DateEm or Hate Em and Final Cut.

Josh Talbott, media specialist in theSchool of JMC, decided it was time for TV2to use a new outlet.

I thought podcasts would be a greatway to expand the audience, Talbott said.I thought it was something we ought to be

TV2 seeks to grow audience with iTunes podcasts

doing, so I made it my pet project.e podcasts are available online for free

at the iTunes store. ose interested can findthe podcasts by typing TV2 and Kent inthe search box.

TV2 podcasts provide educationalopportunities for student media participants.Michelle Teece, senior electronic mediamanagement major and general manager ofTV2, said the podcasts are important becausethey make the students better journalists.

e podcasts allow broadcast students towork on their writing and get some experienceon camera, and that helps us train assistantproducers to become producers, Teece said.e podcasts teach students to think on the

fly and give students more Web experience,which is what everyone is looking for now.

Cantor said JMC is more appealingto prospective students when they learnabout the podcasts and how they enhancethe student-run converged news site,kentnewsnet.com.

When prospective students tour ourstate-of-the-art, high-definition studio andlearn about the many hands-on broadcastopportunities available to them, they placeKent State high on their list when decidingwhich university to select for their education,Cantor said.

Teece said the podcasts allow TV2 tokeep viewers more up-to-date, and she hopesthey will get more people involved with thestation.

Although new podcasts arent available inthe summer, Talbott said people can watch

past broadcasts, and more will be added in thefall as students become aware of the feature.

is has the potential to reach a verylarge audience, and were really excited aboutit, Talbott said.

More information about TV2 can befound at www.kentnewsnet.com.

is article originally appeared inthe June 29, 2009, issue of e-Inside.

Venture an eort to broaden skill

sets of JMC broadcast students

Happenings

7/28/2019 Jargon Fall 2009

6/24

Jargon6

Happenings

e Accrediting Council on Educationin Journalism and Mass Communications(ACEJMC) approved the reaccreditation of

JMC this spring. ACEJMC is the agencyresponsible for evaluating professionaljournalism and mass communications programsin colleges and universities.e Accrediting Council unanimously

voted to reaccredit JMC. A site team madea thorough evaluation of JMC, includingreviewing an extensive self-study prepared bythe faculty and administration of JMC andstudying the School during a three-day visit.

An ACEJMC accrediting team visitedJMC in October 2008 to review the schools

curriculum, observe classes and talk withstudents and faculty. e site visitation teamalso met with the College of Communication

and Information dean, university provost anduniversity president.

Being an accredited school means weoffer professional training; all our faculty haveprofessional experience; we have a currentfacility; we have a diverse faculty and studentbody, and we have a skills-based curriculum,said JMC Associate Director Greg Blase.is helps greatly when recruiting studentsas they know they get the training they needto move right into the business. It also helpswhen students look for jobs as employers know

students from accredited programs are well-trained to hit the ground running.

ACEJMC accredits 112 programs in

journalism and mass communications atcolleges and universities in the United Statesand one at a university outside the country.

Kent State is one of only three universitiesin Ohio to have this honor. Bowling GreenState University and Ohio University are alsoaccredited.

ACEJMC reviews programs every six yearsto see if they meet the accreditation standards.JMC was accredited for the first time in 1965and has successfully received reaccreditationeach time since.

JMC earns reaccreditation after visit, evaluation

e School of JMC celebrated thededication of a wall honoring the William A.CluffTraining School, Franklin Halls originaloccupant.e wall is located on what was the original

external southwestern side of Franklin Hall.JMC Director Jeff Fruitwelcomed the

group and JMC senior secretary SharonMarquis discussed the history of the school. Aformal proclamation and Franklin Hall toursfollowed.

We didnt want the history of the schoolto disappear, said Marquis, who has workedat Kent State for 30 years. I was delighted inthe way that the alums of the school were reallyinterested in what we are doing in FranklinHall todaythe equipment, technology andhow our students are finding jobs in such adownturned economy.

JMC would like to thankJohn Jacobs, 45;

Jean Jacobs, 47; Millie Kieselbach, 39; andRogerurman, 65, who helped make theconstruction of the wall possible. Donationsfrom the classes of 1939, 1945, 1947, 1948 and1965 funded the wall.

Founded as a normal school, Kent Stateawarded elementary-teaching certificates aftertwo years of training. Grades K-12 called thetraining school home from 1926 to 1956 beforemoving to what is now the Michael SchwartzCenter. DeborahPritchard

JMC remembersWilliam A. CluTraining School

According to a report from the NationalAssociation for College AdmissionCounseling (NACAC), 88 percent ofcollege admissions departments believesocial media are either somewhat or veryimportant to recruitment efforts.is fact has justified Kent States College

of Communication and Informationsefforts to create a social media identity as anawareness and student-retention tool.

Since November 2008, when JenniferKramer became CCI Kent States firstmanager of public relations and marketing,CCI Kent State has created a Facebook fanpage, a YouTube channel, a Twitter account,a LinkedIn account and a flickr account toprovide information and promote activities,events and news within the four schools tothe college and the community 24/7.

Facebook: Highlights news, events,

industry trends, job announcements YouTube channel: Highlights student

work Twitter: Highlights industry trends LinkedIn: Strengthens and extends

networks with CCI Kent State flickr: Highlights photos from eventsAs of Aug. 5, the CCI Kent State

Facebook fan page has 377 fans and theTwitter account has 160 followers. Want

Social media help CCIstay connected to audiences

to be part of this growing phenomenon?Get connected with CCI Kent State onFacebook, Twitter and LinkedIn.

Social media are a rapidly growingphenomenon that shows no sign ofdeclining. e NACAC reported 29percent of colleges have a presence onsocial networking sites, and CCI KentState is proud of its use of social-mediatools.

Have a story idea? Want to promote anevent or accomplishment? Please contact usat ccikent@kent.edu. DeborahPritchard

The CCI Web site has received a facelift.

The site now includes a video gallery

and new sections for the media and

current and prospective students.

Check it out at www.kent.edu/cci.

CCI Kent State also produces and

distributes two e-newsletters. Facultyand stareceive the CCIKent Candid,

a weekly e-newsletter, and alumni

receive the CCIKent Communicator,

a monthly e-newsletter, which helps

these communities stay connected and

informed.

E-mail ccikent@kent.edu if you would

like to receive these newsletters.

7/28/2019 Jargon Fall 2009

7/24

7

ByJH

Spending an afternoon listening to veteranreporters from theNew York Times, CNN andother media outlets discuss the finer points ofinvestigative techniques provides a chance togain a competitive edge in uncertain times ofnewsroom restructuring and budget cuts.

Such an opportunity came to Kent Statelast March when the non-profit organization,Investigative Reporters and Editors, Inc.,held its computer-assisted reporting (CAR)

conference in Franklin Hall.Moments like these can also indicatewhether the pedigrees of those journalistsattending are that of a watchdog or just a toypoodle.

If you go to a conference like that, andyoure not excited, thats a good red flag thatyoure probably in the wrong profession, saidKarl Idsvoog, an assistant professor whoteaches computer-assisted reporting at KentState.

Idsvoog and associate professor BarbHipsman organized the event with IRE,held March 7-8. e conference included alitany of top-rate speakers the first day and aspreadsheet workshop the second. Participantsalso received a one-year IRE membership withtheir registration fee.

Heightened reporting skills proved to bethe best benefit.

Ongoing CAR training helps journalistsstay connected to new software and techniquesfor being better watchdog reporters, whethertheyre using spreadsheets or databases ormapping programs or Twitter, said DougHaddix, training director for InvestigativeReporters and Editors.

Idsvoog has worked with broadcastjournalism crews around the world. He said helooks for all these skills in his team.

If Im given a choice as manager to have

someone with or without CAR skills, thatmakes it a real easy choice, he said.

At a time of unprecedented governmentspending, he said the conditions are perfectfor substantial reporting projects. e lessonslearned at the conference, along with theubiquitous assistance from IRE, will helpaspiring watchdogs get a job and guard theFourth Estates image.

Haddix opened the day with a treatiseabout watchdog reporting and how to do itbetter. He emphasized that for reporters to besuccessful, they must be quicker than before.He said the luxury of working on stories forweeks and months is gone.

RonNixon, project reporter for the NewYork Timesand former IRE training director,recalled driving around a New York suburb allday with his son in tow, tediously documenting

the foreclosed homes he drove past with GPSsoftware. e trip enabled him to create aninteractive map for the Web.is revealed howbrutally the housing crisis affected the area.

Nixon had other less sexy, yet no lessrelevant, advice. He told participants to keepall press releases so they could track officialsstatements over time.

Cover (your states) department oftransportation; win awards, he said. Checkinginto contracts is a great way to find corruption,he explained.

Kathleen Johnston, senior investigativeproducer at CNN, and DuanePohlman, chiefinvestigative reporter for WEWS-Cleveland,shared their strategies for conductinginterviews. ey stressed that good interviewsresult from disciplined work ethic and stalwartprofessionalism.

A reporter should know sources friends,enemies and legal histories, as well as bring allpertinent documents to the interview. Scouringdatabases and search engines is one of the bestways to find necessary information.

Investigative reporting can also be risky.Pohlman explained its crucial for reportersnever to let their guard down. People havepulled guns on him, but he recalled even lessthreatening situations have become violent.

While filming outside of a criminals house,the man in question bull-rushed Pohlman,head butted him and stole the videotape.

As the day wound down, one is left towonder how many of the 100 or so studentsremained enthused about the future. Whichwill become the next Duane Pohlman? Andwhich will become, as Idsvoog has pejorativelydubbed, a human microphone stand?

Still excited? e next conference will

be hosted by the Walter Cronkite Schoolof Journalism and Mass Communication atArizona State University from March 11-14,2010. Go to IRE.org for more details.

IRE conference inspires participantswith powerful stories, practical advice

As journalists, you want to be

as smart as or smarter than your

sources, said Doug Haddix,

training director of IRE. These are

some helpful Web sites:

Powerreporting.com

Columbia Journalism Reviews

nexus for all the most helpful sites,

from government agencies to

public records searches.

RCFP.org

Run by the Reporters Committee

for Freedom of the Press, the

organization provides free legal

assistance to the press.

USAspending.gov

A federally mandated site that tells

how tax dollars are being spent

and by whom.

Duane Pohlman, chief investigator

for WEWS-Cleveland, shares advice

with participants at the IRE Watchdog

conference in March.

COURTESY DOUG HADDIX

Happenings

Jargon

7/28/2019 Jargon Fall 2009

8/24

Jargon8

What Values? form the basis of onlinejournalism today?

What Values? underlie media ethics onthe Web?

What Values? inspire innovative newsoperations on the Internet?

Dynamic media professionals wil l addressthese and other hot topics during What

Values?, the fifth annual Poynter KSU MediaEthics Workshop on Sept. 17.is years daylong training program builds

on the success of our previous Workshops,providing thoughtful discussion and practicaladvice for journalists working online as well asin print, broadcast, photography and elsewhere.Participants will hear from Josh Marshall,editor and publisher of Talking Points Memo;Kelly Golnoush Niknejad, founder and editorof TehranBureau.com, and Dan Gillmor,author of We the Media: Grassroots Journalismby the People, for the People, a book that explainsthe rise of citizens media and why it matters.Ethics faculty members from e PoynterInstitute will interview these online innovatorsindividually during the Workshops morningsession.

For the afternoon, Poynters KellyMcBride, Bob Steele and EllynAngelottiwill facilitate panel discussions. One sessionfull of practical advice is When the NewsFinds You on Social Networks. Speakers,including Steve Fox of the Online NewsAssociation and DenisePolverine, editor ofcleveland.com, will discuss finding a balanceof speed, completeness and accuracy in the

age of Twitter and Facebook.is years Workshop will be wired and

wireless, meaning some speakers will join usvirtually and some will be in Franklin Hallin person. e Poynter Institute, Kent StatesSchool of JMC and Kent States MediaLaw Center for Ethics and Access togetherproduce the annual Ethics Workshop withsupport from local media. e Online NewsAssociation is our program partner.is years What Values? theme further

develops last years focus, which was WhoseRules? It also focused entirely on onlinemedia ethics.e program takes place Sept. 17, 9 a.m.

to 4 p.m., in Franklin Halls FirstEnergyInteractive Auditorium, which offers livevideo streaming, televised recordings of theproceedings, live blogging and cyber-links fordistant guests. In recognition of the difficulteconomy, this conference minimizes costsand takes advantage of new technology.Guests may join us in person or watch andinteract via any computer with an Internetconnection.e Poynter KSU Media Ethics Workshop

promises another lively, engaging programthat will stimulate the industry and spurdebate. For more information or to become asponsor, contact assistant professorJanLeach

at jleach1@kent.edu or call 330-672-4289 orsee the Media Law Center Web site at http://ksumlc.com. To register for the Workshop,contact Darlene Contrucci at dcontruc@kent.edu or call 330-672-2623.

To follow What Values? this fall or check out

archived videos of sessions from last years Whose

Rules? workshop, visit http://ksumlc.com

or http://new.jmc.kent.edu/ethicsworkshop/2009/

index.php

Happenings

Next Poynter KSU Media Ethics Workshopto ask What Values? shape online mediaWired and wireless conferencewill allow participants to join in

from anywhere in the world

Morning Speaker Bios

Dan GillmorDan Gillmor is director of the Knight Center for Digital Media

Entrepreneurship and Kauman Professor of Digital Media

Entrepreneurship at Arizona State Universitys Walter Cronkite School

of Journalism and Mass Communication. The project aims to help

students invent their own jobs. Dan is also director of the Center for

Citizen Media, a project to enhance and expand grassroots media and its

reach. The center is an aliate of ASU and the Berkman Center for Internet

and Society at Harvard University. He is author ofWe the Media: Grassroots

Journalism by the People, for the People (OReilly Media, 2004), a book that

explains the rise of citizens media and why it matters.

Kelly Golnoush NiknejadKelly Golnoush Niknejad is the founder and Editor-in-Chief of

TehranBureau.com, an independent online magazine about Iran and

the Iranian diaspora. Niknejad is a lawyer-turned-journalist. She received

an M.S. with a specialization in newspaper reporting, and an M.A. in

journalism with a focus on politics, both from Columbia Journalism

School. She has reported for the Los Angeles Times, the San Diego Union-

Tribune, TIMEMagazine, California Lawyer and PBS/Frontline, among

others. Most recently, she was a stareporter for the new English-

language newspaper The Nationalin Abu Dhabi, United Arab Emirates.

Niknejad is a syndicated columnist with Agence Global and a freelance

producer and consultant on Iran to ABC News.

Josh MarshallJosh Marshall is the editor and publisher of Talking Points Memo,

TPMmuckraker, TPM Election Central and TPMCafe. He has written for

numerous publications across the United States and abroad, includingThe American Prospect, The Atlantic Monthly, The Boston Globe, The Financial

Times, Foreign Aairs,the Los Angeles Times, The New Republic, The New

Yorker, the New York Post, The New York Times, Salon and Slate. He received

a George Polk Award in 2008 for reporting on the 2007 US Attorney ring

scandal that led to the resignation of Attorney General Alberto Gonzales

and a Sidney Hillman award in 2006 for reporting about President Bushs

attempt to phase out Social Security.

7/28/2019 Jargon Fall 2009

9/24

Jargon 9

Faculty Notes

Assistant professorJacqueline Marinopresented her research paper, Clickingfor Story: Literary Writing MeetsMultimedia on One Journalism WebSite, in May at the annual conference ofthe International Association for Literary

Journalism Studies. e conference washeld at the Medill School of Journalism atNorthwestern University.

Adjunct faculty member PaulODonnell, former business editor ofe Plain Dealer in Cleveland, receiveda summer development grant from theUniversity Teaching Council to developa skills-based business reporting class.He also had cover stories published intwo business publicationsa profile ofMedical Mutual of Ohios new CEO in

Inside Businessmagazine and a story aboutthe entrepreneurial paradox in LeadingEdge, a quarterly magazine that goes outto 30,000 business owners nationally.

Adjunct faculty members DaveMeeker, 61, and Davis Young havecreated Meeker-Young, LLC, to providecommunication training for executives.Find them at www.MeekerYoung.com.

Assistant professor Max Grubb andadjunct faculty member Mark Bivianoattended a seminar about BusinessUtilization of Social Media hosted by theaccounting firm of Brockman, Coates &Gedelian, LLC, in June. e seminarfeatured the evolution of social media froma gathering place to an effective businesstool with a focus on LinkedIn.

Assistant professorTeresa Hernandez,along with colleagues from the ClevelandUrban Design Center, presented a jointsession at the Western Social ScienceAssociation Conference in Albuquerque,N.M., in April. e team is also working

on a joint paper on its collaborativeproject featuring JMC photographyundergraduate students and mastersstudents in the Kent State architectureprogram. To see video of the project, visithttp://www.cudc.kent.edu/blog/index.php?paged=2.

Who knew the cartoon character Tweetybird and the social media tool Twitter wouldhelp professor Fred Endres create somethinglike Camp Tweety?

Camp Tweety (Tweety Twitters. DoYou?) was created in late 2008 as a vehicle tointroduce JMC faculty to multimedia mindsetsand skill sets. e initial Camp Tweety washeld seven Friday mornings during the springsemester. More than 20 JMC faculty attendedone or more of the sessions in which they wereintroduced to video, audio, still photography,slideshows and Web design as well as associatedsoftware packages.

After the initial Camp Tweety, Endresreceived requests for a more intense, practical

training program because the sessions weremostly theoretical. Eleven JMC facultymembers participated in a second campingexperience during the week after the springsemester ended. Faculty worked in teamsto produce multimedia packages. ey shotand edited video stories, took still photos andcombined them with audio they captured foraudio slideshows, and learned to write narrativeWeb copy. Each team produced a Web page athttp://www.folioweb.org/tfaculty/CT.

Faculty getrsthand experience

through multimedia training

Tweety Twitters. Do you?

More Faculy Notes online

@ jmc.kent.edu

e goals of the camps were to demystifythe tools of multimedia journalism, givefaculty hands-on experience in producingmultimedia content and allow them to moreconfidently assign multimedia projects intheir classes, Endres said. I think facultymembers learned a lot and have a much greaterappreciation for multimedia storytelling andcommunication.

ere are plans to have a few camp sessionsin the fall.

Faculty who attended the comprehensiveone-week camp were Ann Schierhorn, BillSledzik, Max Grubb, Jan Leach, MicheleEwing, KarenKastner, MitchMcKenney,StefanieMoore,JacquelineMarino,TeresaHernandezand GeneShelton. Faculty whotaught that week were GaryHanson, DaveSmeltzer, Joe Murray, Ben Whaley andFredEndres.

Associate professor Gary Hanson shows faculty members Jan Leach, Michele Ewing andKaren Kastner how to set up a video camera when shooting. Eleven faculty members

attended a weeklong session in May geared toward improving their multimedia skills.

PHOTOGRAPHY BY SIJAN BARAL

7/28/2019 Jargon Fall 2009

10/24

Jargon10

By L A

The Kent State School of JMC andthe Aeronautics and Flight Programhosted aviation enthusiasts, faculty,

students and members of the general publicSaturday, May 2, in a half-day drive and fly-in to celebrate the launch of Stories at

Fly.e event opened with several video

previews, including one featuring LyneeBixler, a local hot-air balloon pilot. It wasreally strange being interviewed, Bixler said.[Videographer]JoeMurrayand [writer]TessWolfe did a good job capturing what hot airballooning is about.

Bixler said the stories on the Web sitecapture the human side of aviation.

ats what Im in it for. e places you

travel, people you meet, she said. Anyonefrom bus drivers to doctors to lawyers . . .everybody brings their own personal aspect to[aviation].

First-Time VisitorsMany attendees remarked that it was the

first time they had been to campus and thenewly renovated Franklin Hall, and theywere glad to see the academic and aviationcommunities come together for this event.

Guests toured the high-definition television

and radio studios and control rooms and alsoenjoyed barbecued hot dogs and hamburgersgrilled by associate professor Barb Hipsmanand her husband Bob Springer, who is a JMCacademic adviser.ey volunteered along witha dozen students and staff.

Several pilots flew airplanes to the KentState University Airport and caught a freeshuttle provided by the flight school to get tothe barbecue on time.

Attendee KenMoir, who has been a pilot

for 47 years, and his wife, ConnieMoir, saidtheir lives revolve around aviation.

Ive always been around aviation, Kensaid. e more you can educate, the better itis for everyone.

Kent State assistant professor Joe Murray,who is the creative force and managing editorof the Stories at Fly site, as well as a pilot,said, Aviation is full of good character andalso good characters.

After years of trying to teach collegestudents digital storytelling the traditional

way with books and lectures Murray saidhe only needed to look up to find a bettermethod. Aviation is colorful, interesting,and an important part of our daily lives, butmany people confuse general aviation with theairlines.

Aviation, he said, is a difficult topic foranyone not involved directly to understand, letalone explain.e Stories at Fly site seeks to improve

the publics understanding of aviation.

Stories That Fly launchesProject a collaboration

to tell tales of aviators

7/28/2019 Jargon Fall 2009

11/24

Real-World Experience for StudentsMurray said story ideas come from students,

faculty, citizen journalists, aviators and thegeneral public. Murray and JMC facultymembersJacquelineMarino, GaryHarwoodand Teresa Hernandez incorporate writing,photography and videography assignmentsinto their JMC courses.

Students gain real-world experience as theycollaborate with their professors and join themon location shoots and interviews to producecontent for the site.

Murray stressed the multitude ofstorytelling platforms featured on the site,including video, photo essays and text, andsaid that many of the students who contributedwere seeing airplanes up close for the first timein their lives and were genuinely interested inthe people they interviewed.

For them, the topics were so very differentfrom the typical stories they produce for other

assignments.Dr. Isaac Nettey, a former military pilotand current associate dean for the College ofTechnology (the home of the Kent State flightprogram), provided guests with an overview ofboth the professional pilot training offered atKent State and to a new program that will helpstudents become air-traffic controllers.

Focus on PeopleMurray said he was thrilled with the

work contributed by student writers andphotojournalists.

I am particularly pleased with todaysphoto exhibit, he remarked. It is obvious thatthe guests really enjoy seeing the images, andthe compositions are a microcosm of the manypeople and topics that you will find featured onthe site. But, if you are looking for technicalreviews on engines and avionics, youll need tolook elsewhere, Murray said. We really wantto focus on the people in aviation first.

Looking around the first-floor lobby whereeveryone gathered for lunch, Lynee Bixlernoticed how many students were involved inthe production of stories for the site.

Its nice to see young people interested inaviation, she said.

Recent Kent State graduate MarcusBarkleywrote a story as part of his Feature

Writing class.What makes the Stories at Fly project

special is that it is not just about aviation, hesaid. Beyond the propellers and landing stripslies a sense of community, a feeling of onenessthat bonds the stories and the characterstogether over a unifying passion for flight.

Interesting StoriesStories, videos and photo essays on the

site feature individuals, organizations andevents that largely go unnoticed in the regularcoverage of environmental, business, health,

economy, technology, agriculture, sports andentertainment news. Users can interact withthe content, leave comments for the authors,vote for their favorite stories and submit storyideas and photos of their own.

Five photographs from the exhibit wereraffled off, along with a balloon ride with LyneeBixler in her hot air balloon, e Sublime.

After lunch, everyone gathered in theFirstEnergy Auditorium for a 10-minutemovie that featured the different stories on thesite.

Its so interactive and colorful humanin all aspects, Bixler said about Stories atFly. Like the story about the [Skyline Diners]caf . . . its a totally different perspective. It letsyou look beyond the boundaries of your owncockpit.

Bev Hartong, editor of Plane and PilotNews, echoed Bixlers sentiment. I think itportrays that once youre a pilot, youre alwaysa pilot.

OPPOSITE PAGE CLOCKWISE FROM TOP LEFT

Oct. 21, 2008, Tin, Ohio An airplane mechanic steps away from the planes engine to

inspect the prop. PA R. H, P

March 2, 2009, Port Clinton Airport, Port Clinton, Ohio Chapter Treasurer Bill Shannon

measures the accuracy and precision of each part of the Ford-Tri Motor replica, which is be-

ing assembled at Port Clinton. The project, which started in 2001, arose from an agreement

between Maurice Hovious and EAA Tin Goose Chapter 1247.

PTH , JMC

Oct. 17, 2008, Lake Arthur, Pennsylvania Dan Marks and his father, Al, wheel their

Husky out of the hangar to see a mechanic.

PSA. P,

Summer 2008, Alliance, Ohio - Mark Esposito ies his J-3 Cub low over the landscape, the

planes yellow color plainly visible on the clear day.

PDR,

Oct. 25, 2008, Kent/Brady Lake VFW Hall Mark Koenig is ending his hobby, selling his pi-

geons at auction in order to spend more time with his family. In the paperwork on top of the

cages, Koenig detailed the birds history. Potential buyers hold them before placing a bid.

GH, I, VS

ABOVE FROM TOP TO BOTTOM

Oct. 21, 2008, Canton Airports, Alliance, Ohio A young woman laughs as Chuck Bramel

puts a hat on her before her rst skydiving trip. The biggest thrill Ive gotten is the students

or the passengers if theyre going for a ride, taking someone up and watching their experi-

ence, said skydiving instructor Chuck Bramel.

PCS,

Oct. 31, 2008, Wadsworth, Ohio Great Akron Racers President Jim Bedell delicately

shows othe wings of one of his rare pigeons. Bedell cares deeply about his birds and the

sport of pigeon racing.

PCD

April 6, 2008, Marion, Ohio Devin Bargainnier searches the sky for the thermals to keep

his Grob 103, a glider plane, aloft. Once a thermal is located, he circles within the area of

rising air to gain lift.

PTB ,

7/28/2019 Jargon Fall 2009

12/24

12

Student Awards

JargonFALL 2009

e Society of Professional Journalists(SPJ) named Fusion magazine, Kent Stateslesbian, gay, bisexual and transgender issuespublication, No. 2 in the nation in the Markof Excellence Awards.

Seeing our student journalists recognizedat the national level is a great source of pride,said Fusion adviser Evan Bailey. Fusions

commitment to quality LGBT journalismhas put them on the map, and were thrilledthe magazine was awarded this well-deservedhonor.e awards program recognized collegiate

work published or broadcasted during 2008.is year, student journalists submitted morethan 3,600 entries in 39 categories.

National winners and finalists werepreviously recognized by receiving first placein one of the SPJs 12 regional competitions.Each first-place regional winner advancedto the national competition. Brink of theUniversity of California at Berkeley receivedfirst place in the student magazine category;third place went to Distraction Magazine of

the University of Miami.is is not an easy competition to win,and we pulled first and second againstsome very tough competition, said AdamGriffiths, Fusion editor.

To request a copy of Fusion, e-mailkentfusion@gmail.com, and visit Fusiononline at www.atGayMagazine.com.

Fusionwins No. 2 in national contest

*See all the SPJ Mark of Excellence Region 4 award winners from Kent State on the next page. >>

JMC dominates awards ceremony

e School of JMC and CCI Kent State were well represented at the annual Centerfor Student Involvement Awards Ceremony April 14. CCI Kent State had more than 35student nominees. JMC award winners appear below.

Daily Kent Stater

wins ads, design,photography awardsOrganization

Excellence Awards

Public Relations StudentSociety of America

Cindy Bolby Award

Rebecca Odell,JMC PR

Distinguished Student

Leader Award

Brianne Paumier,JMC advertising

Sherri J Luft

Memorial Award

Lauren Gober, JMC

Emerging Student

Leader Recognition

Carrie Drummond,JMC PR

Leadership Excellence Awards

Katelyn Luysterborg,JMC PRJulie McKinney,JMC PRJessica Lumpp,JMC News

Rebecca Odell, JMC PRNoelle Pennyman,JMC PRTim Muir, JMCJohnProppe, JMCAdamSmithberger, JMC

DeborahPritchard,JMC PRMichelleWilkes,JMC VJNL minorKatieCampbell, JMCBrittanyoma, JMC PR

Student Leaders of the Year

Sijan Raj Baral, JMC Katelyn Luysterborg,JMC PR

e Daily Kent Stater earned the BestBack-to-School Issue award from theCollege Newspaper Business and AdvertiserManagers, Inc. at its 2009 national conferencein Charlotte, N.C.e award recognizes a special edition of

the newspaper devoted to back-to-school ornew-student orientation that combines bothdisplay advertising and editorial content.is is the first time the Staterhas earned

an award administered by CNBAM.e Stateralso won first place for its 2008

Orientation Issue and second place for 24Hours in Portage County in the SpecialProjects category of the 10th Annual DesignContest of the Society of News Design atMichigan State University.

Congratulations to Lori Cantor, seniorbusiness manager, and her entire team in theOffice of Student Media and at the DailyKent Stater.

7/28/2019 Jargon Fall 2009

13/24

Jargon 13

Breaking News Reporting

ird Place, Megan Rozsa, Caitlyn Wachovec,

Sept. 11 memorial coverage from Shanksville, Pa.,

Daily Kent Stater(above left)

General News Reporting

First Place, Tyrel Linkhorn,

I didnt know you, but I loved you, Daily Kent Stater

Second Place, Staff, Daily Kent Stater,

Five years later: Life after five years in Iraq (above right)

Editorial Cartooning

Second Place, Christopher Sharron (above center)

Best All-Around Daily Student Newspaper

(published 4+ times per week)

Second Place, Daily Kent Stater

Non-Fiction Article

First Place, Ted Hamilton,

e last great gun debate,e Burr(top left)

Second Place, Ben Wolford, A new era, Fusion

ird Place, Sarah Steimer,

Anyone can come and not be judged, Fusion

Feature Photography

Second Place, 24 hours in Portage County, Daily Kent Stater

(top right, By Daniel R. Doherty)

Best Student Magazine

First Place, Fusion; Second Place,e Burr

Best Aliated Web Site

First Place, CyBurr; Second Place, KentNewsNet.com

Online Sports Reporting

First place, KentNewsNet.com, KSU football vs. Akron

Online News ReportingFirst place, KentNewsNet.com, Prentice Hall fire

TV In-Depth Reporting

First place, Julie Landis, Lauren Yelichek,

Jenelle Maddox, Cystic Fibrosis package, TV2

TV General News Reporting

First place, Kyle Miller, Center of Hope, TV2

ird place, Julie Landis, MROD, TV2

Society of Professional Journalists

Mark of Excellence Awards

REGION 4 WINNERS

7/28/2019 Jargon Fall 2009

14/24

Jargon14

Student Awards

ByBW

After her March 26 engagement with thepresident, junior broadcast journalism majorAlex Vitales Facebook photowas the back of Barack Obamashead. Hes looking at Vitale,whos in the center of a big, flatscreen TV in the East Room ofthe White House.

Flanked on either side by twoKent State friends, the Vitaletrio posed a question to Obamaduring his much-hyped, virtual

town hall meeting:Our question is what proposals do you

have to make college more affordable, and tomake student loans easier to get? Vitale asked.And when will your national service programbe available so we can take advantage of thescholarship?

And then all three of them chime in,ank you, Mr. President!

It was Vitales idea to submit the videoquestion. She was an intern at NBC News in

Washington, D.C., and heard about Obamashigh-tech question-and-answer session fromthe wires at work.

Her friends, Kent State sophomoresKristen George and Malorie Simms,were visiting during spring break, andshe pitched the idea to them.

At first they said no. ey justthought it was a random, weird thingto do, Vitale said. But then I askedthem again, and we recorded the videoand put it on YouTube and submittedit.

Obamas town hall, which he called

Open for Questions, used Web 2.0 tactics,just like much of his presidential campaign.He fielded questions selected from onlinesubmissions. Out of 104,105 questions abouta range of topics, Obama answered only six.Vitales was one of them.

She said sending the question in a videoprobably helped her chances of getting picked.

I think there might have been about ahundred video questions; most of them weretext questions, Vitale said. With the video

youre able to see that it was a college student.Vitale and company sent their video

Wednesday. When ursday came, the dayof the town hall, Vitale was at work watchingObama on the Internet while two colleagueswere in the other room watching the live feed.

e Internet broadcast was about 10seconds delayed from the feed service that theother people in my office were watching from,Vitale said. e producer who was watchingit and the reporter who was watching it on thefeed started yelling. And thats when I knewthat my question had been picked.

She said Obama did a nice job answering

her question about his college affordabilityplan even though it isnt fully defined yet.

I dont think Ill ever get over it, Vitalesaid.

And Obama thought Vitale did a nice job,too.

at was pretty well done, he said to theapplauding crowd in the East Room once thevideo finished.

And Ill never forget that, either, Vitalesaid.

JMC major questions Obama during 2.0 town hall

^ Bob Troyer(right) and Sandy Canupp(left) present the Loris Troyer Scholarship toAnna Duszkiewicz.

^ Hank Ruppel (left) and Howard Tolley(right) present the James M. SutherlandScholarship to Deborah Pritchard.

^ Noelle Simmons (left) presentsthe BethAnn McClain Scholarship toDenise Wright(right).

^ Paula Slimak(right) presents thescholarship in her name to Laura Torchia.

^ Christine Isenberg(right) presentsthe Wall H. and Peggy V. Stoud ScholarshiptoJosh Johnston.

We congratulateall of our 2009

JMC scholarship

recipients.For a complete list of winners,visit jmc.kent.edu.

PHOTOS BY CAITLIN SIRSE

7/28/2019 Jargon Fall 2009

15/24

^ LuEtt Hanson (center) presents the LloydW. Hanson and Harvey E. Rahn Scholarshipto Morgan Marucco (left) and the Walton D.Clark Scholarship to Kevin DeOliveira.

^ Fran Collins (center) presents the Trudy andAllen Goodkin Advertising Scholarship toDawn Burngasser(right) and the Paul AshbyLewis Scholarship toAshley Hofstetter.

^ Gene Stebbins (right) presents thescholarship in his and the JMC AlumniCouncils name to Michelle Teece.

^ Members of the Darrow familypresentthe Ralph C. Darrow Scholarship toShantae Rollins (second from left).

^Al Fitzpatrick(center) presents thescholarship in his name to Heather Wells(right) and the William A. Fisher Scholarshipto Doug Gulasy.

^ Nancy Whitehead (left) presents thescholarship in her name to Isabelle Jones.

7/28/2019 Jargon Fall 2009

16/24

Jargon16

7/28/2019 Jargon Fall 2009

17/24

Jargon 17

By HS

Starting this fall, select Kent State students will have thechance to experience the inner workings of a marketingand advertising agency before they graduate.e Tannery, a student-run, integrated

communications agency, is coming to downtown Kent.e for-profit firm will give students from a wide range ofacademic disciplines another opportunity to complement theircoursework with real-world experience.

e concept ofe Tannery is to let students do as muchas they can do, said Gregomas, managing director of theagency and practitioner in residence in the School of JMC.

JMC DirectorJeffFruitsaid the idea was born whenadministrators from the College of Communication andInformation and JMC were discussing the future of their

programs and how they wanted to develop them.>>

The Tannery

to add newdimension to CCI,create strongerbond between

city, universityStudent-run agency will provide an outlet

for PR, advertising and design majors

The Tannery is part of Phase II of the Phoenix Project, which hopes to

revitalize the city of Kents downtown area. The agencys location will

create a stronger relationship between the city and the university.

PBDR. D

In Development

7/28/2019 Jargon Fall 2009

18/24

Jargon18

omas envisions the firm as being similarto JMCs student media, in which studentscan work in various jobs until they graduate.e number of opportunities at e Tannery,however, will vary with workload, as well asthe ability to match the students skills withthe needs of the firms clients.

Learning about the day-to-day operationsof an agency, not just the theory and conceptsof marketing and advertising, is valuable. Itwill both strengthen students understandingof the business side and make them more

attractive to employers.is will be small enough, and we want

it to be open, sort of like a creative bullpenwhere creative ideas flow freely, said Schoolof Visual Communication Design DirectorAnnMarie LeBlanc, who has been workingclosely with omas on the project. eyregoing to understand the business conceptsin an integrated marketing agencybestbusiness practices, ethics at work, copyrightlaws, billing of clients, listening to what

clients want and interpreting that.omas, who will be the liaison between

the firm and its clients, worked in theadvertising business for 25 years, includingmanaging partner at the Brokaw advertisingagency in Cleveland. He said employers wantworkers to be well-rounded, self-starterswho know what to do when theyre assignedtasks.

During the first year, omas predicts thefirm will need about 10 to 12 students. Bythe fifth year, there may be jobs for up to 20

students, depending on how much work thefirm contracts.e job application process will be

competitive, and only the strongest, best andbrightest students wil l be selected.

Its not yet known exactly how work at theagency will factor in to a students progresstoward a degree. Course credit or internshipcredit might be available.

Nonetheless, student workers will be paidon a per-project basis, omas said.

But students who are working on degreesin JMC wont get the exclusive. Any studentis welcome to apply to work, and applicationsare currently being reviewed.

It will be open to any student who wantsto take a shot working in an advertisingagency,omas said.

He envisions e Tannery having its own

clients in addition to assisting professionaladvertising agencies with theirs. A potentialtarget area for business development maybe Northeast Ohio, if not even narrower.omas said the Kent State campus is a goodplace to start looking for business.

LeBlanc agreed.We not only want to provide services

for regional businesses, but we want towork side-by-side with them, she said. Forinstance, there may be services e Tannery

The Tannery, when

completed this fall, will

oer students the chance

to work with real-world

marketing and advertising

clients while they are still

at Kent State.

COURTESY OFFICE OF

THE UNIVERSITY ARCHITECT

7/28/2019 Jargon Fall 2009

19/24

Jargon 19

is providing to them that would support theservices theyre providing to their clients.

Not only will students benefit fromworking at the agency while progressingacademically, the project will likely be apowerful driver of enrollment for CCI.

Its going to be a wonderful tool forrecruiting the very best high school students

into all of our programs, said CCI DeanStanley Wearden. We already have state-of-the-art facilities on campus, and whenstudents and parents see we have a state-of-the-art agency in town, its going to be veryimpressive to them.

Downtown Kent was considered an ideallocation for e Tannery for many reasons.

e university and the city bothrecognized what tremendous opportunitiesthere are to work together, omas said,so as we proceed with our vision to builde Tannery, it seemed really appropriate

to proceed where we could be close to thecommunity.e proximity to campus, as well as its

location in the heart of the citys businessdistrict, also figured into the decision.e 4,000-square-foot space occupies half

of the newly built second floor of an existingbuilding across the street from the KentStage on East Main Street. Its part of PhaseII of the Phoenix Project thats aimed towardrevitalizing the city s downtown.e agency will feature a large area with

movable furniture that will enable studentsto work in small groups. Two smaller, privaterooms will al low them to separate when theywant to concentrate on a project. Plans forthe space also call for a conference room andoffices for an administrative worker who willhandle the financials, a business developmentworker and foromas himself.

Ron Burbickof RLB Phoenix Properties,LLC, is leading the construction.

Cleveland branding firm Liggett Stashowerhas donated furniture for the space, which hasbeen valued at more than $11,000.e projected opening date for e

Tannery is this September.

omas estimates a handful of collegesand universities throughout the country aredoing similar things, and he plans to contactthem to get a feel for their best practices.

A seven-member professional advisoryboard and an academic advisory board will,in part, govern the agency. Advertisingprofessionals from Northeast Ohio agencieswill comprise the professional advisory board,and the academic advisory board will includefaculty members from CCI.

Ron Burbick of RLB

Phoenix Properties,

LLC, (left) oversaw the

construction of The

Tannery, while former

ad executive Greg

Thomas will serve as the

liaison between the rm

and its clients.

e project allows CCI to create a strongerbond between the city and the university.

I think thats going to be very healthy forthe city and the university.e closer we are,the more we benefit each other, Weardensaid.e project will also allow the four CCI

schools to share resources, Fruit said. iswill include things like the new focus grouproom in Franklin Hall and the School ofLibrary and Information Sciences UsabilityLab in the Library.e way the schools in the college are

collaborating for this project circles back towhy theyre housed in the same college in the

first place.One of the wonderful things about e

Tannery is that it links all of the schools inCCI together, said Rick Rubin, directorof the School of Library and InformationScience.

e Tannery in many ways is a goodrepresentative of why the College was formedto begin with: because we have a commoninterestinformation and communication.We just approach it from different ways.

7/28/2019 Jargon Fall 2009

20/24

Jargon20

Focus group room inFranklin Hall comeswith professional edge

By HS

Franklin Hall reopened for classesalmost two years ago after majorrenovations transformed it from one of

the oldest buildings on campus to one of themost technologically sophisticated learning

environments at Kent State University.But one area on the ground floor of the

building that has been designated as a focusgroup room has not officially been revealed.

Cleveland advertising agency andintegrated marketing firm Marcus omasAssociates donated $25,000 for the room thatwill bear its name.

Jim Nash, managing partner at the firm,graduated from Kent States advertisingprogram in 1985 and is a member of the

School of JMCs professional advisory board.About a dozen employees at Marcus

omas are also Kent State graduates.e firm was involved with the layout and

design of the room, as well as the technologywithin it, to ensure that it would be conduciveto focus group research.

Our head of research, as well as our headof planning, worked with the administrationat Kent State in the School of Journalism (andMass Communication) to determine how thefocus group room should function and how itshould be outfitted, Nash said.

Danielle Coombs, assistant professor inthe advertising sequence and adviser for theschools student advertising club, also helpedto create the space. She has spent part of hercareer as a market researcher and has seen

focus group rooms all over the country.Its going to be a professional [room],

so it will be client-based, Coombs said.Well have people working with [marketresearchers] to make sure things go smoothly,and youll have professional researchersusing it. Students will also be using it to getexperience.

Marcus

omas contracts with a companyfor its focus group research, but Nash saidit might use the facility when working withNortheast Ohio clients.e relationship between the agency and

the university is mutual, Nash said.I think its really a two-way street for us.

We like to be involved with the journalismschool, as well as the students, because we getto see the brightest students coming out ofthe program and maybe hire them, he said.Were able to help shape the curriculum thatstudents take so that theyre better preparedwhen they graduate.

Coombs and her students from twosummer courses, undergraduate JMC classAudience Analysis and Research and graduatecommunication studies class ConsumerResearch Methods, have been testing thetechnology by conducting interviews.

We can run the groups as if wererunning a live show; we can zoom in andzoom out, like a live television feed, she said.Right now were in the process of trying tomake [some of the technology] a little moreuser-friendly.e area features a 52-inch, flat-panel

television and an 8-foot-wide projectionscreen. ree video cameras are built intothe ceiling, along with microphones. etechnology allows for video streaming toremote clients and Web sites.

After the furniture arrives, the room willofficially be ready to use. Its unveiling willcoincide with the opening ofe Tannery,a student-run marketing communicationsagency in downtown Kent, this fal l.

Assistant professor Danielle Coombs will help students use the focus group room to

conduct marketing research projects. PBDR. D

7/28/2019 Jargon Fall 2009

21/24

21

Alumni News

JargonFALL 2009

Trek to Hearstfinals leaves me

with new lease onmy professionBy

BR

I had been in Golden Gate Park only twohours and already I had found my gang. Ormore importantly, I found Tober.

Tall and lanky with bleach-blond hair anda knotty, weathered beard, his baby blue eyescaught the California sun in a way that mademe suddenly regret not having my NikonD200 with me.

Im hungover as hell because I just got outof prison yesterday. Pleased to meet you, Tobersaid, extending a hand covered in homemadetattoos of words you cant say on television.

We sat on a patch of sunlit grass, and Istarted right into it. I explained that I wasa journalist, that I was in San Francisco forthe William Randolph Hearst Foundationsannual National Writing Competition, thatwe had received our topic Golden GatePark the night before, and that, it beingursday at 11 a.m., I had until Friday at 5p.m. to finish it. I explained that I had chosenone of the Lower Haights most dangerousgangs, the Scum Fucks, as my focus.

And then I waited. I waited for him tolaugh at me, to tell me to Scum Fuck off, to

break my jaw with a pair of brass knuckleshiding in the pocket of his tattered leatherjacket. He smiled.

Well, what do you want to know?For the next eight hours I sat with Tober

under a grove of trees as he sold marijuana to20-somethings, breaking only to answer myquestions and take long pulls from a Colt 45in a brown paper bag.

And answer my questions he did.Nothing went unanswered, from his recent

incarceration (for nearly beating to death aman who mistreated Tobers pit bull) to ganglife (Our retirement plan aint so good.) tofamily (We may sell pot, drink booze andfight, but we have kids, too.).

As the sun began to setand Tober beganto threaten drunken violence on passers-byI finally trudged out of the park and intoa bus stop on Haight Street, sunburned andexhausted, my mind abuzz with quotes and

story structure. It had been a long time sinceI worked on a piece like this.

After leaving reporting positions atthe Daily Kent Stater and Akron BeaconJournal in 2006, I switched my major andgraduated in December 2008 with a degreein photojournalism.

And now here I was: six monthsunemployed, in San Francisco with the mosttalented young journalistsand reputableeditorsin the country, handing out my

Beth Rankin: Photojournalist businesscards while competing as a writer. What wasa career-identity crisis to me was a point ofinterest to editors I met, who commented that10 years ago they might have told me to makeup my mind. Not anymore.

I left Kent State with the ability to writenews, take pictures, shoot video, createmultimedia and post it all to the Web at theend of the day. I left San Francisco with the

knowledge that there is a place for me in thepost-Apocalyptic landscape of Americanjournalism.

And it is with that knowledge that I havetaken my first steps into the realm of theunknown by applying for jobs not as thisor that, but as this and that: Beth Rankin,multimedia journalist.

And if that doesnt work out, well, maybeTobers gang is in the market for a 125-lb.enforcer. Multimedia enforcer, anyway.

COURTESY JAKOB MOSUR

With three hours left until the nal deadline, Rankinin the writers room at the Palace

Hotel in downtown San Franciscoputs the nishing touches on her Golden Gate Park

news feature for the 49th annual Hearst National Journalism Competition.

7/28/2019 Jargon Fall 2009

22/24

Jargon22

By KP

EarlJones,Jr., this years recipient ofthe William Taylor award, just recentlyfound a spot within his alma mater again.e 1970 graduate had a falling out

with the administration andthe university, common amongclassmates who were on campusto witness the 1970 shootings.

It wasnt until PresidentLester Lefton paid a visit toPalm Beach, Fla.Jones currentresidencythat Jones decided to

reconnect.Lefton was in Florida for aconference at which he had togive a speech.

I heard (Lefton) speak, and after 10seconds, I knew this is a real different deal,Jones said.

After the event, Jones was drivingaway when he saw Lefton outside. etwo spoke and developed a friendshipthat spurred Jones reconnection with theuniversity.

I was a guy without an alma materfor 39 years, Jones said. Im back with avengeance.

He will be honored with theWilliam Taylor Award during this yearsHomecoming reception Oct. 9 in FranklinHall. is is the highest award JMCpresents. Its given each year to an alumnusfor an outstanding career achievement.

Today, Jones is the CEO of Jones-Sagansky Broadcast Group, LLC, inFlorida. He founded the company in2002.

He has established television stationsin Dallas, Houston, Miami, Philadelphia

and Denver. In the 80s he founded IBS,an international media firm that helpedprivatize overseas television networks anddistribute U.S. television programming.He was even once a partner with the NBAsDenver Nuggets.

Lately, Jones passion has been withinthe philanthropy realm. He was honored inNew York City in June by the Associationof Community Employment Programs for

2009 Taylor Award winnercomes home after 39 years

the Homeless, based in SoHo. Hes also

involved with the Wayu Tay Foundation,which builds schools and advances educationin South America. e foundation, formedby Venezuelan model and actress PatriciaVelsquez, concentrates on the education

of the Wayu people. Jonesconsiders Velsquez, whomhe met through a televisionproject, a dear friend.e JMC graduate

also travels the countryvisiting celebrities. He maynonchalantly mention knowing

stars like Christie Brinkley,who are as equally involved inphilanthropy as he is.

Im a media guy, he said. I was neverreally all that exposed to fashion until thepast few years, and these guys are doingamazing things in philanthropy, and Ivejust got caught up with a lot of them. Implanning, at this point in life, to get moreinvolved.

And after a visit to Kent in March, Jonessaid hes pleased with how Kent State hasgrown, especially the progress with JMCand Franklin Hall.

Its becoming an army of one, Jonesremarked about journalism. Journalistsare going to have to create the story, breakthe story, carry it, produce it, deliver itthemselves. eres a great possibly thatthe greatest journalists come from (KentState), he said.

Overall, Jones said hes impressed withwhat nearly 40 years of change can bring toa university.

Im very favorably impressed. I like itso much that I dont feel any sadness or badfeelings that happened in that 39 years (I

didnt acknowledge Kent State).Jones said he feels the difference now

is that President Lefton cares about thestudents and wants to see them succeed.is is something Jones said he willappreciate when his youngest son starts hisundergraduate career here in the fall.

He was raised in Palm Beach. I toldhim not to freeze, Jones said with a laugh.

ByDP

e traditional ways of finding jobs andinternships may be over.

Julie McKinney, 09, has the social mediatool Twitter to thank for her post-graduationinternship with the Word of Mouth Marketingdepartment at Cyphers Agency in Annapolis,Md.

McKinney was interested in working forthe agency, so she began to follow people onTwitter who work for the Cyphers Agency.

ey posted informationabout an internship, andshe applied.

A week later, shedrove to Maryland

for an interview. Shebecame known as thegirl who drove fromOhio for an interview.

She said she had more success using Twitterto find internships than with traditional siteslike monster.com.

McKinney said she thanks the JMC facultyfor this opportunity.

(Associate professor) Bill Sledzikwaspersistent that we learned to use social mediatools, McKinney said. And (associateprofessor) Michele Ewing gave us thefreedom to implement creative tactics whenimplementing public relations campaigns.e Word of the Mouth Marketing

department stresses the use of nontraditionaltactics. e agency wanted to hire someonewho had experience with flash mobs. egoal of a flash mob is to draw attention byhaving a group of people perform an unusualact and then disperse.

McKinney coordinated a flash mobfor the Do It Now Challenge, a statewidecompetition sponsored by Donate Life Ohioto register organ donors. More than 50students froze in place on Risman Plaza at

Kent State last year. McKinney and her teamwon the competition in which 13 collegesand universities participated.

McKinney also uses social media in herjob. Check out a post she wrote for the agencyblog at http://www.tcapushnpull.com/ titledUsing social media to make a difference.

I really am confident in the educationI received through Kent JMC, she said.I think the faculty did an amazing jobpreparing me for the real world.

PR graduatendsinternship via Twitter

7/28/2019 Jargon Fall 2009

23/24

Jack Hicks, 60, hasmade a will provisionto establish a $100,000endowed scholarship forthe School of JMC. eendowment is in the

name of the late MarianHutchison, a teacherat Stow-Munroe Falls

High School, and stipulates that it be awardedto financially needy students from Stow/Kent.

Alexia Harris, 08,accepted a position withProject Learn of SummitCounty as communityrelations manager.She is responsible forplanning events and

managing media andpublic relations efforts.She also develops

targeted recruitment activities for students andvolunteers and coordinates the agencys socialmedia initiatives. She graduated with a degreein public relations.

Robert Johnson, 79, won top honors in thecommentary category for his article, Gohome means go home, in the Army 2008 Maj.Gen. Keith L. Ware Journalism competition.Johnson is the managing editor of the FortLeonard Wood newspaper, the Guidon. e

Guidon was named best newspaper in theU.S. Army during the same competition.e Guidon serves the military and civiliancommunity of Fort Leonard Wood, Mo., andcan be found online at myguidon.com.

Allison Pritchard, 03, was recently acceptedinto the journalism masters program atNorthwestern University (Medill).

Kent State was a rewarding experiencethat has prepared me for one of the mostchallenging and prestigious programs in thenation. My hands-on experiences at the Daily

Kent Staterhave opened my mind to new ideasand taught me to challenge myself as often aspossible, she said. On my journey to movingto the city of the first black (and current)president of our country, I am grateful thatKent States Journalism School has preparedme for what lies ahead.

She works as Insights Coordinator andcovers the community of Rocky River atWest Life News, a newspaper in Westlake, asuburb of Cleveland. e paper was recentlyawarded first place in the Ohio News Awardsfor General Excellence for a weekly paper of

its circulation.

Lafe Tolliver, 71, is an attorney in privatepractice specializing in consumer bankruptcyand civil rights/discrimination law in Toledo,Ohio. He is a graduate of the law school at theUniversity of Toldeo. He writes a column fore Sojourners Truth, a paper in Toledo.

Jeannine Guttman, 77, joined the staffof Sen. Susan Collins from Maine ascommunications director for the SenateCommittee on Homeland Security and

Governmental Aff

airs. She had previouslyworked as editor and vice president of thePortland Press Herald/Maine Sunday Telegram.

ese pages dont fill themselves! Let everyone

know whats happening in your life.

E-mail JeffFruit at jf ruit@kent.edu.

Alumni News

7/28/2019 Jargon Fall 2009

24/24

P.O. Box 5190 Kent, OH 44242-0001

100164

School of Journalism and Mass Communication

Kent State JMC Alums at Liggett Stashower, Cleveland, OH

Liggett Stashower's Kent State alums pose in the company's

new headquarters, the LS Brand Building, located in Cleveland's

PlayhouseSquare District.

"This move is another step in the ongoing conversion of Liggett

Stashower from the traditional model of the late 20th century

advertising and public relations rm to the newer blended, collaborative

Front Row: Sara Huebner, 07; Elisa Vega, 08; Sean Szczepinski, 05;

Rosemary Versaci, 76

Second Row: Kristy Kalnitzky, 04; Elizabeth Ballash, 07;

Stephanie McNally, 06; Desiree Bartoe, 08; Abie McLaughlin, 10

Back Row: Chris Baldwin, 94; Laura Pierce, 01; Mark Nylander, 74;

Olivia Mihalic, 08; Patrick Bensi, 10

PB

DR.

D

E

B

KentStateUniversity,Ke

ntStateandKSUareregisteredtrademarksandmaynotbeusedwithoutpermission.